These free, cheap and easy book marketing, promotion and publicity tips will get you headed in the right direction fast. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. As a self publisher you can market and promote your book on a shoestring budget, thousands have done it;  be careful about your promotion and marketing dollars and don’t plunge into unknown waters — test, test, and test.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book.

Send out at least ten press releases to the print and broadcast media in your area every month. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Make sure your press release spells out the ‘who, what, where, when, and why.’

Mail a press release to all the trade journals in your field over and over again; you can use the same release. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Contact non-bookstore booksellers and offer to leave books on consignment.

Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. If your book solves a problem, focus on this in your marketing. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Women buy more books then men; see how you can fit your book into the women’s market. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Make five telephone calls a day that relate to marketing your book.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.

Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

Market your book to your number one market first, and then go after the secondary markets. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. Make sure to test, test, and test some more before you lay out large sums of money.

Written by: Helen Hecker

About the AuthorFor more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Article Source: http://www.articlesbase.com/marketing-articles/save-your-money-cheap-easy-book-marketing-tips-for-book-publishers-119344.html

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Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility – you do NEED them.
Endorsements and testimonials (which we will call endorsements for the sake of simplicity) create the push that prospective customers need in order to become buyers. Endorsements provide credibility to your claims about the quality of your product and they affirm your expertise and product knowledge. Even if you are not professionally trained in your area of expertise, endorsements from professionals or well known individuals in your field indicate that you can provide value to the buyer. The simple fact that you have created your product gives you expert status: after all, you could not have produced your product without extensive research, commitment and passion. You become the expert.
The purpose of endorsements is to thoroughly impress your customers, causing them to believe that their lives just will not be complete without your product. Make them short and powerful, and don’t be afraid of a little humor. People need to feel good about purchasing your product.
The time to request endorsements is before your product hits the market. You want the opportunity to add endorsements to your media kit and news releases, and you want to print them on your product and in your advertisements.
Send requests for endorsements, along with a sample of your product, well before the product is available for sale. Aim for the stars when requesting endorsements – ask people who are recognizable in your field and who are as well known and widely known as possible.
Keep in mind that granting endorsements is also of great benefit to the persons providing them, so don’t be afraid to ask. Free publicity is always a bonus. When you implement your marketing plan, the persons providing your endorsements will piggy-back on your media and advertising campaign. To learn more about how to obtain free media reviews and how to obtain media attention:  Click Here
People must hear the name of your product at least seven times before it becomes familiar enough for them to develop trust and a need to buy. The same is true for the person lending their name to create your credibility – they also need to be in people’s faces every day. Have you noticed how often you see the name of Mark Victor Hansen, author of the Chicken Soup book series? He endorses many products and in so doing he has become a household name.
It is acceptable to provide endorsers with the list of names of other persons from whom you are requesting endorsements. Often the endorsers will be pleased to be included in good company. Conversely, they may be flattered to be included in the list of celebrities.
Be very respectful of the time of the people that you are approaching for endorsements. Value their hectic schedules and understand that you are not their utmost priority. Busy people may not have time to thoroughly investigate your product or service, or read your book from cover to cover, so do the work for them. Send them a few versions of endorsements that you would like, allowing them to merely choose one and do some minor editing. Pre-writing the endorsements greatly increases your chances of success and it allows you to emphasize the points you want to make in order to impress your potential buyers.
Write endorsements that are specific to your product and that are relevant to the expertise of the endorser. Don’t ask an author of gardening books to endorse your novel, your widget or your health food product. Keep the endorsements relevant and exciting. Writing “This is a great product” just won’t do. Your endorsements must make buyers feel good or solve a problem for them. For instance, if you are selling a healthy lifestyle book, avoid writing “I loved this book”. So what? Instead, create solutions for your customers. Try something like: “This book gives you all you need to tighten your sagging bottom and make your heart happy without fad diets and expensive gym memberships”.
Keep endorsements short and relevant, with one to three sentences being sufficient. Buyers don’t want to read an essay about your product – you have only a few seconds of their time to attract their attention and relay your message. Hit them fast and hit them good!
As your product gains in popularity, you will receive unsolicited endorsements from happy customers. Be sure to keep a file of them for future reference and for future inclusion in your marketing campaign. Marketing must continue forever, if you want to increase sales, and there is no better way to increase those sales than by the recommendations of satisfied buyers.
Endorsements are part of your sales team. Placed on your product or book cover, they create the justification and urgency that buyers need to part with their money. Go get them!

