GREEN BAY, WI (11/04/11) – BookWhirl.com, one of the strongest players in the book marketing industry creates a big buzz as they launch the Early Bird Thanksgiving Promo Level Up. Running from the second week of November until the first week of December, the Early Bird Thanksgiving Promo Level Up offers mark down prices to all self-published authors planning to raise their book marketing at an all-time high for this season of love and thanksgiving.

The Early Bird Thanksgiving Promo Level up is applicable to all BookWhirl.com’s marketing services, including premier packages. Self-published authors are given the opportunity to maximize their book marketing budget as they avail bigger markdowns when they choose to sign p on earlier dates. Starting off on the first of week of the Thanksgiving month, discounts starts at $125 markdown from November 7-11. Sliding on the second week, from November 14-18, is a $100 markdown. Moving on to the third week, from November 21-24, is a $75 markdown. Late birds can still catch up on the last lap of the promo with a $50 markdown from November 28 to December 2.

Through the Early Bird Thanksgiving Promo Level Up, BookWhirl.com helps self-published authors maximize their book marketing campaigns even on a shoestring budget. With the latest promo, authors can now avail of bigger discounts even with the premier marketing packages. They can broadcast email ad campaigns, post online directory listings, distribute media releases, have their books reviewed, and have their books featured on a reputable magazine at the most affordable prices.

For more information, please visit http://www.bookwhirl.com/Early-Bird-Thanksgiving-Promo-Level-Up.html or call 1 (877) 207 1679.

Disclaimer:  Discounts do not apply to WD, MRC Tailored, and E-book Conversion services.

About BookWhirl.com

BookWhirl.com is an online book marketing service company, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system. BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

Source: http://www.bookbuzzr.com/blog/book-marketing/the-amazon-launch-for-your-book-what-you-can-learn-from-my-mistakes/

Expert: Carolyn Howard-Johnson, author of the multi award-winning Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher
(updated and expanded to 416 pages!)

As the author of The Frugal Book Promoter and other award-winning books in the HowToDoItFrugally series of books, I probably shouldn’t have made any mistakes with the online launch of the second edition. And I probably wouldn’t have if I had been taking my own advice.

In the first edition of The Frugal Book Promoter I warned people that it’s never too early to begin promoting a book. That was years ago! Sometimes we need a boot in the pants to remember what we already know. I shouldn’t have waited so long to begin making lists and checking them twice!

And since that first edition was published I had built a great platform that I thought would be sufficient. And that brings me to my biggest mistake. Hubris. We authors who have been around awhile are often sure that we can rely on what we have done and who we already know. My contact list included Denise Cassino, an online launch specialist (www.mybestsellerlaunch.com), and I knew I could rely on her. I have a huge contact list I had been collecting assiduously. What more did I need?

Well, The Frugal Book Promoter also warns authors to categorize their lists. Which I did. But I didn’t have a specific category for the kinds of writers and people who run writers’ services I could ask for bonuses. Bonuses are those things that we offer people when they buy our book on a certain day to try to raise our sales rank. I pulled together a great bunch of bonuses, but after the fact I kept remembering folks I could have asked so it wasn’t nearly as long as it could have been and these bonus partners help an author get the word out (online) about your book.

Further, I took a vacation just before the launch so I hadn’t given myself much thinking time. Again hubris. I reiterate in my book that getting publicity and doing promotion is a partnership. The people an author or publisher hires to help them can’t do it on their own. They need both ideas and cooperation from the author.

Hubris. I had launches before. One for my novel at the Autry Museum of Western History. One for my book of creative nonfiction at my home. Several at bookstores for chapbooks of poetry. But they were realtime launches. This online launch was different. Launches designed to raise ratings at online bookstores are done online and needed lots of techy expertise. At least I knew that I needed Denise!

Services for online launches are like a bowl of minestrone. They come in different sizes, at different prices. The different ingredients are designed to do different things for the health of your book. The more you know about them before you start, the easier it will be to make choices based on the time you have, the money you have and the needs of your particular book.

I knew that when you hire any publicist, you aren’t just buying services. You’re buying their network, their contacts. Their Rolodex is at least as important as their expertise. I didn’t know how much I could do to support Denise because the word “online” mislead me. It seemed so…well, automated. I was right but I was also wrong. No matter what your expert’s level of expertise, the author is still always a vital ingredient. They bring the personal stuff to the launch buffet.

