Source: http://business.mylucena.com/6-quick-tips-for-your-print-advertising.html

In the the past few years, we have witnessed a significant drop-down in the popularity of print advertising. The lower cost and few measurable options for online advertising has actually attracted a lot of business owners in today’s market place. However, most professional advertisers will agree that print media is an inseparable channel of advertising that should be used paralel to online advertising channels in order to reinforce all online marketing efforts.

In today’s market place, print advertising is still acting as a valuable promotional tool for reaching out to individuals for the purpose of promoting businesses, products, services etc. Simply by using these six quick tips, you should be able to increase your ROI on your print advertising campaign.

1. Use a simple layout

Never over complicate the advertisement. If it looks cluttered people would hardly understand what it is about. When it comes to fonts and colors, always try to keep it simple. Apply the K.I.S.S (keep It Simple Silly) procedure.

Generally a white background with black text looks good and has highest level of contrast, which makes it easy to read. Never use a reverse print—people find difficulty to read while texts in black background. If you plan to use colored backgrounds ensure to use the font that would make reading an easy affair. It is always better if you use not more than two different font type in an advert.

2. Use a picture/photograph

A high quality full color picture printed on your Postcard Mailer can convey a powerful message in regards to the purpose of your mailer. It can tell an story line that is related to your products and services. You can allow the picture or photograph to take the center stage and have your sales copy support the picture rather than the other way round.

However, if you are planning to use a photograph or picture in your advert, there are few things you need to remember to make it work for you. First, never put any text over the photograph, this will obscure the picture and even makes the text difficult to read.

If you are using any photo of a product or service, try to focus your text copy on subjects that are relevant to the image. Another thing that you need to keep in mind before usingpictures is that never use them unless they are relevant to entire purpose of the ad.

3. Include a picture caption

People who look at photographs or pictures always have a tendency to read the picture captions if there are any. If the caption fails to grab the attention of the reader, he/she doesn’t make an effort to go through the entire ad copy. If the caption works well, the ad gets read. So, using a powerful and relevant picture caption can be a very effective print advertising tip.

4. Headlines at top and not company logo!

There are many business owners who think putting up their business name or companylogo on top of their advertisement help branding their company. These people consider this technique to be the most effective Print Advertising tip but in reality this doesn’t grab reader’s attention. Instead what grabs the attention of the readers is an eye-catching headline relevant to the advertisement that is focused on providing a solution or direct benefit to reader.

Leave space at the bottom for the logo, name and contact details of the company. We have tested this particular subject and found out that longer explanatory headlines, noticeably produce higher response rate than short crispy headlines that sounded overtly smart or cute. Your headline should tell what your advert is all about and should relate to the reader in a logical and emotional manner.

5. Stress the benefits of the products/services and not their features

Always stress on the benefits and not the features of your products or services. Remember you are providing services to your target market not to yourself. Your ad copy should clearly state “what’s in it for client” not how great your company or product is. Focus on the instant and measurable benefits that your products and services can produce for clients.

6. Great print advert should contain clear and visible call to action

Imagine you receive a great postcard mailer that has all of the elements of effective advertising and printed by professionals as well. But there are no mentions of what exactly this beautiful printed piece is about! or what should you do with it!

Remember, you are not sending your print advert to a museum for archiving! rather to a potential client that should be able to clearly understand the purpose of your ad in just a few second. Design your advertisement with a strong call to action. you can use statements or bullet points to draw the attention of the readers and on each side of your print you must have a clear call to action and your contact information.

By: Day2Day Printing
Day2Dayprinting.com is an Online Printing Service with easy ordering system and wholesale pricing. Thousands of Business Card Templates to choose from. Contact us today and get Free PDF proof on your Business Card Printing order. Postcard Printing Service

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Sure advertising doesn’t come cheap. Everything in this planet does not come cheap at all.

But if there’s one thing that’s worth investing, it’s got to be advertising.

Being a self-published author requires you to be a tough player. You don’t have that much capital just to experiment and flush all your money down the drain. You have to be sure that everything you do, whether advertising or publicity, can make a significant impact on your book marketing campaign.

As a single independent player in the self-publishing industry, you have to make the strongest efforts for your book marketing campaign to succeed. If you believe that your book can sell, then you have to be ready to reinforce with marketing tools. And if you think that your book can still make it even without advertising and publicity, that’s never going to happen.

Agree or disagree, self-publishing involves a lot of taking risks. It also involves investing a significant amount of money. But it’s not just all about money. It’s actually more of planning and “unplanning” a book marketing campaign until you realize that you have reached your goal. Success in self-publishing is about writing a great book, knowledge, planning, strategy, timing, hard work, guts, dedication, and having a bottomless supply of optimism within your veins.