Copyright 2004 Ink Tree Ltd.
Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

About the Author

Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple waywww.inktreemarketing.com

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Source: http://www.millermosaicllc.com/book-website/

If you’re a book author, you want to make it as easy as possible for people to say yes to you:

• Yes to being interested in you
• Yes to being interested in reading your book
• Yes to buying your book

To do this you must have a website (people buy books online) and you must have a website that makes it easy for potential book buyers/readers to know what your book is about and what you are about.

Here are six errors that get in the way of people saying yes to you:

1. You don’t have a website. Okay, this is an obvious one. But there’s a part of this error that may not be as obvious.

Let’s say you don’t have your own website, but you have your own page (section) on a book organization’s website. Is this good enough? Probably not, and here’s why:

On an organization’s website you have to fit your own round pegs into square holes (or the other way round). You are limited by what that site allows you to do, and you may be making it too easy for people to jump away from your author page to someone else’s author page on the same site.

If you have your own site, you can put the best internet marketing practices to use on the site. But do you know those best internet marketing practices?

2. You hire a web designer/developer whose sites are beautifully designed. But he/she has no knowledge about internet marketing practices and optimizing a site to encourage the search engines to find you (SEO – search engine optimization).

You need to find a website builder who constantly keeps abreast of the best practices of internet marketing and SEO optimization and who builds these elements into your website.

And one big element that you definitely want for your website – total control once the site is up. This means you can make any change you want instantly without waiting days for your web master to make one tiny change.

3. You don’t let a visitor to your book’s website know instantly what genre and age-level your book is. Or even whether the book is fiction or nonfiction.

Website visitors are not mind-readers. You have only a very few seconds to tell them that they are on the right page if they’re looking for the kind of book you’re selling. (Yes, you’re selling your book.)

You must immediately announce what your book is about. For example, if your book is a Young Adult fantasy novel and the first of a proposed series, let your website visitors know this info immediately.

Of course, the number one way is to have a book cover that conveys this information (a 12-year-old protagonist wielding a sword is a big clue). Yet even if you have this optimized cover, you need to repeat the information in large type right at the top center of the page. (And be sure not to have too much surrounding copy that could detract from “getting” this message immediately.)

You do not want to mislead people into thinking the book might be for them when, for example, they only read hard-core crime drama and your book is a YA fantasy novel. But you definitely want the fans of YA fantasy novels to know instantly they are on the right page!

4. You don’t have any way to capture the email addresses of potential readers/fans. This is a big error that can be rectified by utilizing a service that enables you to:

• ask for email addresses
• have the person verify his/her address so your messages can get through the spam filters
• store the addresses in a database
• send automatic email messages (called autoresponders) to these people to keep yourself and your book projects at the front of their mind

5. You don’t have a clear call-to-action – a button or link clearly marked: Buy the Book Now. Remember, your goal is to sell more copies of your book(s). Make it really, really easy for people to do so. (No, don’t link to the home page of Amazon. Link to the page where people can BUY YOUR BOOK on Amazon.)

6. You let the design elements of your website overpower or detract from the important elements that can sell your book. If you’re “guilty” of any of the above errors, you should consider immediately taking steps to rectify these. And at the same time, consider getting a website that you can totally control yourself once it is set up. — P.Z.M.

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Source: http://www.freearticles.com/article/Helpful-Ideas-In-Marketing-Your-Niche-E-Books/3835

Before you start selling any type of ebook, it is important that you understand the main topic so that you can assess the readability of the product and evaluate whether it is truly well-written. It will be easier to market products that are of good quality boosting both your customer base and profit. Here are some tips and ideas in ebook creation and marketing.

Improving Visibility

There are hundreds of thousand of ebooks on the internet so it is important that your work stays visible to potential buyers. Learn about the power of search engine rankings by investing in a web site. Updating your site content daily even by just a few words or sentences will alert people that you are actively involved in marketing. Offer newsletters or e-zines through email daily or a few times per week to provide more information to your target audience. Try contacting individuals, web site owners and online companies who may be willing to collaborate with you in ebook creation and marketing.

Visit forums, blogs and web sites that have topics highly associated with your ebook subject. You will most likely meet several potential buyers on site. Encourage them to advertise or share free-reads or teasers from your ebook to help spread the word. There may also be ebook consultants and other writers available online who may provide you with expert advice to further improve your work. You may want to invest in a few or more affiliates or a potential joint venture partner to start marketing expansively and boost income.

