Source: http://business.mylucena.com/6-quick-tips-for-your-print-advertising.html

In the the past few years, we have witnessed a significant drop-down in the popularity of print advertising. The lower cost and few measurable options for online advertising has actually attracted a lot of business owners in today’s market place. However, most professional advertisers will agree that print media is an inseparable channel of advertising that should be used paralel to online advertising channels in order to reinforce all online marketing efforts.

In today’s market place, print advertising is still acting as a valuable promotional tool for reaching out to individuals for the purpose of promoting businesses, products, services etc. Simply by using these six quick tips, you should be able to increase your ROI on your print advertising campaign.

1. Use a simple layout

Never over complicate the advertisement. If it looks cluttered people would hardly understand what it is about. When it comes to fonts and colors, always try to keep it simple. Apply the K.I.S.S (keep It Simple Silly) procedure.

Generally a white background with black text looks good and has highest level of contrast, which makes it easy to read. Never use a reverse print—people find difficulty to read while texts in black background. If you plan to use colored backgrounds ensure to use the font that would make reading an easy affair. It is always better if you use not more than two different font type in an advert.

2. Use a picture/photograph

A high quality full color picture printed on your Postcard Mailer can convey a powerful message in regards to the purpose of your mailer. It can tell an story line that is related to your products and services. You can allow the picture or photograph to take the center stage and have your sales copy support the picture rather than the other way round.

However, if you are planning to use a photograph or picture in your advert, there are few things you need to remember to make it work for you. First, never put any text over the photograph, this will obscure the picture and even makes the text difficult to read.

If you are using any photo of a product or service, try to focus your text copy on subjects that are relevant to the image. Another thing that you need to keep in mind before usingpictures is that never use them unless they are relevant to entire purpose of the ad.

3. Include a picture caption

People who look at photographs or pictures always have a tendency to read the picture captions if there are any. If the caption fails to grab the attention of the reader, he/she doesn’t make an effort to go through the entire ad copy. If the caption works well, the ad gets read. So, using a powerful and relevant picture caption can be a very effective print advertising tip.

4. Headlines at top and not company logo!

There are many business owners who think putting up their business name or companylogo on top of their advertisement help branding their company. These people consider this technique to be the most effective Print Advertising tip but in reality this doesn’t grab reader’s attention. Instead what grabs the attention of the readers is an eye-catching headline relevant to the advertisement that is focused on providing a solution or direct benefit to reader.

Leave space at the bottom for the logo, name and contact details of the company. We have tested this particular subject and found out that longer explanatory headlines, noticeably produce higher response rate than short crispy headlines that sounded overtly smart or cute. Your headline should tell what your advert is all about and should relate to the reader in a logical and emotional manner.

5. Stress the benefits of the products/services and not their features

Always stress on the benefits and not the features of your products or services. Remember you are providing services to your target market not to yourself. Your ad copy should clearly state “what’s in it for client” not how great your company or product is. Focus on the instant and measurable benefits that your products and services can produce for clients.

6. Great print advert should contain clear and visible call to action

Imagine you receive a great postcard mailer that has all of the elements of effective advertising and printed by professionals as well. But there are no mentions of what exactly this beautiful printed piece is about! or what should you do with it!

Remember, you are not sending your print advert to a museum for archiving! rather to a potential client that should be able to clearly understand the purpose of your ad in just a few second. Design your advertisement with a strong call to action. you can use statements or bullet points to draw the attention of the readers and on each side of your print you must have a clear call to action and your contact information.

By: Day2Day Printing
Day2Dayprinting.com is an Online Printing Service with easy ordering system and wholesale pricing. Thousands of Business Card Templates to choose from. Contact us today and get Free PDF proof on your Business Card Printing order. Postcard Printing Service

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