Summary: BookWhirl.com shares its insights on how self-published authors can choose the right publishers to work with.

It is every writer’s dream to publish a book. It takes a lot of imagination, sleepless nights, queries, discussions, criticisms, and encouragements, to make that dream of
becoming a published author come to reality.

But after you have come to put your book into one perfect piece comes a dilemma of choosing a publisher and sometimes, this is not even a matter of financial capability. When choosing a
publisher, it all boils down to trust. You would not want to end up loosing
both of what makes up your writing career: dreams and financial investments.

So, when you’re finally done with your book, it is best to do a comprehensive research on self-publishing companies. For one, you can check on credible websites that have reviews on
publishing companies that you are eyeing to work with. You can check out the
Better Business Bureau’s website at http://www.BBB.org to verify a
certain company’s credibility.

Another way of reviewing your potential publisher is to participate on author forum discussions. It is through these online forums that authors meet fellow authors who have published
books and gained full experience on the publishing industry. Be clever enough
to choose whom to believe though. There’s a thick line that between critics who
makes sense and the ones that are plain tormentors giving filthy-biased feedbacks.

Below is a list of self-publishing companies that feature out of the box specials apart from the basic publishing services:

Trafford Publishing

Offers a program called InspireABook for authors who need help organizing their book for publication.

Infinity Publishing

Offers The Author’s Gazette, a free monthly newsletter covering topics on promotion and marketing for self-published authors.

Outskirts Press

Offers a recycled paper option and a free e-book entitled “Self-publishing Simplified”.

BookSurge

Acquired by Amazon.com in 2005, BookSurge enables authors to access the world’s largest online network of sales channels and use sophisticated tools to reach acquisition editors of
large publishing houses.

Instant Publisher

Manuscripts are submitted through the company’s unique online software that enables authors to proofread before the book is sent out for printing.

Bookstand Publishing

Bookstand does not charge extra for e-book services. What’s more is that they allow unlimited number of photos; illustrations and charts for any book publishing
package.
Red Lead Press

This company is does not offer editing or proofreading services. They basically print and ship the books to its buyers within 48 hours.

Omega Publications

Each book goes through 10 quality control checks to assure quality and superiority.

Morris Publishing

The company has a separate division specializing in cookbooks.

48Hour Books

This company features 48 hours of total production time. Authors are also given the chance to convert their files to PDF by downloading their free software.

BookMasters

BookMasters offers biodegradable inks and chemistry, Forest Stewardship Council certified paper mills and, 10%, 30% and 100% post-consumer waste papers.

BookMobile

BookMobile is 100% wind powered and offers a wide variety of post-consumer recycled papers.

Wheatmark

Offers a Great Expectations program where books with promising initial sales receive the company’s financial investment and resources for marketing.

Innovo Publishing

Innovo is a Christian-based, family-owned publishing services provider.

Xulon Press

Xulon is a Christian publisher and has a statement of faith. It does not accept books dealing with the occult, New Age belief, pornography, homosexuality and other
subjects condemned by Scripture.

- 2009. 2009 Directory of Self-publishing Companies. The Reader’s Digest. Retrieved May 18, 2010, from http://www.writersdigest.com/article/directory-of-self-publishing-c…

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source: http://blog.marketingtipsforauthors.com/2010/05/5-keys-to-promoting-your-book-with-blog.html

It’s Tuesday and that means it’s time for another guest author who is excited to share her knowledge and expertise with you. Today, Julie Isaac will spend some time with us talking about how to use a blog to promote your book.

Before you read Julie’s post, make sure you sign up for my free video tips newsletter. You get how-to videos created to help you with some of the more technical aspects of marketing your book on the Internet.

Also, make sure you check out my newest marketing training product, Conducting Effective Twitter Contests. You’ll learn a lot more than how to conduct contests; you’ll learn things like how to find Twitter followers, how to build relationships with your peers that can lead to more joint venture opportunities, how to harness the power of the search engines to market your book, how to drive qualified traffic to your blog or website, and a whole lot more.

