Social Media Marketing has to Start Somewhere
Your company relies on new sales leads through traditional marketing methods and social media marketing. However, it takes time to build up your business lists and garner new business leads. This reduces the time you can give to sales. Fortunately, there are several SEO, leads lists and marketing companies that can help you. Some provide sales leads, specialty lists, mailing lists and other options to support traditional marketing methods in addition to the inexpensive, yet highly effective trend of social media marketing. When used together, social medial marketing and traditional marketing methods-using generated sales lists-improve your sales, increase your customer base and put you in the perfect position to close the deal.
Your marketing plan probably consists of radio advertisements, billboards, online ads and networking. Unfortunately, these plans ma y not reach your most important clients. Using a professional company to generate specialty leads and business leads consistent with your sales needs, you’ll see a spike in revenue and less wasted marketing dollars. With new business leads, your information gets to the businesses you want to work with; the ones in your radar; the ones who want to work with you. When coupled with regular social media marketing and SEO work, your access to potential and current clients grows by the thousands.
Use SEO, social media marketing and blog posts to reach new customers, in addition to qualified mailing lists and business leads. Successful marketing campaigns shouldn’t be restricted to one medium. Social media marketing is highly effective when multiple platforms are utilized. So as you use social media marketing as an inexpensive way to build relationships with customers, use off-line marketing initiatives, like sales list and new business leads to enhance your customer base and increase the effectiveness of your online efforts.
Social Media Marketing has to Start Somewhere
It’s time to jump on the social media marketing train. It’s going by fast, but it’s not hard to grab a hold and get on board. Even if you don’t fully understand it, social media is where more companies are turning to gain brand awareness and develop real-time relationships with clients and customers. However, it’s important to spread yourself out and not rely on one social media outlet. Your prospects will be wary if they only see you occasionally. When you start your social media marketing journey, follow these tips to get you the best results:
- Take advantage of more than one social media outlet. LinkedIn, Facebook, Twitter and Google + complete your social media pie when paired with a blog and website. It sounds like a lot, but once you’ve got each site up and running, managing them is not difficult.
- Post consistently so your prospects, fans and followers know when to look for new material. The more you post, the more attention you garner. The more attention you get, the more prospects become loyal customers. This all leads to repeat business, organic lead generation and success.
- Post where your target customers are. It makes no sense to Tweet all day when only a tiny portion of your target audience sees your posts. If most of your audience participates on Facebook and LinkedIn, focus most of your efforts there. This does not mean neglect your blog, though.
- Your blog is your staple piece. It’s the foundation of your social media efforts. You build off it and help it grow when your other outlets are utilized. To gain the trust of prospects, create a blog that is pleasant to look at, not too busy or full of information. Make it easy to navigate through and leave comments. You want your blog to invite your audience to participate in the “conversation.”
- Post relevant and valuable content. People will not return, or share your posts with others if they are nonsense, empty or dull. Providing quality content encourages your prospects to engage with your brand. This helps generate qualified leads because you position yourself as an expert in the industry, a company who has insider knowledge and a uniquely qualified perspective.
- Use calls-to-action and share targeted links to your websites landing page for prospects to register or inquire for more information. Give your Facebook fans a different deal than you share with your Twitter group. Create a reason for your followers to sign up for your free newsletter or register to win a free product.
- Create easy-to-share and easy-to-use buttons for everyone to click on. The easier your content is to share, the more prospects will see it. This increases your lead generation and brand interest and awareness.
Drogba is an author from Omaha,Nebraska. He has written many articles related to Marketing
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