source: http://www.10000articles.com/Dont-Clone-your-Book-or-Business-Marketing-15428.html

Remember that the miracle of cloning sheep has its drawbacks. The main one–dying young.

Don’t let your business die young by following the herd. Instead, think of the natural ways you like to market.

Here are some Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for.

1. Make your book a #1 best seller on Amazon. This idea teaches authors that if they offer $1000’s of bonus books, reports and the like, and tell all their email lists to buy the book on a particular day at Amazon, they will make extreme sales.

In many sales letters that give away $1000’s more than the price of their book, it looks a little suspicious or gimmicky. Killer copy and other web sizzle language doesn’t bring confidence to most business people. The programs sold are over $2000. An old saying came from Robert Allen something like: You make much more money teaching people how to make money than they ever will implementing the skills.

2. Optimize your web site standings in the search engines with ads placed in Google.com and through ——.

After putting a lot of time into writing ad copy, paying an upfront consultant fee, and paying monthly costs of the key words, I’d say the results for my top four business books were near 0.

Yes, I heard of one author that didn’t invest more than $400 a month to reap $4000 book sales, but her book was highly specialized. When another web master I know followed this tact, she invested thousands a month to yield here only 50% in sales. For $2500 investment for the first month, she made $1250. Once the competition caught on, her sales dropped and no longer gave her a desired income.

Natural Marketing

Like myself, if you are a writer or author, it will be easy and natural for you to write short articles and tips for opt-in (no spam) ezines you subscribe to. This one thing has kept me at #1 for the phrase bookcoaching. for four years and has placed my writings on over 21000 sites, the number increasing 1000 each month.

If you don’t like to write much, maybe you’ll love BLOGs. They bring similar results as the articles and your own ezine do. It’s a mini web site, and an interactive process your visitors will like it because they see you more casually and personally. My blog’s format will be question and answer, also letting my humor and opinions out to show I’m human.

If you like to share yourself and your solutions with others publically, you may enjoy presenting to groups and have your product available at the back of the room. A similar venue would be joining a networking group. Bring your business card that features either your blog site URL or your ezine subscription information. When you collect these email addresses, you grow your lists of target to-be-buyers.

Cloning isn’t always healthy or profitable. Stay true to your own style of sharing yourself, your business, or book.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including Write your eBook Fast, The Fast and Cheap Way to Explode Targeted Web Traffic, and Create your Web Site With Marketing Pizzazz, she offers free help through her 2 monthly ezines, The Book Coach Says… and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:[email protected].

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source: http://www.bookbuzzr.com/blog/book-marketing/drumroll-please-the-next-generation-of-facebook-marketing-is-here/

written by: Vikram Narayan

The problem with today’s Facebook fan pages
So you’re an author with a Facebook fan page. You’ve got book trailers, polls, quizzes, photo and writing contests running on your page. You’ve even got a few hundred “Facebook Likes” for your page. And yet your book sales are not going up. You then compare yourself to popular authors with tens of thousands of Fans on their Facebook fan pages. And you wonder what they are doing that you’re not doing.

Here’s what’s happening.

If you are a popular mainstream author, the people becoming fans of your page are people who already read your books or have heard enough about you that they are likely to soon become readers.

If you are not yet a literary superstar, then the people who are “Liking” your page are doing so because of some other inducement that you may be providing (“get entered into a prize drawing if you Like my page”). They are unlikely to think about you or notice your book even if they “Like” your Facebook fan page. And they are unlikely to return to your Facebook page or tell their friends about it.

Thus, while a Facebook fan page (and associated bells and whistles such as the BookBuzzr Facebook Fan Page Widget) is a necessary condition for entry into the book marketing game, it is not sufficient.

So how do you actually find some readers for your book?

John Locke’s Principle of Transfer of Loyalty
A few months ago, best-selling author – John Locke – wrote a book – “How I Sold a Million Books”. In this book John comes up with the concept of “Transfer of Loyalty”. The idea is simple and fairly well-known. It is best illustrated by an example.

