Source: http://www.freearticles.com/article/E-Books-Versus-Published-Hard-Copy-Books/3832

E-books or electronic books are the digital counterpart of printed books. These have shown to be quite useful and very easy to use for millions of online users. However, there are debates whether or not ebook creation and marketing are truly as efficient as hard copies. Discover more about the similarities and differences and find out which one best fits your style and needs.

Advantages Of Ebooks

First of all, ebook creation and marketing is convenient and cheap. You can virtually begin with no money and only a computer or laptop. Writing hundreds of pages do not require you to spend on a single sheet of paper and you also get to save time, cash and effort since you do not have to print anything. Less physical space is needed to store and hold ebooks and you can save hundreds or thousands of them in a single storage device on your computer.

People also do not have to report to work or find a suitable place to write or read ebooks. If you have a laptop, you can continue working or advertising while transporting, on a vacation or right at home. It is a relatively lucrative business opportunity that requires zero capital. Another benefit about electronic books is that these can be written by anyone who has an idea to sell. There are fiction, non-fiction and casual categories covering any type of topic ranging from a few pages up to a few hundred.

You also save time, money and effort looking for necessary information to finish an ebook. There are so many hyperlinks leading to related topics and you also get to read other ebooks and talk to consultants and experts to further enhance the appearance and content of your work. Occupation of less space also means that ebooks can stay available for longer periods of time because they do not have going out of print dates. Ebooks can exist and be converted into a variety of media such as audio books. The text and font can also be changed according to the readers preferences for easy viewing.

Advantages Of Published Hard Copy Books

Overall, paper books are still the mainstream and people continually use these for reliable and factual pieces of information. Device compatibility can be an issue to a number of people so it might be cheaper for them in the long run to buy print books that can last for years compared to always keeping up with electronic trends to avoid ebooks from becoming obsolete due to newer formats. You do not need electrical power to read hard copies or worry about software or hardware errors.

Ebook creation and marketing can also be stolen or become the target of unscrupulous activities online. They have high vulnerability to hacking or being distributed without need of approval from editors, authors or publishers. Many still believe that a lot of ebooks are only based on opinion than facts and figures.

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Source: http://www.freearticles.com/article/Your-Guide-In-Promoting-Your-E-Book/3860

Like in any services, products, or businesses, promoting your E-book is a very important method to carry out in order to acquire much higher sales. As a matter of fact, those E-books with good advertising tactics are always well ahead of the game as they get better sales results. Knowing the importance and advantage of promoting your E-book, make sure to implement a good and well-planned marketing campaign even before you create one.

Get A Mailing List

This is something a person selling digital products online must do so that you can make people aware of your online business and assure them it would be worth their money to buy the product. You have to create a web page wherein people can sign up for your newsletter. Here you should offer them something of value related to what you are selling, for example a free chapter from your E-book or exclusive offers like a discount or a free additional content. It is much recommended to get a mailing list before anyone launches his newly created E-book so that you already have a list of subscribers waiting for the launch of the product.

Set Up A Website And A Blog

Create a website for the sole purpose of selling your E-books there. It is also advisable to list your product in your eBay store. Moreover, setting up a blog and posting your articles there can also help a lot. As you post articles to your blog, make sure you include a link to your E-book website or sales page.

Write Articles

Write articles that are related and relevant to the content of your E-book and then send them out to your mailing list on a regular basis. You may also want to submit them to various article directories or databases to give your product more exposure on the internet as well as to get more back links to your website. Just don’t forget to insert the link to direct the potential consumers on where they can purchase your E-book.

Make Relevant Contributions To Various Forums

Look for significant forums with threads related to your E-book topic and post relevant contributions or comments regularly. Many forums allow people to make their signature link bank to their website. If someone in the forum is asking a question relevant to your product, post an answer using the information from your article or E-book. This way, interested potential customers are more likely to click on your link and be directed to your E-book sales page.

Promote your E-book constantly to make sure that your sales won’t be dead in the water. Keep making and distributing articles, stay in contact with your subscribers, continue improving your mailing list, and keep making contributions to relevant forums.

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Summary: BookWhirl.com launches a bookshelf service exclusive for e-books.

