How-To Create A Book Marketing Plan (The Smart Way)

Posted in Book Marketing on April 28th, 2011 by admin

Source: http://www.authorinsider.com/article.php?subaction=showfull&id=1155117755&archive=&start_from=&ucat=1&

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s).

Consider these six areas when developing your marketing plan.

The Audience:  Who did I write this book for? Make sure you narrow your focus and target specific groups. Try to network with networks instead of one-on-one.

The Product:  What kind of book is this? Check out your competition; see what the latest trends are with books similar to yours. One current trend is to sell your how-to book at the end of free how-to teleseminars.

The Price:  How will I price my book? Make sure you don’t price your book too high. Again research your competition (and/or your friends!) to find out what books like yours sell for. I’ve seen lots of POD (print on demand) books outrageously priced because of the high cost per book to the author. I can’t imagine they are selling many books when their competitors are selling similar books at half the price. Remember that printing larger quantities on your own allows you to achieve higher profits per book.

The Packaging:  How will I design and package my book? Packaging makes all the difference and is the most fun to plan! This is where I get creative and try to incorporate what I love most about the different books that I buy. Make your packaging passionate!

The Promotion and Publicity:  What promotional methods will I use to sell my book? This is another fun and creative area to plan. A few words of advice: Be unusual and different because this creates buzz and free publicity. Make sure to combine your unusual promotional techniques with steadfast long-term tactics too. I love to do seasonal off-the-wall stuff, yet I always have ads running consistently where I know my customers will see me.

The Distribution:  How will my customer purchase my book? You must have a website that features you and your book(s). Writers try to tell me all the time that they just don’t need a website. That maintaining it takes time away from their creativity. If you aren’t networking with networks (in this case the entire world) then you are working much harder than you have to. Of course you can distribute via traditional markets such as bookstores and gift stores, but what sounds more efficient to you? Don’t think of having a website as an option. Consider it a great way to connect with your customers and really have control over your marketing plan.

Written by Sheri McConnell

Sheri McConnell is the President of the National Association of Women Writers (http://www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Free reports for writers available with subscription to NAWW Weekly. Sheri lives in San Antonio, Texas with her husband Seth and their four children. Contact her at naww@onebox.com or her toll free number at 866-821-5829.

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6 Steps to Jump-Start Your Story

Posted in Book Writing on April 25th, 2011 by admin

Source: http://writersdigest.com/article/what-to-do-when-your-novel-stalls/?et_mid=356930&rid=3047568

Written by: by  John Dufresne

T here are precious few experiences quite as exhilarating as diving headlong into your new novel. You write your opening sentence, “Call me, Bob!” and you’re off. Immediately you’re imagining a brave new world and creating goodly creatures to inhabit it. You find yourself an inquisitive stranger in this newfound land. You’re going where no one else has ever been. Your job here at the outset is to wonder and to wander, to make yourself susceptible to the provocations of this exotic place, to absorb the rich and telling details, to welcome interaction with all these fascinating made-up people, and to follow your curiosity wherever it leads. You can’t wait to see what’s around the next corner, behind the next door, or over the next mountain. The world opens itself to you for its unmasking, as Kafka said it would. It writhes at your feet. And you’re burning to tell your readers all about it.

You give your darlings one problem after another, because you know that writing a novel is taking the path of most resistance. You trail along behind your characters, writing down what they do. They surprise you, they delight you and they alarm you. The story intensifies, the themes resonate and the mystery deepens. You think, This novel-writing business is such a blast! Not all of the writing has made it to the page just yet, but it’s all there in your copious notes.

You’re writing serenely every day. You’re coming to know your characters’ secrets, their dreams and their shame. You’re feeling clever, invigorated and beneficent. But writing a novel is a marathon, and it can be difficult to sustain the composure, drive and passion that inspired and launched the project. Today you’re sputtering a bit. That subplot you constructed isn’t panning out the way you had hoped it would. Bit of a dead end, really.

