Source: http://www.liberalartscolleges.org/blog/2010/10-reasons-why-a-paperback-is-better-than-an-e-reader/

Until recently, nothing has challenged traditional reading quite as much as the introduction of the e-reader, an electronic reading device that displays books in a digital format. E-readers have catered to the changing times and rise of technology with lightweight designs, Internet access and having your own personal electronic library on the go. What e-readers don’t have is the longevity and simplicity of paperbacks that can be read anywhere, anytime. It’s truly hard to replace the feel, smell and beauty of a bound book, but it’s up to the readers to determine the fate of paperback books. Here are 10 reasons why a paperback is better than an e-reader:

* No Wi-Fi needed

With paperbacks, you don’t have to worry about connecting to the Internet to read your favorite romance novel, or download the latest New York Times best sellers. With ebooks, you’ll need a wireless hookup to browse the online libraries and buy or download books. For older e-reader versions, you have to connect to a computer to download ebooks on the Internet, which means more hassle and more reading time taken away for technology purposes.

* No charging necessary

Paperbacks are fully charged and fully functional all the time. There’s no battery included, no charging required and they have an unlimited shelf life. With e-readers, you may have a battery life of two weeks or less before they go kaput during a road trip when you’re halfway through a book. Not to mention, the life span of an e-reader is probably only a couple years.

* Inexpensive

Paperback books are far more economical than e-readers, which can put you out upwards of $400 to $500, not including the cost of downloading ebooks and additional gadgets. Depending on where you shop, you may spend a few dollars or $20 dollars on a book that can be passed on to friends, bought back by a bookstore or donated. Also, there’s always the option of checking out books from the library at no cost to you.

* Travels easily

Traveling with e-readers can be a huge hassle, especially in airports, because you have to remove your device from its case and send it through the security check separately. A book takes no time to scan and can be left in your bag because it doesn’t require a separate check. E-readers can’t be used on the plane when the captain tells passengers to turn off all electronic devices, but paperbacks can be read during any flight time.

* You can recycle, donate and sell back books

Paperbacks can be recycled, donated or sold to a bookstore, resale shop, school, church and anywhere else books are needed. You can sell back books and get more than half of your money back in online marketplaces, bookstores or book sales. Because electronic reading devices are so new and expensive, they won’t be donated or recycled any time soon.

* Read whenever, wherever

Whether you’re in a park, on the subway or floating in a swimming pool, you can safely read a paperback book, without worrying that you’ll be $400 down the drain. The portability of paperbacks far exceeds the portability of ebooks because they are battery-free, durable and don’t require Internet access. Paperbacks can survive coffee spills, days at the beach and being dropped in a puddle, whereas the electronic competitor would be a goner in no time.

* No eye strain or blinding glare

You won’t have to worry about eye strain after reading a paperback, nor will you have a LCD screen blinding you. Sure, you can adjust the brightness of the e-reader’s screen, but there is no backlight included for reading in the dark.

* No technical problems

E-readers can be defective and have annoying software problems that disrupt your reading. Paperbacks don’t experience technical problems, software bugs or crashes. Paperback books are simple and technology-free, which makes them user-friendly for any age.

* Illustrations

Illustrations have an important role in children’s books, cookbooks and how-to books to guide the reader and aid in storytelling. Book illustrations provide a visual representation of what’s happening in the story and it breaks up the monotony of text. Some ebooks don’t contain illustrations or omit images that aren’t referred to at great length in the text. E-readers just don’t have the same artistic elements that books have.

* Unlimited borrowing and lending

Depending on your personal lending policy, there is usually no limit to how long you let a friend borrow your book. With many e-readers, you have a maximum amount of days you can borrow a book before it goes back to its rightful owner or has to be check out again. The ease of borrowing and checking out books from the library makes paperbacks a more convenient process.

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Source: http://www.sellingbooks.com/income-streams-for-authors

by Irene Watson

New authors often have the misconception that they will sell a million books and be wealthy for the rest of their lives. But the book is just the beginning; authors shouldn’t put all their eggs in one basket—better to use the egg to hatch more golden egg-laying geese. One book can lead to a product line and multiple streams of residual income.