I also had a grasp of how to promote on online bookstores but I still needed Denise to lead me through lots of little things I didn’t know. Luckily, time wasn’t so short she couldn’t do that. Stuff like getting one’s Kindle edition and paperback edition connected. Things like getting your book into a suitable Amazon category with as little competition as possible. Thinks like running a “like” and “tag” campaign before you even begin the launch. If you don’t know about those things, you need some help, too. Yes you do.

I thought this campaign would be lots less work than a book tour. Let me tell you, after two days focusing on online sales, I was exhausted. On the night of my launch I fell into bed at 8 pm. I know people who have stayed up all night checking ratings. I am inspired by their stamina but not about to emulate it!

So, was my campaign a success? That’s the other thing I learned. Online launch campaigns are just like marketing in general, though they can be measured more accurately. When you hit #1 in Amazon’s sales ratings you’ve made it. But is that really your only goal? I don’t think it is. My book hit a very low (and fantastic!) rating of 1,422 (the lower the better) in overall books but never made it to #1 in its category. #4 was the best we could do for a book in the competitive category of marketing. Here’s what the campaign did:

1. It gave me new opportunities to connect. Even a mistake we made with the bonuses gave me a chance to reconnect with people who had already ordered The Frugal Book Promoter.
2. The new names of opt-in writers I collected were worth their weight in marketing gold.
3. The new partners who contributed to the bonuses the campaign offered—well, that was more than worth the effort.
4. Oh, yeah! At least for some time, my book beat Stephen King’s On Writing, a moment even noncompetitive me shall cherish! Mmmm. And a couple Writer’s Digest market books!

Online book launches are like anything else in marketing. They’re about branding. They’re about exposure. They’re about networking. They’re about sharing. Most of all they’re about learning more and having some fun. Marketing in all its aspects is a vital part of publishing. An online book launch is a way to learn to love it.

Carolyn’s online campaign propelled her book to number four in one of its categories and to the top 100 books on Amazon for a time. When she fell into bed at the end of the launch day, that was enough. She writes a free Sharing with Writers newsletter and blogs for the benefit of authors at www.sharingiwthwriters.blogspot.com, www.TheFrugalEditor.blogspot.com, and www.TheNewBookReview.blogspot.com. Learn more about her consulting services and books for writers at www.HowToDoItFrugally.com.

Related Posts
Media Events for Book Promotion
Marketing on Amazon? I Thought They Just List My Book

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

Source: http://adzines.com/Book-Marketing-Articles/How-to-Send-Press-Releases-to-Newspapers-About-Your-New-Book/6444

There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don’t you dare. We will examine the latter category first.

Never start your press release with the headline in all caps or in bold or underlined type. Capitalize your heading as you would a title for a book and no more. Never use a barrage of personal pronouns as you must stay in the third person. Never forget to place a summary statement just after the headline. That is a few sentences that will bait the reader so to speak. It should make them want to read what follows next in the main body. Never, never, never include any personal or contact information in the summary statement or body of your press release. Save the contact info for the last “about” section of the press release, that is what it is for. In that final section, go gently. It is ok to include such info as the projected target of your book, telephone number, web site and other contact information. A note on your credentials is ok too, that is your degrees or experience or anything that qualifies you to have written your book.

Essentially there are four parts to any good press release and they are as follows:

1. The headline: One or two sentences that describe what the news is all about. Don’t get dull; if you lose the reader here you have lost the reader for good. Don’t say? Author Has New Book On The Social Problems of Latinos. But rather try something like “Fiery Latinos Who Have Found Ways to Escape the Fire in the Neighborhood.” Don’t worry as much about it making sense to everyone. Worry more about how it catches their attention, their curiosity or even their imagination. Most editors have played mind games with the public since the invention of op-ed science; you may as well jump in too.
2. The Summary Statement: This consists of one, two or three sentences that summarize what the body of the release is about. Here you must use phrases that offer solutions, new views, controversy, or outright absurdity. If you have written a book on how to lose weight without dieting, try something like. Author Says Diets are Dead At Last.
3. The main body: This is the meat and potatoes section of the release. Choose those finer points of your book those things that comprise the heart of the matter. Use contrasts; compare your ideas with existing ones. If you have written a novel, frame the story line succinctly from the most intense parts of your book rather that a complete overall narrative.
4. Biographical information: Stay in the third person and do not make a sales pitch. Stick to credentials, experience, qualifications, and contact information. Got a web site, use it first and all other contact info as a secondary only.