Now, on to Julie’s Post…

5 Keys to Promoting Your Book With a Blog
By Julie Isaac

One of the best, and easiest, tools for building an ongoing relationship with your readers is a blog. It’s that place you send all of your Twitter followers, Facebook friends, and YouTube subscribers to, so that they can get to know you and your book better.

Blogging regularly (at least three times a week) can be a challenge, especially when added to the 1,001 other tasks that are required of you as a writer, yet it’s well worth the effort. However, I don’t believe in “shoulds,” as life will have its way with you. So be gentle with yourself on this journey, and simply do the best you can.

To make it a little easier during those times when you’re so busy that it’s hard to focus, or your brain decides to put itself on pause, it’s good to have a Blog Topic list prepared with at least 25 to 50 ideas on it. Then all you have to do is pick a topic and write a few hundred words on it, or dash off a quick video.

To help you brainstorm your Blog Topic list, here are 5 keys that will keep your blog posts focused on building relationships and promoting your book. If you brainstorm 5 to 10 ideas for each key, you’ll have 25 to 50 blog post ideas that you can save for a rainy day, or use to create a daily or weekly blog writing habit.

1) Your Readers

First and foremost your blog is about your readers. Without catching and keeping their interest they won’t stay on your blog long enough to get to know you, and grow their desire to read your book.

In addition to writing about topics that will be of interest to your readers (which will be found in the next four keys), you can use your blog to engage your readers. Some of the ways to engage them are:

• Create a contest. The contest can be used to win your book, or if your book isn’t finished, yet, to win another book (or something else) that would be of interest to your ideal reader. This is a great way to introduce people to you, your blog, and your book.

• Start a writing challenge. In addition to engaging your readers, if you suggest that they post their response on their own blog and link back to you, you’ll end up with a lot of incoming links, which will help your blog’s SEO.

• Ask a question. One of the easiest ways to engage your readers is to simply ask them a question. The question can be at the end of your post, asking for a response to what you’ve written, or for the reader’s own experience of the subject, or you can write a post that’s about a particular question, such as, “How do you…?” Or “What do you think about…?” Or “Why doesn’t anyone… anymore?

2) Your Book

Whether your book is fiction or non-fiction, there will always be plenty to blog about that will both interest someone enough to read your book, and deepen a reader’s experience of your book.

If you’ve written a novel you can write about your book’s:

• Themes. What are the themes that you’ve woven into your novel? Why did you choose them? What interests or intrigues you about them?

• Characters. Help your blog readers get to know your characters. Did you do any exploratory writing that you could post to the blog? What’s a character’s most intriguing, endearing, or annoying trait?

• Inspiration. One of the most frequently asked questions a writer gets is, “Where do you get your ideas?” What inspired this novel? What idea or incident sparked your imagination?

If you’ve written a non-fiction book you can share:

• Tips. Give you best tips away! When you share information that changes your reader’s lives, that answers a question, solves a problem, shows an easier way to do something, or gives your readers what they need to succeed, they will want to buy your book.

• Tools. The tools can be yours, or someone else’s. Don’t be afraid to look beyond your own book for tools that will help your readers. If you’re the one who leads them to something helpful, they’ll come back to you for more.

• Exercises. Help people apply the principles in your book. An exercise can both show the power of what’s in your book, for those who haven’t read it yet, and help someone who’s read your book take your material to a deeper level.

Both fiction and non-fiction writers can post:

• Research. You’ve probably got lots of research that supports the book, but didn’t go in it. Share some of it with your blog readers.

• Excerpts. Whether you use a chapter or two as an opt-in offer to get people on your email list, or you simply post an excerpt on your blog, nothing interests a reader in your book more than giving them a taste of the actual book.

3) Your Topic or Genre

Your genre, or book topic, is more than a guide for bookstore placement, it tells you a lot about your reader’s interests. Use that knowledge to generate blog content that will attract and interest your ideal readers.

Whether your novel’s genre is mystery, romance, science fiction, or something else, share the:

• History of your genre/subgenre. How did this genre begin? Who were the first authors? What distinguishes this genre from any other?

