Source: http://www.authorinsider.com/article.php?subaction=showfull&id=1150394082&archive=&start_from=&ucat=5&

Should you pay to have someone review your book? This is a question many small press, self published, or POD published authors are going to have to ask. With the entrance of the pay to review model many authors who could never get their books reviewed by the “mainstream” review outlets now have the opportunity to get that necessary and all important book review. But what are the pitfalls and pluses of such a decision? Well, that all depends on what you expect when you decide to enlist a paid service to review your book.

Guaranteed Review – Your book is guaranteed to be reviewed when you use one of the pay services. There is no waiting around wondering whether or not your book is going to be one of the few chosen to make the review pages. You’re paying for a service and once you have paid you’ll get what you’ve paid for.

Quick Turnaround Time – Anyone who has gone the traditional review route knows that it can take months, if ever, for a book to be reviewed. However, many of the pay services will review a book for you in a matter of days or weeks. From ten days to six weeks you can have a professional, signed review. Mainstream review outlets can’t compete with that.

Ownership of the Review – When you commission someone to write a review for you, you own that review. Which means you can use that review anyway you see fit. You can reproduce it in whole or in part, ship the whole thing out with your other marketing materials, dance on it or rip it to shreds, it’s yours. Most services require that anytime you use the review you acknowledge the particular writer and service that wrote the review but other than that it is yours to do with as you please.

Aid in Promotion – The New York Times Book Review is a promotion machine in and of itself. If they give you a good review then you may be on the road to bestseller status. And the same is true for the other major review markets. But if you’re published via POD or you’re a self-published author the likely hood that The New York Times Book Review is going to review your book is slim to none, or any other major market for that matter. So you’re going to need all of the promotional and marketing help you can get. Paid review services can help you with this. Many of them will submit your review to other media sources which will give your book added exposure. So not only are you getting the review for your money but you will also gain extra promotional and marketing exposure you may not have had access to otherwise.

Any Book, Anytime – Backlist titles, books that have already been released, pay review services will review them all. If your book has been released longer than ninety days many reviewers won’t touch it. A pay review service is a way to still get that all important review regardless of when the book was released.

Good Review vs. Honest Review – This is what the controversy surrounding pay review services centers on: how can you possibly get an honest, objective review of your book if you’re paying someone to write it. Some would argue that you can’t. Others would say it doesn’t matter, if you’re paying for a service than you should get what you want. I say the answer lies somewhere in the middle. There are services that will give you a glowing review regardless of what you write. And considering that some pay review services charge as much as $350 dollars per review, it isn’t a surprise that an author would expect a positive review. But a book review isn’t only about hearing glowing reviews of your work.

A good book review should cover what works and what doesn’t work with your book, what improvements need to be made and how well you told the story you were trying to tell. If all you hear is the good stuff then you will never know what you need to do to make your work better. So instead of choosing a service that will only tell you what you want to hear, choose one that will be honest with you and give you a complete review of what you have created.

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Source: http://bookmarketingmaven.typepad.com/free-book-marketing-tips/the-7-deadly-sins-of-online-networking-.html

by Dana Lynn Smith, The Savvy Book Marketer

Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales.

But there’s sometimes a fine line between letting your contacts know about your book and being overly promotional. If you’re too passive, you may not get much benefit from networking, but if you’re too aggressive you may turn people off.

Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them:

1. No book information or website links on social network profiles.

I’m amazed at how many authors don’t even mention their books on their social profiles, or make it easy for people to find information about the book.

On your Facebook profile and fan page, include information about your book and a link to your book sales page and websites on the Info section. You can also list yourself as an author in the current employer section of your personal profile, which will make your author status show up at the very top of your profile.

On Twitter, be sure to mention your book in the description on your profile page. You only have 160 characters to work with, so if you have several books you could say something like “author of four romantic suspense novels.”

