Source: http://www.avidarticles.com/Article/Learn-How-To-Obtain-the-Most-Out-of-Article-Marketing-When-Promoting-Your-Business-On-line/179348

By: Robert Nichols

If you have a web site or run an online business, then you use different varieties of advertising and online marketing. The foremost powerful on-line marketing methods is article selling and this could mean the difference between success and failure of many on-line businesses but you’ll be surprised to be told that a lot of webmasters utterly ignore this service or do not grasp how to go about doing this correctly. If you’re utterly knew to the web then you wish to grasp that article marketing is the process of writing net articles for onward transmission to article directories. Article marketing could be a form of written marketing strategy to come up with free traffic to your web page. These articles are keyword-centered articles that you submit on article sites that then syndicate your content.

One in every of the most benefits of article promoting is that it is very price-effective technique of promoting your internet website and on-line business and improves your search engine rankings in the process. Article selling is an excellent on-line advertising answer that ought to be utilised by everyone, whether or not or not they’ll write. Article selling is a selling method that will build your name, brand and voice go viral, which means what you write will slowly be spread out on the Internet. Article marketing is taken into account a viral promoting method because from a single article one can obtain dozens or perhaps tons of references to their name and website, that is why article selling is regarded as a highly effective marketing tactic.

The Best Means To Distribute Your Articles

Writing nice articles is not the be all and end all of article marketing. Your article may be of mediocre quality but if you distribute it in the right manner then you’ll be amazed how much your on-line business will benefit from article marketing.

However exactly how should one go about the distribution of ones article?

Well, you have a couple decisions here. Thus let me tell you how I went about it till I discovered that it had been therefore straightforward, if you knew the right way. The primary place virtually each body starts is by manually distributing your article to all or any the article directories and this can be what I additionally did. If you have got done this than you will grasp how slow and tedious this task will be and it took me most half of a complete day to submit one article to simply a few directories and the simplest benefit that I gained was a big headache at the top of the day.

Once doing manual distribution for a few days, I assumed that there should be a higher manner and started looking around for easier ways that to do this and I finally stumbled on to article submission software. I used to be very excited regarding this because as the sales letters of these software promised, I ought to be in a position to submit my article to many article directories and ezines at the bit of a button. But alas, this excitement was short lived because while I installed the software and got to figure, I discovered that it wasn’t as automatic because the sales letter had promised. I still required to register with all the article directories and then login to submit my article. This proved to be very time consuming further and you still had to attend for ages for your article to be approved. I was almost at the verge of jilting on article marketing for good until I discovered a service that changed every thing for me.

The service that made article submission simple is named Article Marketer. One thing that I found fascinating was that not like a ton of others on the web, these folks actually delivered what they promised. With this service my article distribution is fully automatic, it only takes me a jiffy to submit my article and then Article Marketer gets to work. My article is 1st reviewed by my article coach and once approved, it’s distributed to many article directories and ezines within minutes and as a result of it has already been stringently reviewed, it is approved straight away. With this sort of article distribution, I’m ready to create the foremost of my article promoting as a result of it’s distributed to therefore many a lot of sites than any alternative service. This conjointly leaves me masses of time to concentrate on different aspects of my online business.

Article Source: http://www.avidarticles.com

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Written by: Judy Cullins

Source: http://www.authorinsider.com/article.php?subaction=showfull&id=1150390746&archive=&start_from=&ucat=7&

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything–the Internet. Specifically, writing and submitting articles.

These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.

1. Include your non-fiction book’s chapter how to’s or your fiction’s juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.

2. Keep your articles around 200-800 words each. Remember today’s audience likes short copy. They want it one, two, three. Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap your article or make a linear outline what points to keep before your write it. A plan helps.

4. Create a hook for your two or three-sentence introduction. Notice this one asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. Follow the Internet way– give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book.

6. Keep yourself out of it. Your audience wants to know what you can do for them. Replace those “I” constructions with “you.” “If you are like me….”