The author who gets rich on just one book, or even has the luxury just to stay home and do nothing but write books, is a myth, especially today, but in truth it always has been. It is the rare author throughout history who only had one book, one golden egg. Even authors who became famous and wealthy based on one book did not solely become famous because of the book.

Margaret Mitchell, author of Gone With the Wind, is a perfect example. She only wrote one novel, but she leveraged it into income not only from book sales but also movie rights and foreign book rights. Today J.K. Rowling does not make money solely off one Harry Potter book. She used the first book to build a series of novels, which also resulted in a film franchise and countless other merchandise products including wrist watches, lunchboxes, book lights, and board and video games. In addition, she gets paid for book signings and speaking engagements.

You may never reach the fame level of J.K. Rowling, but it doesn’t hurt to aspire to it, and more importantly, like Rowling and Mitchell, you can create multiple streams of income. The book is just the beginning—it is the lead-generation tool to plenty of other work, income, and success coming your way.

A successful author is also a successful businessperson. He might begin with a book, but he uses that book to become an expert so he can offer many services or products that will be in demand. For example, once an author publishes a book, other people who want to publish books come out of the woodwork—they want to know how he did it; they want him to help them with their books. The author thought everyone would want to talk about his book—his novel, his characters, his ideas. Instead, he gets asked to talk about how to get published. If he’s smart, soon he branches into offering seminars on publishing, writing books on the publishing industry, and leveraging his experience to create income for him—he might also sell some of his books for additional income. Different authors may similarly choose some other avenue of the publishing world to provide income. They become publishing coaches, literary agents, editors, book reviewers, printers, cover design artists, magazine columnists—often they become several of these, wearing multiple hats. The book was not the golden egg. It was the goose that laid all these golden eggs.

But publishing may be just one basket. Put your eggs in several baskets. Multiple streams of income that have little to do with books are possible for authors. The people above love books—they always wanted to be writers. But there are authors who don’t even like writing. These authors wrote their books to prove they were experts in their fields. Many one-book authors are life coaches, public speakers, doctors, personal trainers, investment coaches, or politicians. They wrote their books so they could get their messages out and so they would gain credibility. Think about it—if you’re planning an event and have an option between a speaker who has published a book and one who hasn’t, chances are you’ll hire the author because that person appears more talented, knowledgeable, credible, and professional—all qualities you want in a keynote speaker.

Often one book is enough. You might create multiple incomes by writing multiple books, but you could use that one book to give you the edge you want in other ways. Your book can get your foot in the door to generate income through teaching workshops, speaking engagements, business consulting, or a variety of other opportunities. People also want current books, but rather than constantly producing new books, you can capitalize on the credibility a book gives simply by coming out with a second, third, fourth or revised edition, updating the information, adding a new chapter, giving the book a new look. Then the book is new and you did little work to make it so.

Remember that many formats are available for publishing one book. Most books published are paperbacks, but don’t overlook those customers who like hardcover books. Print a number of hardcovers so your customers have an option—they may only buy a paperback for themselves, but they will be willing to spend money on a nice looking hardcover to give as a gift. You could even come out with special limited collectible editions and charge quadruple prices for them if you think the market will bear it.

And what about e-books? There are multiple e-book formats out there. Yes, you might make more money on your print copies—but it depends on how you sell them. If you’re selling through a book distributor, you might only get 5-10% off your cover price for each book sold. But with e-books, you may collect 50%. The income from a print book at 10% versus an e-book at 50% may be equal—the e-book might even provide you greater profit. And don’t forget the value of your time. Print books require time spent working with printers, delivering, mailing, and storing books. Once set up, e-books require nothing more than collecting your income—residual income. Nothing is better than money that keeps coming in that you don’t have to labor for (other than initially having written the book of course).

