GREEN BAY, WI (7/29/10) – A first from the book marketing industry, BookWhirl.com produces a series of starter videos to educate self-published authors on how to maximize online book marketing tools. Known as “Service Starter Videos”, each video basically features essential points and insights on how a specific online tool can strengthen and complement a book marketing campaign. Each starter video has an average of 3 minutes.

The Service Starter Video Campaign features how to utilize the following online book marketing tools: author websites, e-mail advertisements, media releases, online directory listings, and the newswire service.

BookWhirl.com’s Service Starter Video Campaign was completed and released last July 12, 2010.

“Last year, we launched our first promotional video. This year, we aim to continuously help self-published authors by giving them a series of cost-free audio-visual presentations on how to effectively conduct marketing campaigns. What we want is simple. We would like to see our clients to decisively prepare for their success”, said Jake Olvido, BookWhirlcom’s Marketing Officer.

BookWhirl.com’s Service Starter Video Campaign can be viewed at http://www.youtube.com/user/BookWhirl.

About BookWhirl.com

BookWhirl.com is an online book marketing services provider, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system. BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Success in the self-publishing industry involves a lot of getting ahead of the game. Your punctuality speaks on how much you are committed to your career. How you plan and prepare shows how serious you just are.

After working hard during the wee hours of the night in completing your book, you finally arrive at the point of getting your book ready for its launching. Whether it may be a lavish launching or not, a book launching is the best time to introduce your book to the market. It’s an excellent opportunity to meet and greet prospective readers and give them the opportunity to buy a copy.

Here are some ideas for your book launch to become a success.

Get the Right and Real Figures

Come up with a budget. Carefully assess what you really need for the event. The budget can basically include the place, a sound system, tables, chairs, food, and promotional materials such as posters, brochures, flyers, tarpaulins, and the like. Seriously consider how much you are willing to spend for your book’s launch. Remember that the event is only the beginning of your official book marketing campaign.

A book’s launch doesn’t have to be that grand. A book marketing campaign can go all the way from 6 months to a year, so you better spend your budget on what’s worth for the long term. You can host the book launch at your own house or ask a bookstore near you where you can possibly hold the event. Better yet, hold your book launch at a university’s library, preferably your alma mater.

Send Out of the Box and Cost-Free Invitations

Reserve your bookmarks, brochures, and flyers during your book launch. Take advantage of social networking sites to spread the news about your upcoming event. For example, Facebook allows you to create automated event invitations through your profile where recipients can ‘RSVP’. This way, you can estimate the number of guests that are attending. Moreover, you can announce your event through status updates.

Inform the Media

You can send out a press release to different media organizations through fax or through the internet but don’t forget to inform your local media about your launch since you are a part of the community that they cover. Proximity has greater chances of being published. You can visit radio stations in your area and announce your book’s release. And if they request for an interview, be ready to talk on air. Do some research and list the names of the right people in the media who can help promote your book. The media likes to be pampered. So it’s better if you send them personalized invitations for your event.

It’s also important to hand out press kits to the media right after your book launch. That way, they won’t miss out on the important details about you and your book.

Initiate Conversation

You are in charge of telling the story behind your manuscript. Prepare and write your speech for your book launch from the heart. Be careful not to keep your talk too long or too short. Be creative to keep their ears listening to what you are actually saying.

Create Promos and Specials

Give out freebies and treats. It can be through bookmarks, button pins, cards, candies, pens, and the like. You can also offer promos or discounted rates when they buy your book. Make your attendees feel extra special. This is a way of saying “thank you” to everyone who has expressed support by attending your book launch.

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GREEN BAY, WI (7/28/2010) – BookWhirl.com, one of the front lining marketing services provider in the self-publishing industry, has just revised its mission and vision statements.

BookWhirl.com’s mission statement is: “BookWhirl.com renders outstanding quality book marketing and publicity services, devoting itself in conceptualizing and creating splendid marketing campaign materials for authors who continuously impart knowledge, insight, and boundless possibilities to every piece they have written, so that every one can appreciate a better meaning in life”. On the other hand, BookWhirl.com’s vision is to “envision being every self-published author’s lifetime book marketing partner”.

The company’s mission and vision statements were anchored to reflect BookWhirl.com’s commitment to authors who have chosen a career in the publishing industry.

“We will continue to press on for excellence in what we do as an online book marketing services provider. We look forward in focusing on our mission and vision objectives. And we are excited to make all of our big plans into reality in the coming years,” says Jake Olvido, BookWhirl.com’s Marketing Officer.

About BookWhirl.com

BookWhirl.com is an online book marketing services provider, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system.

BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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GREEN BAY, WI (7/28/2010) – BookWhirl.com has finally unveiled its newest publicity package. It is considered as the company’s first service package to cater to writers who have yet to launch their books.

Officially launched on Monday, July 26, BookWhirl.com’s Pre-published Publicity Package (PPPP) is designed to assist authors in the area of pre-publishing marketing preparations. The Pre-published Publicity Package consists of BookWhirl.com’s three staple book marketing and publicity services – the Web Design, Media Release Campaign, and e-Media Release Campaign. The press releases will be sent to media organizations through a database of journalists within the United States. In addition, the package also includes poster and bookmark designs which authors can print according on their own convenience.The Pre-published Publicity Package also comes with a complimentary starter kit manual which features practical guides and strategies on how to use the package to its full potential.

The Pre-published Publicity Package is priced at $599, which gives authors a $400 savings.

“The Pre-published Publicity Package aims to encourage and emphasize importance in doing pre-publishing preparations. It is our commitment to create conventional service packages to anyone who is new to self-publishing. Knowing that these innovations can contribute positively to the publishing industry, BookWhirl.com will continuously create more opportunities for every writer’s dream become a reality”, added Jake Olvido, Marketing Officer of BookWhirl.com.

For more details about BookWhirl.com’s Pre-published Publicity Package and other book marketing services, visit the company’s official website, BookWhirl.com, or call 1-877-207-1679 (toll-free). You may also channel your inquiries through email at info@BookWhirl.com.

About BookWhirl.com

BookWhirl.com is an online book marketing services provider, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system.

BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Hi!

Get your books ready for harvest with BookWhirl.com’s Pre-published Publicity Package.

For the first time, BookWhirl.com debuts a package that’s specially created for authors who have yet to publish their books. The Pre-published Publicity Package generously includes the most essential publicity tools, from poster and book mark designs, an author website, press releases to online releases. They’re everything that a self-published author needs to generate major media “buzz”. This package aims to proficiently assist authors in preparation for their book’s launch as well as after.

But that’s not all.

BookWhirl.com has also included a starter kit manual, a freebie that complements the Pre-published Publicity Package. The manual includes easy-to-do and practical strategies on how to create a thriving and extensive book publicity campaign while even on a shoestring budget.

For only $599, you can save as much as $400!

For more details please log on to:  http://www.bookwhirl.com/Pre-published-Publicity-Package.html

For more information about BookWhirl.com’s book marketing services, log on to www.BookWhirl.com or call our toll free number at 1-877-207-1679.

How Much Does it Really Cost to Write and Publish a Book?

By: Melinda Copp

When an aspiring author is thinking about writing and publishing their book, the question of cost inevitably comes up. All books are different, though, so asking how much it costs to publish a book is like asking how much a house or a car costs. The price depends on the book itself.

Longer books are more expensive, and so are full-color books and hard-cover books. Self-publishing the traditional way, meaning a print run of a couple thousand copies, requires more money up front than print-on-demand. But the cost per copy decreases when you print an inventory, meaning you can make more of your money back faster. Obviously hiring a ghostwriter to write your book significantly increases the cost of the writing–it’s free if you do it all on your own. And working with a one-stop shop for your publishing services, as opposed to finding suppliers on your own, will affect your production costs. All these factors, and more, play a role in your publishing expenses.

With that said, I’ve done some research to put together the following list of expenses you should budget for when writing and publishing your book.

Writing: As I mentioned before, writing your book is free if you do it all on your own. Working with a coach or taking a class to write your book will cost more. And hiring a ghostwriter will be the most expensive way to write your book. However, working with a coach or hiring a ghostwriter will help reduce your editing costs-something to keep in mind. And don’t be afraid to invest money in the writing process–well-written books sell better.

Editing/proofreading: Again, if you do it yourself, or find a friend or two to read your book for you, you can get the book edited for next to nothing. However, this approach isn’t recommended. The content of your book is the foundation of your publishing venture, so you can’t afford to skimp on expenses associated with creating a good, marketable manuscript. Every writer needs an editor, and at least a proofreader. A professional will help you create a professional product.

Design (both cover and interior): Although I know many self-publishers do their own interior design in Microsoft Word, you probably don’t want to design your own book cover unless you’re a graphics designer. Covers can range in price, depending on the level of customization and amount of illustration required. And many self-publishing companies offer stock templates you can choose from to save money. The same goes for interior page design. Some companies offer stock templates, or you could do it yourself. But if you have lots of graphics or illustrations, or you want a custom job, the cost will be higher.

Miscellaneous production costs: In addition to the design expenses, producing your book also includes securing an ISBN number, copyright fees, and shipping from the printer to you (or your warehouse). You may also need to pay someone for order fulfillment.

