Source: http://www.letinfohelp.com/article/book-marketing/Writing-a-Books-Marketing-Plan-for-Maxi.html

Written by:  Roger C. Parker

Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!

What happens after your book is published has a great deal to do with whether you become published and profitable… or just published.

A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It’s a sales piece intended to communicate the inevitability of your book’s success.

Your book’s marketing plan, however, is intended for an audience of one – You! It’s not intended for your publisher. Rather, it’s intended to identify the revenue streams that you will develop after your book is published.

Your marketing plan should describe profits you will earn above and beyond royalties from sales of your book. It should describe in detail your market and the steps you will take to earn this income.

The reason to prepare your marketing plan now, before you sign a publishing contract or write your book, is that the success of your marketing plan depends on the way your book publishing contract is negotiated.

Coaching and consulting

Let’s assume, for example, that you plan to use your book as a way of enhancing your visibility and credibility among your target market. At the simplest level, you will want to include your web site address at several points in the book. Knowing this goal, you can insist that the publisher agrees in writing to include your web site address in specific locations in your book.

Remember: promises don’t make it! Let’s take the worst case scenario. You and your acquisition editor agree that you can include five mentions of your web site address in the book. However, as often occurs, the acquisition editor, after signing the contract, fades out of the picture.

The new development editor then informs you that author’s URL’s can only appear in one place, in the author biography hidden toward the rear of the book. When this happens, what happens to your coaching and consulting plans?

Likewise, you may have planned to buy books in case lot quantities for resale and/or distribution to your prospects and clients. Understanding this before you sign the contract, you can include the right to purchase books for resale at trade discounts in your contract, ensuring your ‘book pipeline’ won’t get turned off.

If you know you want to offer telephone coaching at $75.00 a call, for example, you can negotiate written permission to promote this service within the body of your book.

Remember: promises are written on air. Only written agreements count!

Other back-end profit opportunities based on your book’s title include:

• Articles, columns, newsletters
• Yearly updates
• Special Reports
• Teleclasses and seminars
• Speaking and training
• Audio/video recordings
• Choosing a web site address based on your book’s title
• Free downloads of sample chapters from your web site
• Fee-based web site services

The possibilities are endless, but nothing can happen if, after signing the contract, the publisher limits your ability to promote your business and your website in your book.

Thus, it’s imperative that you start by preparing a marketing plan that analyzes post-publication profit opportunities and describes the steps needed to make them happen. Only then are you in a position to decide if the publisher’s ‘boilerplate’ contract meets your needs.

The stronger your book proposal and the more experienced your agent, the more likely you’ll get what you want (need) in your contract.

Jay Conrad Levinson says the first volume of his Guerrilla Marketing series earned him thirty million dollars. But only about $35,000 came from the book itself. All the rest came from back-end profits.

That’s how important this issue is!

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com

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Source: http://www.adzines.com/Book-Marketing-Articles/A-First-Time-Authors-Publicity-Kit-Materials/6423

If you’re a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here’s a list of the usual items.

1. Author Bio This is no place for modesty. You’re competing with many other authors out there and need to show how your hot and worth it. Remember to include your accomplishments and give a little background information. Often readers want to know about the author’s interests..
2. A photo This is optional, but if you want to get your face out there, this could help. Keep in mind that not every editor will use your photo.
3. Interviews Any newspaper/magazine clippings may be include if it’s related to you and your writing, awards an accomplishments. Clippings about your personal life may bore the editor requesting your materials.
4. Reviews If you have any reviews for your latest release, have them printed on clear 8.5 X 11 paper and include them in your kit.
5. Promotional Items It may also be requested that you send any promotional items. Examples would be: Posters, pens with your web address, buttons, bookmarks,etc…

As time goes on, you’ll expand your PR kit. A great idea is to have a press kit right on your website to save editors time and money. You may want to have all your current materials in one easy to download PDF file. Each time you have something new to add update the file.

About the Author: Laura Hickey is an up and coming author. Her works include Mysterious Chills and Thrills for Kids and a co-writer position for the TV pilot, Officially Lush. You can read more free articles by Ms. Hickey on her homepage:

http://www.laurahickey.com

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Summary: BookWhirl.com partners with BlueInk to add another book review service for independent authors.

GREEN BAY, WI (09/11/11) – Just eight days after BookWhirl.com launched their first book review package, the company will release another book review service today. To cap the third quarter of this year, BookWhirl.com joins BlueInk for a Book Review Combo service. For the past months, BookWhirl.com has become more dynamic in creating new products and services in strategizing book marketing campaigns.

