You are lucky to live in a digital age. Thanks to technology and the Internet, it is easier for you to do a lot of things: buy and sell various goods and services, research information, connect with people, and even remain in touch with your friends and loved ones. However, just because you’re enjoying all these conveniences now doesn’t mean that you should give up on the things that still work for you.

Print marketing materials are some of the things that cannot be discounted. In this modern and fast-paced world, seemingly “simple” items like business cards, bookmarks, postcards, and posters can sometimes have as much or even greater recall value than a sophisticated website. When you think about it, it is certainly a lot easier to store and remember the details of a business card than it is to keep track of the regular developments on a site.

As an author who wishes to succeed in a naturally competitive industry, the question for you could be: should you still include these kinds of materials in your book marketing campaign? Experts say: yes.

What you should remember is that marketing your books will be an extensive endeavor. For one, you cannot just put the entire burden on the publishing companies that you partner up with. You must do a lot of the hard work yourself. Also, you should avoid just focusing on one particular medium, or you will place your entire campaign at a severe disadvantage. To grab the attention of your target audience and create leads, you must take advantage of several mediums as you possibly can, or at the very least choose those that are suitable to your needs as an author.

Even in this extremely sophisticated world, there are still some people who prefer receiving print marketing materials for the reason that holding something tangible in their hands makes them feel more at ease with the business, entity, or people that they get in contact with. As a self-publisher marketing your own work, you cannot afford to neglect these kinds of customers because you could be missing out on some great opportunities, which could potentially impact your campaign in a negative way.

In addition, connection with your target readers is another aspect that you should focus on. Publishers and publishing experts are one in agreeing that in marketing, you should focus on emphasizing the benefits instead of simply describing the features. Keep in mind that most people usually do not care about the latter; instead, they are more curious about what they can get out of a certain product or service.

All this does not mean that you should completely do away with your email advertising campaigns as well as your blog and website. That is not the point of this article. Rather, you should find a way to unite the two seemingly different mediums: print marketing and online advertising. If you are able to find a good and feasible way to do that, then you will have assured yourself a successful marketing campaign for your book.

Succeed in self-publishing and get maximum exposure for your book with the help of Bookwhirl.com’s book marketing services.

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Source: http://business.mylucena.com/lack-of-goals-plans-focus-spells-internet-marketing-disaster.html

Most people are reactive in their nature, which means that they travel along blindly in life with no specific goals and roam around in any old direction that life takes them. Reactive people are often suddenly distracted by the latest things and are drawn like a moth to a flame to them, until the next biggest distraction comes along that is.

There is nothing really wrong with living your life this way, unless your aim in life is to do more than just jump from distraction to distraction and fly along blindly with no real focus or direction, or goals. If you want to be successful then you will need to start thinking differently, rather than being reactive, you need to become pro-active.

How To Be More Pro Active

Have you ever seen a successful person, or even a millionaire who is reactive, jumping from one moneymaking venture to the next in a space of a few days? The answer is no and this is simply because the millionaire has learned that in order to become successful they need to set themselves goals, make plans for their future and focus on the outcome to make sure it is favorable for them. Real millionaires don’t become rich by accident, they become successful on purpose.

So, to become successful in your internet marketing career or home based business venture you will need to watch what the successful people in your field are doing and implicate this into your life and your way of thinking.

How To Get Started Being Pro Active?

Begin by finding a good program or opportunity. Learn as much about it as possible and set yourself some realistic goals. The real trick with setting yourself goals is to start off small and work your way up. If you think too big, or expect too much from yourself or your opportunity in the beginning you are likely to set yourself up for disappointment, and ultimately failure.

Keep focused on the opportunity, don’t be distracted by anything, no matter how interesting it seems. You will not become successful in any venture right away. You will need to be focused and dedicated on one thing at a time and give this project time to pay off. No matter how tempting the ‘next big thing’ is, ignore it and focus on what you have set your sights on.

Remember that you will need to learn, plan, set goals and focus on you outcomes if you want to be successful. Without these attributes, you are setting yourself up for disaster.