Printing: As I mentioned before, it costs less to get your book set up with a print-on-demand publishing company, and then you don’t have to worry about warehousing the books and fulfilling the orders. But the cost per copy is significantly higher than if you printed one or two thousand copies. I recommend looking at both options very carefully, and if you know you can sell a thousand copies through your existing marketing channels, then bite the bullet and have them printed. You’ll make your money back faster.

Your Book Investment
Regardless of the cost, keep in mind that your book is an investment in yourself and in your business that will pay off. Don’t be afraid to spend a little money to do it the right way and create a quality, professional product.

About the Author

Melinda Copp helps aspiring nonfiction, business, and self-help authors get clear on their story and book idea, and figure out how to put it all together so their ideal readers love it. Visit http://www.writerssherpaprograms.com/writeabook.html for a free copy of her “Jumpstart Your Book E-course!” and get your book started now.

(ArticlesBase SC #2904701)

Article Source: http://www.articlesbase.com/ – How Much Does it Really Cost to Write and Publish a Book?

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source: http://www.articlesbase.com/internet-articles/book-marketing-tips-6-golden-tactics-you-cant-ignore-2891271.html

(ArticlesBase SC #2891271)

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by: Phyllis Zimbler Miller

source: http://www.millermosaicllc.com/blog-posts/

Publishing a non-fiction book will usually make it easy for you to write a blog dedicated to your book. The non-fiction subject of your book and related topics can provide ample blogging material.

For example, if you wrote a book on cooking low-fat diets, you could post one low-fat recipe a day along with insider tips to ensure the recipe turns out well.

Or if you wrote a book on new social media platforms, you could write each post about one new social media platform and probably never run out of new posts.

The problem of writing ongoing book blog posts really presents itself to fiction writers. If you’ve written a romance novel or a mystery novel, what are you going to write about in your blog posts?

With a little imagination (and you are a fiction writer, aren’t you?) you can come up with interesting posts for your book’s blog. Let’s look at some examples:

You write a novel that takes place in 1970 during the Vietnam War. Because the Vietnam War plays an important role in the novel, you could write posts about historical events that took place during that era or historical events that led to that era.

And you could write about the military today fighting in Iraq or Afghanistan and about military families back home. There’s no need to mention your book in every post; the overall context of the blog is about your book.

Now let’s stretch our imagination farther. You write a mystery novel about a series of medical-related murders. You could write posts about deaths that were not murders but were actual medical mysteries.

You could also write posts about new hospital procedures that are being implemented to reduce medical-related deaths. And you could write posts telling the family of hospital patients what to look for in suspected medical malpractice.

What if you’ve written a children’s picture book about family members learning to get along? Children are not going to read your blog and their parents aren’t going to read your blog aloud to their children.

You could write posts about parent-child issues; if you’re not an expert, you can quote other experts. You could review other children’s picture books on similar topics. You could write posts about children’s literacy issues.

The truth is that you can cast your imagination net far and wide for subjects on which to blog. Just remember that every few posts you should mention your book in connection with that post.

For example, if you were writing a post about children’s literacy issues, you could mention that a specific second-grader in your book could read long words but not short words and that her teacher suspected dyslexia.

Or you could quote an entire (short) scene from your novel to illustrate a point you’re making. And, yes, it’s okay that people reading your blog may not know who the characters and situation are. If you choose an appropriate scene, most readers will be able to understand the context of the excerpt.

Fiction authors should be as active as non-fiction authors in the use of blogs to market books. Give your blog readers interesting and well-written posts, and they will read your blog and hopefully buy your book. – P.Z.M.

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.

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7 Essential Steps You Need To Take for Writing Your First Novel

By: Trevor Johnson

Many people dream of writing their own book. But it remains a dream – maybe a few kind-of started pages gathering virtual dust on a computer somewhere and eventually consigned to the digital dustbin when an upgrade arrives.

So what can you do to make your dream of writing a novel come true? Here are some tips to help you.

1. Make an outline

You need a road map to follow if you are to stand any chance at all of writing your masterpiece. Start with the chapter headings and then a brief outline of what will happen in each chapter.

2. Flesh out your outline

Once you’ve got the direction of your novel worked out, it’s time to put a bit more detail together. Notice that I didn’t say start writing “for real” yet. Just add some meat to the chapter heading bones. Aim for around a dozen things that will happen in each chapter.

3. Define your main characters

What do they look like? How old are they? Are they male, female, animal or alien? Write a summary of each character – this will likely end up scattered across your book as each part of their character becomes relevant. But as the author, you need to know these details from day one.