The ways commonly accepted for submitting press releases to newspapers is in transition. You will still have good results by sending faxes but it is also ok to use e-mail. Newer ways are to use news feeds but at this moment it seems that only big news gets picked up and the wires are very crowded with national and world events for the most part. It will help if you approach editors first to ask if you can send them a news release. If you’re not sure how to approach them just ask which editor might be interested in your particular kind of submission. Most editors are very congenial when approached this way and as they say, get your foot in the door. All of this takes a great deal of time and only the very serious need apply for this job.

It almost pains me to say that you must check you spelling and grammar very carefully. Use a word program to write your release first then send it out. It is ok to send the same release to many papers. And it is ok to send them more than one time but you should space your submissions out over a period of several weeks not days. Try to re-word each submission if possible so as not to give the impression that you are bombing them in hope of a result. You may get shot down but don’t get discouraged. Some editors will just ignore you unless you have a book on the New York Times best seller list. One other very sad thing to report is that if you have used a POD publisher or you are self published you will rarely get the attention of the major news papers. If your book creates a minor national controversy or if it should leap in sales overnight they might bend their rules.

Where do you get the lists of newspapers? Many lists exist online that will cost you nothing. You can subscribe to a media service that will provide you with huge lists of newspapers but that will cost you from two to five hundred dollars. If that is worth it to you then have at it. Remember newspapers will only put your release in once so when new things arise about you or your book send them the news.. Like anything else in the public domain, some newspapers will reject you, some will be indifferent and some will think you are the cat’s meow. Hang in there, it is worth it.

Rev Bresciani is the leader of a non-denominational ministry in the New Orleans area. He has written many articles over the past thirty years in such periodicals as Guideposts and Catholic Digest. He is the author of two books available on Amazon.com, Alibris, Barnes and Noble and many other places. Rev Bresciani wrote, Hook Line and Sinker or What has Your Church Been Teaching You, published by PublishAmerica of Baltimore MD. He also wrote a book about to be released by Xulon Press entitled An American Prophet and His Message, Questions and Answers on the Second Coming of Christ. You can see more about Rev Bresciani on his own website at http://americanprophet.org

Related Posts
Free Publicity: The Key To Enormous Marketing And Sales Opportunities
How to Optimize Your Book Presence on Amazon

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

Source: http://adzines.com/Book-Marketing-Articles/Media-Events-for-Book-Promotion/6439

“How do I set up a media event?” – As a publisher, that’s a good question to have an answer for.

Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more).

A good place to identify possible media event locations is through local bookstore. Most bookstores carry event calendars or maintain a list of contact people who hold that information.

Browse the calendar listings and see if a certain book promotion fits with their plans. Sometimes it might be necessary to tailor a planned event for a particular occasion or holiday. If there is contact information available, make a note of it so you can pitch the appropriate person about your event.

Follow-up with prospective contacts who have not confirmed dates. Selling yourself and your book is a numbers game, and as any salesperson will tell you, the amount of contact is directly proportional to the amount of sales.

Be persistent without being annoying. If, after three or four attempts with a particular media contact, you are still unsuccessful move on to another prospect.

Once you secure an event, prepare it thoroughly in advance. People who attend or listen to your events are participating because the advertisement or announcement struck a chord with them, so be sure to deliver what they came to see or hear. Don’t be shy about letting them know how to order your book. After all, that’s the reason you’re involved in the event in the first place.

Promote your media event aggressively. Invite your friends and family, and if it’s within the scope of your marketing budget, advertise in the local paper. Neighborhood papers may even promote your event for free within their “Events” pages. You may even be able to tie it into a book review.

The store is sponsoring the event to attract more customers; the station is sponsoring the event to attract more listeners or viewers. Whatever the venue, it is your responsibility to attract the crowd. The venue is just that – a venue.

Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems

Related Posts
How to Easily Set-Up a Blog to Promote Your Book
Book Promotion Woes?

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their books. Remember it’s not about the book, it’s about what the book can do for the reader.