About the Author

Gordon Lee provides free education to how to make money online @ www.ReadyInfoToGo.com – Internet Marketing Resources & Training for online business to make you a strong steady income. Instant free access to all resources by visitingwww.ReadyInfoToGo.com

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Source: http://business.mylucena.com/6-quick-tips-for-your-print-advertising.html

In the the past few years, we have witnessed a significant drop-down in the popularity of print advertising. The lower cost and few measurable options for online advertising has actually attracted a lot of business owners in today’s market place. However, most professional advertisers will agree that print media is an inseparable channel of advertising that should be used paralel to online advertising channels in order to reinforce all online marketing efforts.

In today’s market place, print advertising is still acting as a valuable promotional tool for reaching out to individuals for the purpose of promoting businesses, products, services etc. Simply by using these six quick tips, you should be able to increase your ROI on your print advertising campaign.

1. Use a simple layout

Never over complicate the advertisement. If it looks cluttered people would hardly understand what it is about. When it comes to fonts and colors, always try to keep it simple. Apply the K.I.S.S (keep It Simple Silly) procedure.

Generally a white background with black text looks good and has highest level of contrast, which makes it easy to read. Never use a reverse print—people find difficulty to read while texts in black background. If you plan to use colored backgrounds ensure to use the font that would make reading an easy affair. It is always better if you use not more than two different font type in an advert.

2. Use a picture/photograph

A high quality full color picture printed on your Postcard Mailer can convey a powerful message in regards to the purpose of your mailer. It can tell an story line that is related to your products and services. You can allow the picture or photograph to take the center stage and have your sales copy support the picture rather than the other way round.

However, if you are planning to use a photograph or picture in your advert, there are few things you need to remember to make it work for you. First, never put any text over the photograph, this will obscure the picture and even makes the text difficult to read.

If you are using any photo of a product or service, try to focus your text copy on subjects that are relevant to the image. Another thing that you need to keep in mind before usingpictures is that never use them unless they are relevant to entire purpose of the ad.

3. Include a picture caption

People who look at photographs or pictures always have a tendency to read the picture captions if there are any. If the caption fails to grab the attention of the reader, he/she doesn’t make an effort to go through the entire ad copy. If the caption works well, the ad gets read. So, using a powerful and relevant picture caption can be a very effective print advertising tip.

4. Headlines at top and not company logo!

There are many business owners who think putting up their business name or companylogo on top of their advertisement help branding their company. These people consider this technique to be the most effective Print Advertising tip but in reality this doesn’t grab reader’s attention. Instead what grabs the attention of the readers is an eye-catching headline relevant to the advertisement that is focused on providing a solution or direct benefit to reader.

Leave space at the bottom for the logo, name and contact details of the company. We have tested this particular subject and found out that longer explanatory headlines, noticeably produce higher response rate than short crispy headlines that sounded overtly smart or cute. Your headline should tell what your advert is all about and should relate to the reader in a logical and emotional manner.

5. Stress the benefits of the products/services and not their features

Always stress on the benefits and not the features of your products or services. Remember you are providing services to your target market not to yourself. Your ad copy should clearly state “what’s in it for client” not how great your company or product is. Focus on the instant and measurable benefits that your products and services can produce for clients.

6. Great print advert should contain clear and visible call to action

Imagine you receive a great postcard mailer that has all of the elements of effective advertising and printed by professionals as well. But there are no mentions of what exactly this beautiful printed piece is about! or what should you do with it!

Remember, you are not sending your print advert to a museum for archiving! rather to a potential client that should be able to clearly understand the purpose of your ad in just a few second. Design your advertisement with a strong call to action. you can use statements or bullet points to draw the attention of the readers and on each side of your print you must have a clear call to action and your contact information.

By: Day2Day Printing
Day2Dayprinting.com is an Online Printing Service with easy ordering system and wholesale pricing. Thousands of Business Card Templates to choose from. Contact us today and get Free PDF proof on your Business Card Printing order. Postcard Printing Service

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Source: http://www.adzines.com/Forums/Why-Start-a-Forum/57750

by Jake Collums

You might have a forum that is strictly for information, or you could choose to start a forum to create more interest in the products and/or services that you sell. Many websites use forums to let their visitors and customers connect with one another, which builds a sense of community and makes people feel like they belong. More importantly, giving your visitors a chance to interact in the discussion forum setting will make them feel like they matter to you, which is invaluable to your success.