On LinkedIn, take full advantage of the Title field.  This space is designed for job titles, but you can use it to showcase your expertise and status as an author. For example: “Parenting expert and author of “Raising Happy Kids in a Crazy World.” Your title will appear along with your photo any place that you interact on LinkedIn. Be sure to include a link to your book’s sales page and your website in the Websites section of your profile, and also list your books in the Publications section.

2. Not mentioning your book in your status updates.

It’s fine to talk about your book in the status updates that you post on social networks, as long as that’s not your main focus and you’re not too pushy. Be sure to intersperse your book messages with other types of messages (personal notes, tips, links to helpful resources, thoughts on a new book you just read, etc.)

I recommend that no more than 10% to 20% of your status updates be promotional or self-serving. No one wants to read a constant stream of “buy my book” messages.

One way to talk about your book without seeming too promotional is to discuss your marketing activities. Here are some examples:

• I just received the preliminary cover designs for my new book – what do you think of these?

• Today I’m contacting bookstores about setting up signings for my new novel, BOOKTITLE. It’s available at www.booktitle.com.

• I’m so excited! Just received word that my book, BOOKTITLE, has received an award . . .

• I just scheduled a radio interview on KWTX to discuss tips from my book, BOOKTITLE. www.booktitle.com

• Today I launched the redesign of my website for BOOKTITLE – what do you think? www.booktitle.com

And you can always mention events and special promotions:

• If you’re in the Seattle area, please join me at 3:00 p.m. on Sunday at . . . for a free presentation based on my book, BOOKTITLE. www.booktitle.com

• The Kindle version of BOOKTITLE has just been released! You can find it at www.booktitle.com. If you don’t have a Kindle, remember you can download the Kindle app and read ebooks right from your computer.

• Monday Madness Sale! Spread the word — today only, all of my parenting books are on sale for 30% off. Go to www.booktitle.com to order.

3. Sending blank friend requests on social networks.

More than 90% of the network friend requests that I receive have no introduction at all, and most of the others have generic notes like “let’s be friends.” The trouble is, I don’t know who most of these people are.

Don’t make this mistake when you send friend invitations. Be sure to introduce yourself—tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. On Facebook and many other networks, you can click the “add a personal message” button in the “add as a friend” box, and type in a personalized greeting.

4. Posting promotional messages on other people’s profiles or pages.

It’s just bad manners to post promotional messages on other people’s social network profiles or pages, especially those of your competitors. I delete any such posts from my own pages.

You usually have more leeway in posting messages on group pages. You can get a feel for the group’s etiquette by observing that others are doing, but usually it’s acceptable to make a wall post introducing yourself and your book, and also to share good news or resources with the group occasionally (see #2 above for ideas).

5. Getting too personal.

It’s great to tell your online friends something about your interests, but if you’re using social networks for business, you probably shouldn’t be discussing your health issues, your mother-in-law, or your kid’s problems. (Too much information!) It’s also a good idea to be cautious about posting things like the dates you are gone on vacation.

If you actively use your Facebook profile to network with family and friends, you might want to reserve your profile for personal use and use your fan page for business.

6. Sending sales pitches to new people that you meet.

It’s nice to do a wall post or send a message to new friends with a greeting (great to meet you, have a wonderful day), a compliment (your website is really terrific) or a note about something that you have in common. You can even invite them to visit your website, if you’re subtle about it and include other things in the message. Just be careful that your message doesn’t come across as a sales pitch – that’s not the way to make a good impression on a new contact.

7. Abusing direct messages.

Many social networks let you send messages to your contacts or members of groups that you belong to. Unfortunately, some people abuse this feature.

On Facebook, the use of direct messages to send promotional pitches has become so prevalent that many people simply tune out their messages. On LinkedIn, someone in a group that I belong to sent me several sales pitches for her products by direct message. I’ve never heard of this woman and she’s not even on my list of connections.