Let us say that you’ve written a vampire romance book and your target audience is the set of people who liked the Twilight movie series. You write a blog post on the Twilight movie series and promote the blog post on Twitter to Twilight movie fans. Some of these folks will read your blog post and get exposed to your book. Some of your blog post readers may now “transfer their loyalty” to give your book a try.

While this is a fantastic, proven concept, we at BookBuzzr, believe that the principle can be extended to find readers on Facebook.

Characteristics of Facebook users
Some of the characteristics of Facebook users are:
1. They don’t like reading lengthy blog posts while on Facebook.
2. They like playing trivia games
3. They like sharing fun stuff with their friends
4. They are usually thinking WIIFM (What’s in it for me?)

Announcing QuizBuzzr – a revolution in book marketing on Facebook

Melding John Locke’s loyalty transfer principle with our insight about Facebook users, we’ve come up with QuizBuzzr.

QuizBuzzr is a quiz that you, the author, create. There are ten questions in each quiz. The quiz would ideally appeal to your target audience. For example, if you think that fans of the Oprah Winfrey show would enjoy your book, you would create a quiz featuring 10 questions about Oprah Winfrey.

QuizBuzzr also features “Lifelines”. Clicking on these will offer you clues to the correct answer with one twist – some of them require you to share the game with your Facebook friends.

QuizBuzzr is also made interesting by the fact that at each point during the game, you can “Walk Away” from the game thereby saving the points earned till that point or risk it all by trying to answer the next question.

And we’ve built in several ‘viral hooks’ which cause users to share information about the specific quiz and about your book with their Facebook friends.

And winning points in the game allows users to use those points on Freado.com where they can win real prizes including Kindles and best-selling books.

Why is this useful for you?

To summarize, this technology is particularly useful because:

1. You can create several quizzes that are likely to appeal to your readers.
2. It shows up your book at strategic points in the game alongside the questions.
3. As described earlier, it appeals to the average Facebook user.
4. Because of the in-built viral hooks at various points in the game, your book will be surely be marketed.

How can you use QuizBuzzr to market your book on Facebook?
QuizBuzzr will soon be released as a test beta product. It comes bundled with a BookBuzzr Author Pro subscription. To use it to market your book, simply sign-up for a BookBuzzr Author Pro account.

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Source: http://bookmarketingmaven.typepad.com/free-book-marketing-tips/the-7-deadly-sins-of-online-networking-.html

by Dana Lynn Smith, The Savvy Book Marketer

Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales.

But there’s sometimes a fine line between letting your contacts know about your book and being overly promotional. If you’re too passive, you may not get much benefit from networking, but if you’re too aggressive you may turn people off.

Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them:

1. No book information or website links on social network profiles.

I’m amazed at how many authors don’t even mention their books on their social profiles, or make it easy for people to find information about the book.

On your Facebook profile and fan page, include information about your book and a link to your book sales page and websites on the Info section. You can also list yourself as an author in the current employer section of your personal profile, which will make your author status show up at the very top of your profile.

On Twitter, be sure to mention your book in the description on your profile page. You only have 160 characters to work with, so if you have several books you could say something like “author of four romantic suspense novels.”

On LinkedIn, take full advantage of the Title field.  This space is designed for job titles, but you can use it to showcase your expertise and status as an author. For example: “Parenting expert and author of “Raising Happy Kids in a Crazy World.” Your title will appear along with your photo any place that you interact on LinkedIn. Be sure to include a link to your book’s sales page and your website in the Websites section of your profile, and also list your books in the Publications section.

2. Not mentioning your book in your status updates.

It’s fine to talk about your book in the status updates that you post on social networks, as long as that’s not your main focus and you’re not too pushy. Be sure to intersperse your book messages with other types of messages (personal notes, tips, links to helpful resources, thoughts on a new book you just read, etc.)