Why should you start a forum?

Your reasons for wanting to start a forum might be completely different from this list. As long as you have something to say and can market it to a group of people who are interested, you can create a great community by starting a forum. Here are some popular reasons for starting a forum:

-Forums give customers a way to vent and discuss information about a business, product, or service.

-A discussion board gives you, the moderator, a chance to interact with your visitors or customers in a much more informal setting and develop relationships.

-You can even start a forum for the sake of making a profit. Choose an area of expertise that you have, and make sure there is a need for that type of discussion forum. Then, utilize AdSense and affiliate marketing ads to generate profits.

-If you have information on a particular product, service, industry, or area of interest that the world cannot live without, you should share it. How do you know if it’s necessary? Search for related information, and see if your views or facts are already out there. If they’re not, it’s time to start a forum.

-To build a community around a particular thought, area of interest, product, service, or industry. Bringing people together is always a good cause for starting a forum.

Ok, I want to start a forum. What now?

Now that you’ve decided that you are going to start a forum, you need to determine your specific area of interest. What will your forum be about? How will you prove your credibility? What topics will you discuss? These things are important to figure out. You should sit down and create a plan or at least develop some ideas of what you want out of your forum building experience. Once you’ve got an idea of what you are going to talk about and how you’re going to create a successful forum, you can get started on actually turning your ideas into reality.

Take the time to think about these elements and why you want to start a forum so that you can be sure that you’re making the right decision. It’s not always going to be easy to start a forum, and it will take time for you to build your new community. However, with the right tools and information, anyone can be successful in starting a forum.

Thank you for reading my articles. if you are interested in PHP forum software, SEO, Internet marketing, web design and Online customer interaction, follow me on Free Forum Software Web design west palm beach or my RSS feed

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Thank you for reading my articles. if you are interested in PHP forum software, SEO, Internet marketing, web design and Online customer interaction, follow me on Free Forum Software Web design west palm beach or my RSS feed

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Source: http://www.articlesbase.com/marketing-tips-articles/the-benefits-of-internet-marketing-over-traditional-offline-marketing-6001974.html

If you own a business, you know that for it to succeed, people need to be able to find you. This is why advertising is so important, but print, TV and billboard advertising are incredibly expensive. However, if you use a digital agency for Internet marketing, you will save money, reach a targeted audience and be able to change advertising and marketing campaigns on the fly.

The best way to get started with Internet advertising is to find an SEO agency or a PPC agency. SEO, or search engine optimization, agencies can help you optimise your website and content that puts you at the top of search engine results pages. Today, most people find websites and companies through Internet search engines, so if you are not on the first page of search results, people are not likely to find your site.

PPC, also known as pay per click, ads are another great way of driving people to your website. These ads show up on websites and alongside search results that are related to your business. When people first began advertising with banners on the Internet, companies had to pay a website for every time their banner showed up, whether someone clicked on the link or not. Now, to ensure that people are getting a return on investment for their marketing dollars, companies only pay for advertisements when someone actually visits their website due to a banner ad.

Both SEO and PPC ads are far less expensive than the majority of classicadvertising methods and channels. Additionally, they are far more targeted than traditional marketing. When someone clicks on your link from a search engine results page, they are visiting your site because they were specifically looking for what you offer. PPC ads are also able to be targeted and show up only on sites and search results that relate to your company. While a billboard or a commercial may reach a huge audience, it is likely that only a small percentage of people who view them are your target demographic.

Another advantage that Internet advertising has over classic advertising is its flexibility and the ability to track the success of online campaigns. If you shoot a TV commercial or put up a billboard, if you find that they are not bringing in the revenue you expected, there is little you can do to change them. Online marketing allows people to change banner ads, upload new content and focus on new keywords that are relevant to your target audience.

Additionally, the majority of online marketing is easily tracked. This means that you know which banner ads are bringing the largest number of people to your site, which coupon codes are generating the most sales and what keyword searches people are using to find you and visitors engagement with your site. Since you are able to make changes to your online marketing initiatives at the drop of a hat, you can use the tracking data to change unsuccessful marketing practices and to focus on online advertising campaigns that do work.

