GREEN BAY, WI (01/24/12) – BookWhirl.com, one of the leading companies in the book marketing industry moves up a notch as they unveil the new face of their online bookshelf.

The company has vividly expressed its intentions of having multiple and tangible developments to serve their clients better. The newly revamped online bookshelf has a definite modern touch, easy navigation, and a feel of convergence. They have improved its functions and used a better layout for readers to easily browse products. BookWhirl.com’s online bookshelf is cost-free. Self-published authors can now start marketing books even without the budget.

“Our online bookshelf is still very young. But if one would look at it, you will see a lot of potential. We already catered hundreds and hundreds of books in our online bookshelf. And every year, we keep on improving things around our website. We listen to what authors, clients, and readers tell us. Our team of developers and designers are passionate about the work. We want the authors who submit their books and e-books in our bookshelf to realize that marketing can start even without a budget. So today, we unveil an online bookshelf like no other”, announced Don Harold, Marketing Director.

For more information, please visit http://www.bookwhirl.com or call 1 (877) 207 1679.

About BookWhirl.com

BookWhirl.com is an online book marketing service company, specializing in providing low-cost, high-quality marketing services for fiction, nonfiction, and poetry books. Through its unique, inexpensive book marketing services, BookWhirl.com helps authors promote their published works more effectively and connect to readers in a more effective, more efficient system. BookWhirl.com employs an experienced team of online marketing strategists, ad copywriters, graphic artists, and web designers, whose combined talents ensure an effective online marketing campaign at easily affordable rates.

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source: http://www.authorinsider.com/article.php?subaction=showfull&id=1150940828&archive=&start_from=&ucat=7&

Selling your book will be ten times easier as soon as you can accept this one, think-out-of-the-box strategy: your book doesn’t have to be inside a bricks-and-mortar store to sell copies. Too many self-published authors get caught up in trying to figure out how to get distribution which will get their book into big box stores such as Borders and Barnes & Noble. The process can be expensive and daunting. But these days the best grass-roots marketing that can sell tons of books happens on the internet. Using a few tricks of the trade you could reach a wider audience, sell more books and do it while spending less money!

Create a Website That Does More Than Look Good

Nearly every author has a website these days, but not every site helps sell a book. Yes, it’s great to have photos, calendar dates and an order button for your book. But a website can do a lot more. Put a sign up box on every page of your site and offer a free gift to people who fill it in. That will give you a great head start in building your mailing list. You can also use your site to showcase your talent: post clips, sample chapters, your resume and a way for editors looking for freelance writers to contact you. Give your readers reasons to come back to the site regularly. Some authors hold contests and showcase readers or book clubs that loved the author’s book. Have a speakers kit on your site as well for easy downloading so you can direct inquiries for appearances there. You can even feature periodic sales on your site (perhaps during holidays or your birthday!) where readers can buy your book in bulk for gifts.

Enlist Others to Assemble a Special Offer Package

Everyone knows you have to get your book on Amazon.com. It’s the easiest place for people to go to find your book. But how do you get them to go there and buy it? The key is to get other people (preferably with lists of their own) to help you put together a special offer package.

You ask people to donate services, a free download, or gift certificate (the idea is this helps them promote their businesses) and you bundle these goodies up into a bonus package that people receive when they buy your book. The offers should appeal to your target market. Then you set a launch day and everyone who contributed to the package sends an email blast to THEIR lists telling them of the great offer. So you not only have a great offer to entice people to buy, you also have the offer going out to A LOT more people!

I’ll give you an example so you can see how this works. I recently participated in a special offer for Christine Martinello to promote her new book, The Momager Guide: Empowering Moms to Leave A Loving Legacy. You can see her offer, as well as the list of goodies she gave away, at http://www.christinemartinello.com/specialoffer. This offer was only supposed to last a week, but it’s been so successful that Christine has allowed it to continue. She also went, in just a few days, from being ranked #2.4 million on the Amazon sales list to being ranked #13 on the parenting and families bestseller list and # 238 in overall book sales. A true bestseller!

Use Many Tools

A great website is just a start. To maximize your exposure, use more than one of the many internet tools available. Use a blog to increase your search engine visibility. If you’re posting on a regular basis and on subject matter connected to current events, your blog could also become a source of free publicity. Just make sure your blog postings note you are “author of your book”. Podcasts are another way of establishing credibility and getting the word out. An aspiring author recently asked me about how to create buzz around a book he’s writing about a historic sports broadcaster. A podcast is a natural outlet for him. Not only can he produce shows about sports broadcasting that show off his expertise, he can also play old clips of his book’s subject and stir up interest in him as well.