• Elements of your genre/subgenre. What makes your mystery a “cozy,” while another is a “police procedural?” What elements are you required to include in your book for it to be considered that genre? How have other authors changed or expanded the genre?

• Topics of interest to your genre/subgenre. What are some of the broader topics that might be of interest to your genre’s readers? If you write time travel novels, your readers might be interested in science that addresses the question of time.

Whether your book’s topic is spirituality, business, moms, or something else, share the:

• History of your topic. If you’re writing about a specific religion, what are the roots of that religion? How does it relate to other religions?

• Elements of your topic. What are the assumptions, practices, limitations of your topic? How have others approached it? How is your approach new?

• News about your topic. What’s happening in the world, right now, regarding your topic? How can you relate your topic to current events?

4) You As An Author

John Kremer, the author of “1,001 Ways to Market Your Books,” says that “Marketing is relationships. Selling books is about making friends.” You’re creating a relationship with your readers no matter what topic you’re blogging about, but when the subject is you, you’re taking the relationship to a deeper level. This is the place for you to share your journey, be seen, and shine.

Topics that address the author’s journey:

• Writing your book. What surprised you as you wrote the book? What did you discover about yourself, your characters, or your topic? How has this book changed you?

• The writing life. When did you start writing? What do you love about writing? Have you already started your next book? What was the publishing journey like? What did you learn? What can you share with other writers?

• Announcements. Are you doing readings, classes, or blog talk radio? Link to book reviews. Will you be speaking at any events?

• Your personal life. While it’s fine to share personal information in your blog, as it helps build relationships, either weave it into topic based posts or relate personal posts to the writing life. This helps keep your blog tightly focused. What’s happening in your life that would be of interest to your readers?

5) Other Authors

Whether you’ve written your first book or your fifth, highlighting other authors of interest to your audience is a way to both give value to your readers, and to attract readers who might not know you, yet, but are fans of the author you’re highlighting.

You can post:

• Reviews. Review books by other authors in your genre. What books outside your genre would your readers be interested in?

• Interviews. Doing written or audio interviews with other authors serves both them and you. But it especially serves your readers. Who would you like to interview? Who do you think your readers would like to hear from?

• Guest blog posts. Not only does a guest blog post save you a little writing time, but it gives your readers another point of view. Who would you like to have as a guest poster? Whose blog would you like to write a guest post for?

I hope your Blog Topic list is now overflowing with ideas.

Remember, this is your blog, your book, and your voice, but balance is the key. A balance between your needs and your readers’ needs. A balance between what you want to say, and what they want to hear. A balance between being interesting and informative, and promoting your book and services. And above all, a balance between doing what’s required for promotion, and enjoying the ride.

——-

Julie Isaac is an award winning author and creativity coach. She is the founder of the WritingSpirit Book Writers Community at http://www.WritingSpirit.com, which focuses on helping authors and entrepreneurs get their books written– from inspiration to income. Julie (@WritingSpirit) is the creator and host of #writechat, a live twitter chat held every Sunday from 12-3pm PST, attended by hundreds of writers weekly. You can download her free ebook: “Unleash Your Book Writing Genius: The Top 10 Tips to Write, Publish, Promote & Leverage Your Book,” at http://blog.WritingSpirit.com.

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Summary: Bookwhirl.com shares a list of hot selling genres to start off in the self-publishing industry.

Most writers dream of having their books published. We write something to express our thoughts, feelings, insights, and opinions.

There is a large population of readers. People like different things, from fashion, food, cars, movies and other whatnots. It’s definitely a complicated world out there. For you to be an effective writer, it is only necessary that your book fit a specific audience.

Below is a list of currently hot genres that every upstart self-publisher should consider writing about:

Action-Adventure

This type of genre composes physical action and violence. It usually revolves around a quest or a mission that is often set on exotic areas like islands, mountains, jungles or deserts. City settings are by default the usual setting but if you’re into science fiction, too, outer space would also do well.

