source: http://articlescollections.com/shoestring-book-marketing-for-the-savvy-self-publisher/

Alright, so your book has just been printed has it, and you’re looking for an affordable option of marketing your book to the online
and offline community, without spending too much of that hard earned
cash all in 1 place? Well if thats the case, this article just may be
of some use to you.

The best way of marketing your book, is the tried and tested, good old fashioned press release method. Whether it be sending out press
releases to newspapers/magazines or sending out press releases on the
internet, press releases can send your book sales sky-rocketing through
the roof in absolutely no time at all, increasing your return of
investment and turning you into 1 exceptionally happy human being when
you see those book sales go through the roof!

When writing your press release you need to take into consideration the person that is going to be reading it, do not, and I mean do not,
write this press release as it is a sales letter because if you do, its
going to be a waste of your precious writing time as the person who
will be reading your press release is just going to disregard it as
they see thousands of book sales letters, each and every year. Don’t
make yours one of them. And make sure you write about fact in your
press release and not fiction.

After you have written your mind-blowing, absolutely incredible press release that is hopefully going to super size your bank balance
because every major newspaper editor wants to do an article about you
and your book, you are going to need to get your press release to the
people who can make this happen.

How? Well..

Research, research, research and when you think you’ve done enough research do some more. Make sure you’re up every night with matchsticks
keeping your eyes open and regular intakes of that ever so addictive
coffee everyone’s talking about that keeps you awake when nothing else
can!

Research what you may ask, well you need to get on the internet and find a list of newspapers which you want to submit your press releases
to, the more the better. Then try and find out who the editor of that
newspaper is because its the editor who accepts the press releases. To
find out who the editor is, is pretty simple because it is usually in
the contact us section of the site, if its not their just take the
phone number of the paper off their website, call the paper and ask if
you can speak to the editor.

Do not underestimate the absolutely imperative value of a great press release for driving your book sales through the roof.

By:
Michael Johnson Self Publishing

This has been written by Michael Johnson from Regent Street Press. Regent Street Press offer an affordable complete self publishing
package for aspiring authors. Please visit their website
www.regentstreetpress.com

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The effectiveness of your book marketing campaign lies on good planning and timely performance. The things you carry out, from writing the manuscript to launching your book could affect sales. Although there are other millions of reasons that could affect sales, not doing pre-marketing routines can bring down a campaign that has the potential of being successful.

This article will talk about the importance of strategically planned pre-publishing activities.

We can observe how free sampling booths make people fall in line (even long lines) at the supermarket. This is because introductions make people involved. Advancer treats make people long more for something that they have just experienced in small quantities.

The following information will help you plan and conduct broad publicity campaigns before and after your book is launched:

Formulate Small and Big Sparks. Getting the attention of the media is not about quantity. It doesn’t really matter how frequent you bug them to publish your book’s press release. The main point is to create win-win press relations. Let the media experience that they have the edge over others. Send them advance reading copies of your book. Simply tell the media what you can offer and what makes you extraordinary among the other millions of books that are being published. Moreover, separate yourself from your book. Create professional relations with bookstores, editors, reviewers, and the like.

Speak in Front of a Crowd. Doing speaking engagements will give you the opportunity to share personal insights that can persuade and inspire. It increases your visibility towards potential readers. Getting in front of your market will breed benefits for years to come.

Learn that Criticism is Normal. The act of marketing inevitably invites criticism. However, the fear of being critiqued should not stop you from marketing your books. You should not take criticisms personally. Learn to pick out constructive criticism from nonsense.

Get Your Right Mix of Marketing Options. Do not just focus on one media. A successful campaign is always a combination of a good media mix. Offer different kinds of marketing components. Remember that response rates from media outlets differ. That’s why it is equally significant for you to multitask. You cannot waste time. Keep a lot of things brewing, and in the end, you will realize how much you have accomplished.

Don’t impulsively Over-extend Publicity. Learn to pace yourself and stick to your financial plan. Cramming does not give long term results. Preparation and what you do in the first few months of your campaign are what really matters. Make sure you don’t blow up and go beyond your entire budget on the first six months of your marketing stint. Leave a budget to finance and sustain the first half of your campaign.

Premature Publicity is a Risk. Timing is a very significant part when doing publicity. If you get the media drawn in too early, like even before the book is finished, it will create high demand for something that is not even there yet. Should you consider advance publicity, you may want to have an author website to direct the media to for updates. Make sure that you do often update your author website though.

A self-published author should leave no room for inactive time once he decides to step up and cut through the reading market. Remember, you are not the only entity who is fishing for attention. For a successful book marketing campaign, it’s only important to plan out ahead, even before your book is launched. Advanced planning and alternative options always make it much easier.

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This audio-visual presentation recognizes the need for publicity and promotions to achieve success on getting the attention of prospective readers. It also enumerates how the media, through sending out well-written press releases, can help self-published authors in achieving increased awareness for their books.

Produced by and for BookWhirl.com, the video was conceptualized and edited by its own video marketing team.

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