As the years pass, book marketing services are becoming more innovative. For independent authors, getting their books reviewed is an effective way to gain publicity and increase their book’s marketing potential. A good book review from credible editors and experts from the industry is certainly a plus for their success.

The recent addition of book review packages is a part of BookWhirl.com’s long term plan to develop a more extensive line up of marketing and publicity services. BookWhirl.com also took time to study and decide the best of the best of the industry’s team players in the field of book review expertise. The BlueInk Book Review Combo includes a standard or an express review from Blue Ink, and BookWhirl.com’s E-mail Advertisement Campaign.

“We have realized the essence of adding a book review service package in the line up of our publicity services. BookWhirl.com has been consistently developing more and more products to help the marketing and publicity needs of self-published authors. But more than creating a dynamic line up of services, our company’s primary goal is to be every self-published author’s lifetime partner in marketing books. We want all of our products and services to be affordable so that every aspiring writer can have his share of success”, announced Johnny Chu, BookWhirl.com’s CEO.

For more information, please visit http://www.BookWhirl.com or call 1 (877) 207 1679.

About BookWhirl.com

BookWhirl.com is an online book marketing services provider, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system.

BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Source: http://www.adzines.com/Book-Marketing-Articles/Oh-No-A-Bad-Book-Review-Have-No-FearAdvice-For-Dealing-With-The-Blues-Of-A-Bad-Book-Review/6426

You’ve just been notified a review of your book has been posted. You’re all excited and can’t wait to see what has been written. You’re clicking onto your book’s page when…Oh no! They hated your book! This bad review is going to turn away customers from buying your book. Wait! This isn’t the end of the world. Here’s 3 tips to deal when you get a bad review.

1. You can’t please everyone!
   Example: One of my favorite authors is a bestseller but the author didn’t receive such hot customer reviews.
   Another example: I was reading some book reviews and one of the books had one of the worst ratings ever. I clicked the link with curiosity to find over 20 customers had reviewed the book and loved it. In life, you can’t please everyone. Will a bad review discourage future customers? On to my next tip.
2. A bad review doesn’t have to mean bad profit.
   Not all customers look at a bad review as their only guide to buying. In fact, if your review is so awful, they may even buy the book to see if it’s really as bad as the reviewer rated it. There’s the saying that curiosity killed the cat, curiosity in this case could help you. Customers also realize that everyone has different tastes. Maybe the reviewer didn’t like your book, but who’s to say someone different won’t? It may be bad publicity, but none the less it may help you. In fact, sometimes a customer may have read the bad review but only remembers your name and or the book’s title.
3. If you’re getting more than one bad review.
   It’s understandable if you’re disappointed. It’s expected, but do not allow yourself to become discouraged. If you’ve published an e-book and can easily edit your work, bad reviews can actually help your writing. Now don’t go crazy and change everything! But if reviews are constantly pin pointing on one certain area, review your work and see if and how you could improve it. I know reviewing repeatedly can be hurtful but if it can help your e-book, isn’t it worth considering? Also, don’t start picking apart reviews right away, give yourself time to go over them. Picking apart your reviews the moment you receive them could prove fatal to your self esteem.

Laura Hickey is author of Mysterious Chills and Thrills for Kids. Ten Short Stories to Tickle the Imagination. “Spooky” “Awesome” “Unpredictable” Read book reviews for Mysterious Chills and Thrills Isn’t it time you entered the world where shadows lurk and each page turn could be your doom… http://www.laurahickey.com

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Source: http://www.freearticles.com/article/Motivation-And-Inspiration-Mean-Profits/3854

One of the most booming industries nowadays is Ebook creation and marketing. A lot of people have decided to get into this kind of profitable venture and a lot of them did find success in doing so. However, one notable field in the Ebook industry that seems to be selling like pancakes is the self-help section.

Why Self-Help?

Self-help is a pretty big subject area that writers could delve in. Try looking at any kind of bestseller list; for sure you could see self-help books included in the top ten for the nonfiction category. This is because all people want to get some motivation and inspiration one way or another.

So, if you like helping out people and have some personal experiences that you want to share, why not try looking at self-help Ebooks at a different light?

Starting Out With Self-Help

On average, Ebooks come in fifty to ninety pages and are very easy to write. In fact, you can do so in just one week. If you think writing self-help Ebooks is something that you can do then you can start off by getting some help with your past experiences, doing this can lead to a very good topic to write about. If you’ll be writing about something in which you are experienced, this would mean that you would already know the basics.

