GREEN BAY, WI (11/04/11) – BookWhirl.com, one of the strongest players in the book marketing industry creates a big buzz as they launch the Early Bird Thanksgiving Promo Level Up. Running from the second week of November until the first week of December, the Early Bird Thanksgiving Promo Level Up offers mark down prices to all self-published authors planning to raise their book marketing at an all-time high for this season of love and thanksgiving.

The Early Bird Thanksgiving Promo Level up is applicable to all BookWhirl.com’s marketing services, including premier packages. Self-published authors are given the opportunity to maximize their book marketing budget as they avail bigger markdowns when they choose to sign p on earlier dates. Starting off on the first of week of the Thanksgiving month, discounts starts at $125 markdown from November 7-11. Sliding on the second week, from November 14-18, is a $100 markdown. Moving on to the third week, from November 21-24, is a $75 markdown. Late birds can still catch up on the last lap of the promo with a $50 markdown from November 28 to December 2.

Through the Early Bird Thanksgiving Promo Level Up, BookWhirl.com helps self-published authors maximize their book marketing campaigns even on a shoestring budget. With the latest promo, authors can now avail of bigger discounts even with the premier marketing packages. They can broadcast email ad campaigns, post online directory listings, distribute media releases, have their books reviewed, and have their books featured on a reputable magazine at the most affordable prices.

For more information, please visit http://www.bookwhirl.com/Early-Bird-Thanksgiving-Promo-Level-Up.html or call 1 (877) 207 1679.

Disclaimer:  Discounts do not apply to WD, MRC Tailored, and E-book Conversion services.

About BookWhirl.com

BookWhirl.com is an online book marketing service company, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system. BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Source: http://www.bookbuzzr.com/blog/book-marketing/the-amazon-launch-for-your-book-what-you-can-learn-from-my-mistakes/

Expert: Carolyn Howard-Johnson, author of the multi award-winning Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher
(updated and expanded to 416 pages!)

As the author of The Frugal Book Promoter and other award-winning books in the HowToDoItFrugally series of books, I probably shouldn’t have made any mistakes with the online launch of the second edition. And I probably wouldn’t have if I had been taking my own advice.

In the first edition of The Frugal Book Promoter I warned people that it’s never too early to begin promoting a book. That was years ago! Sometimes we need a boot in the pants to remember what we already know. I shouldn’t have waited so long to begin making lists and checking them twice!

And since that first edition was published I had built a great platform that I thought would be sufficient. And that brings me to my biggest mistake. Hubris. We authors who have been around awhile are often sure that we can rely on what we have done and who we already know. My contact list included Denise Cassino, an online launch specialist (www.mybestsellerlaunch.com), and I knew I could rely on her. I have a huge contact list I had been collecting assiduously. What more did I need?

Well, The Frugal Book Promoter also warns authors to categorize their lists. Which I did. But I didn’t have a specific category for the kinds of writers and people who run writers’ services I could ask for bonuses. Bonuses are those things that we offer people when they buy our book on a certain day to try to raise our sales rank. I pulled together a great bunch of bonuses, but after the fact I kept remembering folks I could have asked so it wasn’t nearly as long as it could have been and these bonus partners help an author get the word out (online) about your book.

Further, I took a vacation just before the launch so I hadn’t given myself much thinking time. Again hubris. I reiterate in my book that getting publicity and doing promotion is a partnership. The people an author or publisher hires to help them can’t do it on their own. They need both ideas and cooperation from the author.

Hubris. I had launches before. One for my novel at the Autry Museum of Western History. One for my book of creative nonfiction at my home. Several at bookstores for chapbooks of poetry. But they were realtime launches. This online launch was different. Launches designed to raise ratings at online bookstores are done online and needed lots of techy expertise. At least I knew that I needed Denise!

Services for online launches are like a bowl of minestrone. They come in different sizes, at different prices. The different ingredients are designed to do different things for the health of your book. The more you know about them before you start, the easier it will be to make choices based on the time you have, the money you have and the needs of your particular book.

I knew that when you hire any publicist, you aren’t just buying services. You’re buying their network, their contacts. Their Rolodex is at least as important as their expertise. I didn’t know how much I could do to support Denise because the word “online” mislead me. It seemed so…well, automated. I was right but I was also wrong. No matter what your expert’s level of expertise, the author is still always a vital ingredient. They bring the personal stuff to the launch buffet.

I also had a grasp of how to promote on online bookstores but I still needed Denise to lead me through lots of little things I didn’t know. Luckily, time wasn’t so short she couldn’t do that. Stuff like getting one’s Kindle edition and paperback edition connected. Things like getting your book into a suitable Amazon category with as little competition as possible. Thinks like running a “like” and “tag” campaign before you even begin the launch. If you don’t know about those things, you need some help, too. Yes you do.

