by: Tony Eldridge

source: http://blog.marketingtipsforauthors.com/2010/07/make-it-easy-for-readers-to-contact-you.html

After spending time on the Internet looking for the perfect product, something happens when you find it. The clouds roll back and harp music begins to play in the background. Well, maybe not the music, but it’s pretty close. Finding what you’re looking for is a great feeling.

But often, you may have questions that the FAQs just don’t answer. If you are really motivated, you will contact the company with more questions. But here’s a little secret that many people don’t think about. If a customer can not find a contact method quickly, they will move on to the next site, probably never to return.

The same is true with your site. You want to make sure that people can easily find a contact method for you or your company. Ideally, you will want to put it in a navigation button at the top or side of your page with the other navigation buttons; or at least add it to the bottom of your page. These are the areas that most people are trained to look for contact information.

A mistake that many web owners make is to bury the contact button in the site. Maybe they put in in the “About” page. Or worse, they put it in a page that has no logical reason to have the contact information.

Take a look are your site. Where do you have the contact information? Is it visible no matter where the visitor is on your page? Is it easy to get to? Is it a contact method that you actively monitor?

By taking a few moments to make sure the line of communication to you is clear and easy to find, you will increase the chances that people will hear the harps playing when they are on your site and not the wa-wa-wa of a site that does not deliver.

Bonus Point: The same is true of your “Buy” button. You want to make sure that people can always find your buy button when on your site. The iron is hot for precious few moments and without an easy way to purchase your book, product or service, your visitor will soon be off to a new site.

Ouch.

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