GREEN BAY, WI (06/28/11) – As part of the company’s current move on innovation and development, BookWhirl.com launches its e-Bookshelf today. After the launching of the company’s e-Book Conversion service just last week, they have unveiled another e-book publication service. Self-published authors who are interested in boosting their e-book sales online can now do business with BookWhirl.com’s e-Bookshelf.

BookWhirl.com created the e-Bookshelf to provide more options to self-published authors who are into e-book publishing. The newest online e-bookstore features the simplest yet staple system for an online bookstore. The e-Bookshelf also has an easy sales system tracker that enables authors to keep track with their progress like a walk in the park.

“One year ago, e-book publishing was just a part of our vision. Now, everything is already happening. Our visions are slowly but surely coming into reality. BookWhirl.com is proud to announce the birth of e-Bookshelf, our latest offering in providing self-published authors the best possible business solutions. And with our success, we are grateful to our employees in every essential department who have worked hard for us to finally bring our ideas to life. We have every reason to celebrate,” concludes Johnny Chu, CEO of BookWhirl.com.

For more details about BookWhirl.com and its book marketing services, visit the company’s official website http://www.BookWhirl.com. You may also channel your inquiries through email at Info@BookWhirl.com.

About BookWhirl.com

BookWhirl.com is an online book marketing service company, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system. BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Source: http://www.articlesbase.com/internet-articles/should-authors-use-youtube-for-book-marketing-3816179.html#axzz1QRGwawc7

There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. And while many authors know how to use YouTube to share videos with family and friends, very few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books.

I am using YouTube in every way possible for all my clients. I truly see opportunities for every type of client I represent including, authors, doctors, lawyers, entrepreneurs and even charities.

In fact, I used YouTube to help Angel Acres Horse Haven Rescue make it to the “Top 10″ in a $1 Million shelter makeover contest sponsored by Zootoo, a web site for animal and pet lovers. As part of their effort, I asked Mike Ball who, along with being an award-winning columnist, is an accomplished musician, if he would be willing to write and record a song that could be used in an online video and for public service announcements. That emotional song with the photos of horses helped Angel Acres in their online voting campaign.

Another client, Mr. Duey, a school teacher who uses music to teach kids math, science and history, is also having great success with his video. Called “Mr. Duey Fractions” it’s featured on Teacher Tube which is like YouTube but it’s for teachers, parents and students. The “Fractions” video we promoted is now one of the top ten all time most viewed videos on TeacherTube with 567,000 views. You know you are hot stuff when the kids in your school ask a teacher for an autograph! The exposure has led to CD sales, media coverage and other exciting opportunities Mr. Duey and the label Kaas Records. As I am writing this Mr. Duey is finishing filming a new series of videos which tie in his musical talent with a new “book type” product… cant’ tell you what it is but it came about as direct result of the that video!

Another very successful application for YouTube videos is through video book trailers as part of a book marketing campaign. In an effort to obtain book publicity for my author clients we’ll create a book trailer about the book. A book trailer is like a movie trailer in that it allows someone to preview a book both visually and via audio. A video book trailer brings the book to life and gives the potential reader a sneak peak at the contents. We’ll then post that book trailer on YouTube and… here’s the best part… we add it to more than 41 additional video sites online for even greater exposure.

One of the big benefits of a book trailer is how is improves search engine ranking for an author’s main web site, providing you carefully select traffic driving key words and titles.

How can a book trailer help? A couple months ago we landed a terrific article for one of my authors in The Patriot Ledger outside of Boston. First, they ran a photo of the author holding his book. They mentioned the upcoming book signings I asked him to arrange after we had this story confirmed so he could capitalize on the PR.

The Ledger also included a link and screen shot of the book trailer video we produced for YouTube. The best part? ABC-TV CH-7 of Boston then saw the article and book trailer, realized it was a good visual story and came out to the author’s house and shot their own story! It really proves my point that “PR Begets PR, the More You Get, the More You Get!”

An example of book trailers we’ve created can be viewed at Westwind Communications YouTube Channel at: [http://www.youtube.com/thebookpublicist]

There are a lot of ins and outs when it comes to YouTube. If you are serious about using it then I suggest you buy a new book How to Make Money With YouTube, by Brad and Debra Schepp. In this insightful guide the authors unveil specific steps to harness YouTube’s power to turn a profit. The Schepps offer in-depth, easy to understand instructions on everything from shooting and uploading videos to fundraising and marketing, to building buzz, and how to get your videos noticed.