7. Number the main points for clarity. People love easy to read tips. Remember tips have a format that pros know. Start with a command, follow it with a benefit for doing it, and follow that with examples of how.

8. Collect ten well-edited articles before you blast off. Online readers will look at you more seriously when they see you offer more than one quick thing. They will see you as the savvy expert and click to where you sell your book.

9. Leverage one article into five. Change your audience. Change your number of how to’s. Three Tips to… or Five Tips… or The Two Best Ways to….

10. Remember free information is the reason people go to Web sites, so put your articles there as well as in a blog.

Once you get dozens of short articles or fiction excerpts out to no spam ezines or top web sites in your field, you will notice the search engines optimizing your site because they see your important key words that link you, your book, or your service together. Your submitted articles lead to the magic of “viral marketing.” The thing is that this is attraction, natural marketing at its best. Your coach’s URL and signature file is now on over 33,000 Web sites.

By Judy Cullins

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles.

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Email her at [email protected] or [email protected]

Phone: 619/466-0622 — Orders: 866/200-9743

Article Source: http://EzineArticles.com/?expert=Judy_Cullins

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Source: http://writenonfictioninnovember.com/2010/11/20/how-to-market-books-with-articles-podcasts-and-videos/

One of the best ways to brand yourself as an authority and increase book sales is to write articles and create podcasts and videos, and submit them to the major online directories, including EzineArticles, Itunes and Youtube. This approach provides links back to your Website as well as targeted traffic. Additionally, if you provide awesome content, your files can go viral, which will create a flood of traffic to your Website.

The key to maximizing your return is to use the same content to create all three formats. For example, you write a short article about your niche topic. You then read and record it as an audio file. Next you create a video presentation with voiceover. Once completed, you submit the article to an article directory, the audio to a podcast directory and the video to a video directory. This book marketing technique can be accomplished using free software.

Benefits

This approach provides the following benefits and should definitely be a part of your book marketing campaign:

* It helps your search engine ranking by providing three back links to your Website for the same content.
* Distributing in three formats can reach a larger audience within your niche.
* You can achieve multiple simultaneous “top-ten” rankings for your competitive long tail keyword phrases.
* Media reporters and producers can find your marketing material when researching story and show ideas within your niche market; being an author helps them to view you as an expert worth interviewing.

Eight Step Model

Use the following model to perform this effective book marketing technique:

1. Conduct keyword research to find the targeted low competition long tail keyword phrases that you can rank for in the search engines. You can begin by using the free Google keyword tool.
2. Use those keyword phrases to write articles (350 to 500 words) and include an effective resource box with the keyword phrase as anchor text in a link back to your Website.
3. Post the articles to the leading article directory EzineArticles.
4. Create an audio file of each article using Audacity, the free audio recording software. Include your Website in a call to action statement at the end.
5. Submit your podcast to Itunes (Tutorial).
6. Create a video file for your article using the free program Windows Movie Maker, or you can invest in Camtasia, the industry standard for Internet Marketing.
7. Submit your video to the video directory YouTube.
8. Once submitted, “rinse and repeat” by revising your article to be at least 50 percent unique. Then create your podcast and video files, distributing them to different directories. This provides three additional links for the same material and is now available to surfers who visit these other directories.

Conclusion

If you wish to sell books, you need to brand yourself as an expert first by providing excellent content. View your book as a credential that reflects your expertise and not as a product. When you build a relationship by helping others with your content, your books sales will soar because you build trust and a relationship. Articles, podcasts and videos need to be part of your book marketing strategy and this technique can triple your return.

About the Author

V. Michael Santoro is an award winning author and creator of the Author Intern System. Discover how using a student intern as your book marketing assistant can unleash your book’s potential. Sign up today for his free book marketing training course that covers the pros and cons of the various book marketing services and techniques available today. You need to complete this course before deciding to invest in these book marketing options.

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