Source: http://www.articlesbase.com/self-publishing-articles/three-roadblocks-of-indie-authors-5139533.html

Independent authors are in a unique situation.  For the first time, writers and publishers are not dependent on each other.  Indie authors can publish books without a mainstream publisher or an agent.  But in doing so, indie writers have unique roadblocks that can hinder them, that successful authors don’t necessarily have.

Are Indie Books Good?

One of the stigmas that independent writers have to overcome is ‘indie books aren’t good’.  Let’s face it, there are a lot of bad books out there, where the indie author did not take the time to write a book in which the plot is good, the book is edited well, and free of grammatical errors.  So independent writers have to work around this.  The best thing an indie writer can do is to pen a phenomenal book and get it edited by both a story editor and a language editor.  Make sure your indie books are great.

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Source: http://www.millermosaicllc.com/books-as-basis-for-internet-business/

Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize.

Let me show you what I mean:

We’ll start with a nonfiction book we’ll call 15 WAYS TO START AN ONLINE BUSINESS.  And we’ll agree that:

•    The book has been published (whether from a traditional publisher or self-published doesn’t matter).

•    Each of the 15 ways has an individual chapter.

•    You have a website for your book.

Now you take those 15 chapters – and you plan and record a one-hour teleseminar around each one.  Voila!  You now have 15 teleseminars that you can sell off your website.  And as easy as this you now have an internet business.

Of course, as your mindset focuses on having an internet business based on your nonfiction book, you’ll begin to see other opportunities.  Perhaps there’s an expert in a related area who you would like to interview and then sell that interview.  Or perhaps you’d like to offer one-on-one coaching through the internet or telephone.

Once you’ve done all the heavy lifting of creating a good book, don’t stop there.  Keep looking for how you can build on that basis.

And what if you have a fiction book?  Yes, it isn’t quite as easy as a nonfiction book to use as a basis for an online business, but we’re writers – let’s use our imagination to think of a possible scenario for this endeavor:

Let’s say your novel, like my novel MRS. LIEUTENANT, takes place during the Vietnam War.  There are many people alive today who are too young to have any knowledge about this war.  What if you wrote ebooks about the war from the point of view of the people in the different countries involved in the fighting?

You could do research and write an ebook about the United States’ role in the Vietnam War and include the U.S. military point of view as well as that of the U.S. war protestors’ point of view.  And then you could do research and write an ebook about Australia’s role in the Vietnam War and include the Australians’ opposing viewpoints.

Okay, maybe this isn’t an exciting example.  How about – if you’ve written a romance novel – doing research and writing ebooks about dating relationships?

One ebook might be “The 7 Ways You Can Blow a Relationship in Only 10 Minutes.”  Would people buy that ebook?  I think so.  And I also think people might buy a series of teleseminars that you host with different dating experts.

Now does this romance/dating example get your thinking cap fired up?  It does mine – if only I could write a good romance novel ….

Step back from being the author of your published book and instead think about how you can develop your book’s “brand” into an online business.  You’ll probably be surprised how many good ideas you can come up with. – P.Z.M.
___

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.

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Source: http://www.bookcatcher.com/articles/book-marketing-selling.php

Written by Donald E. McCauley

ABOUT THE AUTHOR
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. He demonstrates how anyone can develop a massive marketing and publicity campaign for little or no money by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results. Don serves as facilitator of the Free Publicity Focus Group. He is an author and currently writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program, a production of eBroadcastMedia.com. More is available at http://www.freepublicitygroup.com

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Source: http://www.wheatmark.com/index.php?/blog/entry/using-your-book-to-keep-your-leads-hot/

Written by Sam Henrie

So you’ve got a thousand leads in your database. That’s a thousand people who’ve given you permission to communicate with them about your products or services. Guess what? The vast majority of them are not ready to buy from you right now, but will likely buy from you sometime in the future. If you don’t want these leads to go cold, you must have follow-up systems that keep you in front of them over time. Periodic and consistent follow-up via mail, email, phone, and/or text messaging is essential. For this you need content, and lots of it. That’s where your book comes in. It can provide content for your follow-up systems in two powerful ways: as a source of excerpts, and as a generator of announcement-worthy news.