If you use direct messages, do so sparingly and be cautious about annoying people – remember that they can “unfriend” you if they get tired of hearing from you. One way to use direct messages is to send a newsletter type of message that contains some helpful tips or resources, along with a link to your book at the end. You can also use direct messages occasionally to announce “news” such as your book launch.

Remember the golden rule of networking: treat others as you would like to be treated.

About the Author

Learn more about promoting through social networks in The Savvy Book Marketer’s Guide to Successful Social Marketing by Dana Lynn Smith. For more tips, follow @BookMarketer on Twitter, visit Dana’s blog at www.TheSavvyBookMarketer.com, and get a copy of the Top Book Marketing Tips ebook when you sign up for her free newsletter at www.BookMarketingNewsletter.com.

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Source: http://adzines.com/Book-Marketing-Articles/How-to-Send-Press-Releases-to-Newspapers-About-Your-New-Book/6444

There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don’t you dare. We will examine the latter category first.

Never start your press release with the headline in all caps or in bold or underlined type. Capitalize your heading as you would a title for a book and no more. Never use a barrage of personal pronouns as you must stay in the third person. Never forget to place a summary statement just after the headline. That is a few sentences that will bait the reader so to speak. It should make them want to read what follows next in the main body. Never, never, never include any personal or contact information in the summary statement or body of your press release. Save the contact info for the last “about” section of the press release, that is what it is for. In that final section, go gently. It is ok to include such info as the projected target of your book, telephone number, web site and other contact information. A note on your credentials is ok too, that is your degrees or experience or anything that qualifies you to have written your book.

Essentially there are four parts to any good press release and they are as follows:

1. The headline: One or two sentences that describe what the news is all about. Don’t get dull; if you lose the reader here you have lost the reader for good. Don’t say? Author Has New Book On The Social Problems of Latinos. But rather try something like “Fiery Latinos Who Have Found Ways to Escape the Fire in the Neighborhood.” Don’t worry as much about it making sense to everyone. Worry more about how it catches their attention, their curiosity or even their imagination. Most editors have played mind games with the public since the invention of op-ed science; you may as well jump in too.
2. The Summary Statement: This consists of one, two or three sentences that summarize what the body of the release is about. Here you must use phrases that offer solutions, new views, controversy, or outright absurdity. If you have written a book on how to lose weight without dieting, try something like. Author Says Diets are Dead At Last.
3. The main body: This is the meat and potatoes section of the release. Choose those finer points of your book those things that comprise the heart of the matter. Use contrasts; compare your ideas with existing ones. If you have written a novel, frame the story line succinctly from the most intense parts of your book rather that a complete overall narrative.
4. Biographical information: Stay in the third person and do not make a sales pitch. Stick to credentials, experience, qualifications, and contact information. Got a web site, use it first and all other contact info as a secondary only.

The ways commonly accepted for submitting press releases to newspapers is in transition. You will still have good results by sending faxes but it is also ok to use e-mail. Newer ways are to use news feeds but at this moment it seems that only big news gets picked up and the wires are very crowded with national and world events for the most part. It will help if you approach editors first to ask if you can send them a news release. If you’re not sure how to approach them just ask which editor might be interested in your particular kind of submission. Most editors are very congenial when approached this way and as they say, get your foot in the door. All of this takes a great deal of time and only the very serious need apply for this job.

It almost pains me to say that you must check you spelling and grammar very carefully. Use a word program to write your release first then send it out. It is ok to send the same release to many papers. And it is ok to send them more than one time but you should space your submissions out over a period of several weeks not days. Try to re-word each submission if possible so as not to give the impression that you are bombing them in hope of a result. You may get shot down but don’t get discouraged. Some editors will just ignore you unless you have a book on the New York Times best seller list. One other very sad thing to report is that if you have used a POD publisher or you are self published you will rarely get the attention of the major news papers. If your book creates a minor national controversy or if it should leap in sales overnight they might bend their rules.

