The Benefits of Internet Marketing Over Traditional Offline Marketing
Source: http://www.articlesbase.com/marketing-tips-articles/the-benefits-of-internet-marketing-over-traditional-offline-marketing-6001974.html
If you own a business, you know that for it to succeed, people need to be able to find you. This is why advertising is so important, but print, TV and billboard advertising are incredibly expensive. However, if you use a digital agency for Internet marketing, you will save money, reach a targeted audience and be able to change advertising and marketing campaigns on the fly.
The best way to get started with Internet advertising is to find an SEO agency or a PPC agency. SEO, or search engine optimization, agencies can help you optimise your website and content that puts you at the top of search engine results pages. Today, most people find websites and companies through Internet search engines, so if you are not on the first page of search results, people are not likely to find your site.
PPC, also known as pay per click, ads are another great way of driving people to your website. These ads show up on websites and alongside search results that are related to your business. When people first began advertising with banners on the Internet, companies had to pay a website for every time their banner showed up, whether someone clicked on the link or not. Now, to ensure that people are getting a return on investment for their marketing dollars, companies only pay for advertisements when someone actually visits their website due to a banner ad.
Both SEO and PPC ads are far less expensive than the majority of classicadvertising methods and channels. Additionally, they are far more targeted than traditional marketing. When someone clicks on your link from a search engine results page, they are visiting your site because they were specifically looking for what you offer. PPC ads are also able to be targeted and show up only on sites and search results that relate to your company. While a billboard or a commercial may reach a huge audience, it is likely that only a small percentage of people who view them are your target demographic.
Another advantage that Internet advertising has over classic advertising is its flexibility and the ability to track the success of online campaigns. If you shoot a TV commercial or put up a billboard, if you find that they are not bringing in the revenue you expected, there is little you can do to change them. Online marketing allows people to change banner ads, upload new content and focus on new keywords that are relevant to your target audience.
Additionally, the majority of online marketing is easily tracked. This means that you know which banner ads are bringing the largest number of people to your site, which coupon codes are generating the most sales and what keyword searches people are using to find you and visitors engagement with your site. Since you are able to make changes to your online marketing initiatives at the drop of a hat, you can use the tracking data to change unsuccessful marketing practices and to focus on online advertising campaigns that do work.
Andy Mary - About the Author
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