In all likelihood most of the thousand leads in your database haven’t read your book and don’t own it. They aren’t familiar with the great expertise-confirming content it contains. Give it to them! If your book is about weightlifting, excerpt individual exercises each month and include them in your e-zine or printed newsletter. If your book is about codependency, excerpt a poignant story of overcoming it. Passages from your book are incredibly powerful in this context, because while you’re reminding your leads that you’re out there, you’re also providing them with proof of your competence and know-how.

Every author is, simply by virtue of having published a book, also an expert and a celebrity. As an author/expert/celebrity you are yourself an unending source of announcement-worthy news. You hold book events. You get book reviews. You do radio interviews. You win book awards. People blog and tweet about your book. One very successful client I work with sends email notifications to her entire leads database every time her book gets any kind of mention in the media or the blogosphere. She also sends them invitations to her book signings and events, and notifications of upcoming media appearances. This puts her in front of her leads month in and month out.

Whether you are using excerpts or your status as an author/expert/celebrity to follow up with your leads, having a book helps keep those leads HOT—and you might earn you some royalties too!

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Written by: Judy Cullins

Source: http://www.authorinsider.com/article.php?subaction=showfull&id=1150390746&archive=&start_from=&ucat=7&

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything–the Internet. Specifically, writing and submitting articles.

These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.

1. Include your non-fiction book’s chapter how to’s or your fiction’s juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.

2. Keep your articles around 200-800 words each. Remember today’s audience likes short copy. They want it one, two, three. Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap your article or make a linear outline what points to keep before your write it. A plan helps.

4. Create a hook for your two or three-sentence introduction. Notice this one asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. Follow the Internet way– give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book.

6. Keep yourself out of it. Your audience wants to know what you can do for them. Replace those “I” constructions with “you.” “If you are like me….”

7. Number the main points for clarity. People love easy to read tips. Remember tips have a format that pros know. Start with a command, follow it with a benefit for doing it, and follow that with examples of how.

8. Collect ten well-edited articles before you blast off. Online readers will look at you more seriously when they see you offer more than one quick thing. They will see you as the savvy expert and click to where you sell your book.

9. Leverage one article into five. Change your audience. Change your number of how to’s. Three Tips to… or Five Tips… or The Two Best Ways to….

10. Remember free information is the reason people go to Web sites, so put your articles there as well as in a blog.

Once you get dozens of short articles or fiction excerpts out to no spam ezines or top web sites in your field, you will notice the search engines optimizing your site because they see your important key words that link you, your book, or your service together. Your submitted articles lead to the magic of “viral marketing.” The thing is that this is attraction, natural marketing at its best. Your coach’s URL and signature file is now on over 33,000 Web sites.

By Judy Cullins

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles.

===============
Email her at Judy@bookcoaching.com or Cullinsbks@aol.com

Phone: 619/466-0622 — Orders: 866/200-9743

Article Source: http://EzineArticles.com/?expert=Judy_Cullins

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Written by: Karen Cioffi

Source: http://karenandrobyn.blogspot.com/2010/12/5-marketing-reminders-for-2011-basic.html

1. Create a presence and platform

Creating an online presence and platform can be initiated by creating a website or blog. First though, you’ll need to be sure of your niche because the site name and content should reflect your area of expertise is.

Remember, plan first. Choose a site name that will grow with you. Using an children’s author as an example, if you choose a site name, Picture Books with [Your Name], you’ve limited yourself. What if your next book is for young adults?

Some authors create sites with the name of their book. This is a good strategy for pure focus on that one book, but again, what happens when more books become available. Will you create a site for each of your books?

While you can do this, you will be stretching yourself thin and diluting your main focus: you as the author of multiple books.