Where do you get the lists of newspapers? Many lists exist online that will cost you nothing. You can subscribe to a media service that will provide you with huge lists of newspapers but that will cost you from two to five hundred dollars. If that is worth it to you then have at it. Remember newspapers will only put your release in once so when new things arise about you or your book send them the news.. Like anything else in the public domain, some newspapers will reject you, some will be indifferent and some will think you are the cat’s meow. Hang in there, it is worth it.

Rev Bresciani is the leader of a non-denominational ministry in the New Orleans area. He has written many articles over the past thirty years in such periodicals as Guideposts and Catholic Digest. He is the author of two books available on Amazon.com, Alibris, Barnes and Noble and many other places. Rev Bresciani wrote, Hook Line and Sinker or What has Your Church Been Teaching You, published by PublishAmerica of Baltimore MD. He also wrote a book about to be released by Xulon Press entitled An American Prophet and His Message, Questions and Answers on the Second Coming of Christ. You can see more about Rev Bresciani on his own website at http://americanprophet.org

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Source: http://www.articlesbase.com/online-business-articles/cheap-ebook-websites-why-are-forums-the-best-place-to-find-resell-rights-ebooks-online-1628437.html

Of course, you might have visited many cheap ebook websites. But most of them didn’t offer exactly what you really need. Today it is hard to find high quality ebook with resell rights in order to resell it for bigger profits. But in this article you will find out why forums are the best place to find resell rights ebooks online.

Here are top 3 Reasons Why Forums are The Best Ebook Websites.

1. In forums authors always offer their products for a cheaper price.

I know it from my own experience. Like many marketers, I always like to add new ebooks to my digital library every month. So from time to time I visit sell, trade sections of popular niche forums to find free or cheap ebooks withresell rights.

2. Tens of ebooks are added to the most popular forums every single day.

The best part of the game is that in popular forums multiple ebooks are added each and every day. And all with unique content and ideas!

3. In Forums you can find unique and fresh ebooks with resell rights which usually cannot be found online.

As you have noticed, most ebooks websites, ebook directories and membership sites offer the same PLR ebooks which can be easily found online. But top internet marketing forums like Warrior forum and Digital Point forum are the best place to find unique and fresh ebooks with unique ideas.

Conclusion:

Now I hope you will often visit forums which are one of the best cheap ebook websites. In this way, you can get a lot of new ideas on how to use fresh resell rights  ebooks for bigger profits.

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Source: http://www.freearticles.com/article/Tips-To-Fast-E-Book-Publishing/3857

The overall success of ones E-book creation and marketing can be measured through the income or profits of the business. However, how can a publisher be assured that he will achieve skyrocketing sales if he is able to generate barely a handful of E-book collections? Here are a few tips that will help you produce a multitude of E-books in just a small time yet you can guarantee a good quality making them sell like hot cakes.

Create A Structure Or An Outline

Before you even start to write your E-book it is very important to create first a structure or an outline which will serve as your guide. Because you already have a plan regarding what manner of writing and research you have to do, you will be able to complete your E-book much faster without compromising its quality content. To do this, list down all the things which you think would be supportive if included into your content. Arrange them in a logical manner in order for you to determine which should be placed on the first chapter and so on. Not only will this make your E-book look more organized and structured but also this will ensure a well-guided writing.

Eliminate The Fillers

A good content comes without the fillers and hype or promotion. You may notice that many E-books in the market consist of approximately or even higher than 1000 pages. Once you examine and study all these pages, you will discover that the content is nothing but fillers and over-publicity.

In fact, minus those insignificant matters, the quality stuff makes use of merely 50 pages of the content. So if you want to impress your readers, make sure that your E-book only houses the important and major contents. Provide your consumers what the excellent and quality content that they are looking for. Lousy stuffs and hypes only destroy your name and reputation on the E-book industry.