Finding Your Niche

Targeting the right audience will help save you more time and effort instead of mass information dissemination. Always update information and use the right keywords to boost your search engine ranking. Potential customers should easily get to your site through links from other related pages or web sites. Sending newsletters occasionally to the target market will help drive clients who will actually buy your product. You will also seem less invasive by focusing.

Niche ebook creation and marketing requires you to have information in the content that is unique from others in its class to gain reputation and demand. Do some research and determine what things there are in your product that others do not have. Use these advantages to market effectively. Also try being associated with huge online bookstores and forums to be included in a particular part or aspect of their numerous categories. Online users usually browse through categorically and being in the right section will bring you more clients to add in your list.

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Source: http://www.bookcatcher.com/articles/book-marketing-selling.php

Written by Donald E. McCauley

ABOUT THE AUTHOR
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He demonstrates how anyone can develop a massive marketing and publicity campaign for little or no money by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results. Don serves as facilitator of the Free Publicity Focus Group. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program, a production of eBroadcastMedia.com. More is available at http://www.freepublicitygroup.com

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Source: http://www.bookcatcher.com/articles/ebook-publishing-standards.php

by Melissa S Sequeira

ABOUT THE AUTHOR

Melissa S Sequeira — is a talented and creative copywriter adept at writing copy to suit your requirements. She has an excellent grasp of SEO and works, in particular, on eBooks, ghost writing, academic writing, copywriting and sales writing. Contact Melissa at http://www.freelancewritingdesk.com.

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Source: http://www.letinfohelp.com/article/book-marketing/Selling-Your-Book-to-Book-Clubs–Increa.html

What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members.

You allow the book club to reprint your book in a specific language, in a specific format, for a specific period of time, in a specific geographic territory, to a specific group of people. You ensure in your contract that you maintain ownership of the copyright and of all other intellectual property rights, such as electronic, movie, other languages and territories, and serial rights – to name a few. Always seek good legal advice before signing a contract.

There are many book clubs, but most of the major clubs fall under the bookspan umbrella (www.bookspan.com). To find other book clubs that are appropriate for your book, do an internet search: on your browser, type in +(your book genre, e.g., cooking)+book+club.

The chances of having your book selected by a book club are roughly one in ten, which is really quite good. Imagine if your chance at winning the lottery was that great!

Tip #1 for increasing the odds:

It is important to know that book clubs are always looking for new ideas to entice their members, so if your book is well written and edited, has plans for professional graphic design, AND demonstrates a unique slant on your topic, your chances of being selected rise considerably.

Tip #2 for increasing the odds:

In saying that, it is important for you to know that the earlier you submit your book, the better.

Tip #3 for increasing the odds:

Book clubs are much happier receiving a typed manuscript six to twelve months in advance of your publication date than receiving a bound galley or finished book close to the publication date. A book club likes to introduce your book to its members near your publication date in order to take advantage of the reviews and publicity that you will be generating when your book is launched. The bigger the media splash you make, the better everyone’s sales will be.

Tip #4 for increasing the odds:

There are many categories of book clubs, so be sure to submit your title only to the appropriate clubs. Do not send your book to every book club that you can find. Each club’s membership has specific interests so be sure to submit your book only to clubs that might buy—you will again increase your chance of being selected.

For instance, if you have a humor book, it’s unlikely to be of any interest to a cooking club or to a mathematics club. If your book is regional, it will not likely appeal to a general interest book club, so submit that a regional title to suitable specialty clubs.

Tip #5 for increasing the odds:

There are rules to follow when submitting your book to the book clubs, so following them carefully should avoid unnecessary rejections.

Here they are:

1. Send your manuscript to the Editorial department at the appropriate club(s).

2. Include a cover letter that details the following information:

• summary of the book contents

• description of the book (size, binding, hard/soft cover, black & white or color)

• expected selling price

• number of pages

• number and type of photographs and/or illustrations (indicate if black & white or color

• notation if the book will be part of a series

• which volume the book is in an existing series and a sales history of the series

• intended publication date

• plans for publicity and promotion, and your intended budget

3. Include a brief author biography written in the third person. Be sure to talk about any previous books published and their sales histories.

4. Send photocopies of some of the illustrations and photographs. Please do not send original copies – they will NOT be returned to you.

5. Don’t forget your contact information and website if you have one.

Unfortunately, you cannot contact book clubs to follow up on your submission. It’s a case of “Don’t call us. We’ll call you”. Book clubs receive too many submissions to allow follow up calls or letters. If they are interested, they will call you, usually within two to six months.