Leave room to grow; it’s always advisable to use your name as the site’s name.

In addition, with today’s gone-in-a-second attention span, it’s a good idea to keep your site simple. Sites that take a few seconds or more to load may cause you to lose potential buyers.

2. Increase visibility

Writing content for your readers/visitors is the way to increase visibility. The word is: Content is King. Provide interesting, informative, and/or entertaining content that will prompt the reader to come back.

Also, be sure your content is pertinent to your site, and keep your site and content focused on your platform.

3 Draw traffic to your site

To draw traffic to your site, promote your posts by using social media. You can also do article marketing which will increase your visibility reach.

Another strategy is to offer your readers free gifts, such as an e-book relevant to your niche. This will help to increase your usefulness to the reader.

This is considered organic marketing; it funnels traffic back to your site with valuable content and free offers.

4 Have effective call-to-actions

Your site must have call-to-action keywords that will motivate readers to visit and click on your links. Keywords to use include:

•    Get your Free gift now for subscribing
•    Subscribe to our Newsletter
•    Free e-book to offer on your own site
•    Buy Now
•    Sign up
•    Don’t hesitate, take advantage of our expert services
•    Be sure to Bookmark this site

You get the idea, motivate the reader to want what you’re offering and give him/her a CLEAR and VISIBLE call-to-action. Make it as simple as possible for the visitor to buy what you’re offering.

5. Develop a relationship with your readers

It’s been noted that only 1% of first time visitors will buy a product. Usually, only after developing a relationship through your newsletter, information, and offers will your potential customer or client click on the BUY NOW button.

While it will take some time and effort to implement and maintain these strategies, it will be worth it in the long run. Think of it as a long-term investment.

Happy marketing in 2011!

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If you’ve optimized your Amazon profile, you’re ready to move to the second stage of optimizing yourself on Amazon. And this second stage starts with your book’s page on Amazon.

Your Amazon Page

First, check that your name as author is spelled correctly and the product info is correct. If your co-author was left off or there are other errors, scroll down the page to “update book info” and do so.
Second, if you have a blog and you have entered your blog feed into your Amazon account, your blog posts will automatically appear on this page.

Now let’s look at a basic opportunity. Does your Amazon page offer the LOOK INSIDE feature? If not, ask your publisher to provide this to Amazon.

Next, is your book available in a Kindle format? If your publisher doesn’t automatically provide this format, do so yourself. You can follow the instructions on the Amazon site – scroll down this page until you see this headline “Sell a Digital Version of This Book in the Kindle Store.” Or you can supply the version yourself. (If you do have someone create the digital version, make sure that this version is optimized. Otherwise you’ll have a digital version that is very hard to read.)

Obviously you want to get as many good reviews for your book as possible. This can be achieved in a variety of ways.

One way: If you take a virtual tour on blogs and get good reviews, you can ask the bloggers who gave you good reviews to also put their reviews on this Amazon page. And there are many bloggers who offer to review books even if you’re not on a virtual tour.

A second way: You can ask your friends to read your book and post good reviews. (If a friend doesn’t like your writing, don’t ask him/her to post a review.)

A third way: Look for reviewers on Amazon who have written good reviews of similar books to yours. Then contact those reviewers if you can find their contact info.

A fourth way should be considered with caution: There are book review companies that offer reviews for a fee. It’s probably best to get recommendations from other authors rather than randomly choosing such review companies.

Under “Tags Customers Associate with This Product” you’ll find “your tags.” You can add a tag for your book and then you will be asked to write a brief reason why the tag is relevant. Amazon then reviews your reason for the tag and decides if the suggested tag is appropriate.

You can write an article under “Product Information from the Amapedia Community.” You can read Amazon’s explanation of Amapedia — but for now think of it as a Wikipedia-type entry about your book.
Also on this page you can “Create a Listmania! list” (instructions included) that can turn up on other Amazon pages with your name included with the list. Or on your page you can “Create a guide” for the “So You’d Like to …” feature. Again, the benefit for an author of doing the work to create the guide is that the guide will turn up on other Amazon pages with your name.

