Sure advertising doesn’t come cheap. Everything in this planet does not come cheap at all.

But if there’s one thing that’s worth investing, it’s got to be advertising.

Being a self-published author requires you to be a tough player. You don’t have that much capital just to experiment and flush all your money down the drain. You have to be sure that everything you do, whether advertising or publicity, can make a significant impact on your book marketing campaign.

As a single independent player in the self-publishing industry, you have to make the strongest efforts for your book marketing campaign to succeed. If you believe that your book can sell, then you have to be ready to reinforce with marketing tools. And if you think that your book can still make it even without advertising and publicity, that’s never going to happen.

Agree or disagree, self-publishing involves a lot of taking risks. It also involves investing a significant amount of money. But it’s not just all about money. It’s actually more of planning and “unplanning” a book marketing campaign until you realize that you have reached your goal. Success in self-publishing is about writing a great book, knowledge, planning, strategy, timing, hard work, guts, dedication, and having a bottomless supply of optimism within your veins.

So why should you advertise when everyone is experiencing the fiery global financial crisis?

For one, print advertising never gets old fashioned. Yes, there are tons of more affordable marketing strategies online. But you have to admit, book lovers are more inclined with something that is tangible compared to what’s not. Your main objective above everything else is to sell books. People who love to buy books read newspapers, magazines, and rush to book stores. And even if almost ¾’s of the globe has embraced digital media, still, more and more people are subscribed to print media.

Print media is not considered SPAM.

Print media can never offend recipients.

Print media will let you gain respect.

Print media will let you achieve an international impression.

When the market has fewer ads, your message will be more likely to be noticed. Don’t loose your temper when your friends think you’re just wasting money for a print ad. They just don’t understand how a single ad can make a big difference in your book marketing campaign. Advertising will help convince your prospective readers that you are serious in your career. You will gain a lot of confidence from your readers.

The current economic donwnturn can be an incredible opportunity to create rapport, build market share, and increase sales. Even though generating income has become rough, the economy will still continue rolling.

And last but definitely not the least, recession is the best reason for you to spend your money. If your in doubt, you can ask the experts in economics. They will tell you why.

So go, and reserve your advertising slot now.

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