Not only that, now you realize that all of those problems you slapped your hero with need to be addressed, if not resolved. You put down your pen and scratch your head. Here you are in the middle of your novel, and you’re not sure where it’s going. And that character who you were certain was going to shine so brightly has dimmed, hasn’t he? In fact, he hasn’t walked on stage in five chapters. Perhaps he’s failed the audition.

Your graceful and sleek narrative turns out to be ragged and shapeless. It’s just one thing after another, isn’t it? You need a plot. You knew you would. You do know what a plot is—a central character wants something, goes after it despite opposition, and as a result of a struggle, comes to win or lose—so why can’t you write one?

There is no experience quite so humbling and disheartening as the inevitable creative slump that arrives in the middle of writing your novel. It’s the price you pay for your hubris. You’re in the doldrums now, adrift, and you’re starting to panic because you’ve invested so much time and energy, and you’d hate to see it all go to waste. (It won’t, of course, because everything you write today informs everything you will ever write. But that’s no consolation because right now you’re thinking you may never write again.)

Your confidence flags, your resolve weakens. You’re losing faith in your material. You’re intimidated by the magnitude of the undertaking, shamed by your vaulting ambition. What had seemed like an exciting and noble endeavor now seems foolish and impossible. And so you put pressure on yourself, which leads to your reliance on habitual thinking and rational problem solving, neither of which will get your novel written. Because a novel is not a quadratic equation. You’re not solving for x.

This setback is part of the process.

So relax.

Remember that no matter how much you have revised and polished as you’ve been going along, if you haven’t reached the end—and you haven’t—you’re still writing a first draft. And first drafts are explorations and are for your eyes only. Don’t expect to get it right; just try to get it written. Expecting too much from an early draft results in frustration and disappointment. You write a first draft in order to have something to revise. It will be a failure. Writers are the ones who don’t let failure stop them.

Beginnings are relatively easy because they come out of nowhere. You start writing before you even know where you’re going. (Consider how easy it is for you, when you’re stuck on a novel, as you are now, to get an idea for a better novel, and to begin to write it. Don’t do it! Take notes on it, but learn to finish this one first.) And even endings can seem to write themselves, following as they do on preceding events and having nothing to foreshadow. It’s here in the middle where things get dicey. The muddle in the middle is what separates writers from those who want to have written.

When you’re mired like this in the Slough of Despond, slog on! The only thing you can’t do is stop. If you’re lost, don’t wait for rescue: No one’s coming. Get moving! Write, don’t think! If your car won’t start, you don’t go back into the house, have a coffee, read the paper, stroll back out and expect the engine to fire. No, you look under the hood. You get your hands dirty.

So, let’s look under the hood.

Step #1: PUT IT IN PARK.

First, this might be a good time to take a short break from your manuscript. Try this: Reread a novel by an author you admire, if for no other reason than to remind yourself of the significance, beauty and nobility of what you’re trying to do. It’s your favorite novel or it’s the novel that made you want to be a writer in the first place. Read with a pen in your hand and take notes on scenes, characters, language, point of view and so on. Keep a list of everything this writer did that you can emulate in your novel. When you finish reading, write down what you’ve learned from the novel and what you will apply to your writing. And then get back to work.

Step #2: RECHARGE THE BATTERY.

Turn your attention back to your own work-in-progress. What you need in order to persevere is enthusiasm. You have to be excited again by your characters and themes, and by the nut of the nascent narrative. You should enjoy and relish what it was in your characters that first aroused your fervor, the qualities that struck you about them and to which you felt your enthusiasm respond from the get-go. Any time you start to feel your creative spirits fade, stop and remember why you started this journey in the first place: You wanted to get to know these people you were intrigued with. What was so beguiling about them? Why were you fascinated? Go there. If you don’t already have a notebook where you record notes for your work, designate one now, and write your answers to all these questions in its pages. Rejuvenate yourself. Get back in touch with your captivation.

Step #3: RUN DIAGNOSTICS.

Now it’s time to dig deeper. Ask yourself why you’re bogged down, and answer honestly—in writing.