Andy Mary - About the Author

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Source: http://www.articlesbase.com/marketing-tips-articles/digital-marketing-strategy-tips-benefits-advantages-5973366.html

Digital Marketing Strategy – A New Dimension

Digital Marketing has taken a progressive stand than what it had been five years back. Nowadays companies are striving to create an image or a brand in the digital media such as websites, social media, banners and so on, to “Push” information into their targeted audience. As the push strategy is still prevalent, when in real life situations pull strategies are more effective and measurable.

The Planned Approaches to Digital Marketing aiming at a Targeted audience have lead to the strong growth of certain brands and personalities. For example Face book and Dale Carnegie are a few notable ones.

However there is a deeper concern as the number of companies focussed on finding new ways to promote their business, products, key messages and services to their target customer audience in the digital media are ever growing. The following issues when addressed leads to successful online presence over the Digital Media.

1. Creating a Product Image in Style

Once the decision is taken to strengthen the presence in the digital media, the first step is generally to conduct an online marketing research and competitor’s research to know about the product and their competitive markets. Following this process would be creating a Brand/Product Image that would represent the key message of the company, where it adopts a certain style of creating convincing messages to attract their target audience through key words, placing on relevant sites and web properties. In short-”Develop Great Content and Work with it smartly”

2. Web Traffic and Growth of Audience

Creating a demand for the content that needs to be published is an Art. There are several e-Commerce web design tools to enhance the potential Web Traffic for a particular brand. Keyword research plays a vital role in increasing the Web traffic to a particular site. Striving to deliver quality content to the audience would enhance the mind share of the site and enhance growth of the Audience with company’s new ideas.

3. Core content

Relevant images and unique content in a consistent fashion enhances the growth of the audience. Professional Content writers and Digital Marketing Agencies have a crucial role in moulding the image of the Product. The content displayed should advocate your audience to share and propagate your message to the broader society.

4. Brainstorming and New ideas

Whether In-house or Outsourced teams do your Digital Marketing, the focus must always be to bring forth New Ideas and Fresh Thinking into your advertising media. Motivated teams work hard on Brainstorming their team members for bringing about new ideas to promote their product. The main concern here would be in keeping the targeted audience in mind, while working on such content that drives the emotional or essential needs of the audience to fulfill their desires/demands.

5. Ongoing Reach of Targeted audience

In order to create and retain new and existing audience it is essential there is concerted effort in developing new content on regular basis in terms of blogs, newsletters, video, articles, press releases and so on, to keep the audience well informed of the latest developments related to the Product.

6. Accentuate your Uniqueness

Building a brand image for the Product takes a lot of careful planning, therefore the prior concern on Accentuating the Uniqueness of the Business, Product and Key messages could pull in the target audience you have been working for. Discovering a unique idea and standing for the cause without fear while driving the point consistently would make your company popular among the populus (Eco-friendly concept).Highlighting the unique selling points on your websites, social media and banners could bring in the desired target audience.

7. Influencer- essential in growing digital media

Bringing about alliances with Companies and other Influencers contribute to the growth of your presence in the digital media. Brand Ambassadors and Social Media Networks work efficiently at this effort in pulling the best alliances to advertise your product.

Though the above ideas are a gist of the various strategies in Digital Marketing, it is still growing and each day may present a new challenge in discovering and unravelling the potentials of this Media.

Anil Bhat

Email :  sanganaktechnologies@gmail.com
Url :    http://bhat-anil.blogspot.com

Anil Bhat - About the Author:

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Source: http://www.avidarticles.com/Article/Learn-How-To-Obtain-the-Most-Out-of-Article-Marketing-When-Promoting-Your-Business-On-line/179348

By: Robert Nichols

If you have a web site or run an online business, then you use different varieties of advertising and online marketing. The foremost powerful on-line marketing methods is article selling and this could mean the difference between success and failure of many on-line businesses but you’ll be surprised to be told that a lot of webmasters utterly ignore this service or do not grasp how to go about doing this correctly. If you’re utterly knew to the web then you wish to grasp that article marketing is the process of writing net articles for onward transmission to article directories. Article marketing could be a form of written marketing strategy to come up with free traffic to your web page. These articles are keyword-centered articles that you submit on article sites that then syndicate your content.

