The Three C’s to Sneak Peek Trailers

Posted in Book Trailer on December 9th, 2011 by admin

Source: http://www.bookbuzzr.com/blog/book-marketing/the-three-cs-to-sneak-peek-trailers/

Written by: Sandie Lee

Congratulations! You’ve written and published a book, that alone is an accomplishment! However, getting your book into the hands of your potential audience may not be that easy. Sure the invention of ebooks, Kindles and online book stores increase your chances, but how will the reader find your book among the thousands of others they have to choose from?

Facebook, Twitter, blogs and YouTube are all wonderful avenues to help promo your (hope-to-be) best seller, but unless you use these wisely, you may not be allowing it to reach its full market potential.

Media and advertising is coming at us from all directions – more proof that we live in a visual society. But what do we really pay attention to? Personally (as with most people) I would rather watch a 30-60 second clip of a product then read paragraphs of type print. After all “a picture is worth a thousand words,” so why not let your creative montage speak for itself?

Like a trailer for a movie or television program, sneak peeks of your book work the same way – visuals, catchy music, exciting phrases and link backs – all entice the viewer to want to grab a copy of your hard work. In addition, these videos not only “pump up” your book they can be embedded into blogs, newsletters, YouTube, Facebook, web sites, and emails. This gives you the marketing potential of reaching thousands, if not, millions of people. I’m sure we’ve all seen a popular YouTube video that’s gone viral! THINK HUGE!

There are several programs available to help you create a montage of your own and range in price, user-friendliness and creative extensiveness. Once you have a program you’re comfortable with it’s all up to your creativity, but remember to REALLY sell your book.

When I produce a trailer I always keep in mind the three C’s – Catchy. Creative. Commercial. We may hate when an advertiser interrupts our tv viewing, but some of commercials are hard to forget and play over and over in our heads – catchy, creative, commercial. It works!

If you’re not comfortable or simply don’t have the time to invest into making your own sneak peek then check out a company that can do it for you (I highly recommend TattleTott Productions).

There’s a lot of things vying for the consumer’s attention and money why not make your book one of the “must-haves” on the list? After all, what’s the use of having a book published if no one knows? Catchy, creative, commercial, sneak peek trailers may be just the marketing edge you’ve been looking for..

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The business of publishing: four rules that will almost guarantee you success

Posted in Book Publishing on December 7th, 2011 by admin

Source: http://selfpublishingresources.com/the-business-of-publishing-four-rules-that-will-almost-guarantee-you-success/

Written by  Sue Collier

Most writers I speak to are quite passionate about the craft of writing. The business of publishing, however, is another story for many of them. But once you commit to self-publishing—if you do it right—you are no longer just an author. You are a publisher running a business.

Here are four rules to follow that will go far in ensuring you are a success:

1. Make it easy for people to do what you want them to do. This applies to individual consumers, trade customers, publicity people—everyone, everywhere. Remove the roadblocks, and you’ll have better results.

My long-time mentor and co-author of The Complete Guide to Self-Publishing, 5th Edition, Marilyn Ross, has had extraordinary success applying this rule. It got her a feature in Modern Maturity (now known as AARP The Magazine), which at the time had a colossal circulation of 22.5 million. Here’s how it happened: Marilyn, who was promoting her book Country Bound! Trade Your Business Suit Blues for Blue Jean Dreams, scrutinized the magazine carefully to find a column that gives readers useful information. Then she wrote a piece on the five dos and the five don’ts about moving to a smaller town. She made it effortless, following the format in the magazine, adhering to the word count and other guidelines. There was nothing left for the editor to do, which made him quite happy. Such customizing can land you valuable magazine space as well.

2. Follow up. The squeaky wheel does indeed get the grease. It is constantly proven to us that we get results we never would have achieved because we continue to ask for the sale, stay visible, and be politely persistent about PR. There is a rule of seven in business. What this means is that people must hear about you seven times before they are moved to act. Calling a reviewer or a producer a couple of times then giving up is like ordering a beautiful steak dinner and walking out before it is served.

3. Apply the 80/20 rule. This says you’ll get 80 percent of your results from 20 percent of your efforts or customers. In essence, it means determine what’s working and focus on that priority. Don’t waste time on marginal paybacks. Spend 80 percent of your time pursuing the most profitable 20 percent.

4. Ask for what you want. This is perhaps the simplest rule yet the most ignored. A person will usually accommodate your wishes, assuming they are reasonable, and you let the person know what it is you want. So often we neglect to communicate our desires. Want a pleased customer to write a customer review on Amazon.com? Ask for it! Want to speak at the next annual convention of an association that parallels the topic of your book? Request to be on the program. You get the idea.

