Your Book Marketing Plan – Winning Strategies and Tips

Posted in Book Marketing on September 15th, 2010 by admin

source: http://www.newsletterjournal.com/information/book-marketing/your-book-marketing-plan-winning-strategies-and-tips.html

Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.

A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan.

The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn’t it? That’s where people buy books don’t they? It’s true that making your book available to the general public through bookstores is a very vital component of your marketing plan.

However, it is just that — one single component of your plan. There are many elements that will make up your book marketing plan and arranging to have your book available in bookstores is just one of them. Let’s call that component #1:

Book Marketing Plan Component #1

Making Books Available in Bookstores

Now, it’s one thing to secure placement for your book on the bookstore shelves, but now how are people going to know it’s there? Customers can’t (and won’t) buy something they’ve never heard of. This is where the publicity component of your Book Marketing Plan comes into play. Setting up and ongoing publicity campaign is the number one way to drive customers to the bookstore to buy your book. We’ll call this component #2:

Book Marketing Plan Component #2

Setting up and Implementing a Successful Publicity Campaign

Besides book stores, you can also sell your books to nontraditional book buyers like display retailers, book clubs, catalogs, gift retailers, volume buyers (think Costco and Price Club), corporations, foundations and foreign markets. We sell thousands of self published books to buyers like these all the time and targeting these buyers should make up a good portion of your book marketing plan. This will be component #3:

Book Marketing Plan Component #3

Non-traditional Markets

In this day and age, you would be making a big mistake if you didn’t include the internet as a vital component of your Book Marketing Plan. The internet is the best way to directly reach your target customers. It is also the best way to sell to them since you cut out any third parties and retain 100% of the profits. There are many ways to research the internet to ensure that there is a demand for your book and the best ways to fill that demand.

Book Marketing Plan Component #4

The Internet – Your Book Website

These are the four most important components of your Book Marketing Plan. Now you must research each component individually to customize the approach you take for your book.

© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book marketing and book promotion. Let us help you make your book a success. http://www.inktreemarketing.com/BookMarketingKit.htm

Related Posts
Book Marketing — The Importance of an Open Mind for a Successful Campaign
A Quick Guide to Marketing Your Book on the Internet
Book Marketing Tips – 6 Golden Tactics You Can’t Ignore

Bookmark and Share:
TwitterStumbleUponFacebookMySpaceDiggdel.icio.usLinkedInGoogle BookmarksReddit Yahoo Buzz

Connect to us via our other social media buttons. Just pick your click!

Tags: , , , , ,
Free Book Marketing

No payments. No liabilities. Absolutely free! Just one single step. Simply fill-out the form and be rewarded with ALL of these prestigious freebies:

  1. e-MRC5
  2. an e-book on "The Self-publisher's Marketing Guide"
  3. one online listing on our BookShelf
  4. book marketing consultations
  5. $12 to $200 worth of savings on
    book marketing service rates



*Author's Name :
*E-mail address :
*Phone Number :
*Address :
*Book Title :
*ISBN 10 or 13 :
*Genre:
*Price :
URL :
*Add Book Cover image (jpeg only):
*Book Description:(at least 25 words)
*required fields

Please take time to complete the following fields with the necessary information. Rest assured that your
given information will be kept in full confidentiality.