Maybe you think you don’t know your hero well enough to know what she’ll do next. Well, here’s your chance to spend some time with her. Ask her what’s on her mind, and write down what she tells you. Are you buying it? Is she holding back? Why would she do that? Ask her to tell you something about herself that you don’t know, a secret about a secret. Ask the questions provoked by her revelation, and answer those questions as specifically as you can. Send her on a trip. Where does she choose to go? Why there? Does she travel alone or with someone? Have lunch with her, and write about that. What does she order? Is she on a diet? Talk about movies, discuss politics, gossip about the other characters in the novel. Ask her, “Why do you think Bob hasn’t returned your call?”

Or maybe you think what you’re writing about is not important enough, and irrelevance is giving you an excuse to quit. You don’t care whodunit anymore! Not so fast. Return to your notebook. Write about what keeps you up at night, what you’re afraid of, what you don’t want to know about yourself. Write about what you’re ashamed of. If you think there is evil in the world, give that evil a shape. Write about what makes the world a miserable place. And then, once you’ve realized that you do care after all, work what you’ve unearthed into your draft.

Another common reason for stalling mid-novel is that not knowing the ending is making you crazy. The key is to recognize that often the ending is implicit in the beginning. Go back to your opening chapter and see if you’ve left yourself any clues. Then, make an exhaustive list of possible endings. Pick the most surprising one and write toward it, staying flexible as you go—what you encounter along the way will likely and fortuitously change your direction.

Step #4: TAKE A TEST-DRIVE.

Start reading your manuscript, beginning with your opening scene, and look for moments there that are begging for embellishment, exploration and resonance, for opportunities that you wrote into the scenes but have yet to exploit. Now you get to open those scenes up, not close them down. Often these moments are those when you were surprised by what a character did or said. Or there might be something, an image, a notion, a theme that you started in the opening that fades away, fails to resonate. You need to see where you might reintroduce that something.

Take note of places where you forget you’re reading and enter the world of your book—these are the parts that are working. Examining the good passages will help you strengthen the weak ones.

Each time you read the manuscript over, you’ll see something new. Note the thematic connections, the narrative tangents. Listen to your story. Listen with a pen in your hand and jot down notes. What is the novel trying to tell you?

Step #5: REV THE ENGINE.

Every novelist is a troublemaker, so make some trouble. Follow Raymond Chandler’s advice and bring in a man with a gun. Actually any weapon will do, of course. Your man with a gun might, in fact, be a teenage girl armed with sarcasm. Or a golden retriever that lopes up to your hero with a human foot in its mouth. As you write about what happens next, you’re looking for moments that are beyond what you thought was going on in your book. Let the phone ring at 3 in the morning and have your hero answer and get the alarming news. Or maybe he’s in his doctor’s office, and the doctor closes the door, sits back in her chair, picks up the results of the biopsy, taps the file on the desk, clears her throat.

Ask yourself what else could possibly go wrong in your hero’s life—his car breaks down; he loses his health insurance; his child is caught dealing dope; he’s falsely accused of a crime; his mom’s been in an accident—any of the trouble you’ve had in your life or that you are afraid will happen to you or to someone you love. That’s exactly what makes a plot compelling—things that you would not want your family to suffer through. Deaths in the family, divorce, infidelity and so on.

Step #6: KEEP IT RUNNING.

Now it dawns on you that writing a novel is itself very much a plot. Novels are about characters who want something. And you want something, too—to understand the lives of your own characters, which means resolving the trouble in your protagonist’s life, which means completing the novel—and you want it intensely. If you don’t finish, your life will be significantly diminished. And so you pursue your goal and battle every obstacle, not the least of which is your lack of confidence, your obstructionist tendencies, the world calling for your attention, the chaos of the characters’ lives, those elusive words, the befuddling muddle, and so on. You sit day after day. You struggle and at last you finish your novel. Plot’s resolved.

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10 Ways for a Book Author to Share Free Content on the Internet

Posted in Book Marketing on April 15th, 2011 by admin

Source: http://www.millermosaicllc.com/share-free-content/

Book authors sell their books — the fruits of their writing labor.  Thus it may seem counterintuitive to recommend that, for online book marketing success, book authors must be willing to share abundant free content.