One in every of the most benefits of article promoting is that it is very price-effective technique of promoting your internet website and on-line business and improves your search engine rankings in the process. Article selling is an excellent on-line advertising answer that ought to be utilised by everyone, whether or not or not they’ll write. Article selling is a selling method that will build your name, brand and voice go viral, which means what you write will slowly be spread out on the Internet. Article marketing is taken into account a viral promoting method because from a single article one can obtain dozens or perhaps tons of references to their name and website, that is why article selling is regarded as a highly effective marketing tactic.

The Best Means To Distribute Your Articles

Writing nice articles is not the be all and end all of article marketing. Your article may be of mediocre quality but if you distribute it in the right manner then you’ll be amazed how much your on-line business will benefit from article marketing.

However exactly how should one go about the distribution of ones article?

Well, you have a couple decisions here. Thus let me tell you how I went about it till I discovered that it had been therefore straightforward, if you knew the right way. The primary place virtually each body starts is by manually distributing your article to all or any the article directories and this can be what I additionally did. If you have got done this than you will grasp how slow and tedious this task will be and it took me most half of a complete day to submit one article to simply a few directories and the simplest benefit that I gained was a big headache at the top of the day.

Once doing manual distribution for a few days, I assumed that there should be a higher manner and started looking around for easier ways that to do this and I finally stumbled on to article submission software. I used to be very excited regarding this because as the sales letters of these software promised, I ought to be in a position to submit my article to many article directories and ezines at the bit of a button. But alas, this excitement was short lived because while I installed the software and got to figure, I discovered that it wasn’t as automatic because the sales letter had promised. I still required to register with all the article directories and then login to submit my article. This proved to be very time consuming further and you still had to attend for ages for your article to be approved. I was almost at the verge of jilting on article marketing for good until I discovered a service that changed every thing for me.

The service that made article submission simple is named Article Marketer. One thing that I found fascinating was that not like a ton of others on the web, these folks actually delivered what they promised. With this service my article distribution is fully automatic, it only takes me a jiffy to submit my article and then Article Marketer gets to work. My article is 1st reviewed by my article coach and once approved, it’s distributed to many article directories and ezines within minutes and as a result of it has already been stringently reviewed, it is approved straight away. With this sort of article distribution, I’m ready to create the foremost of my article promoting as a result of it’s distributed to therefore many a lot of sites than any alternative service. This conjointly leaves me masses of time to concentrate on different aspects of my online business.

Article Source: http://www.avidarticles.com

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Source: http://bookmarketingmaven.typepad.com/free-book-marketing-tips/the-7-deadly-sins-of-online-networking-.html

by Dana Lynn Smith, The Savvy Book Marketer

Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales.

But there’s sometimes a fine line between letting your contacts know about your book and being overly promotional. If you’re too passive, you may not get much benefit from networking, but if you’re too aggressive you may turn people off.

Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them:

1. No book information or website links on social network profiles.

I’m amazed at how many authors don’t even mention their books on their social profiles, or make it easy for people to find information about the book.

On your Facebook profile and fan page, include information about your book and a link to your book sales page and websites on the Info section. You can also list yourself as an author in the current employer section of your personal profile, which will make your author status show up at the very top of your profile.

On Twitter, be sure to mention your book in the description on your profile page. You only have 160 characters to work with, so if you have several books you could say something like “author of four romantic suspense novels.”

On LinkedIn, take full advantage of the Title field.  This space is designed for job titles, but you can use it to showcase your expertise and status as an author. For example: “Parenting expert and author of “Raising Happy Kids in a Crazy World.” Your title will appear along with your photo any place that you interact on LinkedIn. Be sure to include a link to your book’s sales page and your website in the Websites section of your profile, and also list your books in the Publications section.

2. Not mentioning your book in your status updates.

It’s fine to talk about your book in the status updates that you post on social networks, as long as that’s not your main focus and you’re not too pushy. Be sure to intersperse your book messages with other types of messages (personal notes, tips, links to helpful resources, thoughts on a new book you just read, etc.)

