Source: http://www.articlesbase.com/marketing-tips-articles/digital-marketing-strategy-tips-benefits-advantages-5973366.html

Digital Marketing Strategy – A New Dimension

Digital Marketing has taken a progressive stand than what it had been five years back. Nowadays companies are striving to create an image or a brand in the digital media such as websites, social media, banners and so on, to “Push” information into their targeted audience. As the push strategy is still prevalent, when in real life situations pull strategies are more effective and measurable.

The Planned Approaches to Digital Marketing aiming at a Targeted audience have lead to the strong growth of certain brands and personalities. For example Face book and Dale Carnegie are a few notable ones.

However there is a deeper concern as the number of companies focussed on finding new ways to promote their business, products, key messages and services to their target customer audience in the digital media are ever growing. The following issues when addressed leads to successful online presence over the Digital Media.

1. Creating a Product Image in Style

Once the decision is taken to strengthen the presence in the digital media, the first step is generally to conduct an online marketing research and competitor’s research to know about the product and their competitive markets. Following this process would be creating a Brand/Product Image that would represent the key message of the company, where it adopts a certain style of creating convincing messages to attract their target audience through key words, placing on relevant sites and web properties. In short-”Develop Great Content and Work with it smartly”

2. Web Traffic and Growth of Audience

Creating a demand for the content that needs to be published is an Art. There are several e-Commerce web design tools to enhance the potential Web Traffic for a particular brand. Keyword research plays a vital role in increasing the Web traffic to a particular site. Striving to deliver quality content to the audience would enhance the mind share of the site and enhance growth of the Audience with company’s new ideas.

3. Core content

Relevant images and unique content in a consistent fashion enhances the growth of the audience. Professional Content writers and Digital Marketing Agencies have a crucial role in moulding the image of the Product. The content displayed should advocate your audience to share and propagate your message to the broader society.

4. Brainstorming and New ideas

Whether In-house or Outsourced teams do your Digital Marketing, the focus must always be to bring forth New Ideas and Fresh Thinking into your advertising media. Motivated teams work hard on Brainstorming their team members for bringing about new ideas to promote their product. The main concern here would be in keeping the targeted audience in mind, while working on such content that drives the emotional or essential needs of the audience to fulfill their desires/demands.

5. Ongoing Reach of Targeted audience

In order to create and retain new and existing audience it is essential there is concerted effort in developing new content on regular basis in terms of blogs, newsletters, video, articles, press releases and so on, to keep the audience well informed of the latest developments related to the Product.

6. Accentuate your Uniqueness

Building a brand image for the Product takes a lot of careful planning, therefore the prior concern on Accentuating the Uniqueness of the Business, Product and Key messages could pull in the target audience you have been working for. Discovering a unique idea and standing for the cause without fear while driving the point consistently would make your company popular among the populus (Eco-friendly concept).Highlighting the unique selling points on your websites, social media and banners could bring in the desired target audience.

7. Influencer- essential in growing digital media

Bringing about alliances with Companies and other Influencers contribute to the growth of your presence in the digital media. Brand Ambassadors and Social Media Networks work efficiently at this effort in pulling the best alliances to advertise your product.

Though the above ideas are a gist of the various strategies in Digital Marketing, it is still growing and each day may present a new challenge in discovering and unravelling the potentials of this Media.

Anil Bhat

Email :  [email protected]
Url :    http://bhat-anil.blogspot.com

Anil Bhat - About the Author:

http://bhat-anil.blogspot.com

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Lawrence Feiner and Richard Melson, both former principals of the Cambridge Forecast Group, have written a sharp challenge to prevailing economic thought. The authors argue that despite the chaos that seems to have enveloped the world economy since the end of the Cold War (as typified in the writings of Francis Fukuyama, Zbigniew Brzezinski, and Daniel Patrick Moynihan), the direction and development of world economic history is, in fact, quite predictable.

Proponents of controversial “New Growth Theories,” Feiner and Melson argue that human capital and knowledge are quantifiable variables that, using mathematical formulae, can be both identified and extrapolated to the future. Once identified, an economic future can be reasonably predicted. Their work leads them to conclude that a post-Cold War economic world will revolve around a rapid shifting of economic priorities, emphasizing the needs and contributions of the developing world.

This is decidedly not a book for beginners in economics. It is a dense, detailed read, full of equations; readers should take the authors seriously with their oft-repeated asides that knowledge of basic calculus will enhance a person’s ability to understand the book. Specialists will, to be sure, find the book’s argument thought provoking. But they are likely to be frustrated by the authors’ use of several competing styles of citation and the absence of a list of the works cited or bibliography to help the reader translate the citations. Both specialist and generalist alike will also be distracted by the number of typographical errors. (One must pause when reading a book on economics that misspells the name of Milton Friedman.)

Decidedly not a book on the Reagan Revolution (which receives only a few pages here), this book does dare the economic specialist to think outside the box, and to consider a theory that might well explain where the world economy is heading. For that, this provocative book has merit.

BlueInk Heads Up: Despite the typographical flaws, professional economists and professors of economics will find this book both appealing and important.

Orginal post at: http://www.blueinkreview.com/reviews/view/752/srch:The%20Reagan%20Revolution%20and%20the%20Developing%20Countries

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