by Dan Poynter

source: http://www.sellingbooks.com/get-your-book-into-the-chain-stores

With chain stores: it’s the author, not the book.

One way to get into the chains is through the backdoor. Go to a local chain store and offer a mini seminar on your subject. We used to call these “autographings.” Then you must turn out the crowd. Remember, the store is only providing the venue. They want you to bring in new customers.

Send an announcement to everyone in your email address book and ask your friends, relatives and colleagues to forward the announcement to anyone they know (within driving distance) who will be interested in you or the subject.

Take books to the store. When you get there, proceed to the shelf where your book will be and look for other books very much like yours.

Take them back to the presentation/autographing area. When you speak, take time to hold up the other books (puts your book in good company) and praise them. “This is the book that got me started in this business.” “This is the book I keep next to my dictionary for constant reference,” and so on. Your audience can purchase just your book or they can leave the store with three or four. Each person can spend $20 or $60. Sixty dollars will impress the store a lot more. And that store will want to stock your book.

Then go to the next chain store. Based on your prior performance, they will want you; they may even have heard of you already. After a few stores, the chain will want your book.

Do not be disappointed when the chain puts you in 300 stores instead of every one of their 850 outlets. Each store is profiled; they know what will sell there. For example, a business title will go into downtown stores while parenting titles will be displayed in stores in the suburbs. Your books will go into the stores were it will move.

It’s the author, not the book. Stores want authors who sell books. Chains know books don’t sell themselves, authors sell books.

Dan Poynter, the Voice of Self-Publishing, has written more than 100 books since 1969 including Writing Nonfiction and The Self-Publishing Manual. Dan is a past vice-president of the Publishers Marketing Association. For more help on book publishing and promoting, see http://ParaPub.com.

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source: http://blog.marketingtipsforauthors.com/2010/05/5-keys-to-promoting-your-book-with-blog.html

It’s Tuesday and that means it’s time for another guest author who is excited to share her knowledge and expertise with you. Today, Julie Isaac will spend some time with us talking about how to use a blog to promote your book.

Before you read Julie’s post, make sure you sign up for my free video tips newsletter. You get how-to videos created to help you with some of the more technical aspects of marketing your book on the Internet.

Also, make sure you check out my newest marketing training product, Conducting Effective Twitter Contests. You’ll learn a lot more than how to conduct contests; you’ll learn things like how to find Twitter followers, how to build relationships with your peers that can lead to more joint venture opportunities, how to harness the power of the search engines to market your book, how to drive qualified traffic to your blog or website, and a whole lot more.

Now, on to Julie’s Post…

5 Keys to Promoting Your Book With a Blog
By Julie Isaac

One of the best, and easiest, tools for building an ongoing relationship with your readers is a blog. It’s that place you send all of your Twitter followers, Facebook friends, and YouTube subscribers to, so that they can get to know you and your book better.

Blogging regularly (at least three times a week) can be a challenge, especially when added to the 1,001 other tasks that are required of you as a writer, yet it’s well worth the effort. However, I don’t believe in “shoulds,” as life will have its way with you. So be gentle with yourself on this journey, and simply do the best you can.

To make it a little easier during those times when you’re so busy that it’s hard to focus, or your brain decides to put itself on pause, it’s good to have a Blog Topic list prepared with at least 25 to 50 ideas on it. Then all you have to do is pick a topic and write a few hundred words on it, or dash off a quick video.

To help you brainstorm your Blog Topic list, here are 5 keys that will keep your blog posts focused on building relationships and promoting your book. If you brainstorm 5 to 10 ideas for each key, you’ll have 25 to 50 blog post ideas that you can save for a rainy day, or use to create a daily or weekly blog writing habit.

1) Your Readers

First and foremost your blog is about your readers. Without catching and keeping their interest they won’t stay on your blog long enough to get to know you, and grow their desire to read your book.

In addition to writing about topics that will be of interest to your readers (which will be found in the next four keys), you can use your blog to engage your readers. Some of the ways to engage them are:

• Create a contest. The contest can be used to win your book, or if your book isn’t finished, yet, to win another book (or something else) that would be of interest to your ideal reader. This is a great way to introduce people to you, your blog, and your book.

• Start a writing challenge. In addition to engaging your readers, if you suggest that they post their response on their own blog and link back to you, you’ll end up with a lot of incoming links, which will help your blog’s SEO.

• Ask a question. One of the easiest ways to engage your readers is to simply ask them a question. The question can be at the end of your post, asking for a response to what you’ve written, or for the reader’s own experience of the subject, or you can write a post that’s about a particular question, such as, “How do you…?” Or “What do you think about…?” Or “Why doesn’t anyone… anymore?

2) Your Book

Whether your book is fiction or non-fiction, there will always be plenty to blog about that will both interest someone enough to read your book, and deepen a reader’s experience of your book.

If you’ve written a novel you can write about your book’s:

• Themes. What are the themes that you’ve woven into your novel? Why did you choose them? What interests or intrigues you about them?