I recommend that no more than 10% to 20% of your status updates be promotional or self-serving. No one wants to read a constant stream of “buy my book” messages.

One way to talk about your book without seeming too promotional is to discuss your marketing activities. Here are some examples:

• I just received the preliminary cover designs for my new book – what do you think of these?

• Today I’m contacting bookstores about setting up signings for my new novel, BOOKTITLE. It’s available at www.booktitle.com.

• I’m so excited! Just received word that my book, BOOKTITLE, has received an award . . .

• I just scheduled a radio interview on KWTX to discuss tips from my book, BOOKTITLE. www.booktitle.com

• Today I launched the redesign of my website for BOOKTITLE – what do you think? www.booktitle.com

And you can always mention events and special promotions:

• If you’re in the Seattle area, please join me at 3:00 p.m. on Sunday at . . . for a free presentation based on my book, BOOKTITLE. www.booktitle.com

• The Kindle version of BOOKTITLE has just been released! You can find it at www.booktitle.com. If you don’t have a Kindle, remember you can download the Kindle app and read ebooks right from your computer.

• Monday Madness Sale! Spread the word — today only, all of my parenting books are on sale for 30% off. Go to www.booktitle.com to order.

3. Sending blank friend requests on social networks.

More than 90% of the network friend requests that I receive have no introduction at all, and most of the others have generic notes like “let’s be friends.” The trouble is, I don’t know who most of these people are.

Don’t make this mistake when you send friend invitations. Be sure to introduce yourself—tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. On Facebook and many other networks, you can click the “add a personal message” button in the “add as a friend” box, and type in a personalized greeting.

4. Posting promotional messages on other people’s profiles or pages.

It’s just bad manners to post promotional messages on other people’s social network profiles or pages, especially those of your competitors. I delete any such posts from my own pages.

You usually have more leeway in posting messages on group pages. You can get a feel for the group’s etiquette by observing that others are doing, but usually it’s acceptable to make a wall post introducing yourself and your book, and also to share good news or resources with the group occasionally (see #2 above for ideas).

5. Getting too personal.

It’s great to tell your online friends something about your interests, but if you’re using social networks for business, you probably shouldn’t be discussing your health issues, your mother-in-law, or your kid’s problems. (Too much information!) It’s also a good idea to be cautious about posting things like the dates you are gone on vacation.

If you actively use your Facebook profile to network with family and friends, you might want to reserve your profile for personal use and use your fan page for business.

6. Sending sales pitches to new people that you meet.

It’s nice to do a wall post or send a message to new friends with a greeting (great to meet you, have a wonderful day), a compliment (your website is really terrific) or a note about something that you have in common. You can even invite them to visit your website, if you’re subtle about it and include other things in the message. Just be careful that your message doesn’t come across as a sales pitch – that’s not the way to make a good impression on a new contact.

7. Abusing direct messages.

Many social networks let you send messages to your contacts or members of groups that you belong to. Unfortunately, some people abuse this feature.

On Facebook, the use of direct messages to send promotional pitches has become so prevalent that many people simply tune out their messages. On LinkedIn, someone in a group that I belong to sent me several sales pitches for her products by direct message. I’ve never heard of this woman and she’s not even on my list of connections.

If you use direct messages, do so sparingly and be cautious about annoying people – remember that they can “unfriend” you if they get tired of hearing from you. One way to use direct messages is to send a newsletter type of message that contains some helpful tips or resources, along with a link to your book at the end. You can also use direct messages occasionally to announce “news” such as your book launch.

Remember the golden rule of networking: treat others as you would like to be treated.

About the Author

Learn more about promoting through social networks in The Savvy Book Marketer’s Guide to Successful Social Marketing by Dana Lynn Smith. For more tips, follow @BookMarketer on Twitter, visit Dana’s blog at www.TheSavvyBookMarketer.com, and get a copy of the Top Book Marketing Tips ebook when you sign up for her free newsletter at www.BookMarketingNewsletter.com.

