Author Book Marketing Plan – How to Make Your Book a Best Seller
Posted in Book Marketing on February 13th, 2012 by adminWriter: Melvin Alaina
An author book marketing plan will be made up of many facets of marketing. In order to get a book on the best Seller list, you will need a variety of venues to get the word out. Many authors have a book, but have no idea where to start in the marketing aspect of the creation. Do you have a manuscript that you think the world needs to see? Here are 3 tips to get you started to the top.
Use these 3 important concepts to achieve greatness with your book.
1) Book Tours- There is nothing like getting out and meeting your readers. The book tour is just the kind of thing that will rocket sales. You can organize a local book tour with just a few calls and a well-placed news release or two. Take the time to sign and answer questions and you will stick in the minds of your readers as a real person. The best benefit to this strategy is word of mouth. As people see your book or hear about it in discussions, they will remember meeting you and have a closer connection.
2) Oprah- Everyone knows that Oprah can make a book go straight to the top of the charts. Why? The simple fact is that people watch and listen to her. If she suggests a book, potentially millions of people might be influenced by her opinion. You can get the same process started on a smaller scale by offering an interview to local talk show hosts. If the subject is right and these go well, you could be approached by larger and larger syndicates for the same. Who knows, you may even get a call from Oprah’s people one day.
3) Online Marketing- The internet is where many of the sales take place and your author book marketing plan should include this outlet. You can offer your book at several sites like amazon. They will help to promote your books by linking them to similar products. The ability to advertise this object yourself is greater than anyplace else in the marketing world. You can write articles and make videos about the subject matter and attract traffic to your own site as well. The social media can be a really good place to talk about your book and spread the word about the benefits of reading it.
The author book marketing plan can be a great foundation for your climb to the top. You can make a big difference to your efforts if you take the time to use the internet marketing tools that are out there. Take the time to market the internet the right way. A solid marketing and mentoring program can make the difference to your success.
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