(Portions of this article have been excerpted from The Complete Guide to Self-Publishing, 5th Edition, by Marilyn Ross and Sue Collier. Writer’s Digest Books, 2010)

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BookWhirl.com Gets Ready for the Christmas Marketing Holiday

Posted in Press Release on December 6th, 2011 by admin

GREEN BAY, WI (12/06/11) – BookWhirl.com, one of the leading frontiers of the self-publishing industry embraces the month of December with raging discounts for the Christmas Marketing Holiday. Due to insistent public demand, BookWhirl.com has decided to kick off another generous promo to celebrate the last four weeks of the year 2011. The Christmas Marketing Holiday offers 10% discount on BookWhirl.com’s advertising and publicity packages.

BookWhirl.com’s Christmas Marketing Holiday is applicable on the following services: Author Marketing Tools ServicePak, Author book Publicity ServicePak, Kirkus Book Review Bundle, and BlueInk Book Review Combo.

“The year 2011 was great for BookWhirl.com. This year, we have rolled out more than seven new products and services and have become successful in all aspects of our business. We have proven that we are a significant player in the self-publishing industry. We are serious in our vision of becoming every self-published author’s lifetime partner. For 2012, we have bigger dreams. We hope that you will continue to look forward for a bigger and brighter future”, announced Johnny Chu, CEO and President, BookWhirl.com

Through the BookWhirl.com’s Christmas Marketing Holiday, self-published authors are given the opportunity to gear up for next year’s book marketing campaign even on a small budget. With the current promo, client authors who are interested with launching bigger marketing campaigns can save thousands of dollars.

For more information, please visit http://www.bookwhirl.com/Christmas-Marketing-Holiday.html or call 1 (877) 207 1679.

About BookWhirl.com

BookWhirl.com is an online book marketing service company, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system. BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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10 Reasons the Freelance Life is a Good Life

Posted in Book Writing on December 5th, 2011 by admin

Source: http://www.writersdigest.com/writing-articles/by-writing-goal/get-published-sell-my-work/10-reasons-the-freelance-life-is-a-good-life

No writer likes a blank screen.

I am sitting here with one—but comfortably, thanks to La Colombe, a coffeehouse where I often write, conveniently located just 3,700 miles west of Paris. While it pours here in Philadelphia, and the working class rushes by in a profusion of umbrellas, I wait for inspiration.

I have always believed that almost any activity is better than inactivity, so I’m having a latte. At times like this, when the words are slow in coming, I remember why writing is often called a lonely, isolating business. But such descriptions are less about the writing than about the writer.

It’s easy to forget that there are big advantages to the independent writing life, no matter how bad times may be. There are many truly great reasons for being a freelancer, regardless of what you write—marketing copy, magazine pieces or even books on contract.

When it’s tough to stay at the keyboard, take a moment away from the rain to savor 10 of the best.

1. LOW STARTUP COSTS.
Most of what you need is already in your head: a reasonable command of the language, a knack for stringing words together, a love for sharing what you know and a curiosity about what you don’t. Few actual materials are required: a computer, camera and phone, all of which you probably have, plus a few incidentals that are available for less than the cost of dinner at a mediocre restaurant. Your writing business is one of the least expensive companies you can own—no warehouse, no sales office and, most important, no bureaucrats (unless you happen to be one).

2. MINIMAL DISCRIMINATION.
When someone doesn’t want to hire you, it’s like someone not wanting to marry you: Any reason is good enough. But most editors don’t need to see you in person, so you won’t lose the assignment because you’re too old or too fat. By way of full disclosure, nobody currently working at WD has met me; my persona is less Brad Pitt and more Wizard of Oz, the unseen guy behind the curtain, though my getting-assignments ploy avoids terms such as unemployed or between jobs or trying to re-enter the work force now that the kids are gone (I never seek sympathy with a hard-luck story). And while I have too much respect for language to use euphemisms—e.g., my dog Sugar was euthanized, not put to sleep—I don’t mind calling myself an editorial consultant, author, world traveler, jogger or anything else that contains a hint of reality. Nor should you.

3. NO DRESS CODE.
Outside of one or two formal occasions, I haven’t worn a tie in more than 30 years. And I remember a cartoon that showed a sign hanging above the door of a publishing company: “Through this portal pass the worst-dressed people in the world.” So as not to spoil your own standing, you might invest in some nice T-shirts and jeans (a hole in the knee will add credibility) for those rare occasions when an editor will want to take a chance on reducing property values by inviting you over. Don’t forget to wear your best running shoes.