Create products that complement your book. Why not sell your self-help book with special affirmation cards that can be purchased separately or packaged with your book? Provide a free copy of your book with ten hours of coaching sessions. Create a workbook to go with your book. Create coloring books or paper dolls to go with your children’s book. How about a trivia game to go with your history book? Any product that helps generate continued interest in your book is fair game. Brainstorm the possibilities. Your book is a lead-generating tool to more and more income, more and more opportunities to get your message out there, and more and more chances to live the author lifestyle you always dreamed of living. I guarantee it won’t be exactly how you dreamt it—it may not be as grand—but it will still be fun and exciting.

Your book is a goose. It can lay golden eggs for you. Just don’t put all your eggs in one basket, and let some of those eggs hatch to create more geese to produce yet more eggs.

Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books.

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source: http://www.newsletterjournal.com/information/book-marketing/book-signing-fun-and-profit-for-writers-and-readers.html

by: Jo Condrill

Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity to learn about the author and what makes a person undertake the challenge of writing a book. If you’re a reader, you can delve into background information about the book. If you are an aspiring author, you can learn from another author’s experiences. Every book signing is an opportunity to learn-without obligation to buy anything.

Book signings can be held almost anywhere. Is your book about gardening, nutrition, or money? Why not have an event at a large garden supply outlet, a spa, or a banking institution? Are you writing about an exciting period of music or interesting musicians? Then consider one of the big local music stores for the seminar. On the other hand, if you’re a speaker or professional seminar leader, why not sign your books in a nearby bookstore in addition to selling them at the back of the room when you give your next presentation?

To help publicize a book signing, coordinate it with a special day, like Grandparents Day, or some topical holiday that has special meaning in context with the subject matter of your book. Several Internet web sites offer hundreds of dates that you can use for a public relations opportunity. Think of different and innovative ways to connect your book and your ideas to something that is already scheduled to happen in the area. For instance, if your book has anything to do with women’s health, you may tie into a local Race for the Cure event, which supports research on breast cancer. Or, dream up a day of your choice to publicize your book. “Today is national TAKE CHARGE day!” Couple a book signing with seminars or speeches you have already scheduled, a family reunion, or other special event. Where would your target audience likely gather? Find that place and go there!

Provide a mini-seminar on the topic of your book. Some people in your audience may have already read it and want to pose specific questions. Prepare comments, anecdotes, and insights in advance. Greet your public enthusiastically and welcome their questions.

Book signings can be exciting for writers and readers and profitable for everyone.

Jo Condrill is a professional speaker, author, and consultant. She has conducted successful book signings across the US, including one in Rockefeller Center in New York City. “From Book Signing to Best Seller: An Insider’s Guide to Conducting a Successful Low-Cost Book Signing Tour,” which was coauthored by John B. Slack, was named the 2002 Best Writer’s Reference Guide by the Bay Area Independent Publishers Association. http://www.publishandprosper.com

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As an author, the most important person in your career is you. Self-publishing takes writing into a higher level since it’s you who will spearhead every single detail that makes up your book marketing campaign. However, you should learn to choose a number of allies who will help you all the way to your book’s launching. You don’t know everything. Going solo in doing your marketing campaign will leave you drained and frustrated. You need people who will help you cut through the competitive market.

The future of your writing career basically depends on these elements: (1) you as an author, (2) your book/s, (3) marketing and promotions, (4) and networking.

You as an Author
Just like establishing brands, you need to standout among all the other authors. It is not a question of talent or skill since appreciation in writing is diverse and subjective. This boils down to your creativity; letting readers understand and appreciate what you are writing about. When people can relate to your writing, you become successful in being a part of their lives.

Your Book/s
How can your book possibly compete against bestsellers? It’s equally important to plan out your writing career. State your goal and enumerate your objectives. In that way, you won’t have a difficult time establishing your niche. It takes much consistency for you to be known for something.

Marketing and Promotions
Your books won’t sell unless you do extensive marketing campaigns. Competition is fierce in the market. Doing your best means picking the right marketing tools to help in your book’s marketing campaign. Take time to evaluate on the book marketing product or service and always consider their prices.