Crime

Often, this genre is written from the protagonist’s point of view though there’s no rule that you can’t write a book on crime from the perpetrator’s point of view. Technical research is necessary especially since this genre would revolve around penal and court systems as well as how cases are handled by the local or national police. It is also important that you logically take pieces of the puzzle out and effectively connect them at the end.

Fantasy

This is the type of genre where your imagination can go appropriately wild. Fantasy stories are usually set on fancier versions of the real world. It usually involves magic, mystic elements, or supernatural creatures. Fantasy stories are interestingly intriguing and complex given that they are boundless.

Horror

The horror genre is dominantly a composition of fear and fascination for most readers. It usually makes use of medical, psychological, religious, and supernatural ideologies. Readers paradoxically fear yet continue flipping pages until the book is done.

Mystery

This kind of genre technically involves characters that aim to discover or unravel vital information. The mystery is usually kept hidden until the story’s climax and at times even involves plot twists.

Romance

According to Janet Grischy of Helium.com, “The best selling genre of paperback fiction is romance, accounting for more than half of total sales. Within the genre of romance are many sub-genres, assuring that every reader will find the kind of book she is looking for”. The romance genre’s ultimate goal is to have a happy or well deserved ending.

Science Fiction

The science fiction genre involves specific branches of science and technology as major plot elements. It usually talks about the future and is most often set on a futuristic version of Earth or on other planets in differently galaxies.

In a famous quote from Henry Brooks Adams, he states “A teacher affects eternity; he can never tell where his influence stops”. Publishing one’s book is fairly similar to teaching. When you decide to write for others, you narrate your experience or imagination and share insights that the reader can either agree or disagree with. When you write for others, you challenge their minds to think twice on things they used to believe in. Sometimes, it can even affect current beliefs, faith, and values that were molded for years. Because once you get your book published, you can never know how great it can influence every reader’s perspective on the way certain things are.

Dreams don’t come true unless you work hard for it. Go ahead, write that book.

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source: http://www.publishingbasics.com/2010/03/19/your-book-marketing-plan-to-build-your-promotion-platform/

Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you.  I urge new authors, and even experienced authors,  to do the pre-marketing and create a book marketing plan that makes their book a success BEFORE  it’s published, either online or in print.

Here’s Pre-Marketing Steps to Work on Now

1. Create 5-10 informational and how to articles for Ezinearticles.com or hubpages.com–these  high-traffic sites with many 1000’s visiting each day ( your site has about 50-300 a day) will show your audience  your information. Be sure to attract your best audience in your resource box with a compelling free eBook, newsletter, special report, or YouTube video tips at your site.  Submit each original article to one article site to stay within Google’s duplicate content rule and your own book selling site will get a lot more targeted visitors. If they read your article and visit your site, they are already pre-sold.

2. Create your book-selling Web site or add a sales letter to your business Web site. When your article readers visit your site, they also need a reason to buy, so be sure to put up a strong, short sales letter with plenty of testimonials.

3. Know the BIG 3 Marketing Machine that is still the # one way to get big sales. 1. Create a great selling Web site. 2. Submit once a week an article that shows you as the expert to high-traffic sites and blogs like HubPages  3. Write a stellar book that really engages your best audience– and shows you as the savvy expert.

4. Install Word Press or facsimile blog at your site. Put up valuable content that illustrates your expertise and pulls your audience to purchase your book or your service. Share this link at Twitter and other social networks.

5. Comment on other high-traffic blogs that reach your particular audience or join a few social networking groups at Linkedin and comment when you can to show your wisdom.

6. Create a twitter account and start sharing tips from your expertise. Also stay in touch with your core audience there or gurus in your field. Connect your twitter tweets to show up at your Facebook fan page and your profile page on Linkedin, using hootsuite.com..

7. Send how to tips ( 5-7) from your book as press releases. They’ll be more likely to get published. Media wants how to’s not promotional stuff.