Do you think that a book club sale is worth pursuing? Absolutely! We specialize in book club and other non-traditional book sales (more info here: Book Marketing Secrets).
For very little effort you can achieve the sale of thousands of copies of your book. You will likely be paid a minimum sum per copy, but you will also not have any production costs, and a small sum multiplied by thousands can equate to a very nice check. Your only effort will be to sign a contract, provide your book on disk and collect that check – and just think of the free publicity! Thousands of book club members will read about your book. You can’t buy that kind of publicity!

© Copyright 2004 Ink Tree Ltd.
Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

ABOUT THE AUTHOR
Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple waywww.inktreemarketing.com

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Source: http://www.freearticles.com/article/How-To-Identify-The-Best-Niche-E-Book-Product/3843

Niche is defined as a particular part of the general population wherein you direct all your efforts and advertising schemes. In the case of ebook creation and marketing, a good quality product and reputation will help drive you the right customer base for longer periods of time. It is very possible to further focus a general niche into a more specific one. Here’s how.

Selling What You Want

Knowing your product thoroughly will help you understand your specific audience more. Ebook creation and marketing may require you to invest in products that you actually have knowledge about and enjoy advertising. This way, you’ll be able to study and market more efficiently. You will better understand the demands of the customers as well as update and create innovative ideas in ebooks more if you have at least sufficient information. You will also be able to answer questions and discuss terms more efficiently.

You can narrow down the general population into a general niche then further into a specific niche. For example, from the general ebook categories available you can choose non-fiction or self-help then further pick the general niche of automotive parts then finally emphasize the specific niche of forklift wheels. Being more specific can cater you customers interested in both automotive parts and forklift wheels in particular. You should expect that the specific niche group will be the ones most likely to be finishing ebook sales and transactions.

Working With Others

Having a professional writer work on the ebook will help in order to remove unnecessary data and keeping the entire content sound and clean. You may write or assess the initial draft then have a consultant and professional writer fix details and errors. There are also several online companies that are on the lookout for good quality ebooks. They may be able to offer you resell rights or develop the niche if you are on the same path. Revisions can be made based on the changes needed as perceived by fellow marketers and staff.

You have the option of outsourcing your ebook creation and marketing through shadow writers, marketers and affiliates. If you cannot write on your own, you can buy the rights to sell other peoples work. Ask a number of shadow writers to make products based on the niche you like. Have marketers and affiliates target the right market to identify and build the niche. In the end, you will be able to focus on the people who can actually make your business grow for years to come.

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Source: http://www.articlesbase.com/ebooks-articles/cant-figure-out-how-to-start-writing-that-book-4977885.html#axzz1RJ8cIVqO

By far, the most common question I get asked by authors working on their first pieces specifically written for publication is: “Where do I start?” or, they will say something to the effect:

“I have the idea in my head…I mean I know where I want
the story to start, where I want it to end, and the
main points of the story I want to include, but I just cant
seem to figure out how to start writing…”

Sadly, because each of us has our own style and methods, there is no clean-cut single answer that will work for everybody experiencing this problem. However, I will supply you with a method that has worked for me numerous times, and which other authors, some bestsellers, have said works for them yoo when they ‘hit a literary wall.’

In short…outline. Construction workers and general contractors can’t build a house without a blueprint and a floor plan and many writers can’t either. Keep in mind though, just like in construction, there is always the possibility that the project grows and develops in ways that were unexpected during the  planning phase. The same is very true when you write. Never lose sight of the fact that your outline is just a guide and isn’t carved in stone.

So now you’re ready to get started. If you know where you want your story to start, write a sentence or two explaining the opening setting at put it at the top of a clean page. If you know how you want the story to end, write that at the very bottom. If you don’t know how you want it to end, that’s okay, just skip that part for now. All you really need right now is a starting point, but if you know where you want it to go, placing even a tentaive ending can be a big help in crafting the events of the story to ultimately lead where you want them to go.