They also draw on one infamous company’s humorous “Will it Blend?” video that brought thousands of new customers to its website. You’ve probably seen it. A guy in a lab coat blends everything from food to iPhones in their blender demonstrating how powerful the blender really is. The book is filled with valuable advice and practical tips to allow readers to maximize their earning potential on YouTube.

One of the most valuable features of How To Make Money With YouTube are real-life success stories from video marketers who used the site to launch successful consulting businesses. A featured success story is from my own firm about Mr. Duey mentioned above. The bottom line: Get a book video trailer created and get it on YouTube right away and use it to promote your book online. You can’t go wrong.

-END-

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm. Lorenz works with doctors, lawyers, inventors, authors, start-ups andentrepreneurs. As a book marketing expert Lorenz is consulted by top execs and bestselling authors to promote their books. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, USA Today, Woman’s World, & Howard Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit: http://www.westwindcos.com/book, call 734-667-2090 or email scottlorenz@westwindcos.com.

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Source: http://www.articlesbase.com/seo-articles/ebook-marketing-management-to-promote-ebooks-2115837.html#axzz1Q9jDH8Ux

he traditional books are bygones. It is an era of e-books as they signify contemporary life.

In case you are going to sell the e-book written by you or you are planning to launch an online e-book store, there are a number of factors that you need to consider for gaining success in this field.

There are a number of aspects associated with E-book marketing that are must to be understood in order to sell e-books effectively. First of all the content of the e-book must be appealing and the title of the e-book should cover the theme of the content. Such books gain immense success with the right kind of e-book marketing.

The next step is to search the targeted areas. Each e-book has a specific area where it can be searched. The theme of the e-book also plays an important part in determining targeted areas.

If you are the writer of the e-book, then try your best to put the meaningful and informative content for the promotion of your e-book. If you are going to market the e-book of another writer then it is must for you to have a look at the content and also ask the writer about his/her work experience. The marketing of a well established writer can be effective as well as trouble-free.

If you are new to the web world or working with an amateur writer, then you need to frame a rock-solid strategy for effective e-books promotion. Move accordingly. Get the regular updates of latest marketing skills and authoritative techniques.

You can also provide some space in your e-book for ads. You can also opt for pay per click etc. For marketing of e-books you can also go with reputed article directories. You can also encourage your visitors to promote your e-book. The right kind of promotion acts as a very powerful marketing tool. By following such strategies you can easily elevate your sales as well as profits.

To get the required success your e-book marketing management must be robust. You can also build some hyperlinks in your e-book. Marketing of anything is nothing but an art. It may be tough initially but with the help of perfect marketing skills you can achieve the requisite success.

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Source: http://www.articlesbase.com/publishing-articles/how-to-marketing-plan10-steps-to-market-your-book-marketing-books-1160809.html#axzz1Q42ygtGl

Now that you have finished writing your book, you are ready to create a marketing plan to market your book. Marketing a book requires work and money. There steps you have to take to market your books the proper way. Sometimes this task might be too much for a person who is inexperience in book marketing, so may have to hire a book promotion professional to help you with your marketing plan.

There are key tactics a professional book marketing person will follow to get your book to be notice by the public. But if you decide to take on this task on your own, http://www.ipublishabook.com/Market-Your-Book.html has put together a 10 steps to market your book. This article is forbook marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers who want to sell more books.

Identify Your Book Target Audience

If you know who’s interested in your style of writing, or who could be your potential reader, you will have a better chance of selling more copies of your book. So figure out if your book will appeal more towards women, men or both. Their geographical location is also important with what type of activities you think they are more likely to engage in. once you are able to narrow down your book target audience you can now sell them your book.

Local Marketing of Your Book

Start you book marketing in your local area where you are very familiar with the surrounding. Create print advertisements you think will catch your target audience attention. Once you are able to generate a buzz about your book in your local area, the national and regional media maybe interested.

Create a Target Focused Message

Create a pitch about your book aimed towards specific groups to describe the reason this group should be interested in purchasing your book. When you decide to write your pitch, make it no longer than three sentences that focus on your book selling points.

Network Marketing

We all know the best form of advertising is positive word of mouth. Positive word of mouth will help make your book marketing is easier. Your book marketing plan may have to start with your friends, coworkers, church members.