Other Amazon Pages

And, of course, you can get exposure by posting reviews on other pages. Your name will automatically appear at the top of your review, so the more reviews you do on Amazon the more places that people can run across your name. If people like the way you write reviews, they may be more inclined to be interested in your own book.

Yes, writing reviews does take time. And doing the other Amazon optimizer techniques in this article also takes time. Yet, if you’ve spent all that time writing a book, it makes sense to optimize your Amazon presence. Who knows who might discover you online? – P.Z.M.

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com.

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Source: http://writenonfictioninnovember.com/2010/11/20/how-to-market-books-with-articles-podcasts-and-videos/

One of the best ways to brand yourself as an authority and increase book sales is to write articles and create podcasts and videos, and submit them to the major online directories, including EzineArticles, Itunes and Youtube. This approach provides links back to your Website as well as targeted traffic. Additionally, if you provide awesome content, your files can go viral, which will create a flood of traffic to your Website.

The key to maximizing your return is to use the same content to create all three formats. For example, you write a short article about your niche topic. You then read and record it as an audio file. Next you create a video presentation with voiceover. Once completed, you submit the article to an article directory, the audio to a podcast directory and the video to a video directory. This book marketing technique can be accomplished using free software.

Benefits

This approach provides the following benefits and should definitely be a part of your book marketing campaign:

* It helps your search engine ranking by providing three back links to your Website for the same content.
* Distributing in three formats can reach a larger audience within your niche.
* You can achieve multiple simultaneous “top-ten” rankings for your competitive long tail keyword phrases.
* Media reporters and producers can find your marketing material when researching story and show ideas within your niche market; being an author helps them to view you as an expert worth interviewing.

Eight Step Model

Use the following model to perform this effective book marketing technique:

1. Conduct keyword research to find the targeted low competition long tail keyword phrases that you can rank for in the search engines. You can begin by using the free Google keyword tool.
2. Use those keyword phrases to write articles (350 to 500 words) and include an effective resource box with the keyword phrase as anchor text in a link back to your Website.
3. Post the articles to the leading article directory EzineArticles.
4. Create an audio file of each article using Audacity, the free audio recording software. Include your Website in a call to action statement at the end.
5. Submit your podcast to Itunes (Tutorial).
6. Create a video file for your article using the free program Windows Movie Maker, or you can invest in Camtasia, the industry standard for Internet Marketing.
7. Submit your video to the video directory YouTube.
8. Once submitted, “rinse and repeat” by revising your article to be at least 50 percent unique. Then create your podcast and video files, distributing them to different directories. This provides three additional links for the same material and is now available to surfers who visit these other directories.

Conclusion

If you wish to sell books, you need to brand yourself as an expert first by providing excellent content. View your book as a credential that reflects your expertise and not as a product. When you build a relationship by helping others with your content, your books sales will soar because you build trust and a relationship. Articles, podcasts and videos need to be part of your book marketing strategy and this technique can triple your return.

About the Author

V. Michael Santoro is an award winning author and creator of the Author Intern System. Discover how using a student intern as your book marketing assistant can unleash your book’s potential. Sign up today for his free book marketing training course that covers the pros and cons of the various book marketing services and techniques available today. You need to complete this course before deciding to invest in these book marketing options.

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source: http://www.streetdirectory.com/travel_guide/103363/publishing/useful_web_sites_for_self_published_writers.html

Written by: Kev Woodward

It is amazing what you can find on the internet nowadays; instructions on how to download music to an ipod, on-line cookery lessons and mouth-watering recipes, broad-sheet newspapers and the history of European art, everything you have ever wanted to know about Elvis Presley , Cat Stevens or S Club 7 – the list is endless – literally. So when you are thinking about self-publishing and are looking for advice, resource or guidance, the Internet should really be your first port of call. But where do you start looking for information? And how can it help you?