Why is this?

On the Internet people are usually looking for relationships (connections) before buying something.  Even if the book author has an effective website – one that makes it immediately clear what’s on offer and provides an easily visible BUY button, this effective website is often not enough by itself to motivate buying the author’s book.

Let’s look at 10 ways that fiction and nonfiction authors can share free content:

1.    Offer a free sample chapter on their websites and on other sites around the Internet.

2.    Write a blog with information based on their book or on another interest.

3.    Provide book group discussion questions.

4.     Leave thoughtful comments on other people’s blog posts.

5.    Participate in conversations on Twitter.

6.    Write articles and upload these to article directories such as Ezinearticles.com.

7.    Participate in groups on Facebook and LinkedIn.

8.    Write book reviews on Amazon.

9.    Write brief book review comments on Glue.com.

10.    Upload several chapters or the entire book to fReado.com.

Now let’s discuss what all this free content sharing does:

•    Perhaps most importantly, it demonstrates that you can indeed write well – that your book is probably well-written.

•    It also demonstrates that you’re not just out to sell your books.  You’re interested in engaging with readers.  In fact, readers can contact you directly at social media sites such as Twitter.

•    Third benefit?  You may have just written enough new material to compile into an ebook that you can sell off your website.

•    And, finally, it does help you sell your books because people are reminded of you and your book at different places around the Web.  How many times have you decided to buy something and then forgotten to buy it?  With your name and writing examples all over cyberspace you’ve provided potential fans with subtle reminders about your book.

Some writers are concerned that others will “steal” their material if that material is so easily accessible.  I believe you have to be willing to take this slight risk in order to reap the greater probability of having people become interested in your writing.

Although some writers are happy to write only for themselves, most writers would like as large a reading public as possible.  Being willing to share free content on the Web can help book authors attract a wider fan base. - P.Z.M

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.

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8 Ways to Write a 5-Star Chapter One

Posted in Book Writing on April 13th, 2011 by admin

Source: http://writersdigest.com/article/8-ways-to-write-a-5-star-chapter-one

Written by: by Elizabeth Sims

When you decide to go to a restaurant for a special dinner, you enjoy the anticipation. You’ve committed to spending sufficient time and money, and now you’ve arrived, and the place looks good and smells good. You smile and order an appetizer. When it comes, you enjoy it as a foretaste of the larger, more complex courses that will follow, but you also savor it for what it is: a delicious dish, complete in itself. If it’s a truly great appetizer, you recognize it as an exquisite blend of flavor, texture and temperature. And you’re happy, because you know you’ll be in good hands for the entire evening.

Isn’t that what it’s like to begin reading a terrific book?

The first chapter is the appetizer—small, yet so tremendously important. And so full of potential.

As an aspiring author, the prospect of writing Chapter One should not intimidate, but excite the hell out of you. Why? Because no other part of your book can provide you with the disproportionate payoff that an excellent first chapter can. Far more than a great query letter, a great Chapter One can attract the attention of an agent. It can keep a harried editor from yawning and hitting “delete.” It can make a bookstore browser keep turning pages during the slow walk to the cash registers. And yes, it can even keep a bleary-eyed owner of one of those electronic thingamajigs touching the screen for more, more, more!

Fiction, like food, is an art and a craft. Here’s how to blend inspiration with technique and serve up an irresistible Chapter One.

#1: RESIST TERROR.
Let’s be honest: Agents and editors like to make you quiver and sweat as you approach Chapter One. All those warnings: “Grab me from the opening sentence! Don’t waste one word! If my attention flags, you’ve failed—you’re down the toilet! In fact, don’t even write Chapter One! Start your book at Chapter Four! Leave out all that David Copperfield crap!” From their perspective it’s an acid test. They know how important Chapter One is, and if you’re weak, they’ll scare you into giving up before you begin. (Hey, it makes their jobs easier: one less query in the queue.)

