Blogging is a necessary strategy for an effective book marketing campaign. In fact, blogging has changed the way ideas and opinions are shared. It provides a multi-channel of information dissemination. Sharing of information has never been as easy as blogging. It is something that should be professionally utilized.

A survey published in the 2009 State of the Blogosphere by Technorati showed the significance of blogging towards building relationships between writers and readers. Here are some interesting figures: 77% of Internet users read blogs, 56% say that their blog has helped their company establish a positioning as a thought leader within the industry, 58% say that they are better-known in their industry because of their blog.

Now, here’s a list of winning reasons why self-published authors should have and maintain a blog.

Establish Author/Writer Reputation. Blogging lets you share as much as you want. It’s an opportunity to grow and demonstrate your knowledge and expertise.

Unlimited Reader Communication. Writing blog entries regularly helps you communicate with your readers. Blogging allows two-way communication since your site visitors can leave or post comments on your entries.

Convenience and Accessibility. Of course, you would not want your readers to have a difficult time in reaching you. Through blogging, you can provide 24/7 access to your reading material.

Provide Cost-free Information. Readers undeniably appreciate free information, especially when it’s beneficial. Blogging helps you draw in a bigger market. Interesting and helpful articles will help gain you more and more site visitors everyday.

Search Engines Love Blogs. Website traffic and high page ranking is crucial when you are doing online marketing. Blogs often rank higher on search engines, especially if their contents are worthy and relevant to common search queries.

Another benefit of blogging is revenue generating opportunities. It’s a recommended medium especially when you’re on a tight marketing budget. As a writer, you can profit from your writing since you wouldn’t need to pay someone else to do consumer relations.

Most blogging software allows you to create and post blog entries in minutes. More often, these blogging software have a built-in management system. You have an option to create from scratch or choose from hundreds of design template. Blogging is a giveaway publishing utility.

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