I recommend that no more than 10% to 20% of your status updates be promotional or self-serving. No one wants to read a constant stream of “buy my book” messages.

One way to talk about your book without seeming too promotional is to discuss your marketing activities. Here are some examples:

• I just received the preliminary cover designs for my new book – what do you think of these?

• Today I’m contacting bookstores about setting up signings for my new novel, BOOKTITLE. It’s available at www.booktitle.com.

• I’m so excited! Just received word that my book, BOOKTITLE, has received an award . . .

• I just scheduled a radio interview on KWTX to discuss tips from my book, BOOKTITLE. www.booktitle.com

• Today I launched the redesign of my website for BOOKTITLE – what do you think? www.booktitle.com

And you can always mention events and special promotions:

• If you’re in the Seattle area, please join me at 3:00 p.m. on Sunday at . . . for a free presentation based on my book, BOOKTITLE. www.booktitle.com

• The Kindle version of BOOKTITLE has just been released! You can find it at www.booktitle.com. If you don’t have a Kindle, remember you can download the Kindle app and read ebooks right from your computer.

• Monday Madness Sale! Spread the word — today only, all of my parenting books are on sale for 30% off. Go to www.booktitle.com to order.

3. Sending blank friend requests on social networks.

More than 90% of the network friend requests that I receive have no introduction at all, and most of the others have generic notes like “let’s be friends.” The trouble is, I don’t know who most of these people are.

Don’t make this mistake when you send friend invitations. Be sure to introduce yourself—tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. On Facebook and many other networks, you can click the “add a personal message” button in the “add as a friend” box, and type in a personalized greeting.

4. Posting promotional messages on other people’s profiles or pages.

It’s just bad manners to post promotional messages on other people’s social network profiles or pages, especially those of your competitors. I delete any such posts from my own pages.

You usually have more leeway in posting messages on group pages. You can get a feel for the group’s etiquette by observing that others are doing, but usually it’s acceptable to make a wall post introducing yourself and your book, and also to share good news or resources with the group occasionally (see #2 above for ideas).

5. Getting too personal.

It’s great to tell your online friends something about your interests, but if you’re using social networks for business, you probably shouldn’t be discussing your health issues, your mother-in-law, or your kid’s problems. (Too much information!) It’s also a good idea to be cautious about posting things like the dates you are gone on vacation.

If you actively use your Facebook profile to network with family and friends, you might want to reserve your profile for personal use and use your fan page for business.

6. Sending sales pitches to new people that you meet.

It’s nice to do a wall post or send a message to new friends with a greeting (great to meet you, have a wonderful day), a compliment (your website is really terrific) or a note about something that you have in common. You can even invite them to visit your website, if you’re subtle about it and include other things in the message. Just be careful that your message doesn’t come across as a sales pitch – that’s not the way to make a good impression on a new contact.

7. Abusing direct messages.

Many social networks let you send messages to your contacts or members of groups that you belong to. Unfortunately, some people abuse this feature.

On Facebook, the use of direct messages to send promotional pitches has become so prevalent that many people simply tune out their messages. On LinkedIn, someone in a group that I belong to sent me several sales pitches for her products by direct message. I’ve never heard of this woman and she’s not even on my list of connections.

If you use direct messages, do so sparingly and be cautious about annoying people – remember that they can “unfriend” you if they get tired of hearing from you. One way to use direct messages is to send a newsletter type of message that contains some helpful tips or resources, along with a link to your book at the end. You can also use direct messages occasionally to announce “news” such as your book launch.

Remember the golden rule of networking: treat others as you would like to be treated.

About the Author

Learn more about promoting through social networks in The Savvy Book Marketer’s Guide to Successful Social Marketing by Dana Lynn Smith. For more tips, follow @BookMarketer on Twitter, visit Dana’s blog at www.TheSavvyBookMarketer.com, and get a copy of the Top Book Marketing Tips ebook when you sign up for her free newsletter at www.BookMarketingNewsletter.com.