Media Kit

You have to create a professional media kit to create impression on editors, producers, reviewers or reporters that have your book, so make sure there are no spelling or grammatical errors.

Online Marketing

The World Wide Web has created great opportunities for authors and publishers to find their target audience, and help facilitated the purchase of your book.

Publicizing Your Book

When publicizing your book to any media stay clear from trying to sell your book. Always concentrate on the specialized helpful information your book will bring to whoever purchases the book

Book Competitions

If you are able to enter book competition, I would tell you to enter as many as you can. However, if you are able to win a competition, that would be major endorsement for your book. If you are not sure where to find contest, a simple web search will reveal many sites.

Follow up call

Just like a job interview, you need to follow up with a call to any one to send a media kits to. It is very important. Don’t just send a letter; call the person on the phone. If you have to call several times, I would tell you to do it, just don’t become a pest.

Persistence

Promoting your book will take a long time, so you have to be persistence on getting your book notice by those who would make decision to buy it. Marketing is tough businesses just be prepared for many rejections. http://www.ipublishabook.com

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Ninety percent of all book sales are from less than ten percent of all books published in a year. Of the hundreds of thousands of books published annually, how do you make sure your book is one of those received by the market as certified hits? The answer is a well-planned and brilliantly executed marketing plan.

In light of this fact, many book marketing services have mushroomed over the years, all promising the best marketing schemes to take your book on top of that bestseller list. But how do you choose whichbook marketing service is most effective? Read further to find out.

The top book marketing service employ the most effective book-selling strategies known traditionally and innovate new marketing schemes that go with the tide of change the world has seen over the years. They offer a broad array of marketing services ranging from the writing of press releases announcing your book to creating customized flyers to setting up book signing events. Somebook marketing services even have specialized teams to take care of public relations to further publicize your book. Others provide a list of popular book contests you can enter your book in, to earn more recognition and boost the good reputation of your book. Some have links with groups organizing book shows where you can exhibit your work and still others arrange for speaking engagements so you can personally promote your book.

In choosing the most effective book marketing service, take note that they include not only the above mentioned options but also take advantage of the flourishing technology your potential readers frequently access. You must have noticed how pages in social networking sites such as Facebook can spread information like wildfire; or how websites that feature your book can infinitely multiply the number of people who are informed about it. This is the age when people first turn to their computers for the answers to their needs before taking on the streets to scour for them. Therefore, look for abook marketing service that include optimizing your book’s website for better visibility online, posting articles or parts of your book on relevant webpages for more audience, or assisting you in creating e-book or audiobook versions if you wish.

Amidst all these options, you as the author are the best decision-maker as to which strategies will most catch the attention of your target readers. Therefore, the bestbook marketing service is those that offer a wide variety of marketing strategies, teach you the basics of each, offer professional consultation services, and allow you to tailor your ownmarketing plan according to your budget and needs. No two books are absolutely the same but getting readers to buy your book instead of another with the same topic can be tricky. The content of your book is only half of what can take it to the top. For it to be massively influencing, you need the bestbook marketing services by your side.

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GREEN BAY, WI (06/21/2011) – BookWhirl.com, one of the strongest pillars of the book marketing industry, welcomes the second half of 2011 with the launching of the e-Book Conversion Service. With a starting price of $99, self-published authors can convert their published books or manuscripts into e-books. The first 100 customers who will avail of the service will receive 100% royalty from BookWhirl.com’s e-Bookshelf for 6 months. The e-book conversion service is the company’s first tool that involves publishing.

The e-Book Conversion Service gives self-published authors the opportunity to turn their published books or even unpublished manuscripts into digital files. The e-Book Conversion Service has three types of levels, namely: Basic, Standard, and Large. The service requires no minimum number of pages.

“In three years now, we have been providing the best business solutions to self-published authors through our book marketing services. But 2011 will be different. This year will be a bold step to our company; we have decided to venture into converting e-books. Some may consider this as a development, but we, the pillars of BookWhirl.com, consider this our commitment—to continuously go beyond our limits for the betterment of the self-publishing industry. We definitely look forward for more innovations in the coming years”, explained Don Harold, Marketing Director, BookWhirl.com.

In today’s innovative era, the e-Book Conversion Service would enable self-published authors to reach the digital market.

For more information about the BookWhirl.com’s e-Book Conversion Service and other book marketing and publicity services, log on to http://www.bookwhirl.com/e-Book-Conversion-Service.html.