Networking
Networking is cost-free. But it takes time and social investment for you to succeed in this aspect. You won’t be able to attract readers if you just talk pure business. Networking also takes a lot of creativity and out of the box ideas to draw in sustainable interest and attention. The more promotions you do, the more opportunities you create.

But above everything else, remember that you are the most powerful marketing weapon. You are your book’s advantage.

Here’s a checklist to help you in your career:

1. Don’t stop learning. Endlessly practice and polish your ability to write.
2. Fuel your passion and promotion by learning from other book marketing campaigns. Success stories will inspire and keep you going.
3. Be resilient at all times. Stay committed to your career.
4. Don’t let creativity run out. Take risks and try out new things.
5. Continuously establish your identity through presenting authentic and new ideas.
6. Keep your communication open. Build and maintain relationships with your growing network of readers, fans, the media, and the rest of your allies.
7. Be willing to go an extra mile in promoting your work. Seize speaking opportunities even if it doesn’t earn you a dime.
8. Take every problem as a challenge.
9. Lastly, use your time and any existing talent as productively as you can.

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source: http://blog.marketingtipsforauthors.com/2010/06/what-do-i-deserve-as-author.html

Written by: Tony Eldridge

So, you have written a book. Congratulations! No matter how you did it, that is truly a feat worthy of praise. You have beaten the odds and did what few others have done. You now have a piece of your legacy that will always set you apart from others.

I’m not going to tell you that now the hard work begins. By now, I am sure you have done your homework and you realize that you have a responsibility to market your book. Unless you are among the elite best-selling authors, your publisher will probably not have much of a marketing plan for you. If you rely on that, your three months to make a splash will come and go before your publisher moves to the next book.

The question I do want to consider is one that may make you feel a little uncomfortable, but it’s one we really need to ask if we want to move past the hurdle that many authors never get past. The question is:

What Do I Deserve As An Author?

1. You don’t deserve book sales- Just because you’ve written a book doesn’t man that people have to buy it. Ultimately, books are written for readers, not the authors. It is up to the reader to decide whether it’s worthy of purchase. If they vote “no”, then that’s the way it is.
2. You don’t deserve stellar reviews- While reviewers often give opinions that you may disagree with, they are not a service to help you promote your book. Once in their hands, they are ethically bound to give their honest appraisal of your book. That’s all that you deserve to expect from them. And on matters of opinion, the benefit of the doubt rests with them.
3. You don’t deserve a hot word-of-mouth network- Of course you want to enlists everyone you know to help you spread the word of your book, but few authors experience a 100% mobilization of their personal network. I hate to break it to you, but you will have family and close friends that will never tell anyone about your book, even though they make promises that they fully intend to keep. Success or failure of your book does not rest with them, but with you.
4. You don’t deserve freebies- As an author, you don’t deserve to have people offer free advertising or marketing for your book. People have businesses to run, and if that business involves marketing and advertising, you are another client just like every other client. If you want their business, you need to be willing to pay (or barter) for it. Freebies are a gift that we need to be thankful for, not ones that we need to expect, or deserve.

So, what do you deserve as an author? In my humble opinion, you deserve something far more valuable that the things mentioned above. You deserve:

• Self Respect- This is huge. No matter what is going on in your life, you did what few others have done. That is something to be proud of and something no one can take away. Like earning a diploma, it’s something you will always have.
• Proof that you can overcome great obstacles- If you can write a book, then you deserve to know that you can overcome any obstacles set in your path. The skill of overcoming obstacles is one that’s worth gold when you have tangible evidence you can do it.
• A legacy to leave to your descendants- 100 years after people leave this earth, there is little left as a legacy. A book is a way to live eternally to those who come after us. What a wonderful thought that your great-great grandchildren will read your words with pride.

To me, it all boils down to this: As an author, you deserve to be proud of your great accomplishment. You don’t deserve anything from anyone else. What others may choose to give you is a gift to be grateful for, but nothing to expect.

So, get out there and do your best to persuade people to read your book and to help share it with others. If they don’t, that’s okay. Just move on to someone else. The passion and knowledge you have about your book will help find those people just waiting to discover your book and the joy you have created between the covers.