The thing with self-help is that you’ll be helping people who are at a certain situation in their lives and are experiencing a most probably not so pleasing problem. To think of it, how can you help them if you haven’t experienced being in their situation? Thus, experience is a must in this kind of venture.

Additionally, you wouldn’t have to start out from scratch. All you would need to do is some additional research and you’re off into writing a pretty good Ebook! Additionally, writing the book wouldn’t seem like a chore, since it is something that is interesting for you. Thus, it would be way easier for you to write.

Try listing down topics that you have had some experience in. You can also try to pick a topic that you are currently experiencing; this could be even more interesting for your part.

With the situation of the world right now, people need to have a certain motivating factor to fuel them to endure. Just imagine how many lives you can change by simply sharing what you know!

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Source: http://www.articlesbase.com/self-publishing-articles/three-roadblocks-of-indie-authors-5139533.html

Independent authors are in a unique situation.  For the first time, writers and publishers are not dependent on each other.  Indie authors can publish books without a mainstream publisher or an agent.  But in doing so, indie writers have unique roadblocks that can hinder them, that successful authors don’t necessarily have.

Are Indie Books Good?

One of the stigmas that independent writers have to overcome is ‘indie books aren’t good’.  Let’s face it, there are a lot of bad books out there, where the indie author did not take the time to write a book in which the plot is good, the book is edited well, and free of grammatical errors.  So independent writers have to work around this.  The best thing an indie writer can do is to pen a phenomenal book and get it edited by both a story editor and a language editor.  Make sure your indie books are great.

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Summary: BookWhirl.com ties up with Kirkus to create an innovative book review bundle for self-publishers around the world.

GREEN BAY, WI (09/04/11) – BookWhirl.com, one of the leading frontiers of the self-publishing industry unites with Kirkus in launching a Book Review Bundle. BookWhirl.com has been planning to add another publicity service since last year. After months of research and decisive planning, BookWhirl.com has finally decided to partner with one of the world’s leading book review companies—Kirkus.

For self-publishing authors, getting their books reviewed can be one of the effective ways to improve the exposure and the marketability of their books. In addition, a good and honest book review that’s favorable from a reputable publishing authority can pave their way to success.

For years, BookWhirl.com has already been giving opportunities to self-published authors to promote their books though different advertising and publicity online tools. This year, the company decided to launch the BookWhirl.com Kirkus Book Review Bundle.  The BookWhirl.com Kirkus Book Review Bundle offers a valued publicity campaign that incorporate BookWhirl.com’s best selling E-mail Advertising servive, Media Release Campaign and Kirkus’ Book Review Service.

“This is the first time that BookWhirl.com tied up with another company for publicity campaigns. Our team has decisively searched and evaluated the world’s top book review companies. After all, we want nothing but the best array of marketing and publicity services for our self-published authors. BookWhirl.com is more than happy to announce that we are going to partner with Kirkus, the world’s toughest book critics”, explained Don Harold, BookWhirl.com’s Marketing Director.

For more information, please visit http://www.BookWhirl.com or call 1 (877) 207 1679.

About BookWhirl.com

BookWhirl.com is an online book marketing services provider, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system.

BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Source: http://www.articlesbase.com/ebooks-articles/the-convenience-of-e-books-a-dual-edged-sword-5026686.html

Every new communications medium, no matter how vast the entertainment value, is based on solid and serious technology first designed for industry and military uses. By now all but the most naïve and uninformed have learned that movies, radio and T.V. shows have been used by governments for boosting public morale with sentimental patriotic propaganda in wartime (which seems to be just about all the time these days).

Flogging products requires conditioning the listener or viewer to memorize a slogan or music jingle that will stay there with constant repetition. Sports and news carry messages that update constantly so the end user associates with the medium as the source for updating; as Marshall McLuhan stated, “the medium is the message”.

The oddly confounding and worrisome use of the word “programming” is used to describe what the user sees and hears every day; programming implies that there is a controller entering code into a machine. That means that we are being programmed, either to accept more entertainment or for a more sinister purpose; all the large radio and television networks, the movie industry, publishing, and mainstream press are owned by corporate giants who have a common political and social agenda, which broadly speaking means control of the citizenry.