8. Know and write your book’s 9 “Essential Hot Selling Points.” That will include a list of 5-10 benefits (not features), your best audience, and your best title and cover, the # 1 hot selling point that sells at least 25% more books.

9. Create a Facebook fan page where you can freely put your marketing messages, useful tips and links to your site to opt-in to free report or newsletter there. Know that when these interact, you multiply exponentially your success.

Know these nine tips before you even publish your book, so it speaks more personally to your audience. If you have many audiences as many beginners think is great, speaking to general audiences dilutes your message and the word-of-mouth sales that come from reader satisfaction.

While this all looks like a lot of work, your book sales will wither and die without these publicity, promotion, and marketing supports for your book’s success. Commit to this and get help from a mentor in this field who knows the business needs around books.

Judy Cullins is a veteran book coach and online marketing coach, who can help you create your best promotion platform.
Author of 11 publishing and promotion books, seminar leader for 20 years, and writing coach for books, articles, and web sales letter. Breakthrough session at bookcoaching.com/book-coaching.php
===============
Book and Internet Marketing Coach Judy Cullins helps  businesses get all the clients and sell all the books they want. Author of 11 business books including How to Write your  Book Fast and Advanced Article Marketing 3-Book Special. Judy offers free articles and eBook “Book Writing and Marketing Tips” with monthly ezine subscription at www.bookcoaching.com

Get fresh, free, weekly articles on book writing and article marketing on HubPage and Ezine Articles:
hubpages.com/profile/Judy+Cullins
ezinearticles.com/?expert=Judy_Cullins

Network with Judy on…
www.linkedin.com/in/judycullins
twitter.com/CoachJudy
www.facebook.com/pages/Judy-Cullins/40416616854
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judycullins@cox.net
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Your Book Marketing Plan – Who Should You Be Promoting Your Book To?

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Hi!

Author communities are one of the hippest venues to discuss on what’s hot, and what’s not on the publishing industry. It gives you the opportunity to interact with fellow authors, from newbies all the way to the veterans.

BookWhirl.com is inviting you to join its lively online forum where authors meet and discuss about the newest and interesting topics of the publishing industry. Post, read, ask, and comment.

Join BookWhirl.com’s Forum! Log on to http://www.bookwhirl.com/forum/

It has everything you need to know about the publishing industry.

Sincerely,
BookWhirl.com | You have the book…We have the marketing resources.

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Tell A Friend and Get Rewards!

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source: http://www.thearticlerepublic.com/6429/your-book-marketing-plan-who-should-you-be-promoting-your-book-to

As you write your book and develop your book marketing plan, one of the first priorities is to define your target audiences.

The primary target audience for your book is the “ideal reader” that the book was written specifically for. In your book marketing plan, define the characteristics of your ideal reader, asking questions such as these:

What is their age range, gender, and education level?
Where do they live?
What is their family status – single, married with kids, retired couple?
What is their income level and occupation?
What are their interests and hobbies?
What makes this person the ideal reader for your book?
What are their book buying habits?

In addition to the ideal reader, most books have several secondary audiences.  Your book marketing plan should include strategies for reaching audiences such as these:

Readers – people who buy the book to read. This is the most obvious category and it includes your primary audience as well as secondary audiences who have an interest in your topic or genre.

Purchasers – people who buy the book for someone else. For example, people buy books as gifts, parents and grandparents purchase books for children, women buy men’s health books, companies and organizations purchase books to give away as gifts and premiums. Who would be likely to purchase your book for someone else, and how can you reach those folks?

Retailers – companies who buy your book to sell it to others. If you’re selling through physical bookstores or other retailers, you have the task of convincing these resellers that your book will sell in their stores and demonstrating how you can help generate demand.

Influencers – people who communicate with your target customers and can let them know about your book. The influencers may be the most important category of all, especially in online marketing and media. Think about how much you can multiply your marketing efforts when other people spread the word to their own readers, customers, and networks.

Your book marketing plan should outline specific tactics for reaching influencers, including print, broadcast and online media. You can reach the media through traditional publicity efforts as well as online press releases and article distribution.

