Source: http://www.keeparticles.com/try-e-book-way-to-start-business-on-shoe-string-budget_a3198.htm

Internet marketers are using e-books in many ways from building lists to making money. Giving away information in exchange for personal information is hot! And so is selling e-books. Savvy marketers are using these e-books as a front end product to up-sell clients on their primary business, visit to www.ebook-creation-toolkit.com as well as creating their own online bookstore, open 7 days a week 24 hours a day!

But e-books are not just for the internet marketers; bookstore giants like Amazon have also embraced the e-book generation with their patented Kindle book reader. Sony has also jumped on the band wagon with their Sony Reader. The company is making millions from customers downloading e-books for use with their reader. This technology has been around for years, it is just now taking hold as the technology has gotten better and people have become more ecologically conscious.

This is however a bit more upscale for the average internet entrepreneur. Creating an e-book with Adobe is still cost effective and acceptable for a free or low cost offer. You can then turn your e-book into an audio and “Viola” you now have a product worth much more for your home business.

However, the real popularity and reason every home business owner should consider marketing some form of e-book is their instantaneous access. Lets say a business opportunity seeker is searching for information, anytime day or night, and they land on your website, you have the opportunity to provide them that information immediately, increasing your odds of getting a keeping them for life. And if you own your own online bookstore you have even more opportunity to up sell or cross sell.

Instant access is not the only reason people are taking advantage of e-books. Unlike your hardback book, e-books allow you to enlarge the font if necessary, perform searches on keywords or phrases and easily bookmark your location with having the bookmark fall out. Lower cost is another advantage to e-books, or visit www.eazy-ebook-money.com Since there is virtually no overhead Amazon and home business entrepreneurs can make far more profit.

Anyone can create an e-book even if you don’t consider yourself a writer. Ghost writers and e-book creators are easily found at Enlace and Craig list. If you’re looking for a way to start a business on a shoe string budget, try an e-book.

Author - Rajiv kumar

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Source: http://www.avidarticles.com/Article/Learn-How-To-Obtain-the-Most-Out-of-Article-Marketing-When-Promoting-Your-Business-On-line/179348

By: Robert Nichols

If you have a web site or run an online business, then you use different varieties of advertising and online marketing. The foremost powerful on-line marketing methods is article selling and this could mean the difference between success and failure of many on-line businesses but you’ll be surprised to be told that a lot of webmasters utterly ignore this service or do not grasp how to go about doing this correctly. If you’re utterly knew to the web then you wish to grasp that article marketing is the process of writing net articles for onward transmission to article directories. Article marketing could be a form of written marketing strategy to come up with free traffic to your web page. These articles are keyword-centered articles that you submit on article sites that then syndicate your content.

One in every of the most benefits of article promoting is that it is very price-effective technique of promoting your internet website and on-line business and improves your search engine rankings in the process. Article selling is an excellent on-line advertising answer that ought to be utilised by everyone, whether or not or not they’ll write. Article selling is a selling method that will build your name, brand and voice go viral, which means what you write will slowly be spread out on the Internet. Article marketing is taken into account a viral promoting method because from a single article one can obtain dozens or perhaps tons of references to their name and website, that is why article selling is regarded as a highly effective marketing tactic.

The Best Means To Distribute Your Articles

Writing nice articles is not the be all and end all of article marketing. Your article may be of mediocre quality but if you distribute it in the right manner then you’ll be amazed how much your on-line business will benefit from article marketing.

However exactly how should one go about the distribution of ones article?

Well, you have a couple decisions here. Thus let me tell you how I went about it till I discovered that it had been therefore straightforward, if you knew the right way. The primary place virtually each body starts is by manually distributing your article to all or any the article directories and this can be what I additionally did. If you have got done this than you will grasp how slow and tedious this task will be and it took me most half of a complete day to submit one article to simply a few directories and the simplest benefit that I gained was a big headache at the top of the day.

Once doing manual distribution for a few days, I assumed that there should be a higher manner and started looking around for easier ways that to do this and I finally stumbled on to article submission software. I used to be very excited regarding this because as the sales letters of these software promised, I ought to be in a position to submit my article to many article directories and ezines at the bit of a button. But alas, this excitement was short lived because while I installed the software and got to figure, I discovered that it wasn’t as automatic because the sales letter had promised. I still required to register with all the article directories and then login to submit my article. This proved to be very time consuming further and you still had to attend for ages for your article to be approved. I was almost at the verge of jilting on article marketing for good until I discovered a service that changed every thing for me.