Outsource Unimportant Tasks

As long as you have the money to spare, it is recommended to have someone who can assist you in some of the petty works related in E-book publishing. If you feel you’re having a lot of hard time handling all the tasks just by yourself, you may want to hire a person to perform the non-writing job; for instance, a professional editor doing the proofreading part or a graphic designer making the book cover visually attractive to the readers.

You can outsource the petty works such as designing the site, creating the graphics, and writing articles that promotes your E-book. By focusing on the advertising of your web site and outsourcing of the unimportant tasks, any publisher will eventually be far ahead in the game.

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Source: http://www.freearticles.com/article/Knowing-E-books-Significant-Parts/3824

You have a great idea and you want to share it with other people and at the same time earn profits. Perhaps, you’re thinking of creating an E-book seeing that this is the latest method of publishing a literary piece without experiencing the drawbacks of the traditional way of publishing. However, you’re not sure where to start.

Let’s say E-book creation is similar to any other business ventures which seem like a daunting task to even begin with. But the good news is as long as you know and study thoroughly the significant parts on how to start and develop your E-book marketing, you will find that its not that bad at all.

Impressive Topic And Attractive Title

So you have an idea of what you would like to write about. You will need to think of certain topic which you are sure that enough people are interested in so as to make your E-book a cost-effective and lucrative business.

Likewise, an attractive title creates the mood of your E-book while revealing its content to the readers for them to appreciate and understand the concept of your book. This will allow your potential customers to have an idea of what your E-book is about; hence, you should carefully choose your title because it will either attract or ward off the reader. Devise a strong and appealing title that pulls the readers towards your book, and tells them what it has to offer.

The Format Of An E-Book

Not all are using the same software as you do so this makes the sharing and publishing of documents a rather problematic task. In order for your document to be viewed by practically all your readers, it should be converted into a format that is virtually compatible to all computers. There are two options from which you can choose from: either PDF or EXE format. PDF files are more popular and preferred by many E-book publishers.

The Writing And Content

First, you may want to decide whether you need an editor, a copywriter, or a ghost writer for the writing job. Some writers prefer to do their own E-book project themselves and have it corrected by a paid editor. Others, however, opt to write their own ideas and have a copywriter evaluate and revise their work before publishing. Some hire a ghost writer to get their idea and perform all the leg work needed to create, edit, and publish an E-book.

Attention-Grabbing Book Cover

You may think this is just a trivial and insignificant part of making an E-book, but its not! The book cover should be as effective as your content to give an impression to the possible consumers of what’s inside the book.

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Source: http://www.freearticles.com/article/How-To-Price-Your-E-Book/3845

To effectively sell your ebook, you need to give it the right price. Ebook creation and marketing requires both the skill and resources to produce as well as the techniques and approaches to distribute. If you’re aiming for longevity in the business, you need to relate price with quality well to maintain a good reputation of producing well-written and informative works.

Determining The Rate

Pricing too high without a good brand or reputation may turn people off and pass off on your offer. Pricing too low on the other hand may also give potential clients the idea that quality may not be the ebooks best trait. It is important that you advertise it properly as well as make a good impression through introductions and graphics to attract more customers. First, you need to determine if you plan to earn through selling the ebook itself or via links and advertising schemes.

If you plan to make money from selling the ebook directly, you have the right to charge a premium price considering that the content is unique and includes several details never before seen in the market. However, if the topic or niche is generally covered by several other ebooks, you may be better off giving it a standard or economical price. Better yet, give it up for free then start looking for opportunities to earn from links and ads. Having additional products or services within the content will help raise its value and price more.

Ensuring Longevity

It pays to study the current ebook market especially the particular niche you’re working at. Check out some available products then calculate the general average. You should read the content to know how similar or different your product is. Long term relationships with clients will usually bud from initially low rates. As they learn about the good quality and useful content of your products, you will have more right to price better ebooks higher the next time.

