Written by Sam Henrie, President, Wheatmark
Ten years. That’s how long I’ve been helping authors publish and market their books. The experience of working with well over a thousand authors has instilled in me a deep conviction:
Every author—and that includes you—can sell more books than they do now.
Here’s what you must do:
First, forget everything you’ve ever heard about bookselling and marketing unless it comes from someone who is successfully selling books NOW … in 2011.
Book publishing and distribution are changing so rapidly that what used to work even a couple of years ago often doesn’t anymore. The major publishing houses are publishing fewer and fewer titles, rarely giving author advances, failing to market most of their titles, and facing a myriad of troubles. The big bookstore chains, Barnes & Noble and Borders, are no longer the largest channels for book sales, and they are also struggling financially. Selling through discounters like Wal-Mart and Costco is often the road to bankruptcy. The online retailer Amazon.com is rapidly becoming the biggest channel for book sales, and offers an unparalleled platform for book marketing. Blogging and social media sites offer entirely new and powerful ways to connect with book buyers. E-book sales are more than doubling every year. In short, everything is changing, which means there is real opportunity for those authors who are willing to understand these changes and use them to sell more books.
Second, learn what really works from those who are successfully selling books NOW.
We at Wheatmark constantly study the current bookselling methods and book marketing strategies of our bestselling authors. We also keep abreast of what is working for the other successful independent and traditionally published authors out there. We’ve found that there are some strong commonalities in the methods and strategies used by these top-selling authors. We’ve also discovered that these authors use a number of not widely known—and sometimes surprising—bookselling and marketing techniques. I’ll be giving you a glimpse of what we’ve learned in upcoming issues of the Sell More Books newsletter as I profile some of these highly successful authors. So stay tuned. (For more in-depth and immediate information on the latest methods, strategies, and secret techniques for selling and marketing books—and how you can use these them to dramatically increase your book sales—check out the Authors Academy at www.authorsacademy.com.)
It goes without saying that nothing will happen unless you take action and implement what you’ve learned.
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