The service that made article submission simple is named Article Marketer. One thing that I found fascinating was that not like a ton of others on the web, these folks actually delivered what they promised. With this service my article distribution is fully automatic, it only takes me a jiffy to submit my article and then Article Marketer gets to work. My article is 1st reviewed by my article coach and once approved, it’s distributed to many article directories and ezines within minutes and as a result of it has already been stringently reviewed, it is approved straight away. With this sort of article distribution, I’m ready to create the foremost of my article promoting as a result of it’s distributed to therefore many a lot of sites than any alternative service. This conjointly leaves me masses of time to concentrate on different aspects of my online business.

Article Source: http://www.avidarticles.com

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Source: http://www.articlesbase.com/self-publishing-articles/three-roadblocks-of-indie-authors-5139533.html

Independent authors are in a unique situation.  For the first time, writers and publishers are not dependent on each other.  Indie authors can publish books without a mainstream publisher or an agent.  But in doing so, indie writers have unique roadblocks that can hinder them, that successful authors don’t necessarily have.

Are Indie Books Good?

One of the stigmas that independent writers have to overcome is ‘indie books aren’t good’.  Let’s face it, there are a lot of bad books out there, where the indie author did not take the time to write a book in which the plot is good, the book is edited well, and free of grammatical errors.  So independent writers have to work around this.  The best thing an indie writer can do is to pen a phenomenal book and get it edited by both a story editor and a language editor.  Make sure your indie books are great.

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Source: http://www.millermosaicllc.com/books-as-basis-for-internet-business/

Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize.

Let me show you what I mean:

We’ll start with a nonfiction book we’ll call 15 WAYS TO START AN ONLINE BUSINESS.  And we’ll agree that:

•    The book has been published (whether from a traditional publisher or self-published doesn’t matter).

•    Each of the 15 ways has an individual chapter.

•    You have a website for your book.

Now you take those 15 chapters – and you plan and record a one-hour teleseminar around each one.  Voila!  You now have 15 teleseminars that you can sell off your website.  And as easy as this you now have an internet business.

Of course, as your mindset focuses on having an internet business based on your nonfiction book, you’ll begin to see other opportunities.  Perhaps there’s an expert in a related area who you would like to interview and then sell that interview.  Or perhaps you’d like to offer one-on-one coaching through the internet or telephone.

Once you’ve done all the heavy lifting of creating a good book, don’t stop there.  Keep looking for how you can build on that basis.

And what if you have a fiction book?  Yes, it isn’t quite as easy as a nonfiction book to use as a basis for an online business, but we’re writers – let’s use our imagination to think of a possible scenario for this endeavor:

Let’s say your novel, like my novel MRS. LIEUTENANT, takes place during the Vietnam War.  There are many people alive today who are too young to have any knowledge about this war.  What if you wrote ebooks about the war from the point of view of the people in the different countries involved in the fighting?

You could do research and write an ebook about the United States’ role in the Vietnam War and include the U.S. military point of view as well as that of the U.S. war protestors’ point of view.  And then you could do research and write an ebook about Australia’s role in the Vietnam War and include the Australians’ opposing viewpoints.

Okay, maybe this isn’t an exciting example.  How about – if you’ve written a romance novel – doing research and writing ebooks about dating relationships?

One ebook might be “The 7 Ways You Can Blow a Relationship in Only 10 Minutes.”  Would people buy that ebook?  I think so.  And I also think people might buy a series of teleseminars that you host with different dating experts.

Now does this romance/dating example get your thinking cap fired up?  It does mine – if only I could write a good romance novel ….

Step back from being the author of your published book and instead think about how you can develop your book’s “brand” into an online business.  You’ll probably be surprised how many good ideas you can come up with. – P.Z.M.
___

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.

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Source: http://www.bookcatcher.com/articles/book-marketing-selling.php

Written by Donald E. McCauley

ABOUT THE AUTHOR
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He demonstrates how anyone can develop a massive marketing and publicity campaign for little or no money by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results. Don serves as facilitator of the Free Publicity Focus Group. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program, a production of eBroadcastMedia.com. More is available at http://www.freepublicitygroup.com

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Source: http://www.wheatmark.com/index.php?/blog/entry/using-your-book-to-keep-your-leads-hot/

Written by Sam Henrie

So you’ve got a thousand leads in your database. That’s a thousand people who’ve given you permission to communicate with them about your products or services. Guess what? The vast majority of them are not ready to buy from you right now, but will likely buy from you sometime in the future. If you don’t want these leads to go cold, you must have follow-up systems that keep you in front of them over time. Periodic and consistent follow-up via mail, email, phone, and/or text messaging is essential. For this you need content, and lots of it. That’s where your book comes in. It can provide content for your follow-up systems in two powerful ways: as a source of excerpts, and as a generator of announcement-worthy news.