ABOUT THE AUTHOR

Tony Eldridge author of the action/adventure book, The Samson Effect, that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He also share his book marketing tips with fellow authors through his blog and through his free weekly video marketing tips for authors. You can follow him on Twitter @TonyEldridge

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Writing a Great Novel-The Secret Every Writer Needs to Know

By: Julie Coan

There’s nothing more important to writing a successful novel than identifying the key problem of the story. This article shows how easy it is.

Every writer wants to write a great novel, but not every writer knows the secret that can make the difference between a successful novel and a failure. The secret that every writer needs to know is that every novel is a mystery. I know that might sound ridiculous at first, especially if you’re writing a romance or a science fiction novel. At their core, though, even westerns and horror stories are mysteries.

Let me explain what I mean. When I say that every novel is a mystery, I mean that there is something (a mystery) that the main character must figure out during the story. In a murder mystery, this is pretty obvious. The main character must figure out who committed the murder. This search for the murderer then provides the framework around which the rest of the story is structured. In a romance, the protagonist may need to figure out how to get the man she loves to fall in love with her. In a science fiction novel, the main character may need to figure out how to get back home after his spaceship crashes on an alien planet. In each of these cases, solving the mystery in the story provides the framework.

This mystery can’t just be a passing comment in the story. It needs to be the bones of the story. Therefore, the very first step in writing your novel is to figure out what mystery your main character is going to solve.

First, answer these questions. What is my character’s main task during the story? What does he or she need to find out?

Next, give your main character a seriously compelling reason for completing their task. Let’s use our previous science fiction novel as an example. Our main character needs to figure out how to get back home because he wants to witness the birth of his first child. Maybe he is carrying a vaccine that can cure an epidemic on his home planet. Maybe he only has three days of breathable air. Maybe he has a message that must be delivered to the president in order to prevent war. The more dire the consequences, the better the story will be. The list of possibilities is endless.

You can see how important the word “because” is when you’re writing your novel’s statement. It can turn a good idea for a novel into a great idea. Try using this format for your novel’s mystery sentence: The main character needs to (write the problem here) because (write a compelling reason here).

You can use this mystery statement as part of your marketing material when the novel is finished. It can appear in your press release and in your online advertising.

If you’ve already written a novel, check to see if you can write a mystery statement. If not, there’s a good chance your novel lacks focus. I’ve seen some pretty decent writers spend a lot of time writing very mediocre books which sold only a few copies because they ignored this simple secret.

Make your novel a great novel by finding the mystery in it.

About the Author

Julie Coan has been a writer and educator for more than twenty years. She has just released her novel-writing system as an ebook: Write Your Way to a Million Dollars. Her unique strategies will show you the best ways to write, publish, and market your novel. You Can Write a Successful Novel

(ArticlesBase SC #1350328)

Article Source: http://www.articlesbase.com/ – Writing a Great Novel-The Secret Every Writer Needs to Know

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source: http://bookpublishingnews.blogspot.com/2010/07/5-book-marketing-dos-and-donts.html

In the realm of book marketing there are as many opinions as published works. Everyone has a set plot line as to how to market your book in a way that results in sales and, most importantly, demand for additional material. The climax for both scams and legitimate schemes is the same: fame and fortune. This article will help you sort through the overwhelming amount of information and break it down into simple Do’s and Don’ts that will get you headed in the right direction.

Do…

* Write quality content:
Nothing can compete with a well-written book. Take the time necessary time to create excellent material and shun the temptation to write mediocre work for a quick, fleeting buck.

* Take book marketing into your own hands:
Do not place your manuscript into the hands of a publisher, receive your check and walk away. Make sure that you know how you can effectively contribute to the book marketing plan they will implement.

* Utilize social media networking sites effectively:
Take advantage of the connectivity allowed via online social networking sites by making sure it is quality content that is driving people to your sites and sticking around.

* Stay informed of new technology that affects the publishing world (e.g. iPad):
The world of publishing is changing and you will only increase in your effectiveness if you are aware of the changes. Do not allow yourself to become outdated with what’s out there in regards to new technology for print media.