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Source: http://www.wheatmark.com/index.php?/blog/entry/using-your-book-to-keep-your-leads-hot/

Written by Sam Henrie

So you’ve got a thousand leads in your database. That’s a thousand people who’ve given you permission to communicate with them about your products or services. Guess what? The vast majority of them are not ready to buy from you right now, but will likely buy from you sometime in the future. If you don’t want these leads to go cold, you must have follow-up systems that keep you in front of them over time. Periodic and consistent follow-up via mail, email, phone, and/or text messaging is essential. For this you need content, and lots of it. That’s where your book comes in. It can provide content for your follow-up systems in two powerful ways: as a source of excerpts, and as a generator of announcement-worthy news.

In all likelihood most of the thousand leads in your database haven’t read your book and don’t own it. They aren’t familiar with the great expertise-confirming content it contains. Give it to them! If your book is about weightlifting, excerpt individual exercises each month and include them in your e-zine or printed newsletter. If your book is about codependency, excerpt a poignant story of overcoming it. Passages from your book are incredibly powerful in this context, because while you’re reminding your leads that you’re out there, you’re also providing them with proof of your competence and know-how.

Every author is, simply by virtue of having published a book, also an expert and a celebrity. As an author/expert/celebrity you are yourself an unending source of announcement-worthy news. You hold book events. You get book reviews. You do radio interviews. You win book awards. People blog and tweet about your book. One very successful client I work with sends email notifications to her entire leads database every time her book gets any kind of mention in the media or the blogosphere. She also sends them invitations to her book signings and events, and notifications of upcoming media appearances. This puts her in front of her leads month in and month out.

Whether you are using excerpts or your status as an author/expert/celebrity to follow up with your leads, having a book helps keep those leads HOT—and you might earn you some royalties too!

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Written by: Karen Cioffi

Source: http://karenandrobyn.blogspot.com/2010/12/5-marketing-reminders-for-2011-basic.html

1. Create a presence and platform

Creating an online presence and platform can be initiated by creating a website or blog. First though, you’ll need to be sure of your niche because the site name and content should reflect your area of expertise is.

Remember, plan first. Choose a site name that will grow with you. Using an children’s author as an example, if you choose a site name, Picture Books with [Your Name], you’ve limited yourself. What if your next book is for young adults?

Some authors create sites with the name of their book. This is a good strategy for pure focus on that one book, but again, what happens when more books become available. Will you create a site for each of your books?

While you can do this, you will be stretching yourself thin and diluting your main focus: you as the author of multiple books.

Leave room to grow; it’s always advisable to use your name as the site’s name.

In addition, with today’s gone-in-a-second attention span, it’s a good idea to keep your site simple. Sites that take a few seconds or more to load may cause you to lose potential buyers.

2. Increase visibility

Writing content for your readers/visitors is the way to increase visibility. The word is: Content is King. Provide interesting, informative, and/or entertaining content that will prompt the reader to come back.

Also, be sure your content is pertinent to your site, and keep your site and content focused on your platform.

3 Draw traffic to your site

To draw traffic to your site, promote your posts by using social media. You can also do article marketing which will increase your visibility reach.

Another strategy is to offer your readers free gifts, such as an e-book relevant to your niche. This will help to increase your usefulness to the reader.

This is considered organic marketing; it funnels traffic back to your site with valuable content and free offers.

4 Have effective call-to-actions

Your site must have call-to-action keywords that will motivate readers to visit and click on your links. Keywords to use include:

•    Get your Free gift now for subscribing
•    Subscribe to our Newsletter
•    Free e-book to offer on your own site
•    Buy Now
•    Sign up
•    Don’t hesitate, take advantage of our expert services
•    Be sure to Bookmark this site

You get the idea, motivate the reader to want what you’re offering and give him/her a CLEAR and VISIBLE call-to-action. Make it as simple as possible for the visitor to buy what you’re offering.

5. Develop a relationship with your readers

It’s been noted that only 1% of first time visitors will buy a product. Usually, only after developing a relationship through your newsletter, information, and offers will your potential customer or client click on the BUY NOW button.

While it will take some time and effort to implement and maintain these strategies, it will be worth it in the long run. Think of it as a long-term investment.

Happy marketing in 2011!

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