I thought this campaign would be lots less work than a book tour. Let me tell you, after two days focusing on online sales, I was exhausted. On the night of my launch I fell into bed at 8 pm. I know people who have stayed up all night checking ratings. I am inspired by their stamina but not about to emulate it!

So, was my campaign a success? That’s the other thing I learned. Online launch campaigns are just like marketing in general, though they can be measured more accurately. When you hit #1 in Amazon’s sales ratings you’ve made it. But is that really your only goal? I don’t think it is. My book hit a very low (and fantastic!) rating of 1,422 (the lower the better) in overall books but never made it to #1 in its category. #4 was the best we could do for a book in the competitive category of marketing. Here’s what the campaign did:

1. It gave me new opportunities to connect. Even a mistake we made with the bonuses gave me a chance to reconnect with people who had already ordered The Frugal Book Promoter.
2. The new names of opt-in writers I collected were worth their weight in marketing gold.
3. The new partners who contributed to the bonuses the campaign offered—well, that was more than worth the effort.
4. Oh, yeah! At least for some time, my book beat Stephen King’s On Writing, a moment even noncompetitive me shall cherish! Mmmm. And a couple Writer’s Digest market books!

Online book launches are like anything else in marketing. They’re about branding. They’re about exposure. They’re about networking. They’re about sharing. Most of all they’re about learning more and having some fun. Marketing in all its aspects is a vital part of publishing. An online book launch is a way to learn to love it.

Carolyn’s online campaign propelled her book to number four in one of its categories and to the top 100 books on Amazon for a time. When she fell into bed at the end of the launch day, that was enough. She writes a free Sharing with Writers newsletter and blogs for the benefit of authors at www.sharingiwthwriters.blogspot.com, www.TheFrugalEditor.blogspot.com, and www.TheNewBookReview.blogspot.com. Learn more about her consulting services and books for writers at www.HowToDoItFrugally.com.

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Source: http://www.authorinsider.com/article.php?subaction=showfull&id=1150399073&archive=&start_from=&ucat=25&

Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may be terrified of public speaking. What should you say? How should you say it? These tips will help you to give a five-star book talk.

Confirm arrangements. Mistakes happen and you don’t want them to happen to you. One or two days before you’re slated to speak, confirm the date, time, place, and your audiovisual needs. Toastmaster’s International says you should visit the site beforehand. Make sure books will be available if you’re autographing after your talk.

Greet the audience. Arrive early and greet audience members as they enter the room or store. This gives you an instant connection with your audience and makes you an approachable person.

Check the audience. According to the Advanced Public Speaking Institute, males and females respond differently to talks. Females laugh more easily than males and “an all-male audience is more critical to bond [with] . . . especially if you’re a female speaker.” Be prepared to make some last minute changes in your talk if you are female.

Say thank you. Audience members have taken the time to come and hear you, so thank them for coming. Your thank you doesn’t have to be long, but it does need to be sincere. Thank the person who invited you and other contact people.

Keep your intro short. Eager as they may be to hear you, audience members don’t want to listen to a long lead-in, or what a friend of mine calls the “When grandpa headed West in 1935″ introduction. (He’s very droll.) Get the audience’s attention and cut to the chase – the body of your talk.

Make points clear. Speech writers tell their clients to start by “telling them what you’re going to tell them.” You need to do the same. State the purpose of your talk and summarize your book in one sentence. (This is harder than it sounds.) As you speak you may wish to number your key points.

Cite benefits. Though they may not say it aloud, every audience member is asking, “Why should I buy your book?” You should be able to answer this question quickly and clearly. Refer to your book by title, not “the book” and repeat the title several times.

Tell stories. The audience won’t remember statistics, but they will remember stories. Tell stories about being a writer or stories from your book. Keep in mind that story-telling isn’t the same as joke-telling. If you’re good at telling jokes include them in your talk. Avoid jokes if you can’t remember punch lines.

Keep their attention. The Advanced Public Speaking Institute says you should use an “attention gaining device” every two-to-four minutes. These devices include things like movement, showing a prop, distributing handouts, and delivering one-liners. You may also have a Power Point presentation that goes with your book.

Have a strong ending. You want the audience to remember you and your book. So tell a touching story, or ask the audience to take action, or whisper your last line for impact. A change in approach can also be a strong ending. If you’re giving a talk about a serious subject, for example, you could close on a humorous note.

Remember, the audience thinks of your book talk as entertainment.

Eddie Albert, the famous Hollywood actor, was a friend of my father-in-law’s. I met Eddie several times and he called me once to thank me for a book I’d sent him. During our conversation Eddie said he was giving a talk about conservation that afternoon. The talk was finished, Eddie said, but he was still working on the entertainment aspect. “You have to entertain to educate,” he commented. Good advice for us all.

By Harriet Hodgson

Copyright 2005 by Harriet Hodgson.  All rights reserved.

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