Just a quick side note here; it’s sometimes better to use index cards instead of listing ideas for chapters on a sheet of paper. Index cards will allow you to re-order and interchange the positions of ideas over and over without erasing or playing a full four quarters of trash can basketball with your draft ideas. If you have a cork board and a few pushpins, so much the better.
Next, visualize your characters as they move on their respective journies through your story. For Each key experience your characters face, write another sentence on your page between the beginning and ending (if you listed one) or make a new index card and insert it into the outline where you think it makes the most sense at that moment; and don’t worry about the order of the cards making sense yet. As long as it makes sense to you during the draft process, that’s all that counts. No matter what order you place them in, at this point, I can tell you from experience, they will almost certainly change later in the actual writing process.
Once you’re satisfied that you have listed all the key scenarios you want your character(s) to experience, arrange your cards or make a final draft outline on your paper. Now is when yo uwant to make sure they read like a sensible, chronologic timeline of events which naturally progresses any reader from the beginning, through their journey in the middle, to the end — yes, it is going to change (several more times) before your manuscript is ready to be submitted to anyone for publication. Nevertheless, if you want your creative juices to start flowing now, you’ll have to be able to visualize the story as a complete thing now, otherwise you still may freeze up and block when you arrive at a gap in your outline.   Your whole objective at this juncture is to display the key points of action that occur throughout your story, roughly in the order you intend them to transpire. The exact order may yet still change many times before the final copy is made because, as you write, your characters experience things you never initially expected them to. this has a tendency to wreak havoc upon a predetermined timeline.
Now you’re ready; you have a complete blueprint. Rather than writing a novel-length book, now you can write a series of short stories. Each story, an individual chapter that, once placed together in the final order (like the pieces of a jigsaw puzzle that will only make sense when set in once specific way) you will have a naturally flowing story with many individual action sequences that keep the plot flowing and keep your readers turning pages well into the night.
The practice of outlining will benefit you as a writer in more ways than you can imagine. One of the truest tests of a great author is when you can arbitrarily pull any chapter from one of their books and it will tell a complete story, with a beginning a middle and an end. No, this doesn’t hold true for every great book or even for every great author, but it does more often than it doesn’t. Becoming adept at this will will help you to increase the arsenal of tools you use as a writer to continuously hone your craft and get your work the literary credibility it deserves.

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Source: http://www.millermosaicllc.com/cart-before-horse/

Book marketing in the age of the internet provides numerous opportunities for an aspiring nonfiction book author to have a following before he or she submits a nonfiction book proposal.

The typical advice for someone about to write a nonfiction book proposal is that the person must first have a platform – which basically means a huge following (such as host of a national tv show) or a huge mailing list (perhaps amassed from years of doing business).

The reason for this is that publishers want to know there’s already a built-in fan base of people presumably eager to buy the potential author’s book.

And for someone who doesn’t have this huge following or huge mailing list – it’s too bad but agents and publishers probably won’t be interested in that person’s nonfiction book proposal.

In the past it could take years to “grow” a following. Perhaps, for example, starting off with an advice column in your local newspaper, then working up to an advice column syndicated to a few newspapers, and finally achieving a national syndicated column.

Or you could start off as a talk show host on your local station, work up to a talk show on a few local stations, and finally achieve a national talk show.

The good news is that the internet has changed everything. In fact, the internet has completely eliminated most barriers to entry.

Thus today there’s no reason to put the cart before the horse. Don’t write that nonfiction book proposal until you have established a solid online reputation. Why ask to be rejected when, with some targeted work, you can position yourself as someone to whom agents and publishers should say yes?

If you have an expertise – let’s say you’re a relationship expert with a unique spin – and you want to write a book about your relationship advice, here are some of the internet opportunities you can use to get your own platform BEFORE you write that proposal:

• Start a blog that offers your relationship advice.
• Leave insightful comments with the URL to your blog on other relationship blogs.
• Write guest posts for other people’s blogs.
• Start a BlogTalkRadio show giving your relationship advice and interviewing people who need your advice.
• Join Facebook and start a Facebook group for relationship advice.
• Join Twitter and tweet about your BlogTalkRadio shows.
• Join LinkedIn and start a relationship advice group there.
• Join other social media sites that offer the opportunity for you to demonstrate your unique relationship advice.
• Launch a website that includes testimonials to your advice with an irresistible free offer for people to give you their email addresses (building your list).
• Post brief videos on YouTube and other video sites of you giving relationship advice.
• Make podcasts about relationship advice and have the podcasts downloadable from your website.
• Write reports or e-books about specific areas of relationship advice and distribute these for free or for a fee from your website.
• Offer your reports or e-books to others to use for premiums for their projects.
• Do free or fee question-and-answer teleseminars.
• Write relationship articles and post on free article sites such as ezinearticles.com.
• Write press releases about your teleseminars and post on internet press release sites.

Does this take work? Yes, it does. And will you do all of these? Probably not.

But if you start doing some of these activities as a preamble for writing a nonfiction book proposal, you will be much better positioned to convince a book agent and/or a book publisher that you have the required platform to sell your book.

And the added benefit of doing all this work first? With all the advice you’ve dispensed on the web, your book will almost be totally written thanks to all the material you’ve already produced. –P.Z.M.

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.