You would always want the best to market your book. Book events are the times when authors expect much for their book’s exposure. Preparing for these events can be tough considering that there is a list of things that need to be checked and finalized. Book events like make every author dreamy and anxious about long customer lines and stuffed cash boxes.

Regardless of the amount of money that you are going to invest on a book event, it should turn out successful. As self-published authors, you have to wear the event coordinator’s hat. This basically means that you have to spearhead every event and look at everything down to the tiniest details.

This article features a smart checklist on how to improve conducting 5-star promotional events for your book.

1. Brainstorm. This is the stage where you squeeze in everything that’s possible. Jot down all your ideas that best suit your event. These ideas should answer the question: What do I want my readers to think about me and my book? Aside from generating ideas, you should also consider the following elements: relevance, consistency, creativity, and strategy.

1. Sit down and plan out. Think of ways and means that’ll help your ideas come to fruition. Think of practical but highly effective strategies. Your strategies will most likely cover: venue, logistics, promotions, and publicity.

1. Budget. This can be very challenging. Money can easily run out when you’re having fun. That’s why you should optimize the use of your budget for every book event.  Consider what things are necessary. Hold off on the fancy things that can wait when there’s more than enough money. Stay loyal to your budget.

1. Advance publicity. Content, medium, and timing make advance publicity effective. For content, you should be creative and relevant to attract attendees. What can your readers learn from reading your book? What makes your event worth the time? Create a simple yet persuasive strategy statement. State a call to action. Mediums can be attractive invitation cards, bookmarks, flyers, posters, button pins, print ads, press releases, websites or video trailers. Timing can be very crucial. It’s best to launch your advance publicity 30 to 60 days prior to your book event.

1. Crowdsourcing. When you let your readers get involve, you don’t only get attention, but you get the opportunity to generate ideas from them. Crowdsourcing can be in many forms. Get the public involve by letting them help you out on creating a video trailer for your book. Offer appealing rewards to entice a lot of participants. You’d be surprised to see how much ideas can be generated to your advantage.

1. Give away good attitude at all times. Criticism, whether you agree or not, is part of success. Always have a polite and courteous attitude especially when facing impossible-to-deal-with customers.Success doesn’t come overnight.

1. Express gratitude in tangible ways. At the end of every book event, it’s always best when you reward the people who took time to attend. If it’s possible, send out personalized ‘thank you’ cards. By doing this, they will most likely look forward to your next book event.

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Book Events That Really Sell

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by Katherine Swarts

source: http://www.sellingbooks.com/book-events-that-really-sell

You’ve arranged a book signing, or reserved an expo table. You’re counting the days to the big event, dreaming every night of mile-long customer lines and overflowing cash boxes.

Unfortunately, that scenario really is “in your dreams” for most writers. If you aren’t sufficiently popular to draw interest on pure name recognition, you may be lucky to get ten visitors and one sale.

There are ways to improve your chances, though. Here are my candidates for the top five things that attract browsers to a book signing or expo table.

1. Relevance. When considering where to exhibit, don’t stop with bookstores and book expos; hold your health-book signing at a fitness center, or display local-history books at your town’s centennial fair. You may actually sell more at a “non-book” event where attendees are more focused and direct competition less.
2. Advance publicity. Give “save the date” cards to your friends. Post announcements—preferably weekly for a month in advance—on all your blogs and social networking accounts. (Even out-of-state fans have acquaintances and relatives in your area.) For individual signings, send press releases to local media—and be sure the host business announces the event in its newsletters/blogs and on its Web site. Provide posters for hosts to display the month of the event. (Incidentally, minimize time competition—don’t schedule signings when half the town is traveling or at a major local festival!)
3. Visual appeal. For an expo, place an eye-catching ad—with book cover image—in the official program. For any event, use a large, colorful banner sign—preferably set high enough to read from across the room. Arrange about a dozen of your books—not so many that they look cluttered—on the display table. Also to avoid a “cluttered” appearance, use a low-hanging tablecloth (solid-colored, preferably white or pastel) to hide your boxes.
4. Giveaways. A bowl or platter of “sweet nibbles” always draws visitors. Offer something more permanent, too; bookmarks with cover images and lists of additional titles are always good. Or provide a premium related to your topic (fudge for a dessert cookbook, tiny stuffed kittens for a story featuring a cat) and marked with your Web address.
5. Good attitude. The number-one quality of every successful business owner. Make eye contact, with a wave and a smile, whenever someone glances your way; few can resist the implied invitation. Smile even when you think no one is looking; it adds to your table’s visual appeal. Remember that rearranging your display, eating lunch at your booth, and leaving the table unattended are sure ways to miss all but the most determined customers. And even if only two people stop all day (one to raid your candy dish and one to tell you your book should be banned) and the air conditioning fails on the hottest day of August, think happy thoughts and save the pity party until you’re out of the public eye!

For tips from the veterans, click to the following articles: “How to Have a Successful Book Signing” by MaryJanice Davidson; “Selling Your Books at a Booth” by Belea T. Keeney; and “40+ Ways to Make Your Next Book Signing an Event!” by Larry James.

Katherine Swarts is a professional writer specializing in corporate blogs/newsletters and other articles. Her Web address is www.spreadthewordcommercialwriting.com.

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