In all likelihood most of the thousand leads in your database haven’t read your book and don’t own it. They aren’t familiar with the great expertise-confirming content it contains. Give it to them! If your book is about weightlifting, excerpt individual exercises each month and include them in your e-zine or printed newsletter. If your book is about codependency, excerpt a poignant story of overcoming it. Passages from your book are incredibly powerful in this context, because while you’re reminding your leads that you’re out there, you’re also providing them with proof of your competence and know-how.

Every author is, simply by virtue of having published a book, also an expert and a celebrity. As an author/expert/celebrity you are yourself an unending source of announcement-worthy news. You hold book events. You get book reviews. You do radio interviews. You win book awards. People blog and tweet about your book. One very successful client I work with sends email notifications to her entire leads database every time her book gets any kind of mention in the media or the blogosphere. She also sends them invitations to her book signings and events, and notifications of upcoming media appearances. This puts her in front of her leads month in and month out.

Whether you are using excerpts or your status as an author/expert/celebrity to follow up with your leads, having a book helps keep those leads HOT—and you might earn you some royalties too!

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Written by: Judy Cullins

Source: http://www.authorinsider.com/article.php?subaction=showfull&id=1150390746&archive=&start_from=&ucat=7&

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything–the Internet. Specifically, writing and submitting articles.

These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.

1. Include your non-fiction book’s chapter how to’s or your fiction’s juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.

2. Keep your articles around 200-800 words each. Remember today’s audience likes short copy. They want it one, two, three. Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap your article or make a linear outline what points to keep before your write it. A plan helps.

4. Create a hook for your two or three-sentence introduction. Notice this one asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. Follow the Internet way– give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book.

6. Keep yourself out of it. Your audience wants to know what you can do for them. Replace those “I” constructions with “you.” “If you are like me….”

7. Number the main points for clarity. People love easy to read tips. Remember tips have a format that pros know. Start with a command, follow it with a benefit for doing it, and follow that with examples of how.

8. Collect ten well-edited articles before you blast off. Online readers will look at you more seriously when they see you offer more than one quick thing. They will see you as the savvy expert and click to where you sell your book.

9. Leverage one article into five. Change your audience. Change your number of how to’s. Three Tips to… or Five Tips… or The Two Best Ways to….

10. Remember free information is the reason people go to Web sites, so put your articles there as well as in a blog.

Once you get dozens of short articles or fiction excerpts out to no spam ezines or top web sites in your field, you will notice the search engines optimizing your site because they see your important key words that link you, your book, or your service together. Your submitted articles lead to the magic of “viral marketing.” The thing is that this is attraction, natural marketing at its best. Your coach’s URL and signature file is now on over 33,000 Web sites.

By Judy Cullins

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles.

===============
Email her at Judy@bookcoaching.com or Cullinsbks@aol.com

Phone: 619/466-0622 — Orders: 866/200-9743

Article Source: http://EzineArticles.com/?expert=Judy_Cullins

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Written by: Karen Cioffi

Source: http://karenandrobyn.blogspot.com/2010/12/5-marketing-reminders-for-2011-basic.html

1. Create a presence and platform

Creating an online presence and platform can be initiated by creating a website or blog. First though, you’ll need to be sure of your niche because the site name and content should reflect your area of expertise is.

Remember, plan first. Choose a site name that will grow with you. Using an children’s author as an example, if you choose a site name, Picture Books with [Your Name], you’ve limited yourself. What if your next book is for young adults?

Some authors create sites with the name of their book. This is a good strategy for pure focus on that one book, but again, what happens when more books become available. Will you create a site for each of your books?

While you can do this, you will be stretching yourself thin and diluting your main focus: you as the author of multiple books.

Leave room to grow; it’s always advisable to use your name as the site’s name.

In addition, with today’s gone-in-a-second attention span, it’s a good idea to keep your site simple. Sites that take a few seconds or more to load may cause you to lose potential buyers.