E-newsletters, like this one, are a great way of establishing rapport with your readers and keeping them up to date on what’s coming next. I recently signed up for Stephen King’s newsletter so I can see how this mega-selling author continues to put himself out there. (Note: King and his publisher sent out text messages this week to random cellphones to promote his latest work, Cell. A great use of a different marketing tool!)

Don’t overlook your email signature. I still get people interested in my book just because they saw it mentioned in my email signature. Keep it simple: mention the title, a great review and tell them where to get it. Since you can set your email up to put your signature on everything you send out, this is marketing you can just “set it and forget it”.

Show Up in Many Places

The internet is a big place and the people you’re targeting to buy your book visit many sites. Your best bet is to figure out where they go and show up there in a variety of ways. For instance, you can design a banner ad for your book and get it posted on targeted sites. In some cases you may have to pay for the advertising, but if you have a site that someone wants to show up on themselves, they may be open to swapping ad space with you for free. Same thing goes for newsletters. Write articles for other newsletters, swap articles with other authors. Or, better yet, post articles to sites such as isnare.com or EzineArticles.com, and your writing will be sent all over the internet. You never know where your article will show up. One of my articles recently led to me being interviewed by Investors Business Daily. The reporter simply found it while doing a search on the topic of her story.

One last note: Because the internet is practically limitless in its reach, it’s easy to get overwhelmed by all the marketing possibilities. Take a deep breath and map out your strategy. Not every tool will suit you, so don’t try to do everything. It’s better to choose two or three techniques and work those to success rather than do ten things, in a scattershot way, with poor results. Remember, technology is supposed to make life easier!

By Sophfronia Scott

© 2006 Sophfronia Scott

source: http://www.millermosaicllc.com/book-author-profile-pages/

If you find this article informative, check out WeTeachWebMarketing.com.

If you are a book author who wants potential readers to find you on the internet, you want to be as visible as possible in places that those readers might be.

And in almost every social media place that you sign up for – such as Twitter, Facebook and LinkedIn – you are given the opportunity to write a profile about yourself.

What should these profiles say to effectively attract potential readers?

Twitter Has Only 160 Characters for Your Bio Info

Let’s start with Twitter with 160 characters max for your bio. Obviously you are going to put that you are a book author (perhaps fiction or nonfiction) and presumably you will have a book website URL for the “more info URL” field in your profile. What else are you going to say in those 160 characters? That depends.

Do you have a business besides being a book author? If so, you may want to put info about that business in your bio. Or is there a particular hook about your book that you want to get across in your bio? Perhaps your book is a novel based on a true story.

Your goal in the brief Twitter bio is to make yourself interesting enough (although all true) that people can find “connections” to you and want to follow you.

This means that you must not leave this bio blank. If you want people to follow you on Twitter, you have to be willing to share about yourself.

And remember that you can change this info easily. For example, if your book wins an award, you should consider changing your Twitter bio to reflect that award. Revisit your bio every couple of months to ensure that it presents the most up-to-date version of yourself.

Facebook Has Much More Space for Bio Info

Now let’s move on to Facebook, which has a longer bio section under info on your profile page with the ability to include as many of your own website URLs as you want.

Now here’s the often-overlooked extra of Facebook:

You can have a very brief bio section under your photo that people can see when visiting your wall page as well as your info page. This is a golden opportunity to get the most important points across in a very short space. Because, honestly, how many people are going to read all those long entries on your info page? (And for the long entries, do use lists instead of long, dense paragraphs.)

Take advantage of this brief, easy-to-read bio with the info you most want to share with your Facebook friends. Note that this may not necessarily be the same as the info you choose to share with your Twitter followers, even though in both cases you want to emphasize that you are a book author. And, again, update this brief Facebook bio every couple of months.

LinkedIn Has Its Own Peculiarities

Now for the third social networking site – LinkedIn. This site gives you a very brief space to put a few words under your photo along with the opportunity to provide a brief summary of your business. Book authors should take advantage of both places to convey their most important information. Then the rest of the profile info on LinkedIn is more job and career-oriented.

There is one important “trick”:

LinkedIn only allows three website links. But don’t click on “My Company” or “My Website” or “My Blog” before putting in the links. Click on “Other” in each case. Then to the right of “Other” put descriptive words such as “Book Blog” or “Book Site.” You want potential readers to know they can find out about your book(s) at your sites.

As with your other social media profiles, revisit your LinkedIn profile info every so often to ensure that the info is up to date.

In conclusion, don’t make the mistake of thinking that these profiles are unimportant and thus you dash off writing the info. These profiles provide the information that helps make you interesting to potential readers.

Spend as much time writing and revising these social media profiles as you would spend writing and revising any paragraph or page in your novel or nonfiction book. – P.Z.M.

___

Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.

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