There are four principle ways that the Internet can help ease the self publishing process;

1-Getting your text right in the first place and generating ideas
2-Providing you with a forum to learn from and talk to other writers
3-Listing literary agents, editors and designers who can help you improve your manuscript prior to publication
4-Walking you through the entire self publishing process

Let’s look at each of these in turn.

Getting your text right in the first place and generating ideas

Nowadays there really is no need to purchase a multitude of text books on “How to use Words”, “Grammar”, “Generating creative ideas” or “Using Language”. Whilst one or two reference guides are always handy to keep on the bookshelf, the Internet can now supply you with all the information and practical guidance you should need on these subject matters. For help and assistance with spelling, word meanings and pronunciation, take a look at Dictionary.com (http://dictionary.reference.com) or Your Dictionary (www.yourdictionary.com http://www.yourdictionary.com). If its language usage or grammar that you are interested in, try www.usingenglish.com http://www.usingenglish.com and www.englishforums.com http://www.englishforums.com, where you can find answers to almost all of your word usage and grammar queries. You will also find a wide variety of grammar and spell checker software programmes and packages that you can purchase and load onto your computer – ‘White Smoke’ is one of the more popular software packages recommended.

Both fiction and non-fiction writers find that they need to research their subject matter and look up various dates, facts, places and names when writing their manuscript. The internet is fantastic in its ability to support this “fact-finding” process! Google’s answer to scholarly research is a search engine called Google Scholar (http://scholar.google.co.uk) which searches through a wide range of scholarly literature to answer the question or subject matter you pose in its search tool bar. If it’s an easier, straight forward encyclopaedia search you need, navigate your way to Wikipedia (http://en.wikipedia.org), which is the most comprehensive on-line encyclopaedia I’ve ever come across. And most importantly, it is very easy to use.

Two websites that are particularly handy for generating poetry or story ideas are ‘Instant Muse: Poetry Generator and Story Starter’ (www.thestorystarter.com http://www.thestorystarter.com) and ‘Story A Day Writer’s Kit’ (http://westwood.fortunecity.com/smith/406/StoryaDay), both of which help you get your creative juices flowing with free, fun exercises or writing prompts.

Providing you with a forum to learn from and talk to other writers

Learning from other writers, self publishing or commercial publishing, is an invaluable tool. Other writers can empathise with your experiences and frustrations, they can offer advice and enable you to learn from their successes and mistakes, and they can provide you with a safe haven to bounce ideas around and request constructive feedback from those within the industry. The internet has revolutionised the way that we interact with others, and has significantly broadened our capacity to communicate with other likeminded individuals across the world. Through the introduction of user forums, online communities and networks, self publishing writers can now talk to other writers, editors and publishers across the world. A fantastic resource of knowledge and information can now be accessed, and accessed for free, from the comfort of your own home.

Good examples of forums and networking communities to take a look at are www.writing.com, www.publicityhound.com http://www.publicityhound.com, http://wordsworthreading.blogspot.com, www.writewords.org.uk http://www.writewords.org.uk, www.absolutewrite.com http://www.absolutewrite.com and www.writerswrite.com http://www.writerswrite.com. The last two sites mentioned have specific forums dedicated to Self Publishing authors.

When it comes to on-line forums and networking communities, it is important to remember that each forum is generally created with a specific purpose or discussion topic in mind – be that self publishing, marketing your book, or generating ideas. So you may find that you need to try out a few different forums before you find the one that best suits your needs.

Listing literary agencies and editors who can help you improve your manuscript prior to publication

As a self publishing writer, you can sometimes feel that you’d like a second, informed opinion on the manuscript you have produced or the poetry that you have written. You may want an editorial critique of your use of characterisation, language, structure, style and storyline. Or you may simply require a second pair of eyes to check your use of spelling, punctuation or grammar. There are several editorial agencies that provide these services for self publishing authors. Words Worth Reading (www.wordsworthreading.co.uk http://www.wordsworthreading.co.uk) provides comprehensive editorial packages for manuscripts of all genres and sizes – providing tailor-made services where necessary to cater for all our clients’ needs. As with most contemporary literary agencies or editors, Words Worth Reading can be found on the Internet, via online search engine tools or by typing in the website index into your tool bar.