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Source: http://www.articlesbase.com/publishing-articles/how-to-marketing-plan10-steps-to-market-your-book-marketing-books-1160809.html#axzz1Q42ygtGl

Now that you have finished writing your book, you are ready to create a marketing plan to market your book. Marketing a book requires work and money. There steps you have to take to market your books the proper way. Sometimes this task might be too much for a person who is inexperience in book marketing, so may have to hire a book promotion professional to help you with your marketing plan.

There are key tactics a professional book marketing person will follow to get your book to be notice by the public. But if you decide to take on this task on your own, http://www.ipublishabook.com/Market-Your-Book.html has put together a 10 steps to market your book. This article is forbook marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers who want to sell more books.

Identify Your Book Target Audience

If you know who’s interested in your style of writing, or who could be your potential reader, you will have a better chance of selling more copies of your book. So figure out if your book will appeal more towards women, men or both. Their geographical location is also important with what type of activities you think they are more likely to engage in. once you are able to narrow down your book target audience you can now sell them your book.

Local Marketing of Your Book

Start you book marketing in your local area where you are very familiar with the surrounding. Create print advertisements you think will catch your target audience attention. Once you are able to generate a buzz about your book in your local area, the national and regional media maybe interested.

Create a Target Focused Message

Create a pitch about your book aimed towards specific groups to describe the reason this group should be interested in purchasing your book. When you decide to write your pitch, make it no longer than three sentences that focus on your book selling points.

Network Marketing

We all know the best form of advertising is positive word of mouth. Positive word of mouth will help make your book marketing is easier. Your book marketing plan may have to start with your friends, coworkers, church members.

Media Kit

You have to create a professional media kit to create impression on editors, producers, reviewers or reporters that have your book, so make sure there are no spelling or grammatical errors.

Online Marketing

The World Wide Web has created great opportunities for authors and publishers to find their target audience, and help facilitated the purchase of your book.

Publicizing Your Book

When publicizing your book to any media stay clear from trying to sell your book. Always concentrate on the specialized helpful information your book will bring to whoever purchases the book

Book Competitions

If you are able to enter book competition, I would tell you to enter as many as you can. However, if you are able to win a competition, that would be major endorsement for your book. If you are not sure where to find contest, a simple web search will reveal many sites.

Follow up call

Just like a job interview, you need to follow up with a call to any one to send a media kits to. It is very important. Don’t just send a letter; call the person on the phone. If you have to call several times, I would tell you to do it, just don’t become a pest.

Persistence

Promoting your book will take a long time, so you have to be persistence on getting your book notice by those who would make decision to buy it. Marketing is tough businesses just be prepared for many rejections. http://www.ipublishabook.com

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source: http://www.bookbuzzr.com/blog/book-marketing/book-authors-need-a-dedicated-website-for-their-books/

Guest Expert: Phyllis Zimbler Miller

Thanks to the online marketing opportunities made available by the Internet, authors with little or no marketing budgets can level the playing field with authors who have huge marketing budgets.

Yet before authors can truly take advantage of online marketing opportunities, these authors need a home base that they can totally control themselves.

While it is an excellent part of an online book marketing plan to have your book on sites such as freado.com, you need one place where you can publish whatever material you want about your book. (This includes a place to post book signings.)

A WordPress website provides this opportunity as well as providing a blogging platform.

Let’s start by clarifying what we are talking about. WordPress.com is a hosted blogging platform on which you can have a blog. But you do not control this site and must abide by the WordPress.com blogging rules.

WordPress.org (known simply as WordPress) is a self-hosted blogging platform that can also be a website with static pages. Once your WordPress site is up you can totally control it, adding pages and posts with a couple of clicks. (Yes, there is a learning curve just as there was when you started using Word.)

Now if you are a writer you should definitely be blogging. You want to showcase your writing as well as have an opportunity to interact with fans when they leave comments on your blog posts. In addition, search engines love fresh content, and blogging two or three times a week provides this fresh content.

