An effective and affordable book publicity campaign is one thing that can determine the success of your book. However, most experts also claim that it is definitely not that easy to achieve. For many first-time authors, and even those who are already old-timers, the promotion of a published book is something that can require a little bit of training.
When it comes to publicity, what image comes to your mind? To be sure, images of pushy salesmen in tweed suits and aggressive telemarketers are no longer relevant. With the evolution of book publishing, the concept of book marketing services has also reached a turning point. At present and in essence, publicity is really all about selling yourself and your product in a way that will attract consumers and not turn them off. Here are some ways that you can give your book the appropriate and long-lasting exposure that it needs.
Focus on your target audience. Contrary to what you might think, most journalists care very little about authors, not unless you are a very famous and successful one. What is important to them is their audience. Therefore, for you to make the most impact on these journalists and their audiences, you must make it a point to tailor your press releases to the kind of audience which you hope to reach.
Make sure that you get in touch with the right person, to avoid wasting time—yours and that of the editor or journalist that you contact. Keep in mind that most in the media industry have hectic schedules, so you need to be appreciative and mindful of their time. Be direct to the point when you make your pitch and make sure you answer succinctly any questions they might have.
To advertise a book, it is preferable that you take advantage of all possible media channels and publications. If you are to get the most exposure for your book, you must not be afraid to approach the big media firms as well as the lesser known ones. The bigger outlets are usually looking for unknown talents that they can discover and highlight, and the smaller ones usually have a smaller yet influential and focused audience.
Do not forget to give all of your contacts the respect and consideration that they deserve, no matter how busy you are. Remember that these people also have busy schedules and what they are basically doing is helping you out in your campaign. Therefore, be punctual when you have appointments and make sure you submit you submit your materials to them on time.
Remember that obtaining publicity for your book is not likely to be a one-shot effort. You can’t have everything you wished for in just one try. You may have to wait a very long time or make certain changes to your campaign a few times before you can see results. Be patient and work hard on your campaign.
In the end, there is actually no guarantee to success in the book publishing world. Following the above steps, however, ensures that you are closer to it than most people who approach book marketing haphazardly.
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