* Create an author’s business plan:
Those of a more creative bent tend to overlook the idea of a business plan. Take time to consider how what you are writing fits into the long-term income and vision that you have for your career.

Don’t…

* Rely solely on publishers for all of your book marketing practices:
Consider going the self-publishing route for greater control of the marketing of your book. If you decide to go with an established publisher, let it be known that you desire a say in the book marketing plan.

* Inflate your followers on social networking sites:
Yes, we all know of celebrities who have over one million followers on Twitter but an author needs more than a pretty face to generate sales. Make sure that you are connecting with people on social media sites that are potential readers, not faceless followers.

* Skip over cover design:
An effective cover is an excellent tool in creating buzz for your book. Find a creative designer who will help you create a cover that pops in the eyes of a reader. How many times have you picked up a book simply because the cover was interesting? How often have you overlooked a book because the cover failed to impress?

* Assume your book will sell:
Authors cannot be passive in their book marketing strategy. Do not wait until after your work is finished to think about how you will sell your book. Throughout the writing process be jotting down thoughts and ideas that will eventually help create your marketing plan.

* Rely on cheesy viral marketing plans:
This once again comes back to the idea of quality. If you have a publisher who insists on viral marketing to market your book, aim for videos that do not discredit the value of what you have written. Aim for inanity but instead of insane gimmicks focus on creativity, humor, emotion and interesting confrontation to generate buzz.

These are just a few Do’s and Don’ts to get you started and help you sustain your career as a published author.

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Social networking sites have drastically changed the face of advertisers and marketers in the past decade. The social media has directly affected consumer behavior. More and more people are exerting efforts to stay connected — whenever, wherever. This is a basic implication that a huge chunk of prospective consumers can be efficiently targeted through social media. It’s every marketer’s hot spot.

Here are 4 ways on how a book marketing campaign can get expansive benefits through participating on social networking sites:

Build strong and extensive connections. Participating on social networking sites involve putting up a personal profile and sharing information. The profile becomes accessible to the public. Thus, it is necessary to fill-in basic and interesting details that can attract prospective readers. By putting up a profile viewable to the public, it widens reader fan base.

Building strong connections means establishing author-reader relationship. Share information through links, photos, videos, or anything that you know can trigger interest and attention. Let your readers feel that you are a real person. Connections make good sources for reader referrals.

Effectively raise brand awareness. The primary goal of a book marketing campaigns is to let the target market know about your book. You can easily increase brand awareness through status updates or news feeds. Write new information or interesting updates about your book. Remember that every time you mention the book’s name you’re increasing your target’s awareness of it.

It’s a venue to offer free information. Social networking sites offer a lot of useful features to share information at no cost at all. People are easily attracted to information, especially when it’s free. By offering free information, you become an asset to your connections, and at the same time, you increase interactions between you and them.

Here’s are quick ways to share information with your connections: (1) Write brief book reviews, (2) Write movie reviews to films that were based on a book, (3) Write informative articles, post them on online article directories, and add the URL to your social networking site, (4) Initiate book discussions on forums and groups that are relevant to your book, (5) Utilize your site’s blog page by writing interesting articles or an inspiring journal entry, (6) Leave fair yet thoughtful comments on other people’s blog posts. (8) Feature a sample chapter on your blog page, (9) Suggest questions for book group discussion, (10) Share links to breaking news and advocacy related tidbits.

Generate free reviews. By giving the public a preview of your book, it allows prospective readers to comment and evaluate your book based on the sample chapters that you’ve posted. Moreover, it also creates a channel to read comments and feedbacks about your book, giving your career rooms for encouragement and growth.

Every self-published author knows that the success of a book involves a thoughtfully planned and carefully executed marketing strategy. But more than having a well-strategized book marketing campaign, sustainable reinforcement is an absolute necessity. Apart from author websites, email advertisements, online listings, and publicity for a book marketing campaign to virally work, it needs extended multiple channels. And this can be best achieved through the use of social media.

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