And, yes, at first it appears that nonfiction authors have the upper hand in blogging. These authors can blog about their nonfiction topics and even easily publish excerpts of their books as posts.

But truly there are numerous topics about which fiction writers can blog. For example, these topics can be related to the main subject area of your novel. (I blog on military-related topics at www.mrslieutenant.blogspot.com in connection with my novel “Mrs. Lieutenant.”)

Some fiction writers blog about writing in general or share excerpts of their fiction writing on their blogs. If you would like more blogging ideas for fiction writers, see the free report that Carolyn Howard-Johnson and I wrote atwww.fictionmarketing.com

Here are some important elements to have on your book author website:

• Make it clear the moment someone lands on your website whether your book is fiction or nonfiction and whether it is upcoming or already published.

• If published, make it really easy to spot the “buy” button (this button or link should be “above the fold” – before a person has to scroll down your home page).

• Include prominently displayed links to your social media profiles such as on Twitter and Facebook so fans can connect with you online besides at your website.

• Include a photo of the cover of your book.

• Include downloadable book discussion guidelines – yes, make it easy for book clubs to read your book.

• Include an excerpt of your book.

• Offer reviews of your book.

• Provide information about you the author.

• Feature an email opt-in box to capture email addresses.

When considering how to get a WordPress website that will work for you, be aware that there are WordPress websites and then there are WordPress websites.

What I mean by this is that there is a wide range of prices for getting a WordPress website up and running. Unsuspecting authors can get what they consider are great-looking sites, but these sites may not be search engine optimized. In other words, the sites may not have been set up to attract the search engines.

My company Miller Mosaic Power Marketing has established a collaboration with Doron Orenstein of Magnetic Webworks in which Doron builds search-engine optimized WordPress websites. (See http://budurl.com/ultrapro )

For each website that Doron builds he gives the website owner a $50 gift certificate to Kiva.org . Plus each website owner gets ongoing access to how-to videos created by my company to help people effectively use their WordPress website.

And when should you have a book author website?

The sooner the better. Yes, the optimum time to have the website and start blogging is way before your book is published. You want to use the lead time to create strong relationships with potential fans so they will be eagerly awaiting the publication of your book.

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Phyllis Zimbler Miller is the author of the novelwww.MrsLieutenant.com and has an M.B.A. from The Wharton School and is a co-founder of the social media marketing companywww.MillerMosaicPowerMarketing.com You can download her FREE report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3” at www.millermosaicpowerof3.com.

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by Eric Gruber

source: http://www.sellingbooks.com/best-ways-to-overcome-writers-block-and-save-your-sanity-and-your-hair

Are you experiencing writer’s block?

Whether you are a new writer or an article writing and marketing expert like me, there comes a time when you just stare at the blank white screen with your hands ready at the keyboard – but they’re not typing. The dreadful writer’s block is stopping the words from flowing as they should.

It is frustrating to be stuck especially when you know when you write and submit articles online you will get more website traffic, prospects and profits. So, you start pulling your hair out and grinding your teeth.

See, I know exactly how you feel. There were many times that I wanted to throw my laptop and my desktop right out the window. I know what it is like to try to force yourself to “work through it”, and when you sit down to write you are numb and feel like your brain is composed of concrete.

I also know that the longer you stay in this state the more discouraged you get, which makes it even harder to write. That’s why I am going to help you get out of that dark, cold, gloomy corner and see the light so you can start writing articles faster.

7 Ways to Overcome Writer’s Block and Banish It Forever

1. Use instant article writing templates — You want to use article templates that literally guide you through the article writing process. For example, my 40+ Instant Article Writing Templates Kit, is filled with worksheets and ideas. All you have to do is enter the information that the template asks for – where it asks for it. Not only will you generate article ideas, but you’ll be able to organize your ideas in a way that gets your prospects to read your articles from top to bottom.