Other important influencers include authors, consultants, and bloggers who cater to your target customers. These folks can mention you, your website, and/or your book in several ways, including blog posts, links, Twittering, ezine articles, and media sharing tools like Digg.

Here are some tips on working with influencers:

Search the internet to compile a list of the top websites, blogs, ezines, magazines, newsletters, online forums, books, ebooks, clubs, and association that cater to your target market or cover your topic.

Study each site to get a good understanding of what they do and how it relates to your book, and look for possible promotional opportunities.

Write a thoughtful, customized email or letter complimenting the prospect about their site, publication, or organization, and suggesting some specific ways that you might work together to your mutual benefit.

Read the top blogs and online forums on your list and look for opportunities to make useful comments about posts. When commenting, include a short signature such as “John Smith, author of How to Grow Roses.” See this article for tips on how to subtly promote your book by commenting on blogs.

How can you enhance your book marketing plan with strategies for promoting to all of your target audiences?

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Your Book Marketing Plan to Build Your Promotion Platform

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source: http://www.ehow.com/about_6324120_successful-self-publishing_.html

By Rebecca Eve Schweitzer, eHow Contributing Writer

With the popularity of Internet publishing, vanity presses, print-on-demand services and desktop publishing, self-publishing has become an easy alternative to traditional publishing. Writers have the option to bypass the work of finding an agent or publisher. Self-publishing allows writers to have complete creative control and retain rights to their work. However, self-publishing also means the writer is responsible for financing and marketing the project. The budget and effort put into marketing can determine the success of any publishing project.

Defining Success

1. While authors may dream of topping the best-seller list with their self-published book, this is not the typical reality. Even if self-publishing results in a runaway success, a lot of work, time and money will have to be sacrificed by the author in the process. With proper marketing and enough work, however, self-publishing a book can allow an author to promote her work, make new contacts and even make some money.

Marketing Makes the Difference

2. Not all self-published books are created equal. Because self-publishing allows authors to maintain control over every aspect of the publishing process, the author has to make the connections needed to sell a book. Traditional publishers have contacts and established credibility to get their books into book stores and make sure they are effectively marketed. How each author markets a book helps determine the book’s success. Some authors with established platforms like blogs or areas of expertise will have the connections and audience to sell a book more quickly than an author who has to establish his brand with a self-published book.

Timing Is Everything

3. Self-publishing can often move more quickly than the traditional publishing process. In an era of blogs, twitter and instant information, getting a timely book into the hands of readers quickly can make all the difference in the success of the book. A self-published author can take a finished book and find help editing, designing and printing it in what may be the same amount of time a publishing company would take to respond to the author’s query letter. This is especially true of first-time authors.

Finding Help

4. Self-publishers do not have to do all the technical work themselves. While self-publishing authors are responsible for all the decisions and finances, there are services to provide help with everything from printing to designing to marketing. This can create a professional product that can compete with books published by established publishing companies. The professional quality of a book’s design can help determine its success.

Changing the Game

5. The Internet has allowed self-publishing to find a larger audience. Books may now be published as e-books, which save the author the expense of printing. Print-on-demand services allow authors to offer a printed book without having to worry about storage and distribution. The Internet also offers free social networking sites, online communities, blogs and new marketing opportunities without the cost of traditional advertising.

Keeping Perspective

6. Success, much like beauty, is in the eye of the beholder. Self-publishing is hard work that may not have large or quick rewards. If authors work hard enough to created a professional, well-marketed product, self-publishing can bring them success. It all comes down to the professionalism of the product, proper marketing and connections, the established expertise or platform of the authors and their dedication to making their publishing dreams come true.

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source: http://www.bookbuzzr.com/blog/book-marketing/how-to-get-your-book-mentioned-in-a-newspaper/

Written by: Tony Eldridge

It is the dream of most authors to get their book reviewed in a major newspaper. But even the big ones are starting to cut back or eliminate reviews. And the ones that are still doing reviews tend to only do so on books published by the largest publishers. But that should not discourage you from getting your book mentioned in print. Here are some ideas that I have used to get my book, The Samson Effect, mentioned in newspapers.

