By Tony Eldridge, creator of Marketing Tips For Authors

source: http://blog.marketingtipsforauthors.com/2010/12/create-unique-sound-for-your-brand.html

So, you’ve read a lot about creating an author platform, complete with your unique brand. You have chosen your website look, pics, and colors carefully and you have been consistent in using them across platforms. You have chosen your user names well as you created your presence on social networking sites.

Well done. You know how important it is for you to use your look consistently. Think about your favorite author who has written a series. Chances are, each cover has the same look and feel of other books in the series, at least books published by the same publisher.

So, what’s next for you to think about? I’d say we all need to start thinking about how we use video in our marketing. It’s becoming more and more mainstream and a whole lot easier for the non-techie marketer to utilize (see my BookBuzzr post entitled, Tools To Help You Create Videos For Your Blog/Website).

As you start to dip your toe into video marketing, you will have an opportunity to think about your unique sound. Whether it’s a jingle that sticks in a viewer’s mind, an instrumental lead-in to your videos or your audible sign-off, having the some sound can be yet another way people have to identify your brand.

Who would have thought a few years ago that an author, who deals with words, would even have to consider an audible branding tool? Things change and luckily for us, we don’t have to spend thousands to keep up with the changes.

So start paying attention to the sounds you like. What audio snippets say to you, “That’s me!” It doesn’t have to be a song; maybe it’s as simple as the three tone peacock sound that NBC plays when it shows its logo. Whatever it is, there’s something out there that can uniquely identify you and now is the time to start to give it some serious thought.

Tony Eldridge is the author of the award winning action/adventure novel, The Samson Effect, which Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the creator of Marketing Tips for Authors, a site that publishes free tips and videos to help authors learn marketing techniques for their books. You can read the serial release of The Samson Effect athttp://samsoneffect.marketingtipsforauthors.com/

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Source: http://writenonfictioninnovember.com/2010/11/20/how-to-market-books-with-articles-podcasts-and-videos/

One of the best ways to brand yourself as an authority and increase book sales is to write articles and create podcasts and videos, and submit them to the major online directories, including EzineArticles, Itunes and Youtube. This approach provides links back to your Website as well as targeted traffic. Additionally, if you provide awesome content, your files can go viral, which will create a flood of traffic to your Website.

The key to maximizing your return is to use the same content to create all three formats. For example, you write a short article about your niche topic. You then read and record it as an audio file. Next you create a video presentation with voiceover. Once completed, you submit the article to an article directory, the audio to a podcast directory and the video to a video directory. This book marketing technique can be accomplished using free software.

Benefits

This approach provides the following benefits and should definitely be a part of your book marketing campaign:

* It helps your search engine ranking by providing three back links to your Website for the same content.
* Distributing in three formats can reach a larger audience within your niche.
* You can achieve multiple simultaneous “top-ten” rankings for your competitive long tail keyword phrases.
* Media reporters and producers can find your marketing material when researching story and show ideas within your niche market; being an author helps them to view you as an expert worth interviewing.

Eight Step Model

Use the following model to perform this effective book marketing technique:

1. Conduct keyword research to find the targeted low competition long tail keyword phrases that you can rank for in the search engines. You can begin by using the free Google keyword tool.
2. Use those keyword phrases to write articles (350 to 500 words) and include an effective resource box with the keyword phrase as anchor text in a link back to your Website.
3. Post the articles to the leading article directory EzineArticles.
4. Create an audio file of each article using Audacity, the free audio recording software. Include your Website in a call to action statement at the end.
5. Submit your podcast to Itunes (Tutorial).
6. Create a video file for your article using the free program Windows Movie Maker, or you can invest in Camtasia, the industry standard for Internet Marketing.
7. Submit your video to the video directory YouTube.
8. Once submitted, “rinse and repeat” by revising your article to be at least 50 percent unique. Then create your podcast and video files, distributing them to different directories. This provides three additional links for the same material and is now available to surfers who visit these other directories.

Conclusion

If you wish to sell books, you need to brand yourself as an expert first by providing excellent content. View your book as a credential that reflects your expertise and not as a product. When you build a relationship by helping others with your content, your books sales will soar because you build trust and a relationship. Articles, podcasts and videos need to be part of your book marketing strategy and this technique can triple your return.

About the Author

V. Michael Santoro is an award winning author and creator of the Author Intern System. Discover how using a student intern as your book marketing assistant can unleash your book’s potential. Sign up today for his free book marketing training course that covers the pros and cons of the various book marketing services and techniques available today. You need to complete this course before deciding to invest in these book marketing options.

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