2. Host a teleseminar – Greg Ivers of Church Loan Services, an article marketing coaching client of mine, has the hardest time putting the information inside his head into words. No matter how much time I spent with him – he just wasn’t getting it like many small business owners. However, he has no problem speaking about his expertise. So, using Instant Teleseminars, I’m having him do a teleseminar recording that he can use as a lead generation device. He’s then going to use the recording to create a number of articles to promote his free audio program.

3. Keep a digital or analog notebook with you 24/7 — They say an ounce of prevention is worth a pound of cure. Coming up with compelling ideas to write about is sometimes the hardest challenge of all. But, if you have an “idea pad” with you at all times, you can build a reserve of good topics to draw upon as you need them. You’re working proactively to prevent writer’s block.

4. Start writing without constraints– Consider this: Have you ever been blocked while playing Frisbee? Eating doughnuts? Dancing naked in your living room? Those are joyful things and there’s nothing at stake. If you fail, who cares? Nobody. If there are no rules, and no judgment, psychological blocks are impossible. So, start writing without constraints. Deliberately write badly, but write.

5. Write about how it feels not to be able to write. It’s sneaky, but, it works. The voices in our heads are always saying something, so get it down. Imagine yourself as a recording device, writing down the radio broadcast of some other person who happens to live in your head. Eventually your mind will hit thoughts on the topic itself and, presto, you’re on your way.

6. Make Lists – List making is never as threatening as “writing”, so go there first! As far as I know, there is no shopping list block, is there? For example, when I created this list article, I kicked my list around for awhile. I made changes. I did lots of moving and shuffling. Then once it reached critical mass, I put in a document and created my article.

7. Keep writer’s block away by writing daily — Just like someone who is out of shape could not run a mile in a respectable amount of time, someone who doesn’t write frequently will not be able to write high quality articles fast. You have to train your body to run, just like you must train your brain to write. And, you become a faster runner and writer through repeated practice and perseverance.

So, pick up my article writing templates at StartWritingArticlesFaster.com and put these ideas to use. You’ll be amazed how fast ideas will start racing to your mind.

Article marketing expert Eric Gruber created online marketplace opportunities for authors, small business owners, speakers and internet marketers who want more website traffic, prospects and profits. Now you can get started with writing and marketing your business with articles, by getting 3 free article templates that will help you write articles faster. Get it now at: http://www.trymyfreearticletemplates.com

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source: http://www.marketingscoop.com/effectively-promote-book.htm

Your published novel or ebook? Generate sales with proven online marketing strategies.

If you’re looking to market your personally authored book or ebook, learn from the Internet marketing experts. Selling books online is a great way to promote your product and increase sales. Although many marketing methods are available, there are some in particular that have proven to generate above average results for selling books – printed and electronic.

Learn more about each of the following if you’re ready to start selling and be sure to seek guidance from those who have already successfully marketed online.

1. Develop a Website or Blog.

Thinking that it’s not worth developing a website or blog for a single publication? Think again. Today, acquiring a domain name is easier than ever – and it costs less than $10. Additionally, you can buy a website or a website template for about $75. If you know some very basic HTML, you can develop a website for less than a hundred dollars. Having a website that is only focused on a single publication can work wonders for promoting your product.

Blogs are even easier to create. Already have a website but need a blog? Visit Blogger.com, WordPress.com, or simply type in “free blog” into Google. You’ll quickly find a whole host of free blog sites that help you set up a blog in less than five minutes. Once you’ve created your blog, enter a post about your ebook and provide a link to your online store or order form.

If you’re looking for a way to process online transactions, visit Paypal.com. For about twelve dollars per month, you can process transactions for those wishing to purchase your book online. There are other online transaction management tools you can use, but Paypal is one of the easiest I’ve used to set up and accept online transactions.

2. Use Online Marketing (PPC) Programs.

By now you’ve heard of Google Adwords. Other providers such as Yahoo! and MSN also offer pay-per-click programs. These online marketing programs allow you to promote your book or e-book to a very targeted audience. For example, if your book is about “antique lamp shades”, you can purchase the keyword phrase, “antique lamp shades” to display on sites that offer related content. As a result, those seeing your ad can click through to your website or Jump Page.