• Characters. Help your blog readers get to know your characters. Did you do any exploratory writing that you could post to the blog? What’s a character’s most intriguing, endearing, or annoying trait?

• Inspiration. One of the most frequently asked questions a writer gets is, “Where do you get your ideas?” What inspired this novel? What idea or incident sparked your imagination?

If you’ve written a non-fiction book you can share:

• Tips. Give you best tips away! When you share information that changes your reader’s lives, that answers a question, solves a problem, shows an easier way to do something, or gives your readers what they need to succeed, they will want to buy your book.

• Tools. The tools can be yours, or someone else’s. Don’t be afraid to look beyond your own book for tools that will help your readers. If you’re the one who leads them to something helpful, they’ll come back to you for more.

• Exercises. Help people apply the principles in your book. An exercise can both show the power of what’s in your book, for those who haven’t read it yet, and help someone who’s read your book take your material to a deeper level.

Both fiction and non-fiction writers can post:

• Research. You’ve probably got lots of research that supports the book, but didn’t go in it. Share some of it with your blog readers.

• Excerpts. Whether you use a chapter or two as an opt-in offer to get people on your email list, or you simply post an excerpt on your blog, nothing interests a reader in your book more than giving them a taste of the actual book.

3) Your Topic or Genre

Your genre, or book topic, is more than a guide for bookstore placement, it tells you a lot about your reader’s interests. Use that knowledge to generate blog content that will attract and interest your ideal readers.

Whether your novel’s genre is mystery, romance, science fiction, or something else, share the:

• History of your genre/subgenre. How did this genre begin? Who were the first authors? What distinguishes this genre from any other?

• Elements of your genre/subgenre. What makes your mystery a “cozy,” while another is a “police procedural?” What elements are you required to include in your book for it to be considered that genre? How have other authors changed or expanded the genre?

• Topics of interest to your genre/subgenre. What are some of the broader topics that might be of interest to your genre’s readers? If you write time travel novels, your readers might be interested in science that addresses the question of time.

Whether your book’s topic is spirituality, business, moms, or something else, share the:

• History of your topic. If you’re writing about a specific religion, what are the roots of that religion? How does it relate to other religions?

• Elements of your topic. What are the assumptions, practices, limitations of your topic? How have others approached it? How is your approach new?

• News about your topic. What’s happening in the world, right now, regarding your topic? How can you relate your topic to current events?

4) You As An Author

John Kremer, the author of “1,001 Ways to Market Your Books,” says that “Marketing is relationships. Selling books is about making friends.” You’re creating a relationship with your readers no matter what topic you’re blogging about, but when the subject is you, you’re taking the relationship to a deeper level. This is the place for you to share your journey, be seen, and shine.

Topics that address the author’s journey:

• Writing your book. What surprised you as you wrote the book? What did you discover about yourself, your characters, or your topic? How has this book changed you?

• The writing life. When did you start writing? What do you love about writing? Have you already started your next book? What was the publishing journey like? What did you learn? What can you share with other writers?

• Announcements. Are you doing readings, classes, or blog talk radio? Link to book reviews. Will you be speaking at any events?

• Your personal life. While it’s fine to share personal information in your blog, as it helps build relationships, either weave it into topic based posts or relate personal posts to the writing life. This helps keep your blog tightly focused. What’s happening in your life that would be of interest to your readers?

5) Other Authors

Whether you’ve written your first book or your fifth, highlighting other authors of interest to your audience is a way to both give value to your readers, and to attract readers who might not know you, yet, but are fans of the author you’re highlighting.

You can post:

• Reviews. Review books by other authors in your genre. What books outside your genre would your readers be interested in?

• Interviews. Doing written or audio interviews with other authors serves both them and you. But it especially serves your readers. Who would you like to interview? Who do you think your readers would like to hear from?

• Guest blog posts. Not only does a guest blog post save you a little writing time, but it gives your readers another point of view. Who would you like to have as a guest poster? Whose blog would you like to write a guest post for?

I hope your Blog Topic list is now overflowing with ideas.

Remember, this is your blog, your book, and your voice, but balance is the key. A balance between your needs and your readers’ needs. A balance between what you want to say, and what they want to hear. A balance between being interesting and informative, and promoting your book and services. And above all, a balance between doing what’s required for promotion, and enjoying the ride.

——-

Julie Isaac is an award winning author and creativity coach. She is the founder of the WritingSpirit Book Writers Community at http://www.WritingSpirit.com, which focuses on helping authors and entrepreneurs get their books written– from inspiration to income. Julie (@WritingSpirit) is the creator and host of #writechat, a live twitter chat held every Sunday from 12-3pm PST, attended by hundreds of writers weekly. You can download her free ebook: “Unleash Your Book Writing Genius: The Top 10 Tips to Write, Publish, Promote & Leverage Your Book,” at http://blog.WritingSpirit.com.

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