4. YOU MAKE YOUR OWN HOURS.
Or you don’t. A blessing, but also a curse, since you may be inclined to squander your time. It’s easy to justify a walk in the park—there might be a story there. If there isn’t, that’s a story, too. It’s all in the packaging (remember the small-town paper’s headline “Mayor Dies,” which sold a lot of copies; the next day, when things were slower, the headline read “Mayor Dead for Second Day”).

If you’re going to freelance, what you need more than anything is discipline, because if you waste your time, there’s nobody else to blame. I worked on a novel from 6–8 a.m. every morning for a year while holding down a full-time job. I slept less, but I survived. And I sold it.

5. NO EMPLOYEES.
Many employers know there’s almost nothing worse than employees (seriously), and as a freelancer—you don’t need any! I had employees once, and I found myself performing daily functions as psychiatrist, clergyman, narc, lawyer and marriage counselor. Whereas you—you are in the enviable position of being the CEO of a small business. No meetings, no mission statements, no people failing to show up because of a few flurries of snow, no unions, no hiring, no firing. And you can work naked without asking some middle manager for permission.

6. IT’S YOUR OWN BUSINESS.
When I got my first job (a clerk/typist), my boss was into psychoanalysis; if I was late to work because of a flat tire, he’d say I’d subconsciously wanted it to happen. If I called the stuff on my desk “stuff,” he’d say I had no respect for its importance. That’s when I began lusting for a business of my own. It took several years for me to get it, but after that boss, I had a good run of employers who let me grow and move on and up. Having a job, in fact, is an excellent base from which to initiate your entrepreneurship; it’s easier to build a base of clients while you’ve got a steady paycheck you can rely on until you get off the ground.

Remember, though, that self-employment also has its drawbacks: You may think you’re working alone in your study, but you do still have bosses—the markets that buy your work. It will be your work, though, and your business and your accounts receivable. Which brings us to the fact that you have …

7. A CHOICE OF CLIENTS.
Freelance writers select their own employers. They query the outlets for which they want to write. (More often than not, all you’re looking for is a home for something you already have.) Ad copywriters are an exception—they have to suffer the indignity of pleasing the agency’s clients, but that’s why they probably make more money than you. The other side of that is that you, the independent writer, have the greater opportunity to strike it rich—a screenplay, a bestseller. Don’t be intimidated by the fame of others; they were all anonymous once and soon enough will be so again. And don’t think of it as climbing the ladder of success—it takes too long. You’re a writer, and writers can advance in quantum leaps, any of which can change a life. When a door opens, take the elevator.

8. NO OFFICE RENTAL.
Today, a great piece of writing can be executed in a closet, on a park bench or riding the subway. You can write about malpractice from your gurney in the intensive care unit. Words can fit anywhere that will accommodate a laptop. I have an office, but I work best where I feel more connected—so here I am in a noisy, chaotic coffee-
house. If you feel that writing is isolating, work on your blockbuster in a nice little place like this one, with its tax-deductible lattes and biscotti. Which brings me to …

9. WRITE-OFFS.
You can deduct subscriptions, dining expenses, office items, an iPhone, cars, insurance, research trips and plenty more, depending on what you write and how much you earn. Naturally, there are catches—for instance, you’ll have to be able to prove your deductions are business expenses rather than personal ones. And if it’s business, the IRS will expect you to make a profit. But if and when you do, the write-offs make it all worth it.

10. YOU CAN BE AN INSTANT EXPERT.
In most fields, it takes time to become an expert. But publish an article on a specific subject, and readers will assume that you really know something.

I was once asked to do a magazine piece about Keogh retirement plans. I had absolutely no interest in the subject. After the story was published, many readers thought I was an expert on the plans simply because I knew how to interview financial consultants. I could’ve spent my life speaking to men’s clubs. A close call.

If you should ever be unfortunate enough to get a full-time job, try to console yourself with the salary, vacation and benefits—just don’t forget that when it comes to your writing, you’re still the boss. It’s a wonderful life, freelancing, whether it’s your only job, or one you do on the side. And the good and bad news is, it’s up to you to protect it.

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Environmentally Friendly Publishing

Posted in Book Publishing on December 2nd, 2011 by admin

Source: http://www.sideroad.com/Information_Product/environmentally-friendly.html

No doubt about it -– publishing uses a lot of paper. Over the last three years, the Green Press Initiative estimates that US book publishers have chewed up about 60 million trees. That’s just for books and just in the United States. When you add in other printed information products, such as booklets and newsletters, and bring in other countries, it’s clear that publishing creates an environmental issue that can’t be ignored.