The best part about pay-per-click advertising is that you only pay when someone clicks on your advertisement. Be careful though, you could end up with a lot of clicks and only a few conversions. Test multiple campaigns and evaluate their effectiveness on a daily basis. Google offers you free tools that can help you evaluate the results of your campaign in greater detail such as Google Analytics.

3. Develop a Specific Jump Page.

Short of building an entire website or starting a blog, you could simply build a single jump page. A jump page is a promotional page that pitches your product or service. There are tons of successful jump pages out there that you can reproduce with your own content.

The most successful jump pages are those that are easy to read and include testimonials. Testimonials from book reviewers are very influential. To make your jump page even more compelling, offer print and audio testimonials. A good site to follow is SEO Elite.

4. Give Samples.

One of the most effective marketing strategies on the planet is sampling. You see companies offering samples to invite users to try their products or services. The same can be true for book purchasers. Share a summary, a chapter, or let them peruse your book. Just spend some time on Amazon.com and you’ll quickly see how promotion and access can play a major role in the purchase decision.

One great technique is to offer a small sample for free. Offer additional access (perhaps to a full chapter), after users provide you with their name and email address. This allows you to touch prospective purchasers via email after they’ve contacted you, keeping their interest high and continuing to promote your publication.

5. Email marketing.

With the 2003 introduction of CAN-SPAM legislation, email marketers must be very careful about who they email and how. Learn CAN-SPAM basics before you begin emailing people. A couple of things to keep in mind from an email marketing perspective is that your own list (of emails collected via your website) will almost always perform better than a purchased list. Think about ways you can collect the names of individuals visiting your website such as offering a free summary or excerpt in exchange for their name and email address.

From a CAN-SPAM perspective, make sure your physical address is included on each email and offer an opt-out. If a recipient asks to be taken off your list, remove him/her within 10 days. You can also use an online service to help manage your email marketing. Online email providers are very careful about conforming to email marketing standards and will lead you through the process step-by-step.

6. Refer a friend

Your current customers can be your best marketers. Once an individual has purchased your book, be sure to give them a reason to refer others. Perhaps you can offer them a special promotion on a different product or perhaps additional content that wasn’t available with their first purchase.

Offering a friends and family coupon is another great way to generate additional sales. Something as simple as a $5 off coupon is a great way to promote your product and create buzz. Whatever tactic you use in your email, be sure to encourage customers to refer others.

7. Leverage an affiliate program.

Are there other websites that attract the audience that would be perfect for your book? If so, contact them via phone or email and see if they’d be willing to sell your publication in exchange for a commission. This is a great way to reach an audience in an affordable way and is considered an affiliate program.

Most of the successful products being sold online today are not being promoted from a single website. Rather, many sites are promoting a given product or service. These sites are often referred to as niche sites as they cater to specific audience or segment. In addition to doing some research on your own, you can also investigate affiliate program sites that you can use to promote your product.

Affiliate sites bring together advertisers and publishers. The publishers provide the content, software, or resources, and the advertisers promote these products in exchange for a sales commission. A common type of affiliate site uses coupons to encorage purchase. Everyone knows that shoppers nowadays use web coupons and promo codes to buy the stuff they want on the internet. This is the perfect way to leverage the power of affiliate marketing.

Marketing your book or ebook takes time but can have significant pay-off. Utilize some or all of the marketing methods described above to sell you book online. These methods have been used by some of the most successful internet marketers promoting print and electronic book products online. Internet marketing doesn’t have to be complicated. Learn from the experts and follow internet marketing strategies like those above which have already proven successful.

*Michael Fleischner is an Internet marketing expert, search engine optimization specialist, and the President of MarketingScoop.com. He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit MarketingScoop.com for further details and more free marketing articles.

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