4. Define your main locations

It doesn’t matter whether these exist in the real world or not. But these should be defined in the same way you’ve defined the major players. This crib sheet will help keep your mind on track when you’re actually writing your new novel.

5. Start writing

By now, your head should already have a very good idea of the novel you’re about to write. Set aside time each and every day to work on your novel. This can be short, ten to fifteen minute, bursts or it can be an hour or more with your hands almost tied to the keyboard. The important part is to do this every day, to help convince your unconscious mind that you’re serious. Don’t interrupt yourself with editing at this stage. That uses a different part of your brain and will kill your creativity.

6. Edit and polish your work

If possible, read your book out loud. This will raise the places where you literally stumble over your words and will bring out the parts of your book that don’t quite make sense. It’s actually quite a fun process once you get used to it!

7. Publish

Nowadays you don’t need a publisher unless you want one. You can publish your own work on sites like Amazon and indulge in your own publicity with a few press releases. The sky’s the limit – go for it!

About the Author

To learn how to write a novel in a month just click here.

(ArticlesBase SC #2497700)

Article Source: http://www.articlesbase.com/ – 7 Essential Steps You Need To Take for Writing Your First Novel

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by: Tony Eldridge

source: http://blog.marketingtipsforauthors.com/2010/07/importance-of-social-networking-to.html

With a title like The Importance Of Social Networking To Authors And Professionals, you could expect to have a book, or volumes written to cover all the ways social media has become an indispensable tool for marketing your business. Well, I am not going to write a book here, but I am going to share one unexpected benefit of having a presence on social media sites that I learned over the last few weeks.

As many of you know, this is the first post for me in a few weeks. I had a string of illnesses hit the family and the death of my uncle in Indiana. Every now and then, circumstances arise that cause you to put all nonessential activities on hold so you can devote full attention to those circumstances.

That’s what I did for the last few weeks. Yet because I had a presence grounded in social networking, I was able to take care of some important personal needs without falling off the face of the earth. I received warm wishes on a number of sites and followers were able to know I would be away from blogging for a while.

While I was “away”, things happened that I expected. My traffic slowed down considerably. When you pause your posts, then this is a logical expectation. In fact, one thing you can do to grow your traffic and presence over the long haul is to continue to give good content.

But some unexpected things happened as well:

1. I continued to get followers on Facebook, Twitter, and on my blog which are the three main areas of internet presence that I personally focus on. These followers came at a steady clip. I believe that if the time I was away continued, the frequency of new followers would go down. But still, I was surprised at the robust activity of followers for me being away as long as I was away.
2. Not only that, comments on past blog posts continued to come. With hundreds of posts that give advice to people about marketing their book, my blog is starting to become a searchable resource that has rich relevant content for people. The search engines are also constantly delivering results with my past blog posts for people looking for the content I have.
3. My mailing lists continue to grow. People are still signing up for my free mailing lists, even though I have not sent out an update in a few weeks. Because I have built in some automated interaction, my absence has not hurt me for the few weeks I have been away. In my free Conducting Twitter Contest mailing lists, I have set it up to deliver a series of 10 lessons to people who want to learn how to conduct a twitter contest. In my free Video Tips Newsletter, I instantly give away 7 free video tips when people sign up for the list. This means that they have content to go through for a while as a reward for signing up even before the next video gets to them.

In the last few weeks, I learned the importance of cultivating a great social networking presence while I was able. I also realized the value in consistently creating good content over time. In doing so, it has rewarded me when I needed to step away and focus on personal issues. And the great thing about it is that it was all waiting for me when I was ready to return.

If you are just starting to build your social networking presence, take heart. What you are doing now is investing for the long term. That’s something that buying an ad can never do for you. If you are not seeing the results that you want immediately, don’t worry, they’ll be there soon. You just need to be committed to building your presence for the long haul.

—-

I have one request of you. I have entered a video contest that honors our men and women in the military. Regardless of how you feel about our wars, I know that most of you separate that issue with the people who serve. Take a look at my video entitled, “Compassionate Strength.” It’s a video that shows our soldiers interacting with Iraqi children.

The videos do not have a link directly to them, so you may have to do a little searching to find mine. Also, you will quickly see that someone has gone to great lengths to try to rate all videos as a 1 star. Please don’t let that throw you. My guess is that it’s someone who has entered the contest and thinks that this will help his/her video. It seems that if someone starts to get some good ratings, it’s not long before a bunch of 1 stars lowers the rating on the video.

C’est la vie

Tony Eldridge

Forney, TX, United States

Tony Eldridge author of the action/adventure book, The Samson Effect, that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He also share his book marketing tips with fellow authors through his blog and through his free weekly video marketing tips for authors. You can follow him on Twitter @TonyEldridge

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