About BookWhirl.com
BookWhirl.com is an online book marketing service company, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system.

BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Electronic Books, or E-books are books with both text and graphics and can be packed full of information. The e-books can be downloaded and read on computers and other electronic devices. These books can be instructional or the digital version of a conventional book.

If a person can read and write, they can create an e-book. Being successful with e-books, however, requires an e-book marketing strategy.

A successful marketing strategy includes both short-term and long-term strategies. Both strategies are essential, but vary greatly in their outcome.

Short-term strategies will bring in temporary awareness to the e-book quickly. Pay-per-click advertising is one form of short-term strategies. This type of advertising targets the particular audience for this e-book. It allows the e-book writer to only pay for the results. Payment is determined by a set amount for each visitor.

Forums are another form of short-term strategy. These forums allow authors to share their experiences to potential customers. While most forums will allow a signature to be added, spamming is not allowed. Care must be taken to not come across asadvertising on the forums.

Another form of short-term strategies are search engines where e-book authors can list their e-book sales page with the top search engines on the Internet.

While short-term e-book marketing is a good way to start, it should not be relied on solely. One needs to couple the short-term strategies with long-term to get the most from their marketing strategy.

Long-term strategies for e-book marketing provide a steady stream of traffic from potential customers that last for years to come.

One form of long-term strategy is E-zines or an electronic magazine. These online publications enable an e-book publisher to build a list of potential customers. These E-zines are emailed on a regular basis to potential customers. This will allowe-book marketing personnel to reach their target group.

Free trial offers of the e-book is a very rewarding long-term e-book marketing strategy. Offering a free condensed version of an e-book draws customers in to what the e-book has to offer. Once they have read a portion of the book, they are more willing to purchase the full version to finish reading what they have started.

One of the most effective long-term e-book marketing strategies is writing articles. These articles are written about the e-book. These articles are written and distributed freely to many different webmasters and editors. The articles should be written on topics closely related to thee-book. There should be a link to the website to purchase the e-book.

E-books can also be listed at various e-book sites. These sites typically pay a percentage of the sales for the e-book. Whatever site an author uses, they need to be very careful to retain all their rights for their e-book.

There are many forms of e-book marketing strategies. When used together they can provide the writer with a successful experience and increase sales. Keeping a log of what strategies are working will help with future sales.

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Source: http://www.freearticles.com/article/Your-Guide-In-Promoting-Your-E-Book/3860

Like in any services, products, or businesses, promoting your E-book is a very important method to carry out in order to acquire much higher sales. As a matter of fact, those E-books with good advertising tactics are always well ahead of the game as they get better sales results. Knowing the importance and advantage of promoting your E-book, make sure to implement a good and well-planned marketing campaign even before you create one.

Get A Mailing List

This is something a person selling digital products online must do so that you can make people aware of your online business and assure them it would be worth their money to buy the product. You have to create a web page wherein people can sign up for your newsletter. Here you should offer them something of value related to what you are selling, for example a free chapter from your E-book or exclusive offers like a discount or a free additional content. It is much recommended to get a mailing list before anyone launches his newly created E-book so that you already have a list of subscribers waiting for the launch of the product.

Set Up A Website And A Blog

Create a website for the sole purpose of selling your E-books there. It is also advisable to list your product in your eBay store. Moreover, setting up a blog and posting your articles there can also help a lot. As you post articles to your blog, make sure you include a link to your E-book website or sales page.

Write Articles

Write articles that are related and relevant to the content of your E-book and then send them out to your mailing list on a regular basis. You may also want to submit them to various article directories or databases to give your product more exposure on the internet as well as to get more back links to your website. Just don’t forget to insert the link to direct the potential consumers on where they can purchase your E-book.

Make Relevant Contributions To Various Forums

Look for significant forums with threads related to your E-book topic and post relevant contributions or comments regularly. Many forums allow people to make their signature link bank to their website. If someone in the forum is asking a question relevant to your product, post an answer using the information from your article or E-book. This way, interested potential customers are more likely to click on your link and be directed to your E-book sales page.

Promote your E-book constantly to make sure that your sales won’t be dead in the water. Keep making and distributing articles, stay in contact with your subscribers, continue improving your mailing list, and keep making contributions to relevant forums.

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