1. A write-up doesn’t have to be in the New York Times or the LA Times to benefit you. Think local. Does your hometown, or the hometown you grew up in have a newspaper? Instead of a nameless, faceless book review, you now have become a story of local interest. “Local Author Publishes Book.” And most of these local newspapers will put your story on the web so that they will be there forever.

Here are some of the places I have been able to get into local newspapers:

The Forney Post – Local, online newspaper

The Forney Messenger. I have been in there 3 times. It is a physical newspaper with a limited web presence, but I have the clippings

Kaufman County Life: A nice, half page article with a photo, and featured on the cover. This was before the Kaufman County Life was put out to rest by The Terrell Tribune. Again, I have the clippings!

Terrell Tribune: The Terrell Tribune also did a write up on me. Again, not on the web, but– yes, you guessed it– I have the clippings.

Indy Star: This is an interesting one. I grew up in Westfield, IN (an Indy suburb), but the Star is a big paper and my chance to get my book in there was tough to say the least. What did I do? I contacted the reporter assigned to cover local events in my hometown. A couple of weeks later, I had an interview in that section. I was even online for a while. Now the story is archived and accessible for a fee, but I have the clippings.

The Oklahoman: This is my pride and joy. A review in a major newspaper! Go ahead, click it! The Oklahoman also did a blurb when a Hollywood film producer acquired the rights to The Samson Effect.

2. Think Specialty Publications. I contacted the colleges I attended and let them know that I was now a published author. That led to some nice write ups. In fact, The Florida College Bookstore started carrying my book after their alumni paper mentioned my book. When I contacted my high school, I was pleased to find out the principal was a classmate of mine. That led to some write-ups and an invitation to speak to their creative writing class.

If you have written a book about plants, a medical condition, coin collecting, or whatever, do some research and find out what specialty magazines and newspapers may write about your book’s subject. If you come in with a connection to their subscribers already, your appeal to them will be more targeted.

3. Submit your events to small, local papers. If you have a book signing or a speaking engagement coming up, don’t forget the smaller, local papers in your area. If the subscribers of a paper are within driving distance of your event, submit the event to the paper. You have a better chance at getting picked up, and maybe even contacted by a local reporter of smaller newspapers than you will the Big Town paper.

4. Keep it newsworthy and you will have a better chance at being picked up. Newspapers love news. Newspapers love advertisements– as long as you’re a paying customer. Confuse the two, and you will have a tough time getting into their paper without paying a small fortune. There are a number of sites out there that will help you keep your news piece newsworthy, and this will be a topic of a future article on my blog, but here are some things to remember:

Write in the 3rd person

Focus on an event or an accomplishment, not about purchasing the book.

Downgrade the language that tells readers how great the book is and make sure you focus on the who, what, where, when, and why of the news story.

Quote an expert, even if it’s you. Just make sure you tag it in the 3rd person.
Do: “I’m thrilled to help the XYZ cause by donating a portion of my book sales on Feb. 14th to them,” said Tony Eldridge, author of The Samson Effect.
Don’t: “I’m thrilled to offer a portion of my exciting, memorable, must-read book–The Samson Effect–(available at my website and Amazon.com) to XYZ cause.”

This is the tip of the iceberg on writing newsworthy releases. Do your research or wait until I cover this topic in more detail. I just wanted to touch on the subject to let you know that there is a lot to think about if you want to write something that is more likely to be picked up in a publication.

5. Don’t be afraid to twist arms or call in favors. A nice write-up in a newspaper can be worth a thousand ads. Do you know a reporter, even if they live across the country and write for a local paper of a place you have never visited? Contact them and ask them about writing something about you. Does your grandmother know a newspaper editor? Get an introduction from her. Is your brother a member of the local chamber of commerce? See if the local paper has an active member who works for the paper. Do anything you have to do to get a warm contact or an introduction. You never know where it may lead.

