The effectiveness of your book marketing campaign lies on good planning and timely performance. The things you carry out, from writing the manuscript to launching your book could affect sales. Although there are other millions of reasons that could affect sales, not doing pre-marketing routines can bring down a campaign that has the potential of being successful.
This article will talk about the importance of strategically planned pre-publishing activities.
We can observe how free sampling booths make people fall in line (even long lines) at the supermarket. This is because introductions make people involved. Advancer treats make people long more for something that they have just experienced in small quantities.
The following information will help you plan and conduct broad publicity campaigns before and after your book is launched:
Formulate Small and Big Sparks. Getting the attention of the media is not about quantity. It doesn’t really matter how frequent you bug them to publish your book’s press release. The main point is to create win-win press relations. Let the media experience that they have the edge over others. Send them advance reading copies of your book. Simply tell the media what you can offer and what makes you extraordinary among the other millions of books that are being published. Moreover, separate yourself from your book. Create professional relations with bookstores, editors, reviewers, and the like.
Speak in Front of a Crowd. Doing speaking engagements will give you the opportunity to share personal insights that can persuade and inspire. It increases your visibility towards potential readers. Getting in front of your market will breed benefits for years to come.
Learn that Criticism is Normal. The act of marketing inevitably invites criticism. However, the fear of being critiqued should not stop you from marketing your books. You should not take criticisms personally. Learn to pick out constructive criticism from nonsense.
Get Your Right Mix of Marketing Options. Do not just focus on one media. A successful campaign is always a combination of a good media mix. Offer different kinds of marketing components. Remember that response rates from media outlets differ. That’s why it is equally significant for you to multitask. You cannot waste time. Keep a lot of things brewing, and in the end, you will realize how much you have accomplished.
Don’t impulsively Over-extend Publicity. Learn to pace yourself and stick to your financial plan. Cramming does not give long term results. Preparation and what you do in the first few months of your campaign are what really matters. Make sure you don’t blow up and go beyond your entire budget on the first six months of your marketing stint. Leave a budget to finance and sustain the first half of your campaign.
Premature Publicity is a Risk. Timing is a very significant part when doing publicity. If you get the media drawn in too early, like even before the book is finished, it will create high demand for something that is not even there yet. Should you consider advance publicity, you may want to have an author website to direct the media to for updates. Make sure that you do often update your author website though.
A self-published author should leave no room for inactive time once he decides to step up and cut through the reading market. Remember, you are not the only entity who is fishing for attention. For a successful book marketing campaign, it’s only important to plan out ahead, even before your book is launched. Advanced planning and alternative options always make it much easier.
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