Finding the benefits to your book might seem like a pretty simple task and touting that “It’s a great read!” won’t get you very far. To determine what your book will do for your reader, you’ll have to dig deep, sometimes deeper than you thought. Especially if your book is fiction, this task of finding benefits will require some serious brainstorming. The key here is, be different. If you have a diet book, don’t offer the same benefits a million other books do: you’ll lose weight. Instead, offer a benefit that is decidedly different than anything that’s out there. Or, try to couch a similar benefit in a different way. At the end of the day, it’s all about the WIIFM factor: what’s in it for me. If your reader likes what’s in it for them, they’ll buy your book – otherwise they’ll just move on.

The idea of not selling your book also holds true when you’re doing an interview. Never, ever answer an interviewers question with: “You’ll find it in my book.” Because the fact is you’re an author, of course the answer is in your book, but right now you’re there to help them with their interview, save the sales pitches for another time.

The uniqueness of your benefits can also directly relate to the particular audience you’re speaking to. For example if you have different levels of readers or readers from different backgrounds, it’s a good idea to work up a set of benefits for each of them, that way any interview you do (or speaking engagement) will offer benefits with the audience in mind as opposed to a more generic form of “Here’s what my book can do for you!” Creating a list of benefits for your book can aid your campaign in a number of ways, first it’ll help you get away from a more “salesy” type of approach and second, it will help you create the tip sheets that can help add substance to your press kit. If you’re working on the benefit angle of your book early enough, you can incorporate these into the back copy of your book.

The point is, never, ever sell your book, be a step ahead of the competition and sell what your book can do for the reader and let them know why it’s better than the competition. In the end, that’s all anyone will care about.

About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success.” Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri

Related Posts
Maximizing Your Book’s Earning Potential
How to Have a Book Website That Effectively Sells Your Book

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

These free, cheap and easy book marketing, promotion and publicity tips will get you headed in the right direction fast. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. As a self publisher you can market and promote your book on a shoestring budget, thousands have done it;  be careful about your promotion and marketing dollars and don’t plunge into unknown waters — test, test, and test.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book.

Send out at least ten press releases to the print and broadcast media in your area every month. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Make sure your press release spells out the ‘who, what, where, when, and why.’

Mail a press release to all the trade journals in your field over and over again; you can use the same release. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Contact non-bookstore booksellers and offer to leave books on consignment.

Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. If your book solves a problem, focus on this in your marketing. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Women buy more books then men; see how you can fit your book into the women’s market. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Make five telephone calls a day that relate to marketing your book.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.

Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

Market your book to your number one market first, and then go after the secondary markets. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. Make sure to test, test, and test some more before you lay out large sums of money.

Written by: Helen Hecker

About the AuthorFor more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Article Source: http://www.articlesbase.com/marketing-articles/save-your-money-cheap-easy-book-marketing-tips-for-book-publishers-119344.html

Related Posts
Book Marketing – Selling Your Work In An Internet Marketing Environment
Should Authors Use YouTube For Book Marketing?

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

Source: http://www.authorinsider.com/article.php?subaction=showfull&id=1150478790&archive=&start_from=&ucat=7&

Related Posts
Creating a Book Poster
Ebooks are Promotional Powerhouses

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

Source: http://www.sideroad.com/Information_Product/free-book-marketing.html

You have a great story idea you’re sure everyone will want to read. You manage to put it down on paper, pass it around various places, and get it published. Congratulations! Now the fun begins.

To be a great writer is an innate gift. To be a great writer whose work people actually read, you have to have yet another talent: marketing. Someone once said selling a book involves 5% really great writing and 95% even better marketing. Look at any bestseller list, and you will see what I say is true: unless your last name is Grisham, you’ll need to do a lot of footwork first.

The good news is you can do a lot of marketing on a shoestring budget. With the advent of the Internet, reaching your target audience has never been easier. Think you can’t spread the word about your great new release cheaply and fast? Think again!

The most important thing is to know your target audience. It wouldn’t make sense to pitch your book to an auto mechanic’s magazine editor if you’ve written a book about quilting. Once you have determined your readership, it’s time to get creative.

Book signings at local bookstores can add to your profile as a local author. Contact the store manager with a press release and a copy of your book in hand. If you are marketing a children’s book, make certain that there is a children’s section in the bookstore in which you are doing the book signing. Again, knowing the target audience of the bookstore can assist you in getting a “yes” from the store owner versus a “rather not”. Once the book signing date is secured, tell the world about it!