6. Offer to do work for the newspaper. This is a great way to get your foot in the door. I have written articles for small newspapers and without question, they have done articles about me and my book. One paper even offered me a free ad about my book for the articles. Not only can you get some good exposure for you and your book, but you will also expand your writing portfolio.

7. Find newsworthy events to get involved with. Every piece of writing in a paper does not have to be about your book to get great exposure for your book. Are you volunteering your time for a charity? The small bio written about you can mention that you are the author of XYZ even though the story may have nothing to do with your book. You can volunteer to conduct free seminars at your local library or for a local civic organization. The possibilities are endless.

Keep thinking about ways to get you and your book in the paper. Once you start seeing success, the ideas will start flowing. With a little persistence, creativity and research, you may be surprised at how many times you become today’s top story.

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Tony Eldridge is the author of the award winning action/adventure novel, The Samson Effect, which Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the creator of Marketing Tips for Authors, a site that publishes free tips and videos to help authors learn marketing techniques for their books. You can read Chapter 1 of his latest book, Conducting Effective Twitter Contests on BookBuzzr. You can also sign up for his free video tips newsletter and get access to over 45 minutes of free video tips instantly just for signing up now.

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Book Marketing – Raise your Prices and Sell More? Here’s How!

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Book Marketing – Raise your Prices and Sell More? Here’s How!

By: Alex Mandossian

It sounds counterintuitive. Raise the price of your product and sell more of it. But it’s what happened to John Harricharan. (And you can do this too.)

John wrote a book called PowerPause. PowerPause is an eBook or a digital book, which means it can be downloaded directly from the Internet. Nothing is shipped or printed – it’s a PDF file.

John started with just a thought – what is my product? He then realized he was his product.

John is an outstanding businessman, lecturer and author, but he also knows what it’s like to experience failure as well as success. He takes his own experiences and incorporates them into his lectures and books, which result in inspiring tales of strength, courage and character.

While lecturing and teaching around the world, John spoke of three principles to bring wealth, success and happiness. These principles evolved in a little eBook called PowerPause. Then the magic started.

John started selling his eBook online for $19. He sold one book.

The he decided to ask $29 for it, just for the heck of it. He sold two books. At $39 he sold a few more. Finally, when he hit $97, the book started selling well, and to date he’s sold more than $500,000 worth of downloads.

One of the funny things is John initially marketed his books to the self-help audience, but it was the Internet marketers who ended up buying it. We never know where the road will take us. John went from the self-help, spiritual community to the Internet marketing community. Then he found a few champions in the marketplace and he had a best seller.

PowerPause is the perfect example of repurposing. John took his lectures and repurposed them into an eBook. He then created a printed version, which he mails to people for $149. Then he created a user’s manual, which is basically a guide telling people how to do what’s in the book. Repurposed again, he sat down one weekend and read the book on audio and made it available online.

John speaks at seminars about PowerPause. He offers an eClass on PowerPause. At his website, www.PowerPauseSecrets.com, he offers special bonuses, including PowerPause – The Missing Chapters, The PowerPause Q&A (PDF and audio file) and PowerPause – Official Guide (PDF and audio file). And soon he will be coming out with a hard copy of PowerPause.

Imagine if John gave up when is his $19 eBook didn’t sell. Imagine if he stopped digging in the gold mine. In this case, it’s a platinum mine. Instead of giving up after the first sale, John raised the price and then repurposed, repurposed, repurposed.

You can do the same thing with any book or idea. One concept can lead to other products, other information, other lectures and other repurposing, all from one idea. And with each repurposing there is more profit.

About the Author

Online Marketing Expert Alex Mandossian helps authors, speakers, consultants, entrepreneurs and small business owners maximize their online profits with minimal time and effort. To learn more online book marketing strategies, and to download his free ebook, 5 Secrets To Making Change Now, log on to http://www.AlexMandossian.com

(ArticlesBase SC #333505)

Article Source: http://www.articlesbase.com/ – Book Marketing – Raise your Prices and Sell More? Here’s How!

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TOP 5 BOOK SELLING TIPS

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