What You Can Do to Help
An obvious remedy is to e-publish instead of printing on paper. While that will help ease some of the environmental impact, it’s still not perfect. Many customers download e-books, then print them out for easier or more portable reading. (I know I do.) And sometimes, e-publishing just won’t achieve your info product goals.

So if you really need to produce a print product, here are some environmentally-friendly options.

Choose Environmentally-Friendly Papers
There are basically three types of material for making paper:
1. Virgin fiber, which is made from fresh trees
2. Pre-consumer waste, which is composed of the scraps generated at the paper mills during the paper-making process
3. Post-consumer waste, which is the material you put in your recycling box

Virgin fiber is less than ideal, especially from old-growth forests, as trees are constantly harvested to create it. Many paper companies now certify certain *stocks as “old-growth free” so if virgin fiber is unavoidable at least try to find one of these certified types.

Recycled paper is an environmentally better choice, and these days recycled paper is often comparable in price, quality and appearance to virgin *stocks.

Admittedly, there’s been some debate about the recycling process. Some critics claim that the chemicals used to de-ink and bleach post-consumer waste only create new and different environmental problems. It’s true that toxic byproducts are created by recycling paper, however, many experts say that bleaching recycled paper takes up to 75% less chlorine than bleaching virgin fiber.

So, while recycled paper isn’t perfect either, it’s still better than virgin *stock. You save one tree for every 90 books you print on 100% post-consumer recycled *stock.

Pay Attention to the Bleach
The whiter the paper *stock, the more chlorine is needed to bleach it, so choose papers that are less bright. For book publishing, papers that are less bright are better anyway because they’re easier on the eyes for long periods of reading. If you do want a brighter *stock, look for papers that are certified “elemental chlorine free.”

Choose Uncoated *Stocks
Uncoated paper *stocks are easier and less expensive to recycle than coated *stocks. If you go with an uncoated *stock, you’ll also have a much greater variety of tree-friendly papers to choose from.

Ask Your Publisher to Participate
If you’re not self-publishing and are therefore not involved in the actual printing of your book, tell your publisher that you’d like to follow earth-friendly practices. Green Press Initiative offers a letter you can download and send to your publisher at http://www.greenpressinitiative.org

Let Readers Know
Let your readers know you support and use environmentally-friendly printing practices. In the United States, if you print on recycled *stock, you can display a recycled content logo from the American Forest and Paper Association. In Canada, if your chosen *stock contains at least 50% recycled content, with a minimum of 10% post-consumer waste, you can display the Environment Canada EcoLogo.

Jennifer Tribe is the president of Juiced Consulting, a company that helps business owners turn their expertise into money-making information products like books, special reports, teleclasses, and audiotapes and CDs. Jennifer holds a degree in journalism and has worked extensively as a writer and editor. Her articles on information products have been published in Management Magazine, Home Business Magazine, BusinessWoman Canada, and other leading publications. Subscribe to her free e-zine, Infopreneuring Strategies, at www.juiced consulting.com.

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Book Marketing for New Authors

Posted in Book Marketing on December 1st, 2011 by admin

Source: http://www.articlesbase.com/marketing-tips-articles/book-marketing-for-new-authors-3398842.html

Many new authors have a hard time justifying spending money on their book marketing.  A lot of times when it comes to publishing your first book, you do not know how much you will need to spend in order to market it.  This is especially true when it comes to people who choose to market their books themselves.  A lot of times you will need to take a look at how many books you plan to sell.  You will want to plan based on that.  If you are just targeting a small group of readers, then you may not want to spend as much as you would if you were planning to target to a large group of readers.

One of the best things to do is find ways to make your money go the furthest.  A lot of people will focus on the different ways to market their book.  If you are trying to get into book marketing, then you will want to know the different avenues.  There are some areas of marketing that you may not even consider right up front.  You can do things such as holding seminars and other conferences and meetings to promote your book.  This will not only show your readers that you are personable, but it will also show them that you believe in your book.

Most writers will not write about something that does not interest them.  This comes in very helpful when it comes to book marketing.  Do not just focus on one area of marketing, because this is just like putting everything into one avenue.  If you do this, then you could just be setting yourself up for failure.  Make sure that you do everything that you can to get it out there on multiple platforms to make sure that you are able to sell many books.

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