As an aspiring or published writer, book marketing is of great importance to you career. At some point – if you haven’t already reached it – you will come to understand that you must take matters into your own hands to market your book. Depending on who you are, what you’ve accomplished, who you know or are related to, what your spending budget is and so many other variables, book marketing can be simple or difficult. For the everyday person, the key to a successful marketing plan is implementing cheap or free techniques that are effective.

So let’s get down to business. If you’re reading this article you have an interest in the subject matter, yes? This is target marketing. Come up with a plan that works for you. What are your strengths, weaknesses and resources? Know what you can and cannot do. Keep your costs down.

Here are eight book marketing tips to help you get started:

Create a Fan Page on Facebook (this is a great online viral marketing tool).

It’s popular because it works.
o Create a Flickr.com profile and add pictures that would attract your targeted audience. Be sure to include your author website URL in your profile so viewers can find you.
o P.O.S – Point of Sales is both a checkout counter in a store and the location where a transaction occurs. Consider selling your book in a local Mom & Pop store and have them place it near the register.
o Library Press Release – Are you a member of your local library? Once your book has been published, meet with the branch manager and ask her to issue a press release in the library system’s newsletter.
o Trade Shows and Festivals – Set up shop or just mingle at local trade shows and festivals. This gives you an opportunity to connect with your community and prospective readers.
o Community Outreach – Organize an outreach event in your community and have yourself announced as author (title of your book) or as a writer.
o Local Radio Station – Contact a local radio station. Preferable one that will have listeners who might be interested in your book. Explain as a local to the town or city, you have written a book and would like them to do a feature on you. Community oriented opportunities are usually easier to secure than national ones.
o Celebrity Association – Discuss a celebrity in detail on your blog or author website and your page will come up in searches associated to the person.

Did you like any of these book marketing ideas? There are more ways to market your book online and offline through common and unique marketing strategies. Keep your eyes open when you are out and about. Your neighborhood can offer many untapped book marketing tips you’ve never considered. An online search with quotation marks will also help you better target your researc

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Read more: http://business.ezinemark.com/8-great-book-marketing-tips-16cede0da3d.html#ixzz14z5mMAyF
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You would always want the best to market your book. Book events are the times when authors expect much for their book’s exposure. Preparing for these events can be tough considering that there is a list of things that need to be checked and finalized. Book events like make every author dreamy and anxious about long customer lines and stuffed cash boxes.

Regardless of the amount of money that you are going to invest on a book event, it should turn out successful. As self-published authors, you have to wear the event coordinator’s hat. This basically means that you have to spearhead every event and look at everything down to the tiniest details.

This article features a smart checklist on how to improve conducting 5-star promotional events for your book.

1. Brainstorm. This is the stage where you squeeze in everything that’s possible. Jot down all your ideas that best suit your event. These ideas should answer the question: What do I want my readers to think about me and my book? Aside from generating ideas, you should also consider the following elements: relevance, consistency, creativity, and strategy.

1. Sit down and plan out. Think of ways and means that’ll help your ideas come to fruition. Think of practical but highly effective strategies. Your strategies will most likely cover: venue, logistics, promotions, and publicity.

1. Budget. This can be very challenging. Money can easily run out when you’re having fun. That’s why you should optimize the use of your budget for every book event.  Consider what things are necessary. Hold off on the fancy things that can wait when there’s more than enough money. Stay loyal to your budget.

1. Advance publicity. Content, medium, and timing make advance publicity effective. For content, you should be creative and relevant to attract attendees. What can your readers learn from reading your book? What makes your event worth the time? Create a simple yet persuasive strategy statement. State a call to action. Mediums can be attractive invitation cards, bookmarks, flyers, posters, button pins, print ads, press releases, websites or video trailers. Timing can be very crucial. It’s best to launch your advance publicity 30 to 60 days prior to your book event.

1. Crowdsourcing. When you let your readers get involve, you don’t only get attention, but you get the opportunity to generate ideas from them. Crowdsourcing can be in many forms. Get the public involve by letting them help you out on creating a video trailer for your book. Offer appealing rewards to entice a lot of participants. You’d be surprised to see how much ideas can be generated to your advantage.

1. Give away good attitude at all times. Criticism, whether you agree or not, is part of success. Always have a polite and courteous attitude especially when facing impossible-to-deal-with customers.Success doesn’t come overnight.

1. Express gratitude in tangible ways. At the end of every book event, it’s always best when you reward the people who took time to attend. If it’s possible, send out personalized ‘thank you’ cards. By doing this, they will most likely look forward to your next book event.

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source: http://bookpublishingnews.blogspot.com/2010/07/5-book-marketing-dos-and-donts.html

In the realm of book marketing there are as many opinions as published works. Everyone has a set plot line as to how to market your book in a way that results in sales and, most importantly, demand for additional material. The climax for both scams and legitimate schemes is the same: fame and fortune. This article will help you sort through the overwhelming amount of information and break it down into simple Do’s and Don’ts that will get you headed in the right direction.

Do…

* Write quality content:
Nothing can compete with a well-written book. Take the time necessary time to create excellent material and shun the temptation to write mediocre work for a quick, fleeting buck.

* Take book marketing into your own hands:
Do not place your manuscript into the hands of a publisher, receive your check and walk away. Make sure that you know how you can effectively contribute to the book marketing plan they will implement.

* Utilize social media networking sites effectively:
Take advantage of the connectivity allowed via online social networking sites by making sure it is quality content that is driving people to your sites and sticking around.

* Stay informed of new technology that affects the publishing world (e.g. iPad):
The world of publishing is changing and you will only increase in your effectiveness if you are aware of the changes. Do not allow yourself to become outdated with what’s out there in regards to new technology for print media.

* Create an author’s business plan:
Those of a more creative bent tend to overlook the idea of a business plan. Take time to consider how what you are writing fits into the long-term income and vision that you have for your career.

Don’t…

* Rely solely on publishers for all of your book marketing practices:
Consider going the self-publishing route for greater control of the marketing of your book. If you decide to go with an established publisher, let it be known that you desire a say in the book marketing plan.

* Inflate your followers on social networking sites:
Yes, we all know of celebrities who have over one million followers on Twitter but an author needs more than a pretty face to generate sales. Make sure that you are connecting with people on social media sites that are potential readers, not faceless followers.

* Skip over cover design:
An effective cover is an excellent tool in creating buzz for your book. Find a creative designer who will help you create a cover that pops in the eyes of a reader. How many times have you picked up a book simply because the cover was interesting? How often have you overlooked a book because the cover failed to impress?

* Assume your book will sell:
Authors cannot be passive in their book marketing strategy. Do not wait until after your work is finished to think about how you will sell your book. Throughout the writing process be jotting down thoughts and ideas that will eventually help create your marketing plan.

* Rely on cheesy viral marketing plans:
This once again comes back to the idea of quality. If you have a publisher who insists on viral marketing to market your book, aim for videos that do not discredit the value of what you have written. Aim for inanity but instead of insane gimmicks focus on creativity, humor, emotion and interesting confrontation to generate buzz.

These are just a few Do’s and Don’ts to get you started and help you sustain your career as a published author.

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