So why should you advertise when everyone is experiencing the fiery global financial crisis?

For one, print advertising never gets old fashioned. Yes, there are tons of more affordable marketing strategies online. But you have to admit, book lovers are more inclined with something that is tangible compared to what’s not. Your main objective above everything else is to sell books. People who love to buy books read newspapers, magazines, and rush to book stores. And even if almost ¾’s of the globe has embraced digital media, still, more and more people are subscribed to print media.

Print media is not considered SPAM.

Print media can never offend recipients.

Print media will let you gain respect.

Print media will let you achieve an international impression.

When the market has fewer ads, your message will be more likely to be noticed. Don’t loose your temper when your friends think you’re just wasting money for a print ad. They just don’t understand how a single ad can make a big difference in your book marketing campaign. Advertising will help convince your prospective readers that you are serious in your career. You will gain a lot of confidence from your readers.

The current economic donwnturn can be an incredible opportunity to create rapport, build market share, and increase sales. Even though generating income has become rough, the economy will still continue rolling.

And last but definitely not the least, recession is the best reason for you to spend your money. If your in doubt, you can ask the experts in economics. They will tell you why.

So go, and reserve your advertising slot now.

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GREEN BAY, WI (09/15/11) – Yes, they did it again. BookWhirl.com has once launched another service for the year 2011. After launching four new services, BookWhirl.com rolled out its second addition on their special marketing services today. BookWhirl.com now offers marketing and publicity deals through ForeWord Magazine.

The ForeWord Magazine and Clarion Review service includes print ad ala carte services, marketing, and publicity packages. Client authors can now choose packages that include online and offline tools for book marketing and publicity campaigns. Self-published authors can choose from ala carte services to package options as: ForeWord Clarion Basic Publicity Deal, Advance Marketing Deal, Premium Marketing Deal, Platinum Marketing Deal, Bronze Marketing Deal, Silver Marketing Deal, and Gold Marketing Deal. Print ad ala carte service will include necessary information about the book and the author, a full-color image of the book cover, ordering information, and a book summary. On the other hand, the ForeWord and Clarion Review packages will include print ad, book review, and online marketing services from BookWhirl.com

“Every self-published author has one dream: to get their books out of the shelves. BookWhirl.com has only been in the book marketing business for four years. We have been through a lot. But despite the very challenging economy, we continued to strive for better book marketing solutions. We have launched a lot of services this year, from e-book conversion, book reviews, to specialty marketing services. And today, we proudly welcome the ForeWord Magazine and Clarion Review Marketing Deals to our services. Our marketing and publicity deals aim to fully equip self-published authors on their campaigns without spending too much,” Don Harold, BookWhirl.com’s Marketing Director, announced.

For information about BookWhirl.com’s specialty marketing services, and other publicity campaigns, log on at www.BookWhirl.com. Immediate inquiries are directed on BookWhirl.com’s toll-free at 1 (877) 207 1679.

About BookWhirl.com

BookWhirl.com is an online book marketing services provider, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system.

BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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Summary: BookWhirl.com joins forces with the New York Review of Books to feature self-published titles.

GREEN BAY, WI (09/12/11) – BookWhirl.com, one of the leading book marketing companies of the self-publishing industry has announced its first specialty marketing service on Wednesday. The company will now feature self-published titles to The New York Review of Books, a premier literary-intellectual magazine published in New York.

The newly formed partnership between BookWhirl.com and The New York Review of Books will give an opportunity for authors to feature their self-published tiles. Client authors can choose from different advertising options: Single Saver, Double Saver, Quarter Page, Half Page – Solo, Half Page – Duo, Full Page – Solo, Full Page – Duo, and Full Page Loaded. Each listing will include necessary information about the book and the author, a full-color image of the book cover, ordering information, and a book summary.

“Today, we are embarking on a new journey. The birth of BookWhirl.com’s Specialty Marketing service is a solid evidence of our company’s continuous developments despite a very challenging time. One of the key’s to put an end to our country’s economic crisis is to invest on solutions. We should spend our money on right investments. For the past four years, BookWhirl.com only focused on online marketing. But this year, it will be different. We will be braver, bolder. Print advertising service is a very ambitious project for a fresh company like BookWhirl.com. But today is the right time to make our ambitions come true. And to stay focused and true to our mission: be every self-published author’s lifetime book marketing partner. We will provide the best advertising solutions at the most affordable price,” Johnny Chu, BookWhirl.com’s President and CEO, announced.

For more information, please visit http://www.bookwhirl.com/Print-Ad-Service/The-New-York-Review-of-Books.html or call 1 (877) 207 1679.

About BookWhirl.com

BookWhirl.com is an online book marketing services provider, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system.

BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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