The internet is also a very useful tool for researching and locating self publishing companies, printers, illustrators and designers – all of which are crucial contacts for a Self Publishing author. Most self publishing companies and printers offer a design service, giving you the opportunity to work with professionals when choosing your book cover design, typesetting style and paper type. However, you may want to work with an independent illustrator or designer, or at least investigate a range of designers and illustrators to compare cost and quality. www.contactacreative.com http://www.contactacreative.com can put you in touch with various illustrators and designers and provide examples of their work through on-line portfolios. Similarly, www.ukchildrensbooks.co.uk http://www.ukchildrensbooks.co.uk lists a vast number of children’s books’ illustrators, and www.writersservices.com http://www.writersservices.com has a particularly strong book cover service.

Website search engines such as Google and Yahoo have made the searching process for literary agencies, editors or designers extremely easy. All you need to do is type in your requirements, and a list of suitable companies or websites will appear!

Walking you through the entire self publishing process

So, you’ve got the idea, you’ve spoken to others in the writing community to glean their advice, you’ve written the manuscript and you’ve submitted it to an editorial agency to ensure its squeaky clean. You’re now ready for publication, which for many self publishers is perhaps the scariest stage! Where do you start? Who do you approach? How much should it cost? What about printing? Distribution? Marketing and selling? It can be a minefield. Fortunately there are some excellent websites that can provide you with the advice and guidance you need to make the self publishing process as pain-free as possible.

Take a look at Parapublishing (www.parapublishing.com), a website which contains numerous articles, resources and signposts to books and links that will get you started. The website is built up of comprehensive, informative articles that really dive into the detail. For example, in the ‘Book Design’ section of this website, everything from book covers, printers, audio publication and the benefits of Hard Copies are discussed. Furthermore, each information page includes additional downloadable resources that can be saved onto your computer, or printed.

Another great website to browse through is www.bookmarket.com which covers everything you’d ever want to know about marketing your own, self published book. Whilst it is an American website, it is still very relevant to the English reader, providing downloadable seminar sessions on marketing that you can watch or listen to. This website also contains free marketing reports on both bookstore and internet marketing, and a free online magazine (an “Ezine”) that you can subscribe to.

Don’t forget to take a look at the broadsheet paper’s online book supplements too, as they can help you understand bookseller trends. Most popular are The Guardian (www.guardian.co.uk/books http://www.guardian.co.uk/books), The Times (http://entertainment.timesonline.co.uk) and The Mail (www.dailymail.co.uk).

Two further important websites to look at as a Self Publishing writer are www.isbn.nielsenbookdata.co.uk http://www.isbn.nielsenbookdata.co.uk and www.booksellers.org.uk http://www.booksellers.org.uk. The ISBN website explains how to use ISBN numbers, and their importance if you want to sell your book through book stores. It also provides the pricing list for purchasing ISBN numbers, allowing you to purchase your required numbers directly through the website. The Booksellers Association is a wonderful website for anyone interested or involved in the book publishing and sales process. As well as being a great forum for obtaining an insight into the book trade, this website also allows you to search for local book stores in a given town or postcode area, which is very useful when it comes to drawing up your marketing contact list! The website also provides the names and contact details of all the librarians in your area, so that you can address them personally when writing to encourage stocks of your latest book in their library environments.

There is a wealth of online information, support and guidance available to self publishing writers, so don’t forget to tap into the internet when you need some help or advice. You’ll be amazed at what you can find.

About The Author, Kev Woodward

Need your work appraising or proofreading? Words Worth Reading, an editorialservice for writers. Words Worth Reading provides comprehensive editorial services to writers, as well as running informativewriter’s workshops. It is predominately run by expert volunteers and donates part of all submission fees to Oxfam.

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