Here’s the truth: Agents and editors, all of them, are paper tigers. Every last one is a hungry kitten searching for something honest, original and brave to admire. Now is the time to gather your guts, smile and let it rip.

Your inner genius flees from tension, so first of all, relax. Notice that I did not say agents and editors are looking for perfect writing. Nor are they looking for careful writing. Honest, original and brave. That’s what they want, and that’s what you’ll produce if you open up room for mistakes and mediocrity. It’s true! Only by doing that will you be able to tap into your wild and free core. Let out the bad with the good now, and you’ll sort it out later.

Second, remember who you are and why you’re writing this book. What is your book about? What purpose(s) will it serve? Write your answers down and look at them from time to time as you write. (By the way, it’s OK to want to write a book simply to entertain people; the noblest art has sprung from just such a humble desire.)

And third, if you haven’t yet outlined, consider doing so. Even the roughest, most rustic framework will give you a sharper eye for your beginning and, again, will serve to unfetter your mind. Your outline could be a simple list of things-that-are-gonna-happen, or it could be a detailed chronological narrative of all your plot threads and how they relate. I find that knowing where I’m headed frees my mind from everything but the writing at hand. Being prepared makes you calm, and better equipped to tap into your unique voice—which is the most important ingredient in a good Chapter One.

#2: DECIDE ON TENSE AND POINT OF VIEW.
Most readers are totally unconscious of tense and POV; all they care about is the story. Is it worth reading? Fun to read? But you must consider your tense and POV carefully, and Chapter One is go time for these decisions. It used to be simple. You’d choose from:

a) First person: I chased the beer wagon.

b) Third-person limited: Tom chased the beer wagon.

or

c) Omniscient: Tom chased the beer wagon while the villagers watched and wondered, Would all the beer in the world be enough for this oaf?

… and you’d always use past tense.

But today, novels mix points of view and even tenses. In my Rita Farmer novels I shift viewpoints, but limit all POVs to the good guys. By contrast, John Grisham will shift out of the main character’s POV to the bad guy’s for a paragraph or two, then back again. (Some critics have labeled this practice innovative, while others have called it lazy; in the latter case, I’m sure Grisham is crying all the way to the bank.) It’s also worth noting that studies have shown that older readers tend to prefer past tense, while younger ones dig the present. (If that isn’t a statement with larger implications, I don’t know what is.)

Many writing gurus tell you to keep a first novel simple by going with first person, past tense. This approach has worked for thousands of first novels (including mine, 2002’s Holy Hell), but I say go for whatever feels right to you, simple or not. I do, however, recommend that you select present or past tense and stick with it. Similarly, I advise against flashbacks and flash-forwards for first novels. Not that they can’t work, but they seem to be off-putting to agents and editors, who will invariably ask, “Couldn’t this story be told without altering the time-space continuum?”

The point is, you want your readers to feel your writing is smooth; you don’t want them to see the rivets in the hull, so to speak. And the easiest way to do that is to create fewer seams.

If you’re still unsure of your tense or POV choices, try these techniques:

Go to your bookshelf and take a survey of some of your favorite novels. What POVs and tenses are selected, and why do you suppose the authors chose those approaches?

Rehearse. Write a scene using first person, then third-person limited, then omniscient. What feels right?

Don’t forget to consider the needs of your story. If you plan to have simultaneous action in Fresno, Vienna and Pitcairn, and you want to show it all in living color, you almost certainly need more than one POV.

And if you’re still in doubt, don’t freeze up—just pick an approach and start writing. Remember, you can always change it later if you need to.

#3: CHOOSE A NATURAL STARTING POINT.
When you read a good novel, it all seems to unfold so naturally, starting from the first sentence. But when you set out to write your own, you realize your choices are limitless, and this can be paralyzing. Yet your novel must flow from the first scene you select.

Let’s say you’ve got an idea for a historical novel that takes place in 1933. There’s this pair of teenagers who figure out what really happened the night the Lindbergh baby was abducted, but before they can communicate with the police, they themselves are kidnapped. Their captives take them to proto-Nazi Germany, and it turns out there’s some weird relationship between Col. Lindbergh and the chancellor—or is there? Is the guy with the haircut really Lindbergh? The teens desperately wonder: What do they want with us?