2. Increase visibility

Writing content for your readers/visitors is the way to increase visibility. The word is: Content is King. Provide interesting, informative, and/or entertaining content that will prompt the reader to come back.

Also, be sure your content is pertinent to your site, and keep your site and content focused on your platform.

3 Draw traffic to your site

To draw traffic to your site, promote your posts by using social media. You can also do article marketing which will increase your visibility reach.

Another strategy is to offer your readers free gifts, such as an e-book relevant to your niche. This will help to increase your usefulness to the reader.

This is considered organic marketing; it funnels traffic back to your site with valuable content and free offers.

4 Have effective call-to-actions

Your site must have call-to-action keywords that will motivate readers to visit and click on your links. Keywords to use include:

•    Get your Free gift now for subscribing
•    Subscribe to our Newsletter
•    Free e-book to offer on your own site
•    Buy Now
•    Sign up
•    Don’t hesitate, take advantage of our expert services
•    Be sure to Bookmark this site

You get the idea, motivate the reader to want what you’re offering and give him/her a CLEAR and VISIBLE call-to-action. Make it as simple as possible for the visitor to buy what you’re offering.

5. Develop a relationship with your readers

It’s been noted that only 1% of first time visitors will buy a product. Usually, only after developing a relationship through your newsletter, information, and offers will your potential customer or client click on the BUY NOW button.

While it will take some time and effort to implement and maintain these strategies, it will be worth it in the long run. Think of it as a long-term investment.

Happy marketing in 2011!

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If you’ve optimized your Amazon profile, you’re ready to move to the second stage of optimizing yourself on Amazon. And this second stage starts with your book’s page on Amazon.

Your Amazon Page

First, check that your name as author is spelled correctly and the product info is correct. If your co-author was left off or there are other errors, scroll down the page to “update book info” and do so.
Second, if you have a blog and you have entered your blog feed into your Amazon account, your blog posts will automatically appear on this page.

Now let’s look at a basic opportunity. Does your Amazon page offer the LOOK INSIDE feature? If not, ask your publisher to provide this to Amazon.

Next, is your book available in a Kindle format? If your publisher doesn’t automatically provide this format, do so yourself. You can follow the instructions on the Amazon site – scroll down this page until you see this headline “Sell a Digital Version of This Book in the Kindle Store.” Or you can supply the version yourself. (If you do have someone create the digital version, make sure that this version is optimized. Otherwise you’ll have a digital version that is very hard to read.)

Obviously you want to get as many good reviews for your book as possible. This can be achieved in a variety of ways.

One way: If you take a virtual tour on blogs and get good reviews, you can ask the bloggers who gave you good reviews to also put their reviews on this Amazon page. And there are many bloggers who offer to review books even if you’re not on a virtual tour.

A second way: You can ask your friends to read your book and post good reviews. (If a friend doesn’t like your writing, don’t ask him/her to post a review.)

A third way: Look for reviewers on Amazon who have written good reviews of similar books to yours. Then contact those reviewers if you can find their contact info.

A fourth way should be considered with caution: There are book review companies that offer reviews for a fee. It’s probably best to get recommendations from other authors rather than randomly choosing such review companies.

Under “Tags Customers Associate with This Product” you’ll find “your tags.” You can add a tag for your book and then you will be asked to write a brief reason why the tag is relevant. Amazon then reviews your reason for the tag and decides if the suggested tag is appropriate.

You can write an article under “Product Information from the Amapedia Community.” You can read Amazon’s explanation of Amapedia — but for now think of it as a Wikipedia-type entry about your book.
Also on this page you can “Create a Listmania! list” (instructions included) that can turn up on other Amazon pages with your name included with the list. Or on your page you can “Create a guide” for the “So You’d Like to …” feature. Again, the benefit for an author of doing the work to create the guide is that the guide will turn up on other Amazon pages with your name.

Other Amazon Pages

And, of course, you can get exposure by posting reviews on other pages. Your name will automatically appear at the top of your review, so the more reviews you do on Amazon the more places that people can run across your name. If people like the way you write reviews, they may be more inclined to be interested in your own book.

Yes, writing reviews does take time. And doing the other Amazon optimizer techniques in this article also takes time. Yet, if you’ve spent all that time writing a book, it makes sense to optimize your Amazon presence. Who knows who might discover you online? – P.Z.M.

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com.

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