One of the most dramatic changes in media is the sharp increase in popularity of e-books and the devices used to read them. When you download e-books and read them on an iPhone it’s not very comfortable so the retail market has become flooded with specialized digital e-book reading devices like the Kindle, Nook, and Sony Reader, and various PDF readers. These provide convenient, easy-on-the-eyes platforms for electronic reading.

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One group who stands to gain of course would be publishers and authors. Revolutionary changes like the widespread use of electronic devices for entertainment and artistic purposes opens doors for those writers who have had no success in the established media. The amount of money needed for promotion is small and the rules of acceptance are more relaxed for first-time authors who can post ebooks for saleon private web sites if necessary. They might make money from their books and find a readership; at the very least they will be able to express themselves and make their ideas available to the world.

If making the world a better place is the dream of the artistic element, then control of the world is the dream of industry and the military factions of society. When media carry a free dialogue and message for all to receive, then control is lost in the eyes of government agencies. Propaganda loses some effect after public exposure so the powers that be go to the next step and focus on the hardware of the convenient devices themselves to do the dirty work.

Privacy issues as basic as where you are geographically at any given moment are surrendered when carrying certain devices. Smart phones can be tracked even when they are turned off thanks to homing devices installed by the manufacturers. Something like this could either save your life in an emergency or put you in the crosshairs for an unmanned drone to remove your name, number, and history from the planetary directory.

If you disassemble a fairly new laptop you’ll find a small cable running from the keyboard connection underneath a piece of metal that protects the motherboard. The other end is connected to the integrated Ethernet board. There is a tiny circuit board known as a Keyghost hardware key logger that records everything that you do on that computer. Information about these illegal wiretaps is exempt from availability under the US Freedom of Information Act as stated in a letter from Kathy J. Lyerly, Privacy Acts Officer for the Freedom Information and Privacy Acts Branch who refers the matter to the Department of Homeland Security. This can only mean that manufacturers are cooperating with the DHS to make the public subject to involuntary wiretapping.

Whether these circuit boards will be found inside of digital readers remains to be seen. The fact that the technology is in place would make abuse inevitable within a corporate business model based on constant expansion, and where corporations control the government from the shadows. The next step is to consolidate control over the population by implanting RFID chips directly into the subjects to eliminate resistance. Those who dissent will simply have their chip turned off and become unable to survive.

Read more: http://www.articlesbase.com/ebooks-articles/the-convenience-of-e-books-a-dual-edged-sword-5026686.html#ixzz1Wl7NJaa6

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Source: http://www.freearticles.com/article/Your-Help-In-Selling-Your-E-Books/3850

You may realize that joint venture partners can be very valuable in staying competitive in the ever-growing ebook business. Ebook creation and marketing strategies may require you to team up with the right people who can compliment your strengths or improve your weak points. Make sure you learn the right ways of selecting the right crowd to avoid risks and maximize profits.

Where You Can Find Help

Always be on the lookout for joint venture partners when attending conferences and meetings since these are filled with people who have thoroughly knowledge on the subject with a number of special skills that you can effectively use to your advantage. Check first which areas you currently need help in such as content writing, affiliate program development or marketing then find the right person who can provide consultation or active participation in the project. Form bonds which will benefit you and your partner for a healthy working relationship.

Ebook creation and marketing will introduce you to a few followers as well as hundreds of customers. Try to find individuals who have a lot of knowledge or skills related to your field and share the same objectives and goals. Your best students and most satisfied customers can become loyal partners who may be willing to invest in your ebook for the long term. Creating this type of bond will also improve trade associations and expand your network. Do not overlook vendors and affiliate partners since these people are most likely connected to several potential customers and service providers that can provide you with free benefits to improve in your craft.

How It Works

A joint venture partnership is an alliance between you and another person or party with the intent of achieving a common business goal. In ebook creation and marketing, you aim to find individuals who are interested in your project and together boost sales, income opportunity and revenues which will benefit all people involved at the agreed rates. Have your joint partner call you for a fee or free then allow the recording to be available to others. An affiliate link to your ebooks will then be provided to your partner wherein he or she earns a percentage of successful sales based on the call made.

Ebook creation and marketing may also involve your joint venture partner sending out mail to subscribers and recommending your work in a positive light. The affiliate link is again provided during mailing. You can only include a customer in your list after a successful transaction but you will not be given access to your partners list for business safety purposes. Provide bonuses or favors to your partners to have them advertise and market your ebook effectively. Your chances of boosting visibility and sales will greatly increase if you have a good offer that they need or highly relate to.

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