Try running a campaign wherein you target different audiences with similar interests. The only difference is that you’re varying prices with each market. Observe how the people respond to the ebook price. It is possible for two markets to have similar results so you should have an idea how much exactly you need to raise or lower in terms of price to get the most profit. Ask friends, colleagues, joint venture partners and consultants how much they’re willing to pay for your ebook. Ebook creation and marketing in this manner will emphasize volume sales or a good resell rights price for maximum financial gains.

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Source: http://www.freearticles.com/article/Five-Other-Marketing-Uses-For-Ebooks-Aside-From-Selling-Them/1090

So you’ve created your own eBook, or have otherwise caused the preparation of the same. Or maybe you have purchased an already existing eBook with its master resale rights or private label right.

Now, you’re contemplating on how much you’re going to sell it to recover your investments. You’re already thinking about hiring a copywriter to create a sales page, or maybe, you’re even studying the basics of copywriting to write your own sales copy.

But is selling the eBook the best step to take? Indeed, you may gain some sales, either through your efforts, or through the efforts of your affiliates, but this will be short term profit. The earnings will only be good for a number of transactions.

Here’s an alternative you may decide to take: give away your eBook for free and make it viral.

At first glance, you may think of this tactic as dismissible. After all, where’s the money in giving something away for free, right?

Well, such an eBook can serve as the seed for a viral marketing campaign, and in the long run, it can provide for you a continuous source of prospects that will be willing to purchase your future offers. How is this possible? How is this done? Do consider the strategies below:

1. Populate the pages of your eBook with your affiliate links. These affiliate links should be properly invoked, meaning, they will be mentioned in accordance with relevant portions of your information product. If you’re discussing email marketing in one chapter, recommend an autoresponder service through your affiliate link. If you’re discussing web hosting, recommend a web hosting service through your affiliate link, or perhaps, even your reseller account. Since the eBook will most likely be passed around (since it’s free), you’d be able to expose your products and affiliate links to more people in the long run.

2. Populate the pages of your eBook with links to your URL. This URL should point to a landing page where you can capture the contact details of your visitors. Veteran online marketers will tell you that capturing leads is just as important as bagging some sales. Once your visitors subscribe to your mailing list, you can employ your email marketing strategies to warm them up for future sales.

3. Reserve it for use as a bonus for your future offers. This will increase the value of your future offers, and such can justify a higher selling price. Additionally, your future offers will sell faster because of the eBook you’ll be packing in for free.

4. Use your eBook as leverage for joint ventures. Some JV setups will require you to contribute a product to the pool which will be sold as one solid package. Often, these setups will require you to throw in the private label rights or the master resale rights of the same. If you wish to preserve the exclusivity of your other products, use your new eBook instead.

5. Give away your eBook to the members of your mailing list. Such a gesture will surely make them happy. And when they’re kept happy, they’d get warmed up to your future offers.

As you can see, there are many, many other applications for your eBook other than selling it. And the fact that you will give it away free of charge would add a viral exponent to the equation. People love free things, and people love sharing free things with their family and friends. It’s human nature! Your eBook will be distributed in many, many channels, and if you will play your cards right, you’d generate a lot of leads from these situations.

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Source: http://adzines.com/Book-Marketing-Articles/Why-Would-I-Buy-Your-Book-Six-Steps-to-Your-Tell-and-Sell-Part-1/6461

How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?

Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!

Let’s say someone expresses an interest in your book. You get all excited and say, “My book is about?.” You mention the features such as tips in a book. You tell your fiction plot or story. If the person is kind, he may hear a bit, but most people today including your agent, reader, publisher, bookseller or organization you want to speak for – all want concise reasons why they would buy your book. Remember they are thinking, “So what? Why should I buy your book?”

You don’t want to bore your prospective readers or turn them off with too much detail. What they want is a quick billboard visual of your book – your 30-60 second “tell and sell.”