Internet radio is a relatively new medium. Do an internet search to determine which programs suit you. Ask around or notice other people’s message posts. When they announce an upcoming radio interview that addresses your target audience, check out the station’s Web site. I have secured many interviews by watching others succeed first.

Networking is an important factor in making yourself and your work known. There are many social networking sites which are generous and helpful, that allow you to network with all kinds of people for free.

There are also several free press release services which get your news on the web fast and free. Most offer the option to pay for additional exposure: The more you pay, obviously, the more you will be exposed to the right eyes. I actually opted for the free service on one major site, and got my very first fan e-mail that way. A side benefit is that your release will then appear on the major search engines which is more free exposure.

Providing webmasters and ezine publishers with free, well-written articles can be an extremely powerful marketing tool. Within four months, I have been published in over one-hundred twenty publications both on- and off-line due to this method of marketing. In addition, it is a great way to reach your target audience because your Web link and bio are included with every article.

An added benefit to the ezine approach is the network that you are able to create. I have two regular columns at women’s Web sites because they used one of my free articles, and I offered to provide them with more. In addition, after using my articles, several Web sites have placed my book in their bookstores or on their recommended reading lists simply because I asked!

Author interviews are a great way to get exposure. Unfortunately, much like book reviews, they can be hard to get. I created a simple Q&A about my book which I would attach to follow-up e-mails to reviewers and the like. On several occasions, webmasters were grateful that I saved them the time of “having to interview me”. They would simply post my Q&A on their sites. Viola! An instant author interview was born.

Contacting your local paper for a feature article about your accomplishments will often lead to great publicity. After landing a page-length article in my hometown paper, I managed to receive e-mails from old high school friends that I hadn’t seen in ten years. People tend to buy your book if they know a bit about you, the author.

The short of it is this: set a goal, write it down, and put it where you can see it. You can achieve your dreams if you have it in front of you at all times. If there is a will, there truly is a way.

Christine Louise Hohlbaum is the author of several books, including a turn-key marketing program, The Author’s Companion: A Self-Guided Course on Book Promotion. She has been published in over 120 publications and offers affordable PR consulting for authors. www.authors companion.com.

Read all advice by Christine Hohlbaum; Find more Information Product experts

Related Posts
How-To Create A Book Marketing Plan (The Smart Way)
10 Ways for a Book Author to Share Free Content on the Internet

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

Source: http://adzines.com/Book-Marketing-Articles/Creating-a-Book-Poster/6467

Written by: Laura Hickey

Posters can be a great and inexpensive way to promote your book. But don’t rush right out until you know the key items to include on your poster.

The Title and Author’s name

Make sure to have a bigger font than the rest of your poster to bring attention to the title and author of the book. This may be the only aspect of the poster they remember.

ISBN, Where to Purchase, Price, Pages and Cover

Be up front with where customers can purchase your book. Including the ISBN number can also help with searching for your book on line. Many times a customer will look for the price and become annoyed at having to search for it and how many pages the book contains. When having your book cover on your poster, you want it to be as clear and sharp as possible.

The Facts

Be straight forward on what your book is about. Mystery may entice a reader, but clear facts are more likely to progress to a sell if your content is what the customer is looking for.

Reviews

It’s a good idea to show blurbs of your favorable book reviews both customer and editorial.

Optional Items

A photo of yourself- Sometimes customers feel better buying with a face in mind, but this sometimes can backfire.

Table of Contents- This part may become very long on your posters so perhaps partial view of the TOC would be best.

Contact/Homepage- Your customers may have questions, please keep in mind that this could lead to spam. Directing others to your homepage would be a better option. Treat your e-mail as if it were your phone number.

Don’t forget to make sure your poster is printed on good quality paper with rich ink. Good luck!

About the Author: Laura Hickey is an up and coming author. Her work includes Mysterious Chills and Thrills for Kids and a co-writer position for the TV pilot, Officially Lush. You can read more free articles by Ms. Hickey on her homepage:

Related Posts
Ebooks are Promotional Powerhouses
Book Promotion Woes?

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!

Source: http://www.forerunner.com/e-business/X0010_Ebooks_are_Promotion.html

Written by: Jay Rogers

Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing

information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet

grows, causing the exposure of your ebook to increase

incrementally. It’s obvious why electronic

self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to

forever banish the printed word to the dustbin of

history. Books in print have their own special

qualities and merits, and the world would be

diminished by their disappearance.