Sounds complicated. Where should you start? A recap of the Lindbergh case? The teenagers on a date where one of them stumbles onto a clue in the remote place they go to make out? A newspaper clipping about a German defense contract that should have raised eyebrows but didn’t?

Basically, write your way in.

Think about real life. Any significant episode in your own life did not spring whole from nothing; things happened beforehand that shaped it, and things happened afterward as a result of it. Think about your novel in this same way. The characters have pasts and futures (unless you plan to kill them); places, too, have pasts and futures. Therefore, every storyteller jumps into his story midstream. Knowing this can help you relax about picking a starting point. The Brothers Grimm did not begin by telling about the night Hansel and Gretel were conceived; they got going well into the lives of their little heroes, and they knew we wouldn’t care about anything but what they’re doing right now.

If you’re unsure where to begin, pick a scene you know you’re going to put in—you just don’t know where yet—and start writing it. You might discover your Chapter One right there. And even if you don’t, you’ll have fodder for that scene when the time comes.

Here are a few other strategies that can help you choose a starting point:

Write a character sketch or two. You need them anyway, and they’re great warm-ups for Chapter One. Ask yourself: What will this character be doing when we first meet him? Write it. Again, you might find yourself writing Chapter One.

Do a Chapter-One-only brainstorm and see what comes out.

The truth is, you probably can write a great story starting from any of several places. If you’ve narrowed it down to two or three beginnings and still can’t decide, flip a coin and get going. In my hypothetical Lindbergh thriller, I’d probably pick the date scene, with a shocking clue revealed. Why? Action!

It’s OK to be extremely loose with your first draft of your first chapter. In fact, I recommend it. The important thing at this point is to begin.

#4: PRESENT A STRONG CHARACTER RIGHT AWAY.
This step might seem obvious, but too many first-time novelists try to lure the reader into a story by holding back the main character. Having a couple of subsidiary characters talking about the protagonist can be a terrific technique for character or plot development at some point, but not at the beginning of your novel.

When designing your Chapter One, establish your characters’ situation(s). What do they know at the beginning? What will they learn going forward? What does their world mean to them?

Who is the strongest character in your story? Watch out; that’s a trick question. Consider Kazuo Ishiguro’s The Remains of the Day. The main character, Stevens, is a weak man, yet his presence is as strong as a hero. How? Ishiguro gave him a voice that is absolutely certain, yet absolutely vacant of self-knowledge. We know Stevens, and because we see his limitations, we know things will be difficult for him. Don’t be afraid to give all the depth you can to your main character early in your story. You’ll discover much more about him later, and can always revise if necessary.

#5: BE SPARING OF SETTING.
Another common error many aspiring novelists make is trying to set an opening scene in too much depth. You’ve got it all pictured in your head: the colors, sounds, flavors and feelings. You want everybody to be in the same place with the story you are. But you’re too close: A cursory—but poignant!—introduction is what’s needed. Readers will trust you to fill in all the necessary information later. They simply want to get a basic feel for the setting, whether it’s a lunar colony or a street in Kansas City.

Pack punch into a few details. Instead of giving the history of the place and how long the character has been there and what the weather’s like, consider something like this:

He lived in a seedy neighborhood in Kansas City. When the night freight passed, the windows rattled in their frames and the dog in the flat below barked like a maniac.

Later (if you want) you’ll tell all about the house, the street, the neighbors and maybe even the dog’s make and model, but for now a couple of sentences like that are all you need.

But, you object, what of great novels that opened with descriptions of place, like John Steinbeck’s The Grapes of Wrath or Edna Ferber’s Giant? Ah, in those books the locale has been crafted with the same care as a character, and effectively used as one. Even so, the environment is presented as the characters relate to it: in the former case, man’s mark on the land (by indiscriminate agriculture), and in the latter, man’s mark on the sky (the jet plumes of modern commerce).