Without your 30 Second “Tell and Sell” that strongly states the book title, audience, main benefit, and what makes your book unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot.

Your “Tell and Sell” gives your book audience a reason to buy. The “Tell and Sell” is the shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an “elevator speech.” Coaches refer to it as your “defining statement.”

It’s Not the Book, It’s the Hook!

It’s best to know your sizzling title, unique selling points, preferred audience and benefits before you even write your book. But, even if your book is already out, you can still motivate endless book sales with your “Tell and Sell.”

Author tip: Be prepared to write five to seven versions until the best one emerges. Contact your friends and associates to vote on your best version. And, remember your “tell and sell” must be clear, compact, compelling, and commercial.

Six Steps to Build your Book’s Bullet Proof “Tell and Sell”

1. List your title.

Example: “Write Your EBook or Other Short Book-Fast!”

2. Add your major audience after you say the title.

Example: “Write your eBook. or Other Short Book – Fast.!” helps authors and small business people who want to write a saleable book to brand their business, become known as the savvy expert, make a difference in people’s lives, get their word out to as many people as possible, and make a good living.

3. Add the major 1-3 benefits of your book.

Example: They can save themselves from headaches, disappointments, and money down the drain and short cut their time and write a saleable book for great profits.

Knowing benefits sell books, you now can be ready when you meet anyone anywhere with your book’s “tell and sell.”

Judy Cullins ©2005 All Rights Reserved. Part two of this article is available at www.bookcoaching.com/freearticles/article-185.shtml or article185@bookcoaching.com.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com Phone: 619/466-0622 – Orders: 866/200-9743

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Source: http://adzines.com/Book-Marketing-Articles/Book-Signing-for-Experts/6453

Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing it; can you afford to abandon it just as it hits the bookstore shelves? Your book needs your help.

Why not orchestrate a publicity-generating event such as a book signing with a mini-seminar, discussion, or reading where you can autograph your book? You can make a book signing tour worth your effort. If you are a new or emerging author with a small publisher, resources for promoting your book are likely to be very limited. If you are a professional speaker and an author, you can raise your celebrity status by doing a book signing in cities where you speak.

A book signing in a bookstore places your book “center stage” for a while, away from the crowded shelf. The event establishes a “pull” system which means the bookstore and its patrons ask for your books rather than the author and publisher having to persuade the bookstore to stock them. The author arrives as a celebrity.

There are many other venues in addition to bookstores. Jon Hanson, author of Good Debt Bad Debt, spent a lot of time writing in a coffee shop bakery. So many customers stopped by his table to check on the book’s progress that the owner of the coffee shop asked Jon to do a signing when the book was published. Bagels and Books?

If your book is nonfiction, conversations with your audience will indicate that you are a source of expert information. You have done a lot of research in this area. You may become a key resource in their future exploration of the subject matter. People generally take pride in having met and discussed a book with its author. There is reflected glory which sets that person apart from other readers and gives them a connection to the source.

If you’re not doing book signings, you may be leaving money on the table, overlooking an avenue to increase profits. There are many ways to promote your book, but none is as “up close and personal” as a book signing event.

Jo Condrill is a professional speaker, author, and consultant. She has conducted successful book signings from coast to coast, including one at the Barnes and Noble Store in Rockefeller Center, New York City. Jo is the author of: “Take Charge of Your Life: Dare to Pursue Your Dreams” and coauthor of “From Book Signing to Best Seller,” which was named the Best Writers Reference Guide of 2002 by the Bay Area Independent Publishers Association. Jo is also coauthor of “101 Ways to Improve Your Communication Skills Instantly.” This book has been translated into five languages by foreign publishers: Spanish, Korean, Japanese, Turkish, and Arabic. All of Jo’s books are available in bookstores and libraries throughout the US. Jo builds on her service as a civilian leader in the Pentagon and on the Board of Directors for Toastmasters International. http://goalminds.com

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