Having said that, let’s look at what makes ebooks so

important and so unique. Ebooks have certain abilities

and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and

their production cost is inexpensive. Just think about

it: you don’t need a publisher, an agent, a printing

press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it

or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly

distributed online. They are also easily updated; they

do not require a second print run. All you need is to

go into your original creation and modify the text or

graphics. Because of this flexibility, ebooks can

change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don’t have

to go to a bookstore or search through endless titles

at an online bookstore. All you have to do is download

it from a website, and presto! It’s on your computer,

ready to be read.

Ebooks are interactive. This is one of the most unique

and specific qualities that ebooks offer. You can add

surveys that need to be filled out, order forms for

customers to purchase your products or goods, sound

and video that draw your reader into the virtual world

of your ebook, even direct links to relevant sites

that will expand your ebook outward. The potential is

virtually limitless.

Ebooks have a particular kind of permanence that other

mediums do not possess. Television shows and radio

shows air once, and then may rerun a few times. Ebooks

remain on your computer for as long as your choose,

and they can be read and reread whenever you choose

to. They can even be printed out and stored on the

shelves of your traditional home library.

Another wonderful quality is that ebooks have no

barriers in terms of publishing. You don’t need to go

through the endless process of submitting your

manuscript over and over again, and then once you land

an agent, having the agent submit your manuscript over

and over again. Nor do you have to shell out thousands

of dollars for printing a self-published book. All

ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on

your website, and with the right business savvy, your

audience will come to you.

Finally, you have creative control over your ebook.

You don?t have to compromise with an editor or the

publishing trends of the time. You don’t have to

haggle with a designer or wait for copyedited galleys

to arrive by snail mail. You are in complete control

of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote

your business and drive quality traffic to your

website. Once posted on your site, you can turn them

into a daily course, which brings your customer back

to read the next chapter. You can use them as a free

gift for making a purchase or for filling out a

survey. Put your ebook on a disc, and you will have an

innovative brochure. Blow your competition away by

inserting the disc into your sales packages.

The most effective marketing products are those that

are unique. Copyright your ebook, and immediately, you

have a powerful tool that you, and you alone, can

offer to the public. People will have to visit your

site to acquire your ebook, which increases the flow

of quality traffic and the potential of sales and

affiliate contacts.

Make sure that you keep your ebook current. Update it

frequently as the market and trends change. Add new

advice and techniques to show your prospects how your

goods or services can enrich their lives. By

constantly keeping abreast of new trends and

techniques, you can continue to see profits from your

ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can

test their marketing potential without putting out

hardly any cash at all. You can even produce an ebook

one copy at a time, each time you receive an order,

eliminating the need for storage and inventory. By

this method, you can gauge the saleablity of your

ebook, and make adjustments as necessary until the

orders start pouring in. Ebooks allow you to learn

about your market and customer habits and motivation

over a period of time, without risking your precious

financial resources. They also provide you with an

invaluable way to gather marketing information, which

you can use in many different facets of your business.

Use your ebook to discover what the specific goals and

problems are in your specific industry. Then figure

out how to solve these problems, and publish an ebook

with this invaluable information. This will increase

the value of your business, upgrade your reputation,

and get you known as an expert in your field.

You can extend the value of single ebook by breaking

the book down into chapters for a serial course, into

special reports available on your website, or into

audio or visual tapes. Ebooks can be broken down into

several different promotional materials by excepting

some of the articles and using them to promote your

product. You can include a catalog in your ebook to

promote all the products or services you sell. You can

include a thank-you note for reading your book and an

invitation to download a trial version of your

product. Or you can include a form for your audience

to contact you for further information or with

questions, thereby building your business

relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of

individually producing separate promotional materials.

You can use a single ebook to entice new prospects and

to sell new products to your current customers.

No other medium has this kind of flexibility and

ability for expansion. Think of your ebook like a

spider spinning a beautiful and intricate web. Now go

and create that web, and see how many customers and

prospects you can catch!

Related Posts
Book Promotion Woes?
Tips for Using Article Marketing to Promote Your Book

Bookmark and Share:

Connect to us via our other social media buttons. Just pick your click!