source: http://www.publishingbasics.com/2010/03/19/your-book-marketing-plan-to-build-your-promotion-platform/

Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you.  I urge new authors, and even experienced authors,  to do the pre-marketing and create a book marketing plan that makes their book a success BEFORE  it’s published, either online or in print.

Here’s Pre-Marketing Steps to Work on Now

1. Create 5-10 informational and how to articles for Ezinearticles.com or hubpages.com–these  high-traffic sites with many 1000’s visiting each day ( your site has about 50-300 a day) will show your audience  your information. Be sure to attract your best audience in your resource box with a compelling free eBook, newsletter, special report, or YouTube video tips at your site.  Submit each original article to one article site to stay within Google’s duplicate content rule and your own book selling site will get a lot more targeted visitors. If they read your article and visit your site, they are already pre-sold.

2. Create your book-selling Web site or add a sales letter to your business Web site. When your article readers visit your site, they also need a reason to buy, so be sure to put up a strong, short sales letter with plenty of testimonials.

3. Know the BIG 3 Marketing Machine that is still the # one way to get big sales. 1. Create a great selling Web site. 2. Submit once a week an article that shows you as the expert to high-traffic sites and blogs like HubPages  3. Write a stellar book that really engages your best audience– and shows you as the savvy expert.

4. Install Word Press or facsimile blog at your site. Put up valuable content that illustrates your expertise and pulls your audience to purchase your book or your service. Share this link at Twitter and other social networks.

5. Comment on other high-traffic blogs that reach your particular audience or join a few social networking groups at Linkedin and comment when you can to show your wisdom.

6. Create a twitter account and start sharing tips from your expertise. Also stay in touch with your core audience there or gurus in your field. Connect your twitter tweets to show up at your Facebook fan page and your profile page on Linkedin, using hootsuite.com..

7. Send how to tips ( 5-7) from your book as press releases. They’ll be more likely to get published. Media wants how to’s not promotional stuff.

8. Know and write your book’s 9 “Essential Hot Selling Points.” That will include a list of 5-10 benefits (not features), your best audience, and your best title and cover, the # 1 hot selling point that sells at least 25% more books.

9. Create a Facebook fan page where you can freely put your marketing messages, useful tips and links to your site to opt-in to free report or newsletter there. Know that when these interact, you multiply exponentially your success.

Know these nine tips before you even publish your book, so it speaks more personally to your audience. If you have many audiences as many beginners think is great, speaking to general audiences dilutes your message and the word-of-mouth sales that come from reader satisfaction.

While this all looks like a lot of work, your book sales will wither and die without these publicity, promotion, and marketing supports for your book’s success. Commit to this and get help from a mentor in this field who knows the business needs around books.

Judy Cullins is a veteran book coach and online marketing coach, who can help you create your best promotion platform.
Author of 11 publishing and promotion books, seminar leader for 20 years, and writing coach for books, articles, and web sales letter. Breakthrough session at bookcoaching.com/book-coaching.php
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Book and Internet Marketing Coach Judy Cullins helps  businesses get all the clients and sell all the books they want. Author of 11 business books including How to Write your  Book Fast and Advanced Article Marketing 3-Book Special. Judy offers free articles and eBook “Book Writing and Marketing Tips” with monthly ezine subscription at www.bookcoaching.com

Get fresh, free, weekly articles on book writing and article marketing on HubPage and Ezine Articles:
hubpages.com/profile/Judy+Cullins
ezinearticles.com/?expert=Judy_Cullins

Network with Judy on…
www.linkedin.com/in/judycullins
twitter.com/CoachJudy
www.facebook.com/pages/Judy-Cullins/40416616854
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[email protected]
619/466-0622

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