Another way to introduce a setting is to show how a character feels about it. In Dostoyevsky’s Crime and Punishment, Raskolnikov seethes with resentment at the opulence around him in St. Petersburg, and this immediately puts us on the alert about him. The setting serves the character; it does not stand on its own.

#6: USE CAREFULLY CHOSEN DETAIL TO CREATE IMMEDIACY.
Your Chapter One must move along smartly, but in being economical you cannot become vague. Difficult, you say? It’s all in the context.

The genius of books as diverse as Miguel de Cervantes’ Don Quixote and Robin Cook’s Coma lies in the authors’ generosity with good, authentic detail. Cervantes knew that a suit of armor kept in a junk locker for years wouldn’t merely be dusty, it would be corroded to hell—and that would be a problem to overcome. Likewise, Cook, himself a doctor, knew that a patient prepped for surgery would typically be given a calming drug before the main anesthetic—and that some patients, somehow, do not find peace even under the medication, especially if they have reason not to.

If you’re an expert on something, go ahead and show that you know what you’re talking about. One of the reasons my novel Damn Straight, a story involving a professional golfer, won a Lambda Award is that I know golf, and let my years of (painful) experience inform the book. I felt I’d done a good job when reviewer after reviewer wrote, “I absolutely hate golf, but I love how Sims writes about it in this novel. …”

Let’s say your Chapter One begins with your main character getting a root canal. You could show the dentist nattering on and on as dentists tend to do, and that would be realistic, but it could kill your chapter, as in
this example:

Dr. Payne’s running commentary included the history of fillings, a story about the first time he ever pulled a tooth, and a funny anecdote about how his college roommate got really drunk every weekend.

Bored yet? Me too. Does that mean there’s too much detail? No. It means there’s too much extraneous detail.

How about this:

Dr. Payne paused in his running commentary on dental history and put down his drill. “Did you know,” he remarked, “that the value of all the gold molars in a city this size, at this afternoon’s spot price of gold, would be something on the order of half a million dollars?” He picked up his drill again. “Open.”

If the detail serves the story, you can hardly have too much.

#7: GIVE IT A MINI PLOT.
It’s no accident that many great novels have first chapters that were excerpted in magazines, where they essentially stood as short stories. I remember being knocked to the floor by the gorgeous completeness of Ian McEwan’s first chapter of On Chesil Beach when it was excerpted in The New Yorker.

Every chapter should have its own plot, none more important than Chapter One. Use what you know about storytelling to:

Make trouble. I side with the writing gurus who advise you to put in a lot of conflict early. Pick your trouble and make it big. If it can’t be big at first, make it ominous.

Focus on action. Years ago I got a rejection that said, “Your characters are terrific and I love the setting, but not enough happens.” A simple and useful critique! Bring action forward in your story; get it going quick. This is why agents and editors tell you to start your story in the middle: They’ve seen too many Chapter Ones bogged down by backstory. Put your backstory in the back, not the front. Readers will stick with you if you give them something juicy right away. I make a point of opening each of my Rita Farmer novels with a violent scene, which is then revealed to be an audition, or a film shoot or a rehearsal. Right away, the reader gets complexity, layers and a surprise shift of frame of reference.

Be decisive. A good way to do that is to make a character take decisive action.

Don’t telegraph too much; let action develop through the chapter. It’s good to end Chapter One with some closure. Because it is Chapter One, your readers will trust that the closure will turn out to be deliciously false.

#8: BE BOLD.
The most important thing to do when writing Chapter One is put your best material out there. Do not humbly introduce your story—present it with a flourish. Don’t hold back! Set your tone and own it. You’re going to write a whole book using great material; have confidence that you can generate terrific ideas for action and emotion whenever you want.

If you do your job creating a fabulous appetizer in Chapter One and follow it up well, your readers will not only stay through the whole meal, they’ll order dessert, coffee and maybe even a nightcap—and they won’t want to leave until you have to throw them out at closing time.

Related Posts
3 Secrets to Great Storytelling
10 Ways to Stay Sane When Frustrated With Your Writing

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